ESSENTIAL HOME CINEMA SUPPLEMENT
Install by Sound With Vision
MAXIMISE YOUR MEDIA ROOM MUSCLE What a home cinema/media room needs to deliver is evolving. Redline stands ready to supply the products and the support to deliver hidden or discreet and multi-function systems that increasingly form part of a wider world of home improvement. The dedicated home cinema room that looks to recreate the very best from commercial cinema in the home is a strong category, but what about the needs of more diverse and numerous groups of consumers whose needs are more varied, and want to use their existing space for their entertainment needs with a discreet or hidden system? These customers, and this approach deserves attention as it has potential outside the world of specialist AV and these days is part of the mainstream as buyers look to improve their homes in lots of ways. The AV community can offer a home upgrade that matches or exceeds the value and pleasure that buyers can experience from any other type of home improvement. There is no doubt that the quality available from hidden audio systems has advanced greatly in recent years. No longer are we talking about audio compromise when we introduce hidden audio. Genuinely for most consumers, what we are delivering is the best
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of both worlds. Rooms like this have the power to enhance the family home, bringing people together to enjoy their favourite content, games or events such as music festivals or the big match. Creating a high-performance multi-use space allows installers to target a larger group of customers and give them something that fits around their existing home, or if the customer is embarking on a new build or renovation project. The interior scheme for the property can remain untouched, whilst the room can still deliver a performance level consumers will love. We have helped install many of these systems and the way they fit into the lives of customers is always impressive, they become part of the fabric of the home and never feel like a separate addon or something divorced from the rest of the home, it’s a beautiful living room with additional entertainment and fun! The whole family can enjoy an immersive, spacious sound that envelopes the whole room, never favouring one seat over another. Often it feels as if the audio travels beyond the space itself creating an impression of sound that extends far beyond the listening area with effortless performance that chimes with everyone who hears it. Never harsh or abrasive, these systems coax the best sounds from any
content and present them with precision, rather than overpowering a space and putting buyers off with too much power. Yes, these systems can go loud, but it never feels strained or struggling, viewer fatigue is never an issue. Natural feeling audio is another strong trait of these systems. Great for music, making vocals and instruments sound as they should, but also effective when it comes to movie night when a more direct approach is needed to add atmosphere or excitement to whatever is being watched. Creating the full-on Dolby Atmos experience customers are after in their living room is, of course, no problem for hidden audio, all the channels can be accommodated unobtrusively including the bass with today’s high-performance hidden solutions for any size of room. Imagine a supersized TV or hidden projector system, complemented by completely hidden audio, a totally clutter free automated room, where the whole family gets to enjoy what they love best.
THE PERFECT PRODUCTS
Redline has a strong set of products and an excellent record in assisting dealers with the design and installation of hidden home cinema systems.
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