itELiTE - 2018 PR presentation

Via Della Spiga, 42 20121 | Milano +39 02 40 03 11 76 www.it-elite.it info@it-elite.it

We are on international markets for years – from the USA to the Middle East, and reaching China as well – and building on the successes achieved through the work with prestigious top & luxury Italian labels, our team of professionals has given birth to it ELiTE.

An international agency of the industry, based in Milan – the fashion capital – within a prestigious Showroom in the very famous Via della Spiga, that is the luxury and shopping core of the city. We are in the fashion district, the place where new trends are born, and the creativity of the best stylists finds its expression.

What We Do What We Do We are specialized in Sales and Marketing with a dedicated area, in addition to Communication and Public Relations, thanks to the collaboration with a team of experts, also in mentoring, coaching and teambuilding.

We work with ready-to-wear menswear and womenswear fashion brands and accessories labels in order to support and promote them on all levels on international markets: we

are a workshop for projects and ideas, which we give to our clients so as to let them grow and become successful.

With skill and expertise, and with the use of all our competences, every day we build for you the most creative and effective solutions, in order to lead you to the goal.

Because We Care Our team at it ELiTE is composed by solid professionals with skills, determination, style and robust experience gained in both Sales & Marketing and PR and Communication.

We take care of your brand, starting from promotion and going on until the distribution. Our approach is original and elegant, with the right amount of boldness. Our

knowledge about the fashion

performing solution at all times.

world, and the know-how gained through years of experience, allow us to do an accurate and objective evaluation of your brand, to support it as best we can in the complex communication with international markets. With determination and professionalism, we consider needs and requests, seize opportunities, avoid risks, in order to give you the best

We are capable of catching the essence of your style, which has to feature high quality and innovation, and grasping the personality of your brand, by clearly identifying the strengths of your image, in order to help you to show it, and spread it, become successful and sell it.

Our Skills iT ELITE is a unique multi-brand, multi-service omnichannel business model which includes a showroom and a logistic centre as well as a consulting, marketing, digital and creative arm.

Directed by CEO Tania Cursano, the Company offers a unique blend of digital, sales, consulting, mentoring, coaching and marketing services to a variety of established and upcoming designers and brands.

Tania Cursano founded IT ELITE PR & Showroom in 2017, after seeing a growing demand from brands to provide a more integrated global strategy and in order to better evaluate the power and effectiveness of Sales & PR.

Unlike traditional sales agencies, we offer also creative media production and strategic full service PR offering. We have a team of 10 highly experienced publicists and creative people across the world and most crucially we work in a global capacity, working with our brands to create an over arching IT ELITE operates out of offices and showrooms in the world’s communications strategy and helping to build global brands. major fashion capitals: London, Milan, Paris, Tokyo, HongKong, Los Angeles and New York, currently employing more than 20 people in Via della Spiga 42, Milan, Italy and soon will expands its arms worldwide with established offices.

Our Our Services Services Our services are scaleable and so depending on the size of your business, we can suggest intelligent and memorable campaigns to guarantee the best image placement for your brand like: // Creating global communications strategy and seasonal strategies // Showrooms in Milan and Paris // Marketing & Event support with key retailers // Digital Marketing // Sales Campaign planning and management // Collaborations and Partnership management // Product placement // Influencer and ambassador engagement / VIP dressing // Events and fashion show management // Seasonal press days in Milan, Paris, London, Los Angeles and New York // Editorials, lookbook and campaign production placed on international fashion magazines

Packages & Fees

1 //

Showcase your brand at it ELiTE showroom Guarantees exposure to A-list celebrities, stylists, bloggers, influencers and the press. Your collection will be available for press, celebrity & influencer pulls, which results in an increased brand identity through press/celebrity/blogger features secured by iT ELiTE team.

Base PR & M AR K E T I NG

800

Euro / Month

2 //

Detailed monthly reports Outlines all activity for your brand – inclusive but not limited to: showroom appointments, all pulls + confirmed features as well as any feedback given from our personal network of gatekeepers and influencers who visit and pull from iT ELiTE daily.

3 //

Promotion on it elite’s social channels All features of your brand will be promoted on iT ELiTE’s social channels which will result in increased exposure for your brand to our personal network of contacts.

4 //

In partnership with the secret code of fashion agency All clients of iT ELiTE will receive full support in mentoring and coaching from founder of The Secret Code Of Fashion Agency, Myra Postolache + guarantees she will consider your brand for all projects she is working on.

1/1

1 //

Showcase your brand at it ELiTE showroom Guarantees exposure to A-list celebrities, stylists, bloggers, influencers and the press. Your collection will be available for press, celebrity & influencer pulls, which results in an increased brand identity through press/celebrity/blogger features secured by iT ELiTE team.

Silver PR & M AR K E T I NG

2 //

Detailed monthly reports Outlines all activity for your brand – inclusive but not limited to: showroom appointments, all pulls + confirmed features as well as any feedback given from our personal network of gatekeepers and influencers who visit and pull from iT ELiTE daily.

3 //

Immediate press release distribution iT ELiTE will distribute press releases for all secured placements in real time, to ensure maximum exposure for your brand on a global scale.

1.000

4 //

Promotion on it elite’s social channels All features of your brand will be promoted on iT ELiTE’s social channels which will result in increased exposure for your brand to our personal network of contacts.

Euro / Month

5 //

In partnership with the secret code of fashion agency All clients of iT ELiTE will receive full support in mentoring and coaching from founder of The Secret Code Of Fashion Agency, Myra Postolache + guarantees she will consider your brand for all projects she is working on.

1/2

6 //

Silver

Proactively promote your brand & current collections to the fashion editorial community worldwide, inclusive but not limited to: outreach to our personal network of stylists to secure celebrity dressing features and pitching stories and designer profiles to target outlets and publications outlined in your Communications Strategy.

7 //

it ELiTE bi-annual press events Your collection will be showcased bi-annually for Spring/Summer and Fall/ Winter Press Day events hosted by IT ELITE team at our exclusive MILAN showroom – to further introduce + promote your brand to key gatekeepers & influencers for time sensitive seasonal editorial + A-list celebrity requests.

PR & M AR K E T I NG 8 //

1.000

Proactive outreach to worldwide fashion editorial community

Immediate celebrity placement dissemination iT ELiTE will inform you in real time of all features secured, to ensure maximum exposure for your brand.

Euro / Month

2/2

1 //

Showcase your brand at it ELiTE showroom Guarantees exposure to A-list celebrities, stylists, bloggers, influencers and the press. Your collection will be available for press, celebrity & influencer pulls, which results in an increased brand identity through press/celebrity/blogger features secured by iT ELiTE team.

Gold PR & M AR K E T I NG

2 //

Detailed monthly reports Outlines all activity for your brand – inclusive but not limited to: showroom appointments, all pulls + confirmed features as well as any feedback given from our personal network of gatekeepers and influencers who visit and pull from iT ELiTE daily.

3 //

Immediate press release distribution iT ELiTE will distribute press releases for all secured placements in real time, to ensure maximum exposure for your brand on a global scale.

1.500

4 //

Promotion on it elite’s social channels All features of your brand will be promoted on iT ELiTE’s social channels which will result in increased exposure for your brand to our personal network of contacts.

Euro / Month

5 //

In partnership with the secret code of fashion agency All clients of iT ELiTE will receive full support in mentoring and coaching from founder of The Secret Code Of Fashion Agency, Myra Postolache + guarantees she will consider your brand for all projects she is working on.

1/2

6 //

Proactive outreach to worldwide fashion editorial community Proactively promote your brand & current collections to the fashion editorial community worldwide, inclusive but not limited to: outreach to our personal network of stylists to secure celebrity dressing features and pitching stories and designer profiles to target outlets and publications outlined in your Communications Strategy.

7 //

Gold

Your collection will be showcased bi-annually for Spring/Summer and Fall/Winter Press Day events hosted by IT ELITE team at our exclusive MILAN showroom – to further introduce + promote your brand to key gatekeepers & influencers for time sensitive seasonal editorial + A-list celebrity requests.

8 //

PR & M AR K E T I NG

Euro / Month

Immediate celebrity placement dissemination iT ELiTE will inform you in real time of all features secured, to ensure maximum exposure for your brand.

9 //

1.500

it ELiTE bi-annual press events

Celebrity + Influencer seeding Seasonal celebrity + influencer seeding initiatives to approved targets who will help elevate your brand’s image on a global scale.

10 //

Brand consulting services iT ELiTE to provide BI-ANNUAL workshops and consulting services for clients looking to receive insider industry advice from The Secret Code Of Fashion Agency and members of the team or well known special guests from fashion industry, including but not limited to: the creation of a comprehensive Press Book, directive in securing target worldwide retail doors and custom collaboration opportunities to further align + promote your brand, mentoring and coaching, co-branding, team building and management strategies.

2/2

1 //

Creative services :: Custom pacakges with The Secret Code Of Fashion Agency IT ELITE can provide customized creative service packages for your brand’s needs with the support of our partnering agency The Secret Code of Fashion in collaboration with VOR Make Up represented by the well known beauty director Valeria Orlando.

Platinum PR & M AR K E T I NG

The Secret Code of Fashion Agency represents worldwide stylists, photographers, hair and makeup artists and creative directors; for projects such as but not limited to: the creation of look books, ad campaigns, videos and runway shows.

2 //

it ELiTE Bi-Annual Press Events iT ELiTE hosts bi-annual press events for Spring/Summer and Fall/Winter in Milan and Paris. Fees vary based on location.

2.000 Euro / Month

3 //

Celebrity + Influencer seeding Celebrity + influencer seeding initiatives. Fees vary based on the amount of product seeded + how many celebrity/influencer recipients per project.

1/2

4 //

Platinum

Event production Fees vary based on the caliber of the event. IT ELITE can produce intimate events, such as a luncheon or dinner in Milan or Paris with A-list guests such as celebrity stylists, press, bloggers and other influencers introducing your brand to our personal network of clients which will result in both press coverage for the event + features following the event from the introductions made. We are also available to produce larger scale events such as store opening & launch events, trunk shows, etc.

5 //

Brand consulting services iT ELiTE to provide BI-ANNUAL workshops and consulting services for clients looking to receive insider industry advice from The Secret Code Of Fashion Agency and members of the team or well known special guests from fashion industry, including but not limited to: the creation of a comprehensive Press Book, directive in securing target worldwide retail doors and custom collaboration opportunities to further align + promote your brand, mentoring and coaching, co-branding, team building and management strategies.

Fees vary based on consulting services provided individually.

PR & M AR K E T I NG

2.000 Euro / Month

6 //

Paid placement opportunities 20% agency fee for any paid placement features negotiated + secured. The total project fee for paid placement opportunities varies according to celebrity + blogger individual rates. Paid placement opportunities with A-list bloggers and celebrities guarantees features with these highly regarded and influential gatekeepers.

2/2

Via Della Spiga, 42 20121 | Milano +39 02 40 03 11 76 www.it-elite.it info@it-elite.it