ESSENTIAL HABITECH
POWERING YOUR PRO AV PRODUCTIVITY Adapt your skills for a Pro AV market that needs the things you’re good at and reap the rewards, says Habitech’s Technical Sales Manager John Perry. Networking competences are bringing the worlds of commercial and residential AV together. Motivated by the need to stream from licenced music services, integrators from Pro AV and residential CI are now reaching for the same networking toolkit. Today, for instance, you’re as likely to see AVoIP in homes as you are in retail, hospitality, clubs and bars. Truth is that post-lockdown, rising consumer expectations of quality and capability are speeding installers toward the same discreet design conclusions. For small to medium sized commercial projects at least, technologies and skillsets are becoming interchangeable, which means you’re ready to tackle the Pro AV challenges that come your way as soon as you appreciate that the acoustic demands of commercial spaces are different from the ones you’re used to. There’s a learning curve to be travelled, but the journey will be easier with the pro team at Habitech for company. We’re here to help you every step of the way. No question that the prospect of big new business is well within your grasp. Pro clients needing AV in ‘sensitive’ architectural spaces and high-end brand retailers for instance, will never want to see a loudspeaker; they’re looking for the discreet design skills that have defined your playbook since day one. Similarly, a new wave of ‘boutique’ businesses are seeking the seamless integration of high performance AV to differentiate their offer, and that’s where you come in. Opportunities abound, especially
because your clients don’t distinguish between pro and resi. As the line between home and work continues to blur, the CEO whose home you just transformed will want the same thing at their restaurant, office or retail premises. They won’t appreciate that the enhanced scale of the project and its demand for different attributes - like higher Sound Pressure Levels (SPLs) to overcome ambient noise - will require new methods and products to achieve the same flawless results. But that’s not a problem. The good news is that you can embellish your residential repertoire with these tools when you partner with Habitech.
END-TO-END PROJECT SUPPORT
In recent years we’ve invested energetically to become as proficient at serving the Pro AV market as the CI sector, complementing a much wider product choice with a wealth of design experience gained from decades in key roles with major commercial brands. This means
that we can help you to ‘think professional’ with training on workflow, technologies and products to ensure that your preparation and your solution choices are optimised in a plan that you can present to the client. Whether you’re designing for subtle restaurant atmospherics, large reverberant spaces, SOHO environments, Unified Communications (UC) or high SPLs in nightclubs, Habitech’s experience and proven professional-grade product range will be at your service, value-added, end-to-end.
PROVEN PRODUCTS FOR EVERY APPLICATION Our Pro AV range embraces audio and lighting design, video, security, Wi-Fi, power management and conferencing solutions, as well as racks and the means to connect it all up, in fact, everything you’d need to deliver high performance custom AV in any commercial setting. For example, Nexo’s speakers and amps are purpose-built for high SPL applications,
Everything you need for high performance AV in any commercial setting
18 OCTOBER 2022
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