The DISTINCTION
NOTHING COMPARES TO WHAT’S NEXT.
Wendy Mullins
REALTOR®
It requires something special to rank in the top 5 percent of Atlanta real estate professionals; Wendy Mullins has earned that distinction with deep market knowledge, a commitment to excellence and dedicated client relationships. Wendy has a vast range of experience, including 13+ years in the real estate profession. What truly sets Wendy apart in this industry is her decisive and dedicated nature, her marketing and business acumen, her depth of industry relationships and her interior design experience. Wendy commits a significant amount of her time to continuing education and has been certified with the CLHMS designation (Certified Luxury Home Marketing Institute), thus able to provide an elevated experience while also holding the SFR Designation (Short Sales and Foreclosures). Additionally, Wendy is a Certified Color Expert. Paint Consultations are often a first recommendation when a client is getting ready to sell their home. Wendy's consults are a true value-add for her clients and a complementary service for sellers.
Prior to real estate, Wendy acted as a Chief Marketing Officer for several Fortune 500 companies around the country, where she refined and optimized marketing teams. As the founder of an upscale online home furnishings store she operated for 15 years, Wendy has a vast range of design experience. Her experienced and trained eye helps to provide clients with invaluable feedback required to exceed their revenue expectations. Wendy has also restored/renovated numerous properties and is well-versed in identifying profitable real estate ventures.
Wendy takes great pride in her involvement with the local community. She works to raise awareness for human trafficking and currently sits on a local board focused on community education. Wendy is a member of the Modifications Committee for the HOA at Windward, a residential development of 2,500 homes located in Alpharetta. Wendy has also served as the Special Events Chairperson for the Alpharetta High School Touchdown Club, where she planned special events for the 7A football program. She currently sponsors the Alpharetta High School women's varsity volleyball team. Wendy has been a planning committee member for the Hollywood Film Festival, and locally, she has contributed her time as a fundraising chair for various Cystic Fibrosis Foundation events around Atlanta. Wendy has four kids, lives in Alpharetta and is married to her perfect counterpart – a senior mortgage banking executive who keeps her informed up-to-the-minute on the financial markets.
Happy Clients
She goes above and beyond for you.
"Wendy has helped us both sell our home and find our new one for our growing family. We were previously working with a different REALTOR® and needed a fresh start - she was just that! She is a delight and always shows up with a smile on her face but ready to work. She helped us stage our house, and it was in tip-top shape for photos and showings. We had positive feedback throughout the showings and were presented with a strong offer. We had a harder time finding a new house, but she was (and still is) so patient with us. This is only our second home, and we wanted to make sure it was the "perfect" fit. She arranged numerous showings for us and always showed up on time and with paperwork in hand, talking about the property we were seeing. She offered suggestions when we saw properties that needed updates or renovations and was very knowledgeable when we saw things we weren't sure about in certain homes. She goes above and beyond for you and truly wants exactly what is right for your family. She has been such a blessing to our family, both personally and professionally." - KATE AND WILL HENRY
She brings an "A" game like no other.
"The open house for the neighborhood caught my attention when my neighbors listed their home with Wendy. The complete scope of marketing that followed their listing was also "next-level." I was impressed. So when it came time to list my house, I didn't go to any previous REALTORS® I had used, didn't engage any friends who are REALTORS®, nor did I look for anyone else. I sent an email to Wendy based on a brochure she prepared specifically about the success she had in our neighborhood. I'm so glad I did. Her marketing savvy, staging expertise and, most of all, her understanding and analysis of the Alpharetta market paid off in a very short, multiple-offer sale of my home. There are a lot of good REALTORS® out there, but it's a tough, tight market. You need a REALTOR® who brings a complete set of skills and experience to the sale of your home. First-class video, photos and marketing get your property noticed. Her network adds another dimension to getting the word out. Wendy Mullins brings an "A" game like no other. Smart, friendly and 110% vested in your success. I'm very pleased I went beyond good and got the best service before, during and after the sale of my home. Work with Wendy; you will not be disappointed."
- DAN DAUBE
She may just be the perfect agent.
"Wendy knows the Windward market. She knew exactly where the sales price for our home would land. She knows what sells a house, including decor and staging. She has great energy, is fun to work with, works hard, is a creative problem solver, takes and makes calls 24/7 and doesn't rest until the deal is done. She may just be the perfect agent."
- DAVID HATTER
"Wendy made it amazingly easy to sell our home. I was dreading the process and people parading through our home, so it was a great relief when it sold within days. We did most everything online, and she always responded promptly and professionally to our questions. It's clear that Wendy knows her stuff and has lived up to all we heard through friends and neighbors. I am happy to give this five-star review!"
- MARGOT KAST
"Incredibly detail-oriented, extremely knowledgeable and overall exceptional - I can't say enough about Wendy's great demeanor, business acumen and unbelievable focus. She is an absolute winner. Thank you, Wendy!"
- GENE DOUBLEDAY
"I'm an out-of-state investor and have used real estate agents for over 50 years to buy and sell real estate property of all kinds. Working with Wendy Mullins was one of the best REALTOR® experiences I have had. She is thoughtful and knows the market. She is professional and takes pride in her work, and I would recommend using her to anyone."
- RON ROSSITER
"Our REALTOR®, Wendy Mullins, went above and beyond to help us find our dream home. Throughout the process, Wendy displayed an incredible work ethic, professionalism and a deep understanding of the Alpharetta real estate market. She dug deep to locate multiple off-market properties that fit my criteria perfectly. Her extensive network of contacts and market expertise enabled her to identify these hidden gems, which I would never have found on my own. Most importantly, this REALTOR® genuinely cared about helping me find the right home and never pushed me to make a decision I wasn't comfortable with. Her focus was on finding the perfect property for me, even if it took more time and effort."
- JEFF PHEFFER
"My wife and I recently sold our home in Lake Windward via Wendy Mullins and her team. We have sold over a dozen properties in our many years, and it is clear that the brokerage team that you use really matters. Wendy and her team are truly a turn-key operation. From valuation to contractors to prep the house, advertising, showings, negotiations, contracts, title and closing, Wendy handles it all. She is the most responsive and capable agent we have ever worked with. We highly recommend her if you are looking to buy or sell property."
- JIM DEPALMA
"Wendy is a pleasure to work with. She kept us well-informed every step of the way and was always readily available when we needed to communicate. We absolutely love her boundless optimism and highly recommend her."
- DIANE PORTER
"Wendy was incredible. Selling our home was a very emotional decision, and she helped guide us every step of the way. She listens. She is well-versed and an expert in the marketplace. She is incredibly detail-oriented. She has a gift for knowing how to negotiate. She has an eye for interior design, so her staging was absolutely stunning. She is realistic and honest, and you know that she has your best interest at heart. We turned down the first offer we received (which was a strong offer), and instead of pushing us for the sale, she rolled up her selves to work even harder to find the right buyer. I would highly recommend working with her and her team."
- MELISSA DAVIS
"Working with Wendy this past holiday season was such a seamless experience. Her professionalism and organization stood out. She had clear communication and made this process simple! I appreciate her dedication to her work and would recommend her to everybody!"
- OLIVIA MAXIM
Our Distinction
We deliver a singular experience to every client by going above and beyond their individual needs. We connect our clients with consumers who share our elevated vision by leveraging our brand's heritage and sterling reputation. We utilize our advantage as a global luxury real estate network to provide unparalleled reach and partner with leading media to obtain the best possible exposure. We showcase the homes we represent with the highest quality production and the latest technology for even greater impact.
Our Brand, Your Advantage
The Sotheby’s International Realty® brand is built on the centuries-long prestige of the world’s preeminent auction house. Our unmatched reputation gives the properties we represent the best-in-class exposure they deserve and assures buyers they are working with experts they can trust — no matter where they are in the world.
WE ARE GLOBALLY CONNECTED.
Sotheby’s International Realty is the only truly global real estate brand with 26,500 advisors working in more than 1,115 local offices across 84 countries and territories. Our sellers reach a highly qualified global clientele through our personal relationships and unparalleled network.
A Unique Collaboration
For nearly three centuries, Sotheby’s has meticulously crafted an iconic brand synonymous with unparalleled prestige. Today, Sotheby’s International Realty seamlessly extends this legacy, upholding the same elevated standards and delivering exemplary service. We harness the global power of the Sotheby’s name and its proprietary database of over 700,000 clients to create unique opportunities and introduce your home to the most qualified buyers around the world.
EXCLUSIVE PARTNERSHIPS.
SUPERIOR EXPOSURE.
The exposure and worldwide reach of the homes we represent set us apart. As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.
We complement those efforts with targeted digital and print advertising plans often exclusive to Sotheby’s International Realty
Your Home’s Marketing Journey
We understand the unique value of your home and will develop professionally designed marketing materials that will provide the exposure it deserves.
DIRECT PRINT AND EMAIL MARKETING
We will create a customized direct mail campaign featuring a smart QR code that links to your property details page, to bolster interest in targeted key areas within your local neighborhood and surrounding areas. A professionally designed introducing e-blast will be strategically shared to our proprietary list of agents throughout Metro Atlanta.
SOCIAL MEDIA MARKETING
We will create professionally designed social media graphics that will be posted on your agent’s social media channels, promoting your home to their client base. Our marketing team will create a targeted, paid Meta ad campaign that will promote your home to potential buyers on Facebook and Instagram.
PROPERTY BROCHURES
One of our first initiatives will be to create a compelling marketing brochure. By combining professional photography and attention-getting narrative details, your home’s brochure will act as an essential tool to captivate and educate potential buyers.
Our Connections Become Your Connections
SOCIAL MEDIA
The Sotheby’s International Realty brand creates exclusive content featuring our global properties on multiple social media platforms and engages with more than a million followers each day. Together with Sotheby’s International Realty, we craft and share exclusive social media content for people passionate about fine living and leverage targeted social media marketing to ensure your home reaches the web’s most sophisticated buyers.
DYNAMIC VIDEO
Video plays an important role in our marketing strategy — the Sotheby’s International Realty award-winning YouTube channel has more video views and subscribers than any other real estate brand.
Scan the QR code to follow Wendy on social media.
View the property video for Wendy's listing in the Windward neighborhood of Alpharetta.
Cooperative Advertising
TARGETED ADVERTISING
With an emphasis on exclusivity, the Sotheby’s International Realty brand’s advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly qualified homebuyers.
LOCAL ADVERTISING
Atlanta Fine Homes Sotheby’s International Realty hand-selects premier print publications and digital platforms to advertise the homes we represent. From daily blog and social media posts to targeted print and digital publications focusing on real estate, lifestyle, art, regional events and philanthropic missions, we ensure your home receives enhanced exposure, translating to more buyer inquiries, showings and activity. Our local media partners include the Atlanta Business Chronicle, Atlanta INtown, the Buckhead, Brookhaven, Dunwoody and Sandy Springs Reporter Papers, North Fulton’s Appen newspapers and more.
Unrivaled Web Exposure
ATLANTAFINEHOMES.COM
We offer unparalleled exposure and worldwide reach for your home. Our website, atlantafinehomes.com, is powered by the award-winning sothebysrealty.com platform, allowing us to leverage the millions of buyers monthly, immersing them in your home through rich content such as high-resolution photos, ultra-highdefinition videos and virtual reality tours.
Videos played in 2023
The rich and relevant content available on atlantafinehomes.com enables the site to have the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home. Homes from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any property detail page.
Scan the QR code to visit atlantafinehomes.com.
Powerful Property Insight
PROPERTY SYNDICATION
The exposure and worldwide reach for the homes we represent are a crucial differentiator that sets us apart from the rest of the industry. As soon as your home is showcased on atlantafinehomes. com, it is exclusively distributed to the most authoritative news, luxury lifestyle, financial and real estate-centric websites worldwide.
PROPERTY REPORTS
Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to preview your home online and take the next step in their home search. The Sotheby’s International Realty brand partners with and distributes properties to the world’s most significant media companies and real estate-focused websites to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com.
To measure the results of this exposure, we provide a property report including view and inquiry statistics for each partner site to illustrate the activity your home receives online effectively. This lets us inform you of our marketing efforts to sell your home.
Nothing Compares to Proven Performance
NO. 1 BROKERAGE IN METRO ATLANTA
• METRO ATLANTA: CHEROKEE, COBB, DEKALB, FORSYTH, FULTON AND GWINNETT COUNTIES
• BUCKHEAD AND INTOWN HOME SALES
• BROOKHAVEN AND SANDY SPRINGS HOME SALES
LEADING THE MARKET
TrendGraphix, January 1, 2023 — December 31, 2023. Data deemed reliable but not guaranteed.
• NORTH FULTON AND SOUTH FORSYTH HOME SALES
• METRO ATLANTA LUXURY HOME SALES, $1M+
• METRO ATLANTA LUXURY HOME SALES, $3M+
• METRO ATLANTA NEW CONSTRUCTION
Atlanta Fine Homes Sotheby’s International Realty is one of the highest-performing real estate companies in the nation and, having closed $3.7 billion in sales last year, proudly ranks No. 1 in Metro Atlanta for total sales volume.
$5,921,407
Competitor 1
Competitor 2
Competitor 3
Competitor 4
TrendGraphix, Top Five Firms, January 2024. Agent Productivity. January 1, 2023 - December 31, 2023; All FMLS Counties; All Price Points. $1,244,733
REPRESENTING ALL PRICE POINTS
Our clients benefit from our firm’s global reach, powerful marketing and superior professional service, regardless of price point.
In addition to record-setting sales, 49% of our transactions in the past 12 months were under $650,000.
TrendGraphix, January 1, 2023 — December 31, 2023. Data deemed reliable but not guaranteed.
24 UNDER $350K
51 OVER $650K
25
$350K - $650K
FIRST HALF OF 2023
PRESS SHARE OF VOICE
Sotheby’s International Realty®
Coldwell Banker
Berkshire Hathaway HomeServices
Compass
Douglas Elliman
Engel & Völkers
Keller Williams Realty
Knight Frank
Christie’s International Real Estate
Leading RE
Our Reputation is Your Advantage
PUBLIC RELATIONS
As the most profiled luxury real estate brand in the news, Sotheby’s International Realty provides unmatched editorial exposure for notable properties. Our public relations team fosters relationships with leading media outlets to build awareness for our brand while managing its reputation and generating exposure for your home.
Most profiled luxury real estate brand in the news
65,600 PRESS PLACEMENTS | Source: Meltwater, January 1, 2023 - December 31, 2023.
The Importance of Staging
Your home is a personal reflection of years of memories and your unique style. The appeal and function of a space may be masked beneath layers of cosmetic difficulty – a dated layout, bold furniture or fading paint, for example – may get in the way of a buyer visualizing living there. When buyers enter a home, they must connect emotionally to envision their life expanding and taking shape. When done correctly, staging addresses this need in several ways.
Virtual Staging
Virtual staging is the transformation of a single photo into a uniquely virtually staged scene to make homes that are not furnished or need a refreshed look more appealing. Virtually staged photos can be used for online marketing exposure on sothebysrealty.com, Apple TV and SIR Mobile and will also be sent to the brand’s syndication channel partners. Any home can be transformed using virtual staging technology.
Your Community is Our Community
GIVING BACK TO METRO ATLANTA
Atlanta Fine Homes Sotheby’s International Realty’s foundation begins with a servant-first commitment to the community. To us, home is a feeling that extends beyond our front door and into the communities in which we live and work to those who need a helping hand. We proudly and passionately support nearly 40 arts, charitable, community and education organizations through donations, sponsorships, volunteering, mentoring, board member and leadership opportunities.
Senior Management
Team
pictured from left to right: Blaine Palmer, Ashley Morris, Jim Glover, Jennifer
Pino, Scott Payne, Jenny Pruitt, David Boehmig, Nancy See, Andy Payne, Lisa Johnson, Bill Rawlings and Sherri Conrad.
Our Story
Atlanta Fine Homes Sotheby’s International Realty was founded in 2007 under the extraordinary leadership of Jenny Pruitt and David Boehmig. As the exclusive Sotheby’s International Realty affiliate in Metro Atlanta, our company builds upon the 280-year foundation and heritage of Sotheby’s, the esteemed auction house. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. Our partnership with this premier brand affirms our commitment to providing you a superior level of service, marketing and expertise — here, and around the world.
STRENGTH IN NUMBERS
They say there’s strength in numbers. With more than $3.7 billion in sales last year, over 580 sales associates and four offices in Buckhead, Cobb, Intown and North Atlanta, Atlanta Fine Homes Sotheby’s International Realty is the area’s premier residential real estate brokerage. Our offices are strategically located across Metro Atlanta, providing convenient access points for our clients and critical exposure to buyers.
