THE TIME IS
REALIGN RETHINK RECOMMUNICA REDISCOVER REALIZE RENEW REG REFORMAT REIMAGINE REINVENT RESTRUCTURE REALIZE REDESIGN RETAIN REDEFINEREFRESH REFUE REVISIT REIGNITEREBRAND REALIG RECAP RECENTER RECHARGE RECO RESEARCH REDEVELOP REMAKE R REDEEM REANALYZE RECLAIM REV REINFORCE REASSEMBLE REVIVE
ATE REGROUP T RE N RE EL GN OUP REDO VAMP
LE T’S BUILD SO M E T H I NG G R E AT E R
That’s the motto we live by.
AT MEDIA ELEVATES BRANDS TO CREATE MEMORABLE EXPERIENCES & VALUABLE INTERACTIONS.
10 out of 10 At Media clients say they wish they had rebranded sooner.
LET TER
FROM
REDEFINE REFRESH REIGNITE CASE OUR
STUDIES
PROCESS
CEO
THE
POWER
TO
Today's mos t success ful brands are not afraid to reinvent themselves. If your company has grow th goals, produc t /ser vice launches, or the need to inspire employees - the time to reimagine is now. Compelling messaging and visual communication are element s of your brand that have the power to motivate your employees, drive your vision and influence consumers. Let our team inspire you to be brave and reinvigorate the brand you've worked so hard to build. ANTOINET TE MARIE JOHNSON CEO
Customers don't buy what you do, they buy why you do it.
RE:
1
STRATEGY
TARGET
POSITION
MESSAGE
Without one, the company and employees are left in the dark. A clear strategy is essential to outline, execute, measure and achieve targeted goals.
A brand's target audience members are their potential customers. Clearly define them to turn potential into actual. Engage them correctly and they become brand ambassadors.
Customers don't buy what you do, they buy why you do it. A well positioned brand knows their competition and leads in execution.
A brand's voice is the first greeting to potential customers. It defines core values and guides all visuals.
48% IDENTITY
WEB PRESENCE
A brand's visual communication is
Gone are the days of only a website.
the most compelling piece. It tells a
Each component of a brand's presence
story beyond the logo, and captures
should be living and breathing the
an audience to speak their language
brand experience.
and join their journey.
of online shoppers base their opinion of a website on overall design alone.
Give new life and energy to consumers, employees and the future.
RE:
RE:
A company's mission can only be achieved when the employees buy into it.
CULTURE
LAUNCH
MANAGE
There is a saying that brand
Show the public your
Brands are alive and need
is culture, culture is brand.
transformation with a
constant attention. The
The employees should be
brand launch or campaign.
brand experience should be
even more excited about
Get employees excited,
continued through multiple
the company than even the
consumers interested and
mediums with a consistent
loyal consumer.
measure the reaction.
voice and message.
"Pleasure in the job puts perfection in the work.� ARISTOTLE
CASE
CASESTUDY | KINEXT
IMPACT IMPOSSIBLE T h i s c o n s u l t i n g c o m p a ny ’s p r o c e s s n e e d e d o u t- o f - t h e - b o x i d e n t i t y a n d messaging to compete in a saturated market.
LOGO CHANGE
before
after
CUSTOM WEB DESIGN
ICON L ANGUAGE
CASESTUDY | DYNAMIC ENERGY
POWER AHEAD
Clean brand elements help deliver t h i s c o m p a ny ’s a l t e r n a t i v e e n e r g y m e s s a g e t o t h e r i g h t c o n s u m e r.
LOGO CHANGE
before
after
ICON L ANGUAGE / SERVICE VERTIC AL S
SOLAR POWER
ENERGY EFFICIENCY
COMBINED HEAT & POWER
CUSTOM WEB DESIGN & CMS DEVELOPMENT
CASESTUDY | NOOCH
MONEY MADE SIMPLE A clean and simple brand helped launch this peer to peer money trans fer ser vice aimed at helping college s tudents square up their bills.
LOGO CHANGE
before
after
ICON L ANGUAGE
CUSTOM WEB DESIGN
CASESTUDY | DUKE & WINSTON
#WEAR THE BEACH T h i s u n i q u e a p p a r e l c o m p a ny n e e d e d a s trong brand campaign to launch their summer produc t line.
over
150
TWITTER MENTIONS
over
3400 INTER AC TIONS
over
100
C A M PA I G N C O M M E N T S
SOCIAL GROWTH 1500
1000
500
WEEK 1
WEEK 4
WEEK 8
S TR ATEGI Z E
DISCOV E RY
ROCES
CLARIFY RESEARCH
EVALUATE
PLAN
CONCEPT
vision, strategies, goals & values
existing brand, assets and opportunities
write brief & general outline of plan & achieve scope
core messaging, identity, strategy, awareness. Achieve Approval
stakeholders’ needs, financial/legal, marketing. interview key management
key p roje c t mile s to n e s
M A N AGE
CRE ATI V E DESIGN
DEVELOP
LAUNCH
EXPERIENCE
identity, brand elements, core brand assets Present Concept Achieve Approval
collateral, marketing items, web presence, touchpoints. Achieve Approval
develop launch strategy & plan, build energy around new brand, implement guidelines & assets. Launch internally & externally
manage brand experience & customer interaction
"The way to get started is to quit talking and begin doing." WALT
DISNE Y
a t m e d i a d e s i g n .c o m 2 2 2 B R AC E S T R E E T P H I L A D E L P H I A PA 1910 6