NEWSLETTER September 2011
Dream the Washable Dream Washable salmon leather Atlantic Leather is the first, and in fact the only, company in fish leather. “Washable” means that the leather retains its colour and flexibility after machine-washing at 30°C. And we’re just beginning to explore the potential that offers!
Designer: Isilda Pelicano
the world which has developed a way to produce washable
Overcoming obstacles Fashion designers have long dreamt of using fish leather in their garments, whether as an add-on or as the principal material. But there was an obstacle to be overcome. Fish leather could not be washed without losing quality, and so dry-cleaning – in fact leather cleaning – was the only care option. And the consumer is averse to the expense and trouble
Designer: Isilda Pelicano
of special cleaning requirements. But now, with washable salmon leather, the problem is at an end. Just pop the garment in your washing-machine, and your worries are over! Experience of washable salmon leather has been good, and customer satisfaction is the best yardstick of our success. Our washable salmon leather is as durable as other fish leathers, and the quality is equally high. It is also available in a large range of colours and textures. That obstacle has been
Designer: Anna Gunnarsdóttir
overcome. Who knows what we will do next?
ps
This autumn’s shows are coming up. We will be at Le Cuir à Paris 20-22 September, with our washable salmon leather, and lots of exciting new colours and textures. Drop in to see us in Hall 4, Stand B19. And next is Lineapelle in Italy, a month later. Lots to look forward to!
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