The Definitive Middle East Insurance Magazine
2012 MEDIA KIT
MEDIA KIT 2012
What is Premium? Premium is the first monthly English magazine – edited in the GCC – that provides up-to-date news, unbiased commentary and in-depth analysis on the Middle East insurance industry.
About Premium Every industry needs an accurate and reliable source of news, views and analysis without having to wait too long. Premium aspires to fill this gap in the Middle East insurance market by bringing out a monthly English magazine with a definitive reach covering thousands of industry professionals including insurance practitioners, brokers and insurance buyers (Risk Managers). The objective is to be the preferred insurance magazine in the region by providing meaningful commentary and insightful analysis of regulatory developments, corporate initiatives, competitive challenges and emerging trends. Premium vows to provide equitable information on the critical developments impacting the insurance vertical through the on-ground efforts of a powerful editorial team based in Dubai and an extensive network of industry experts. The magazine shall keep pace not only with GCC trends but also include Egypt, Syria, Lebanon, Jordan, Iran, Yemen and the north African markets for a more holistic view of the industry. Simply put, Premium will keep a finger on the pulse of the industry.
Global Exposure Premium will be represented at all major regional and international insurance events. In the region Premium has plans to support major insurance events such as: › Saudi Insurance Summit › Middle East Insurance Forum › General Arab Insurance Federation (GAIF) conference › (FAIR) Federation of Afro-Asian Insurance and Re-insurance conference It also has plans to be represented at international insurance gatherings such as: › Monte Carlo Rendezvous › Baden Baden Conference and › World Insurance Forum Global exposure of this degree will enable Premium to serve as a window to key opportunities in the Middle East insurance markets and raise the profile of front-runners in the region.
MEDIA KIT 2012 Distribution Overall circulation 11,700 copies COUNTRY UAE KSA Bahrain Lebanon Kuwait Egypt Jordan Qatar Oman Yemen UK & European Territories Syria Iran Bermuda
PER CENT 25% 21% 10% 10% 8% 5% 4% 4% 3% 1% 5% 1% 1% 2%
DESIGNATION General Manager MD/CEO/VP/Chairman Human Resources Manager Financial/Administrative Director Technical/Underwriting/ Marketing/Treaty Managers Risk Manager/Insurance Manager
PER CENT 25% 24% 17% 14%
INSURANCE SECTORS Brokers, Agents & Intermediaries Major Corporations Insurance & Reinsurance Companies Bank & Financial Services Consultants, Lawyers & Auditors Government Departments Loss Adjusters & Assessors
PER CENT 30% 27% 23% 7% 4% 8% 1%
CORPORATE SECTORS Shipping/Freight/Aviation/Transport Heavy Industry & Manufacturing Oil & Gas Construction Retail & FMCG Hospitality Hospitals & Medical Sector Real Estate Educational Institutes IT & Telecom Automotive
PER CENT 21% 17% 13% 12% 9% 6% 6% 6% 5% 4% 1%
11% 9%
Editorial Calendar May: Reinsurance, Regulatory updates, Qatar market report June: Pricing, Engineering insurance, UAE market report July: Life insurance, GCC insurance report, Saudi Arabia market report August: Risk management, Professional liability, Oman market report September: Agricultural insurance, Bancassurance, Kuwait market report October: M arine insurance, Risk management, Jordan market report November: C onstruction insurance, Takaful, Bahrain market report December: Bancassurance, Ratings, Lebanon market report
MEDIA KIT 2012
Special Advertising POSITIONS Outside Back Cover Inside Back Cover Inside Back Cover Gatefold Inside Front Cover Inside Front Cover Gatefold Front Cover Reverse Gatefold Opposite Contents Double Page Spread Full Page Half Page Quarter Page Annual Directory Listing Series Discount
Technical Specifications PRICE (US$) 6500 5250 8225 5625 7800 8950 4650 6200 3900 2350 1400 2000
Double page spread Trim size: (w)430mm x (h)285 mm Bleed: (w)436mm x (h)291mm Type area: (w)404mm x (h)270mm Gutter allowance: 6mm Full page Trim size: (w)215mm x (h)285mm With bleed: (w)221mm x (h)231mm Type area: (w)205mm x (h)275mm Half page horizontal (Within type area) (w)190mm x (h)128mm
0-3 issues a year less 5% 4-6 issues a year less 10% 7-9 issues a year less 15% 10-12 issues a year less 20%
Half page vertical (Within type area) (w)94mm x (h)260mm
The above rates are calculated utilising the now–current conversion rate of US$1 = AED3.68.
Production Data File requirements › Ilustrator CS and InDesign CS Application ›A ll images must be composite CMYK, high resolution (300dpi) format › All Fonts must be outlined › All documents should contain a bleed area of 5mm
PDF Format › All files must be PDF version 1.3 or higher › All files must be composite CMYK ›A ll images contained within the PDF must be high resolution (300dpi) CMYK format › The document should contain no spot colours.
File Delivery ›A TPH has a dedicated FTP site that can be used for uploading copy material, details of which are with your account manager › I f supplying files by email, please send them to production@premium-me.com › I f supplying files on disc, please use industry standard CD/DVD.
For all Advertising enquiries,
For all Editorial enquiries,
Send materials to,
SUDESH SHANKAR Publisher Tel: + 971 (4) 390 3940 Fax: + 971 (4) 390 8286 Dir: +971 (4) 446 5315 Mobile: +971 (55) 755 9551 Email: sudesh@premium-me.com
editor@premium-me.com
production@premium-me.com
The Definitive Middle East Insurance Magazine
Premium Magazine, Office # 209, DMC building # 05, Dubai Media City, Dubai, UAE