Redwine Group 7 Habersham Way Listing Presentation - 04.24

Meet The Michael Redwine Group

MICHAEL REDWINE

Michael is a lifetime member of the Atlanta Board of REALTORS® Top Producers and was the recipient of the Phoenix Award in 2019 for 10 years of sales in the top five percent of Atlanta REALTORS®. Licensed in both Georgia and North Carolina, Michael is a Broker Associate with Atlanta Fine Homes Sotheby's International Realty and Highlands Sotheby's International Realty in Highlands, North Carolina. Michael has extensive experience selling and marketing modern, unique and historically significant homes and estates in both Atlanta and Madison, Georgia.

Operating as a team with Jeffrey Hagy, The Michael Redwine Group has been instrumental in assisting the Madison-Morgan Conservancy and the Georgia Trust in marketing historic homes to preservation-minded buyers. The group also represents several custom homebuilders active in Atlanta and Decatur.

Michael serves on the Board of Directors of the Madison-Morgan Conservancy in Madison, Georgia and is an active member of the Georgia Trust for Historic Preservation. Prior to his real estate career, Michael was Director of Retail Operations for Hard Rock Café International and also owned a retail operation with locations in Orlando, Florida, Winter Park, Florida and East Hampton, New York, where his family resides. He and partner Jeffrey Hagy maintain homes in Madison, Georgia and Cashiers, North Carolina. Michael's passions include historic preservation, architecture, gardening and southern history.

JEFFREY HAGY

Jeffrey holds a B.A. in urban planning from Hunter College in New York City, where he cultivated his love of historic architecture and considerable architectural knowledge with the NYC Landmarks Preservation Commission. Following his tenure with Landmarks, Jeffrey earned his J.D. at Georgia State University College of Law in Atlanta, with a concentration in Land Use and Environmental Law and Property Law.

A resident of Macon's historic Shirley Hills, Jeffrey is active with the Historic Macon Foundation and the Shirley Hills Neighborhood Association and serves on the Board of Directors for the Hay House, 'Macon's Palace of the South.' Jeffrey is also a member of the Madison-Morgan Conservancy, the Georgia Trust for Historic Preservation and Christ Church in Macon, where he leads the Welcoming and Nurturing Committee.

Over his real estate career, Jeffrey has brokered transactions from sunny Florida to the mountains of western North Carolina. Wherever the location, Jeffrey always leverages his considerable knowledge of local real estate markets, strong community ties and well-honed negotiation skills to deliver a level of service, professionalism and results in excess of his clients' expectations. In his spare time, Jeffrey enjoys travel, especially road trips - and photography, spending time with his dogs and collecting vintage automobiles.

Our Brand, Your Advantage

The Sotheby’s International Realty® brand is built on the centuries-long prestige of the world’s preeminent auction house. Our unmatched reputation gives the properties we represent the best-in-class exposure they deserve and assures buyers they are working with experts they can trust — no matter where they are in the world.

WE ARE GLOBALLY CONNECTED.

Sotheby’s International Realty is the only truly global real estate brand with 26,500 advisors working in more than 1,115 local offices across 84 countries and territories. Our sellers reach a highly qualified global clientele through our personal relationships and unparalleled network.

A Unique Collaboration

For nearly three centuries, Sotheby’s has meticulously crafted an iconic brand synonymous with unparalleled prestige. Today, Sotheby’s International Realty seamlessly extends this legacy, upholding the same elevated standards and delivering exemplary service. We harness the global power of the Sotheby’s name and its proprietary database of over 700,000 clients to create unique opportunities and introduce your home to the most qualified buyers around the world.

EXCLUSIVE PARTNERSHIPS. SUPERIOR EXPOSURE.

The exposure and worldwide reach of the homes we represent set us apart. As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.

We complement those efforts with targeted digital and print advertising plans often exclusive to Sotheby’s International Realty

Your Home’s Marketing Journey

We understand the unique value of your home and will develop professionally designed marketing materials that will provide the exposure it deserves.

DIRECT PRINT AND EMAIL MARKETING

We will create a customized direct mail campaign featuring a smart QR code that links to your property details page, to bolster interest in targeted key areas within your local neighborhood and surrounding areas. A professionally designed introducing e-blast will be strategically shared to our proprietary list of agents throughout Metro Atlanta.

SOCIAL MEDIA MARKETING

We will create professionally designed social media graphics that will be posted on your agent’s social media channels, promoting your home to their client base. Our marketing team will create a targeted, paid Meta ad campaign that will promote your home to potential buyers on Facebook and Instagram.

PROPERTY BROCHURES

One of our first initiatives will be to create a compelling marketing brochure. By combining professional photography and attention-getting narrative details, your home’s brochure will act as an essential tool to captivate and educate potential buyers.

Our Connections Become Your Connections

SOCIAL MEDIA

The Sotheby’s International Realty brand creates exclusive content featuring our global properties on multiple social media platforms and engages with more than a million followers each day. Together with Sotheby’s International Realty, we craft and share exclusive social media content for people passionate about fine living and leverage targeted social media marketing to ensure your home reaches the web’s most sophisticated buyers.

DYNAMIC VIDEO

Video plays an important role in our marketing strategy — the Sotheby’s International Realty award-winning YouTube channel has more video views and subscribers than any other real estate brand.

Scan the QR code to follow us on our social media platforms.

Cooperative Advertising

TARGETED ADVERTISING

With an emphasis on exclusivity, the Sotheby’s International Realty brand’s advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly qualified homebuyers.

LOCAL ADVERTISING

Atlanta Fine Homes Sotheby’s International Realty hand-selects premier print publications and digital platforms, including showcasing your property on the screens in our offices, to advertise the homes we represent. From daily blog and social media posts to targeted print and digital publications focusing on real estate, lifestyle, art, regional events and philanthropic missions, we ensure your home receives enhanced exposure, translating to more buyer inquiries, showings and activity. Our local media partners include the Atlanta Business Chronicle, Atlanta Intown, the Buckhead, Brookhaven, Dunwoody and Sandy Springs Reporter Papers, North Fulton’s Appen newspapers and more.

52M+

sothebysrealty.com visits in 2023

15 Languages globally

49% Visitors from outside the U.S.

SOURCES: GOOGLE ANALYTICS, BRIGHTCOVE AND LISTTRAC - FULL YEAR 2023

41% Organic search traffic

Unrivaled Web Exposure

We offer unparalleled exposure and worldwide reach for your home. Our website, atlantafinehomes.com, is powered by the award-winning sothebysrealty.com platform, allowing us to leverage the millions of buyers monthly, immersing them in your home through rich content such as high-resolution photos, ultra-highdefinition videos and virtual reality tours.

The rich and relevant content available on atlantafinehomes.com enables the site to have the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home. Homes from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any property detail page.

Scan the QR code to visit atlantafinehomes.com.

Powerful Property Insight

PROPERTY SYNDICATION

The exposure and worldwide reach for the homes we represent are a crucial differentiator that sets us apart from the rest of the industry. As soon as your home is showcased on atlantafinehomes. com, it is exclusively distributed to the most authoritative news, luxury lifestyle, financial and real estate-centric websites worldwide.

PROPERTY REPORTS

Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to preview your home online and take the next step in their home search. The Sotheby’s International Realty brand partners with and distributes properties to the world’s most significant media companies and real estate-focused websites to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com.

To measure the results of this exposure, we provide a property report including view and inquiry statistics for each partner site to illustrate the activity your home receives online effectively. This lets us inform you of our marketing efforts to sell your home.

Exclusive and Superior Exposure

Atlanta Fine Homes Sotheby’s International Realty has exclusive advertising partnerships with many of the world’s most respected media powerhouses, including several industry-first partnerships that allow our brand to successfully connect with a global audience of qualified real estate consumers. With an emphasis on exclusivity, trail-blazing technologies, strategic positioning, social traffic drivers and video content integration, our marketing plan solidifies our position as the leader in real estate worldwide.

From the only real estate company with an Apple TV app to the exclusive ownership of a prominent placement on ArchDigest.com, no other brokerage firm provides the exclusive exposure captured by our global media plan.

THE BENEFITS TO YOU

Sotheby’s International Realty’s global media partnerships drive brand awareness and traffic directly to our websites, atlantafinehomes.com and sothebysrealty.com, where buyers will discover your home.

Real estate is one of the strongest traffic drivers to ArchDigest.com. The Sotheby’s International Realty brand has exclusive ownership of a prominent placement on the AD website with a full-year buyout of the real estate landing page, in addition to a “Property of the Month” editorial feature and sponsored content within the AD newsletter.

The New York Times is the most subscribed-to digital media news organization in the world. With over 8 million total paid subscriptions, and now serving over 163 million global digital consumers each month, NYTimes.com has successfully applied the same expectations and meticulous standards to the digital world as with print in more than 200 countries and territories. The Sotheby’s International Realty brand blends exclusivity, dominance and new trail-blazing technology with a strategic focus on mobile innovation to reach an everexpanding global audience.

LuxuryEstate.com provides the largest selection of world-class $1 millionplus properties from 130 countries. The website and the mobile apps generate over 2 million visits and 16 million page views each month, making LuxuryEstate.com a leading portal in the international luxury real estate market. LuxuryEstate.com features properties from the Sotheby’s International Realty brand along with a detailed property description translated into each language available on the website, 11 currencies and two units of measurement.

‘Leading in Luxury’ is the brand’s presence on Inman.com’s influential platform where sales associates can share their expertise and offer guidance to an audience of their peers and consumers. Launched to keep Inman readers ahead of the game in understanding the most creative, innovative and exciting trends in luxury residential real estate, the campaign posts every Monday on the Inman.com homepage, social media channels and its daily newsletter.

The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, the SCMP’s headquarters are in Hong Kong, where it is the city’s newspaper of record. To increase reach in Hong Kong and Asia, the Sotheby’s International Realty brand advertising partnership with South China Morning Post ensures greater visibility to Hong Kong citizens and Asian consumers searching for homes worldwide.

Friday is one of the most highly trafficked days when new global real estate coverage is being consumed online. Sotheby’s International Realty has 100 percent ownership of Fridays globally (U.S., Europe and Asia) with fixed brand ad units featured on WSJ.com real estate article pages within the real estate section. Homes represented by Sotheby’s International Realty are searchable across The Wall Street Journal, Mansion Global, Barron’s and MarketWatch, connecting exceptional properties to a high-networth audience.

JamesEdition is the world’s first and largest luxury marketplace to span across product categories and offer high-end items from dealers across the world. The exquisite items curated by JamesEdition range from celebrity-owned luxury estates to rare supercars. Their cutting-edge technology lets consumers find and compare listings from submarines to luxury real estate. The site reaches more than 550,000 potential buyers from 120 countries each month. Sotheby’s International Realty properties priced above $500,000 are displayed on the JamesEdition Real Estate page.

Juwai.com is the No. 1 Chinese international property portal and is the exclusive international property partner of Tencent, China’s internet giant and operator of WeChat. Juwai.com has more than 5.5 million Chinese-speaking users and showcases more than 6 million listings from over 111 countries. Sotheby’s International Realty maintains reach in China through a property syndication and advertising partnership with Juwai.com.

The Sotheby’s International Realty brand continues to stand out as the exclusive lifestyle search partner on propertylistings.ft.com and in FT print advertisements. Sotheby’s International Realty sponsors an exclusive takeover of the House & Home homepage and Friday e-newsletters – the ultimate destination for the FT audience.

Mansion Global is the premier digital destination connecting the world’s most affluent real estate buyers with prestigious properties around the globe. The homepage hero carousel showcases Sotheby’s International Realty’s most exceptional properties in the most high-impact way and have received 45x more visits and 35x more page views than listings featured anywhere else on Mansion Global.

As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience of 2.6 million every month. The Sotheby’s International Realty brand leverages Dwell’s dedicated audience by running ad banners and receiving fixed placement on the Dwell Homes Channel, Real Estate Section, e-newsletters and a monthly homepage feature.

PropGOLuxury owns and operates a leading luxury real estate portal for English and Chinese readers. Through a series of extensive publishing partnerships, PropGOLuxury powers the real estate distribution and search platforms for leading publications, including The Financial Times, Nikkei and Z-Property/ Zaobao. Sotheby’s International Realty brand properties are syndicated across all PropGOLuxury partner sites. In addition, Sotheby’s International Realty brand editorial content is featured in the PropGOLuxury news section, as well as via social media promotion and e-newsletters.

The Sotheby’s International Realty brand has an exclusive partnership with the Nikkei, the most influential news publication in Japan and one of the major media powerhouses in the world. This alliance enables the brand to generate Japanese buyer interest through Nikkei’s digital platform, which reaches over 50 million monthly readers. The Sotheby’s International Realty brand is the first real estate brand to present property listings outside of Japan to readers of Nikkei.

Your Property, Our Priority

When you list your property with us, you gain access to the unparalleled power and reach of Atlanta Fine Homes Sotheby's International Realty as well as our unmatched, extensive, elite marketing strategies, ensuring maximum exposure for your property.

From start to finish, we take care of every detail. We meticulously plan and supervise the preparation of your property for the market, providing recommendations for interior staging and grounds cleanup. Our team is readily available to coordinate access for all subcontractors and will be on-site as needed to oversee their work.

As part of our comprehensive service, our skilled photographer will capture stunning listing photos and provide detailed floor plans and Matterport tours, showcasing your property in the best possible light.

Additionally, we prioritize your peace of mind during the showing process. We'll be on-site for all showings, ensuring that potential buyers experience your property at its finest and answering any questions they may have.

With us, you're not just listing your property—you're gaining a dedicated team committed to achieving the best possible results for you.

Property Management

The exposure and worldwide reach for the homes we represent are a crucial differentiator that sets us apart from the rest of the industry. As soon as your home is showcased on atlantafinehomes.com, it is exclusively distributed to the most authoritative news, luxury lifestyle, financial and real estatecentric websites worldwide.

SERVICES INCLUDE

• Securing qualified renters for the property

• Timely rent collection

• Maintenance services on properties needed/requested

LEASING SERVICES

• Market property/tenant placement

• Show property to potential tenants

• Lease negotiations and execution

• Lease renewals

• Qualifying of prospective tenants by reviewing credit, criminal background, past rental or home ownership history, employment and monthly income

*Leasing Service Fees: Equal to one month’s rent as a procurement fee for a 12-month lease and one month’s rent for each 12-month renewal after that.

MANAGEMENT SERVICES

• Online collection of monthly rent payments

• Monthly distribution to owner

• Detailed monthly owner statements

• Online portal for owners to access cash flow and financial records, tax documents, and maintenance history

• Collect and hold security deposit in Atlanta Fine Homes escrow account

• Complete detailed move-in and move-out inspections. Mid-lease inspections are available upon request.

• Schedule and oversee the turn process between tenants preparing the home for a new tenant

• Provide 24/7 emergency maintenance assistance

• Oversee routine maintenance and minor repairs

*Management Service Fees: 8% of the monthly rent or a minimum of $125 per month

CARE - TAKING

• Ideal for short-term vacancy, unoccupied, furnished or unfurnished properties

• Weekly visit to property by member of the property management team

• Oversee lawn maintenance, mail delivery, clean up newspapers and flyers at driveway or front door, climate controls, run water through taps, faucets, flush all toilets, check that maid service (if applicable) is performed and up to standard, visits after storms and anything else the owners feels requires special attention

A Look at the Landscape

RECENTLY LISTED & CLOSED PROPERTIES NEAR 7 HABERSHAM WAY

3382 HABERSHAM ROAD NW

6 BR, 5 BA, 3 HBA | OFFERED FOR $3,495,000

Listed by Jared Sapp with Atlanta Fine Homes Sotheby's International Realty

172 BLACKLAND DRIVE NW

6 BR, 6 BA, 1 HBA | SOLD FOR $3,450,000

Listed by Samuel Bayne and Ashley Battleson with Atlanta Fine Homes Sotheby's International Realty

2943 HABERSHAM ROAD NW

5 BR, 6 BA | SOLD FOR $3,650,000

Listed by Betsy Akers with Atlanta Fine Homes Sotheby's International Realty

3565 HADDON HALL ROAD NW

5 BR, 4 BA, 1 HBA | OFFERED FOR $3,495,000

Listed by Betsy Akers with Atlanta Fine Homes Sotheby's International Realty

675 WEST PACES FERRY ROAD NW, NO. 13

5 BR, 5 BA, 3 HBA | SOLD FOR $3,645,000

Listed by Neal Heery and Amber Mendoza Singh with Atlanta Fine Homes Sotheby's International Realty

3571 TUXEDO PARK NW

4 BR, 5 BA, 1 HBA | SOLD FOR $4,500,000

Listed by Chase Horner with Atlanta Fine Homes Sotheby's International Realty

TARGETTED LIST PRICE

Our targeted list price ranges between $3.8 million to $4.2 million, while the anticipated lease price falls between $15,000 to $22,000 per month. These figures are subject to finalization upon obtaining full access to the property.

TARGETTED

mr. 404.394.4071 jh. 404.216.1592 o. 404.237.5000 michaelredwine@atlantafinehomes.com jeffreyhagy@atlantafinehomes.com