ESSENTIAL PULSE CINEMAS
PULSE HELPS ALPS HOME CINEMA REACH NEW HEIGHTS This fantastic project by Seymour AV Design won Best Home Cinema Under 50K at the Smart Building Awards. Want to achieve the same level of success? work with Pulse Cinemas!
Tom Banks, Managing Director for Seymour AV Design explains, “We were contacted by the client directly, having seen our work on Instagram. It was towards the end of the third national lockdown, and he had decided to run his business from home for sustained periods of time and subsequently bought a chalet in Morzine, France.” The main directive was to convert a windowless, awkwardly shaped room in the basement into a reference level cinema. This was a ground up design and build, including the sourcing of the lighting, furniture, carpets, artwork and, naturally, AV equipment. Tom adds, “There were two main challenges. One, due to COVID, we couldn’t visit the site until it was time to install everything. The second was the room itself. The client wanted us to divide the awkward shape of the room into a cinema room plus a rack/storage room. The decreasing angle of the room meant that the larger you made the cinema room, the smaller the screen wall became. We had a target of 100in minimum screen size, so this, paired with maximising the projector’s throw ratio, required extreme precision. All this of course without being able to visit site!” Pulse Cinemas played a major part in getting the project won in the first place and then achieving the high-standard the install team were aiming for, as Tom explains, “Firstly,
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we were able to get the client to come down to the Pulse demo facility, which really was so important; partly because the client hadn’t really experienced what true home cinema was and secondly he had a small space that turned out to be almost identical in size to the ’small cinema room’ at Pulse. “For him and his girlfriend to be able to sit in a space that will be almost identical to his, with his styling, and in the comfort of his home, really helped us get this job over the line. He explained after the demo that he had a ballpark figure in his head and that went out the window, once he had heard/seen the demo! “It actually resulted in us almost copying the equipment like for like in his space as he loved the demo. He was so impressed, in fact, that when we were invited to watch a film with some local neighbours, he demoed the Gregory Porter double bass scene on his new Kaleidescape, Strato as that was his favourite clip from the demo seven months before! Pulse Cinemas positivity did not end there however as Tom argues, “As helpful as the demo was to inform the client and show the value of key products, the real value of a distributor is after the equipment has been purchased! I’m a big believer that all the distributors have some great products and know how to sell those products. What we love about working with
Pulse is that they are there to help and solve problems thereafter. “They offer a full design service, photography, calibration and a host of other marketing services. They even offered to come to site (on the French-Swiss border) if we needed anything. As is always the case with installs, you inevitably run into glitches or unexpected issues. It was crucial these could be dealt with as they arrived as we were only in France for the week.” Tom explains, “We were able to call Pulse on one occasion and they were able to diagnose the picture issue we were having with the Sim2 and Kaleidescape, and get a fix immediately over the phone. For us, as a business, this is worth its weight in gold as we are able to move forward with an install in the timescale we anticipated without having to wait for someone to come back to us. With this regard, a special thanks has to go out to Clive Vooght (now at RTI) who we also leant on throughout the process. Pulse had also made the intro to Clive, who at the time worked for himself and now runs the RTI training at Pulse.” Kapes Patel, Pulse Cinemas COO, adds, “If you want this level of result and this level of support, just get in contact, its in our DNA to work this closely with our dealers and then tell the world about the fantastic result!”
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