FLUID DESIGN SPACES

BEGIN A DESIGN CONVERSATION IN BESPOKE COMFORT

For fluid design spaces such as media rooms, you need cinema seats that look and feel exceptional everywhere says Habitech’s Giovanni Scatola.

In new builds, where a homeward shift in economic and social energy meets the boom in streaming quality and convenience, developers are selling the dream of designed home cinema spaces more rigorously than ever.

Today, media rooms are as worthy of inclusion on any luxury home buyer’s wish list as bespoke bathrooms or kitchens, and just as likely to fall within the remit of the home’s interior design team. But more than any other part of the home, they offer AV integrators and interior designers the opportunity to share productive conversations about aesthetics and comfort.

Mention cinema seating to your new design collaborators and they’ll be thinking local Odeon. But you’ll soon be talking their language if you choose a seating brand with a heritage of immaculate bespoke fulfilment. As meticulously crafted as Boca do Lobo, Fendi, Linley, Tetrad, Bentley Home or any other highend furniture name, Infinity Seating Solutions’ range will look gorgeous inside or outside the cinema environment. Interiors pros will love the fact that it’s hand-made by the UK’s only manufacturer of specialised cinema seating, and purpose-built for media rooms. And they’ll adore its eco-friendly credibility.

SUSTAINABLE QUALITY

When going green is a growing priority and a morality call for many of your customers (and their design teams), an eco-sensitive furniture range of exceptional quality and comfort may prove irresistible. Source a seating line that appeals to their environmental sensibilities as much as their sense of style and you’ll bag big brownie points on the way to converting the sale. The good news is that Infinity Seating decided not to offer or promote animal products long before it was fashionable. Instead, it uses faux leathers and velours, which can be recycled, as well as an innovative synthesis of plant-based Cork fabric (Cork leather) and Ultraleather, together with recycled foams, latex foams, super-durable, eco-friendly EkoPly frames and FSC beech frames. The result is sustainable, cruelty-free, environmentally friendly furniture, complete with all the native beauty and precision of a high-status luxury product. Unlike many rivals, Infinity is luxury furniture, guilt-free.

COMPLETELY BESPOKE IF YOU NEED IT

But most compellingly, an existential commitment to bespoke manufacture gifts this exclusive seating line with a unique advantage when it comes to dealing with the design community. Your co-designers can choose from thousands of material, colour, and style permutations to create stunningly original, oneof-a-kind furniture that meets their design goals to a tee. The possibilities are endless when you choose bespoke quality of this calibre. What’s more, Infinity’s high-end commercial build comes with commensurate levels of fire proofing and stain-resistant durability way above the standard usually associated with resi furniture. Spill wine, it wipes off.

Naturally you have the power to choose the seating that suits the project - and there’s a standard range of Infinity seats available off the shelf for mid-market scenarios - but in rarefied design environments such as exclusive media room spaces, few if any rivals can provide a more productive context to engage with fellow design pros. Infinity Seating Solutions’ furniture is not only beautifully distinctive, sustainable and superior, it stays that way for longer and is custom-built for the environment. So, when the design conversation turns to seating, there’s plenty to explore.