Hello Ancero Leadership. AN OVE RVIE W O F AT M E DIA & B R AN DIN G O PPO RTU NITIE S FO R YO U R B USIN ESS
A n ce ro September 6, 2013
1
Index.
1
W ho We A re
02
Case Studies
04
Statistic s
14
Potential
15
Letter from the Ceo
Dear Ancero,
Thank you for taking the time to learn about At Media and introduce Ancero’s needs. Branding and marketing is our expertise, and we seek to be your partner in growing your market share and brand recognition. In the following pages you will find a brief overview of who we are, examples of what we’ve done for other great companies, as well as our plan for Reybold moving forward.
Our company At Media is small and yet we produce top quality branding and marketing for companies just like yours. Our goal is to give you the best tools and plans to succeed in the near and long-term future, while having some fun along the way!
- Antionette Marie Johnson
2
At Media is a boutique branding agency focused on delivering the most memorable brand experiences powered by passion. At Media was born out of the desire to transform and inspire consumers to respond to your “call-to-action”, by treating each brand touch-point as a continued experience unique to
A nto i n et te M a ri e J o h n s o n , CEO
the brands we build. Our clients have come to expect extreme
Ty l e r R . We s tn e d ge , Cre ative D ire c to r
commitment and incredible results from our team - no matter
E li s e Co nway, S e nio r A c c o u nt E xe c utive
the project at hand.
C h ri s Ri c h a rd s , A c c o u nt E xe c utive
In the past, At Media has worked on similar projects for a
Ia n T. B e r g , Le a d G ra p hic D e sig n e r
range of clients, including Comcast, The American Diabetes
D y la n G a r n e r, G ra p hic D e sig n e r
Association, CSS Inc., Dynamic Energy, HipCityVeg and many
Ri s a Ze ll e r, B ra n d M a n a ge r
others. We believe in the power of brand interaction, from each time your target audience hears of and interacts with your brand, to social media to the experience on-location. These are the opportunities to capture and surprise!
We Are.
Can-Doers
Innovators
Listeners
We approach every project, large or small,
What box? We’re not thinking about
We’ll lend you our ears, but you can’t
with equal enthusiasm. To us, the glass is
anything even close to a box. Outside and
keep ‘em. We need those. After all,
always half-full of...coffee.
in, we’re pushing the boundaries of
listening is half the battle when it
what’s achievable.
comes to success.
Case Study # 1
Dynamic Energy Overview: Dynamic Solar was growing to fulfill their customer demands for more alternative energy options. The company needed a brand that showcased their new energy solutions and services, and market them effectively online.
Results: Launched a rebranded vision, identity, services, web presence and marketing materials. Dynamic’s voice and continued
content plan is strengthened, helping them complete their mission by giving businesses more opportunities to decrease operating costs and their environmental impact through heir energy solutions.
Measurable: Website Traffice - Increased 320% in 1 year Hard Leads Online - Averages 3 per month (B2B Marketing) Social Media Increase - Fans/Followers 270%+
4
5
6
Case Study # 2
CSS Overview: The brand was outdated and did not speak to the advanced employment screening practices by this growing business. A rebrand was necessary to compete in the employee screening market.
Results: We upgraded the brand’s messaging, identity and brand elements to speak directly to the business decision makers who purchase CSS’s products and services. CSS’s brand identity office, web presence and marketing materials now showcase the company’s value proposition, services and technology platforms in the most effective and visually appealing manner.
Measurable: Website Traffice - Increased 90% in 1 year Email Marketing - Increased 400% in 1 year
7
8
9
Case Study # 3
Constitutional Health Plaza Overview: Once known as a classic hospital to those native to Philadelphia, St. Agnes was closed and has recently reopened as a multi-purpose business and medical center. With little knowledge of its revived presence, the community was unable to take advantage of the services offered from its prime location along Broad Street.
Results: We created Constitution Health Plaza: a new brand, name, identity, messaging, interior and exterior signage, and a complete web presence to establish the property as a South Philadelphia landmark, ready to serve the community.
The new name, identity, and brand elements position Constitution Health Plaza for success as a new hub for medicine, commerce, technology, and innovation in South Philadelphia. While building upon the strong foundation established by the original St. Agnes Hospital, Constitution Health Plaza offers a fresh take on a community of care.
Measurable: 120,000 sf Leased to tenants like: Children’s Hospital of PA Thomas Jefferson Hospital Mercy Health
10
Exterior Flags
Exterior Mockup 11
Interior Mockups 12
13
Findings
Throughout our experience, we have found these sources and statistics very true and worth your attention.
“
“
Brands that do not evolve risk
the threat of extinction. Worse,
71%
brands that don’t gain the trust of their audience, risk more.
- Steve Jobs
59% of people, on average, are visiting your website via a mobile device
14
of customers say that each touch-point of a brand helps them decide their loyalty (Email, Website, Social, In-person, Customer Service)
In one-on-one interviews, 7 out of 10 Employees on average state that their workplace culture is defined by the brand.
Potential 1
Brand Experience
2
All Client/Consumer Touch-Points
3
Develop Outreach Strategies to Reach New Audiences and Increase Sales
4
Streamline Internal Communications and Increase Brand Equity
15
Thank You. Let’s talk about how we can help.
At Media www.atmediadesign.com 267-519-3592 amj@atmediadesign.com
16