Ryan Johnston Pre-Listing Presentation

Ryan Johnston

Hi, I’m Ryan. I am a native New Yorker and lover of all things real estate, sports, investing and cryptocurrencies. I am also a proud husband and was recently promoted to the title of Girl Dad!

I studied management at the University of Hartford in Connecticut, but, like most people, I had no clue what I wanted to do in life. I’d often find myself driving through neighborhoods on weekends just looking at homes. Little did I know this was going to become a favorite pastime and set me on my eventual career path.

Inching closer to the real estate field, I started working as a leasing consultant with luxury new construction rental buildings, which required me to get licensed. From there, I started managing a portfolio of condo associations, residential rentals and single-family homes. My managerial side finally gave way to my entrepreneurial nature once I represented myself buying my first home and knew I had found my true passion. The entire process was so fascinating, and I was hooked.

Growing tired of the winters up north, I began exploring options for making a move down south. Ever since I was a kid, I had always wanted to be on TV, so what better way to make a move than to couple it with filming a TV show. After a few Craigslist casting ads and some Skype auditions, I was cast on FYI Networks ‘My City’s Just Not That Into Me.’ The show was about people looking to ‘break up’ with their current city and find a new one based on a personality test. The filming brought me to Tampa and Atlanta, and two weeks later, I moved to Atlanta after loving everything it had to offer.

It is my goal when working with clients to make the entire process of buying or selling a home as stress-free as possible while keeping the fun involved. Trust and integrity are of the utmost importance to me, and I am not afraid to tell you to walk away from buying a home or passing on an offer you’ve received if I think there are better options to be found. With an industry going through technological shifts, I stay ahead of the curve and educate my clients so they can feel confident making some of life’s biggest decisions.

I have helped over 150 families buy and sell homes, including lofts, townhouses, land, new construction, investment properties, single-family homes and multi-family units. I am a Certified Luxury Home Marketing Specialist, but no deal is too small for me. Every client I work with can expect the same level of service regardless of price point. I love what I do and am thankful to continue meeting new people and helping them achieve their goals.

PERSONAL PRESENCE

Luxury is a level of service, not a price point. I

myself on offering white-glove service from beginning to end and establishing long-lasting

with

PERSONAL PRESENCE

Luxury is a level of service, not a price point. I pride myself on offering whiteglove service from beginning to end and establishing long-lasting relationships with my clients.

TARGETED AUDIENCE

With an outstanding brand, a robust marketing plan and a strong network comes limitless reach to potential homebuyers. I am able to tailor my marketing strategy to target an array of potential buyers without missing a beat.

TARGETED AUDIENCE

brand, a robust

plan and a strong network comes limitless reach to potential homebuyers. I am able to tailor my marketing strategy to target an array of potential buyers without missing a beat.

ADVANCED MARKETING

and in-touch

ADVANCED MARKETING EFFORTS

and

In this ever-changing world, it is imperative to stay informed and in touch with technology in real estate. My use of virtual reality, such as 3D Matterport tours, full-motion video tours, drones and HDR photography, allows me to stay ahead of the game for my clients.

to

in

as

to stay ahead of

In this ever-changing world, it is imperative to stay informed and in-touch with technology in real estate. My use of virtual reality, such as 3D Matterport tours, full-motion video tours, drones, and HDR photography, allows me to stay ahead of the

for

90-Day Marketing Plan

LISTING YOUR PROPERTY

• Property listed with the First Multiple Listing Service (FMLS) servicing over 33,000 agents across Metro Atlanta

• Professional photography, including:

• Drone photos

• Full-length and short-form video walkthrough tours, including using of social media channels

•

3D dollhouse Matterport tour and floor plan

• Standard yard sign

• Professionally designed and printed brochures

• Marketing verbiage to be utilized under all photography images

ADVERTISING LOCALLY

• Introducing postcard distributed to a radius around the home and sphere of influence

• Presented on AtlantaFineHomes.com with the listing price available in more than 50 currencies, total site translation into 18 languages for the global consumer and commute time calculations powered by INRIX DriveTime™

• Showcased on Atlanta Fine Homes Sotheby’s International Realty’s social media channels

• Professional blog post published on the Atlanta Fine Homes Sotheby’s International Realty blog and Facebook page

• Occasional print advertising in Metro Atlanta’s premier local publications

• Broker open luncheon promoted via eblast and FMLS Open House promoted via signs and multiple platforms, including AtlantaFineHomes.com, SothebysRealty.com, Zillow.com and Realtor.com

ADVERTISING GLOBALLY

• Market listing to the most significant companies and real estate-focused websites in the world, generating more than 1 billion impressions each year, including SothebysRealty.com, Juwai.com, Nikkei.com, WSJ.com, Homes.com, Realtor.com, Zillow.com and more

SHOWINGS AND FEEDBACK

• Showings by appointment

• Special feature cards posted throughout the property to point out unique items that a buyer might miss

• Networking with agent population

• Daily updates of pertinent market changes as they occur

Leading the Market

the

clients benefit from our firm’s global reach, powerful marketing and superior professional service, regardless of price point. In addition to record-setting sales, 61% of our transactions in the past 12 months were under $650,000.

January 1, 2021 – December 31, 2021. Data deemed reliable but not guaranteed.

Testimonials

“I referred a family member to Ryan recently as they had been transferred to the Atlanta area. I appreciated the way in which Ryan worked as my family had not ever been to Atlanta, much less purchased a home. He educated them on good areas that would fit their budget. I believe luxury is not a price, it is a service, and that is how they felt. They felt like their needs were a huge priority to Ryan as time was of the essence. He was patient with all of the extra Facetimes and communication that needed to happen to keep all the family involved. Outstanding job by Ryan.”

- Buyer

“Ryan was very professional from day one. Very responsive and great communication through the entire process of selling our home. I would most definitely refer him and use him again for his real estate services. Thank you for selling our home in such a short time and to a cash buyer.”

- Seller

“Ryan did a great job assisting me with my condo purchase. He is knowledgeable, professional, patient, tech savvy and proved to be a real problem solver when curve balls came my way. I recommend Ryan highly to anyone looking to purchase a home in the Atlanta area.”

- Buyer

“Ryan was flexible and successful even though we started the process during the offseason and finished up during a pandemic. We had had a previous REALTOR® and switched to Ryan.”

- Seller

“Ryan did an outstanding job in listing and selling my property. He assisted with all aspects of the process, including working with contractors, HOA and making recommendations on paint and flooring. He is a joy to work with and is always responsive. I would love to work with him again if the opportunity arises and highly recommend him for anyone who is looking to sell their home!”

- Seller