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I make your home come alive. carriemccormickRE.com
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Reasons to hire Carrie McCormick. C L E A R D I F F E R E N T I AT I O N With proven results and experience, my innovative and custom luxury home marketing program delivers the highest value in the shortest amount of time while providing the best overall selling experience for clients. With over $450 million in home sales and more than 1,200 successfully closed transactions, my track record, market knowledge, creative marketing solutions and
commitment to unparalleled levels of personalized customer service has earned my team the highest satisfaction ratings. The greatest compliment is the opportunity to work with repeat and referral clients, which represent more than 80% of my business. This trust and confidence fuels my passion to exceed your expectations and deliver unsurpassed results.
EVIDENCED THROUGHOUT THIS PRESENTATION: 1.
Ground breaking marketing strategies with the technology, tools, experience and solutions to deliver proven results. My team is an innovative full-service marketing company, not just a REALTOR®.
2.
Privileged access and exclusive global exposure of your home through leading luxury brands – Luxury Portfolio International.
3.
Concierge services - your time is valuable, let us do all the work to prepare, merchandise and put your home on stage.
4.
Skilled negotiation and strategic pricing analysis to make sure you never leave money on the table.
5.
Number 1 brokerage in Chicago providing powerful technology, resources, expertise and the reach you need.
6.
100% client satisfaction - I settle for nothing less with personalized service, consistent communication and full accountability to exceed your expectations. Review my testimonials and references available upon request.
I pride myself on being your primary point of contact, not delegating you to an assistant. My one on one communication and partnering with you every step of the way is paramount to our success. My strong marketing team allows us to focus on what’s important, selling your home!
My business is founded on trust, integrity, discretion, and a total commitment to maximizing the value of your home with 100% satisfaction. Every home is unique, and I make each one come alive to deliver results, not excuses.
TELL YOU. SHOW YOU. PROVE IT. I MAKE YOUR HOME COME ALIVE. 3
550 N KINGSBURY ST, #607 | $915,000
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# 1 Real Estate brokerage in Chicago. #1 in home sales CHICAGO @properties Berkshire Hathaway Home Services Coldwell Banker Residential
Baird & Warner $0
$1
$2
$3
$4
$5 billions
total $ volume by brokerage
25
2,936
$4.9
offices across the Chicagoland area
real estate agents and service professionals
billion in Chicagoland sales volume
Partnering with you to deliver the highest prices in the shortest amount of time Source: MRED, LLC, #1 ranking based on MARKET SHARE for overall closed volume, city of Chicago, 1/1/16 - 12/31/16.
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2237 SEMINARY | $2,450,000
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Over Half a Billion in Homes Sold. PA S T P E R F O R M A N C E I S A G U A R A N T E E O F F U T U R E R E S U LT S ADDRESS
SELL PRICE
ADDRESS
SELL PRICE
2143 N Damen Ave Chicago 1925 N Fremont St Chicago 1425 W Melrose St Chicago 1624 N Paulina St Chicago 2023 N Wolcott Ave Chicago 1709 N Hudson Ave Chicago 1386 Asbury Ave Winnetka 1322 W Wolfram St Chicago 1632 N Orchard St Chicago 2644 Sutton Cir Naperville 2424 W Grace St Chicago 2439 W Bradley Pl Chicago 1916 W Bradley Pl Chicago 4152 N Maplewood Ave Chicago 2444 W Bradley Pl Chicago 2459 W Bradley Pl Chicago 4150 N Rockwell St Chicago 4322 N Oakley Ave Chicago 4150 N Maplewood Ave Chicago 2450 W Bradley Pl Chicago 2500 W Patterson Ave Chicago 2313 W Dickens Ave Chicago 4331 N Oakley Ave Chicago 4031 N Oakley Ave Chicago
$3,100,000 $2,635,000 $1,910,000 $1,660,000 $1,500,000 $1,425,000 $1,325,000 $1,325,000 $1,275,000 $1,200,000 $1,200,000 $1,187,500 $1,180,000 $1,168,000 $1,155,000 $1,155,000 $1,150,000 $1,150,000 $1,145,000 $1,135,000 $1,131,675 $1,120,000 $1,101,000 $1,100,000
1651 W Farragut Ave Chicago 2445 W Bradley Pl Chicago 4034 N Maplewood Ave Chicago 2023 N Wolcott St Chicago 3552 N Hoyne Ave Chicago 1757 W Henderson St Chicago 2257 W Winnemac Ave Chicago 3519 N Oakley Ave Chicago 2418 W Hutchinson St Chicago 2449 W Grace St Chicago 3454 N Claremont Ave Chicago 3833 N Oakley St Chicago 2529 W Cullom Ave Chicago 2228 W Dickens Ave Chicago 1237 N Honore St 2S Chicago 5138 N Oakley Ave Chicago 1237 N Honore St 3S Chicago 3052 N Southport Ave Chicago 2436 W Addison St Chicago 2452 W Dakin St Chicago 1502 W Cortez St Chicago 1218 N Noble St 3 Chicago 450 E Waterside Dr 3407 Chicago 3927 N Seeley Ave Chicago
$1,100,000 $1,099,000 $1,085,000 $1,060,000 $1,050,000 $1,050,000 $975,000 $975,000 $930,000 $925,000 $920,000 $910,000 $899,900 $885,000 $885,000 $875,000 $875,000 $865,000 $850,000 $850,000 $840,000 $835,000 $830,000 $805,000
29 Days Average Market Time
Sold
98.3% of list price vs.
94.4% Average list price
115 Homes Sold in the last 12 months
Source: MRED, LLC, closed sales volume, 1/1/18 - 12/31/18.
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Record - breaking sales. Proven Results. T H E R I G H T M A R K E T I N G . E X P O S U R E , A N D N E G OT I AT I O N W O R K S
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1425 W. MELROSE | $1,910,000
3618 N. MAGNOLIA | $2,250,000
2450 W. BRADLEY | $1,135,000
2212 W. LYNDALE | $1,550,000
1514 W. HENDERSON | $1,774,900
2340 W. WABANSIA | $830,000
Source: MRED, LLC, closed volume, 1/1/17 - 12/31/17.
Skilled negotiation that never leaves money on the table.
450 N. WATERSIDE | $830,000
415 E. NORTH WATER, #3206 | $1,700,000
3909 N. LEAVITT | $1,125,000
1056 N. PAULINA | $615,000
4034 MAPLEWOOD | $1,085,000
550 KINGSBURY PENTHOUSE | $915,000
Source: MRED, LLC, closed volume, 1/1/17 - 12/31/17.
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Supporting my mission to provide you with the best real estate experience. W E K N O W YO U R T I M E I S VA L U A B L E , T H AT I S W H Y W E H A N D L E A L L T H E D E TA I L S . Q U I C K R E S P O N S E T I M E A N D A LWAY S A C C E S S I B L E
Anne Killarney O P E R AT I O N S D I R E C TO R LUXURY BROKER Anne manages Carrie’s top producing business model, contributing to the overall success and its clients every need. Providing the signature McCormick Concierge service to each client. Effective client communication has proven to be her strong point and the crux of every deal, nothing is more important to her than client satisfaction. 10
Introducing Adwerx
Pre-Marketing.
@properties is working with Luxury Portfolio and Adwerx to
increase online exposure for our suburban luxury listings. In April,
we highlighted all of our luxury listings through this platform and will
SOCIAL MEDIA ENHANCED LISTINGS
continue to advertise 50 luxury listings per month moving forward.
TARGETED DIGITAL ADS
PROPERTY SIGN How it works WITH CUSTOM PROPERTY DOMAIN Ads go where people spend their time online,
JUST LISTED
ADVERTISE ON THE ENTIRE WEB
TARGET ADS TO THE RIGHT LOCATIONS
Ads are geographically targeted to people near the listing’s location.
CARRIE MCCORMICK 312.254.0200
FIND PEOPLE WHO ARE LOOKING TO BUY OR SELL REAL ESTATE
Anne Proper carrie@atproperties.com 312.961.4612 000.000.000 1235Honore.info
Adwerx targets people browsing real estate related sites.
xxxxxxxx@atproperties.com
Reporting made easy XXXXXXX.INFO
Adwerx automatically emails the broker that their listing is
DIRECT MAIL
running, as well as update emails showing brokers where their listing ad was featured, as well as how many times the
@GENT APP
ad was viewed and clicked. Brokers can then forward on to their clients. STOP LOOKING AND HIRE CARRIE - she doesn’t
806 NORTH PEORIA STREET CHICAGO, IL 60642
YOUR LISTING
sleep or stop working until your home is sold. We felt like we were her only clients (I looked and she had 16 other listings). Our home sold in 8 days - excellent price. The entire process was easy and she set realistic expectations up front. Call her anytime - she will answer the phone! K & G | Lincoln Park
Contact me for the latest Chicago Real Estate Market updates.
FREE
I offer home evaluations and advise on how to make your home market ready!
carrie mccormick 312.961.4612 carrie@atproperties.com
If your property is currently listed with another broker, this mailer is not a solicitation for business.
LUXURY
Introducing Adwerx
ENOUNCEMENTS
@properties is working with Luxury Portfolio and Adwerx to increase online exposure for our suburban luxury listings. In April, we highlighted all of our luxury listings through this platform and will
BROCHURES
continue to advertise 50 luxury listings per month moving forward.
VIDEOS AND PHOTOGRAPHY
TOP AGENT NETWORK How it works ADVERTISE ON THE ENTIRE WEB
Ads go where people spend their time online,
TARGET ADS TO THE RIGHT LOCATIONS
Ads are geographically targeted to people near CARRIE MCCORMICK 312.254.0200
the listing’s location. FIND PEOPLE WHO ARE LOOKING TO BUY OR SELL REAL ESTATE
Adwerx targets people browsing real estate related sites.
Reporting made easy Adwerx automatically emails the broker that their listing is running, as well as update emails showing brokers where
1425 W Melrose stree t ChiCago
WEBADDRESS.INFO
Exceptional interior and exterior videography. M A K I N G YO U R H O M E C O M E A L I V E , A N D B U I L D I N G B U Y E R E M OT I O N S Listings with videos receive 403% more inquiries. Video posts on Facebook have a 135% greater reach. YouTube video consumption rises 100% year-over-year.
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Customized concierge services. C U T T I N G E D G E T E C H N O LO G Y - P U T YO U R H O M E O N S TA G E
Video tours and floor-plans Staging and merchandising Architectural renderings
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Custom website to showcase your home. A P P E A R F I R S T I N S E A R C H R E S U LT S W H E N S O M E O N E S E A R C H E S F O R YO U R A D D R E S S .
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High quality drone lifestyle video
Property floorplans
High-resolution photography
Property features and amenities
Driving directions and property mapping
Glossy brochures & Turf Reports
Extraordinary marketing to all the right places. E X P E R I E N C E T H E D I F F E R E N C E AT c a r r i e m c c o r m i c k R E . c o m
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1425 W MELROSE ST | $1,910,000
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Marketing materials that deliver results. YO U R H O M E W I L L B E B E A U T I F U L LY R E P R E S E N T E D IN OUR PROFESSIONAL BROCHURES
1425 W Melrose St, Chicago, IL 60657
1425 W Melrose stree t ChiCago
1425 Melrose $1,939,000
WEBADDRESS.INFO
Beautiful all brick, newer construction home in Lakeview! SPEAKERS THROUGHOUT FIRST FLOOR, ROOFTOP DECK
LOWER LEVEL RADIANT HEATED FLOORS
AND LOWER LEVEL FAMILY ROOM
WET BAR WITH WINE FRIDGE
KITCHEN W/ MARBLE COUNTERS AND CUSTOM
HUGE LAUNDRY ROOM WITH SINK
BUTCHER BLOCK END
1 ADDITIONAL BEDROOM AND FULL
BREAKFAST NOOK & TWO PANTRYS
BATHROOM
POT FILLER ABOVE WOLF RANGE & SEPARATE OVEN
MUD ROOM WITH ACCESS TO EXTERIOR
HANS GROHE FAUCET WITH INSTANT HOT WATER AND
Map data ©2018 Google
RESTAURANTS Southport Lanes & Billiards 3325 NORTH SOUTHPORT AVENUE, 0.1 MI
OF HOME AND CONVENIENTLY CLOSE TO GARAGE
3157 N SOUTHPORT AVE, 0.1 MI
TREX DECKING ON ROOFTOP DECK &
Schubas Tavern
MASTER BEDROOM- 3 CLOSETS, BLACKOUT HUNTER
FAMILY ROOM
DOUGLAS AUTOMATIC REMOTE CONTROL SHADES
ELECTRICAL ON ROOFTOP DECK & GAS
3358 N SOUTHPORT AVE, 0.2 MI
SPEAKER SYSTEM IN BEDROOM & BATHROOM
LINE ON DECK OFF FAMILY ROOM
Coda di Volpe
BATHROOM HAS QUARTZ COUNTERS, HEATED FLOORS,
TWO CAR GARAGE
6 SPRAY STEAMSHOWER & KOHLER TUB WITH AIR JETS
HOME AUTOMATION W/ WIFI LIGHTS DUAL ZONED WITH NEST THERMOSTAT
WASHER & DRYER HOOKUP, BATHROOM W/ HEATED
3 CAMERAS WIFI SECURITY CAMERAS
FLOORS & HUNTER DOUGLAS BLACKOUT SHADES
2017 TAXES - $18,638
Great American Bagel 3207, 0.2 MI
Ella Elli
Starbucks
1349 W CORNELIA AVE, 0.3 MI
3045 NORTH GREENVIEW AVENUE, 0.2 MI
Southport Grocery and Cafe
Tied House
BUILT IN FILTER SUB ZERO FRIDGE & FREEZER, BOSCHE DISHWASHER
SECOND FLOOR - 2 ADDITIONAL LARGE BEDROOMS ,
Crosby's Kitchen 3455 N SOUTHPORT AVE, 0.3 MI
3552 NORTH SOUTHPORT AVENUE, 0.4 MI
3159 N SOUTHPORT AVE, 0.1 MI
Tuco And Blondie
3335 N SOUTHPORT AVE, 0.2 MI
Rise Sushi & Sake Lounge
3201 NORTH ASHLAND AVENUE, 0.2 MI
Jeni's Splendid Ice Creams 3404 NORTH SOUTHPORT AVENUE, 0.2 MI
Bakin' & Eggs: A Lovely Idea 3120 NORTH LINCOLN AVENUE, 0.2 MI
1630 WEST BARRY AVE, 0.3 MI
TRANSIT SHOPPING Whole Foods Market
COFFEE SHOPS
SCHOOLS Burley Elementary School
Southport CTA - BROWN LINE, 0.2 MI
Paulina CTA - BROWN LINE, 0.4 MI
HOSPITALS Advocate Heart Institute 3118 NORTH ASHLAND AVENUE, 0.2 MI
3401 N SOUTHPORT AVE, 0.2 MI
Carrie McCormick MOBILE: (312) 961-4612 Over $450 Million Sold carrie@atproperties.com
CARRIE McCORMICK | 312.961.4612
1425 W MELROSE STREET EXPERIENCE THIS EXQUISITE 5 BEDROOM,
2
ROOM DIMENSIONS
FEATURES
Living Room ................... 14' x 13'
This all brick new construction home features a functional floor plan with the most amazing
Dining Room .................. 14' x 13'
outdoor spaces. Enjoy gathering in this beautiful open kitchen that includes custom cabinetry,
Kitchen ............................ 18' x 11'
marble counter tops, Sub Zero/Wolf appliances and built-in banquette seating. Family room
Breakfast Room .............. 11' x 05'
just off the kitchen features gas fireplace and tons of built-in cabinets and shelves. Mudroom
Family Room .................. 19' x 18'
leads to your stone patio with outdoor fireplace. Enjoy the second outdoor space on the top
Master Bedroom............. 18' x 14' Second Bedroom ............ 18' x 11' Third Bedroom............... 12' x 11' Fourth Bedroom............. 18' x 11' Fifth Bedroom ................ 12' x 12' Study ................................ 15' x 14'
of the home — which features a gas fireplace and covered veranda. Additional roof deck over the garage. All bedrooms on the second level are grand in size with custom organized closets. Lower level has recreation room with wet bar, fifth bedroom and tons of storage. Smart home pre-wiring is included. This elegant home is ready for refined living and entertaining. Walk to it all from this fabulous location in Burley School District!
3
Recreation Room ........... 31' x 18'
CARRIE MCCORMICK
1425 W Melrose street
1425 W Melrose street
4 1/2 BATH SINGLE FAMILY HOME IN LAKEVIEW'S SOUTHPORT CORRIDOR.
BROKER
OVER $425 MILLION SOLD*
312.961.4612 mobile 312.254.0200 direct carrie@atproperties.com
*MRED, LLC, over $425 million sold based on closed sales data, 1/1999-present.
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Property campaigns where they matter most. T H O U S A N D S O F A C T I V E A N D E N G A G E D F O L LO W E R S . P R O M OT E D A N D TA R G E T E D A D S TO M A K E YO U R P R O P E R T Y S TA N D O U T
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facebook.com/CarrieMcCormickRealEstate
linkedin.com/in/carriemccormick
CarrieMcCormickRE.com
instagram.com/carriemccormickrealestate
Social media posts optimized with multiple photos, hashtags, videos, and links for lead capture
Social media team stays up-to-date and shares best practices for reaching the largest audience
Inclusion in weekly Open House posts on all major social media sites to boost attendance
Links to social media posts included in weekly Listing Activity Report
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The MLS: where effective digital exposure starts. T H E R E I S A R I G H T WAY A N D A W R O N G WAY COPY WRITING
DETAILED HOME FEATURES
STUNNING PHOTOS WITH CAPTIONS
Common errors: •
Poor grammar, typos, unnecessary abbreviation
•
Missing contact information
•
Incorrect mapping
•
Unimportant features
•
Missing virtual tours
•
Missing searchable criteria
•
Missing agent remarks
•
Limited showing/access information
•
Limited and poor photography
My commitment: •
Skilled copywriting
•
Complete agent contact information
•
Detailed and accurate features
•
Correct tract information, HOA amenities
•
Complete all searchable fields possible
•
Custom virtual tours
•
Up to date open house and/or showing information
•
Complete agent remarks
•
Professional photography with photo captions
Quality matters. 20
Fastest response to buyer inquiries. I r e s p o n d w i t h i n 5 m i n u t e s – t h e i n d u s t r y s t a n d a r d i s 15 h o u r s !
Response Time CHICAGO
Within 5 Minutes
@properties Buyer Expectations Industry Ave
Within 30 Minutes
Buyer Expectations
Within 1 Hour
Buyer Expectations
Within 2 Hours
Buyer Expectations
Within 4 Hours
Buyer Expectations
Within 1 Day
Buyer Expectations
Within 1 Business Day
Buyer Expectations
Industry Ave
Industry Ave
Industry Ave
Industry Ave
Industry Ave
Industry Ave 0%
20%
40%
60%
80%
100%
•
Dedicated and licensed agents immediately answer buyer questions seven days a week.
•
Instant transfer to listing agent for showings and specific details about your home.
List with the company that has the most buyers. 21
415 E NORTH WATER ST 3206 | $1,875,000
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Reaching millions of luxury homebuyers online. E X P O S E YO U R H O M E TO W H E R E T H E R I G H T B U Y E R S A R E S E A R C H I N G
Disclosure: other company and product names may be trademarks or trade names of their respective owners.
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Professional Staging. M A K I N G T H E M O S T O F D E S I G N PA R T N E R S
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S TA G E D P R O P E R T I E S S E L L FA S T E R A N D AT A H I G H E R P R I C E
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1227 W WELLINGTON AVE | $1,799,900
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Targeted marketing to top-selling agents. YO U R H O M E ’ S C O M P E L L I N G D E TA I L S , P H OTO S , A N D V I D E O I N T H O U S A N D S O F I N B OX E S www.2700nlakeview.info
Preview Event 2700 N Lakeview
February 10 & 11 • 12-3pm Take a tour through one of Lincoln Park’s 20th Century masterpieces during one of its most revealing phases of construction. Learn about the history of the building and the exciting new plans for two luxury residential homes.
Blending David Adler’s breathtaking 1915 architecture with today’s awe-inspiring interiors.
RESIDENCE 1
RESIDENCE 2
3 Car Garage
2 Car Garage
Bd | 4.2 Ba | $6.7M | 2.1 Ba | $4.7M M y p e r s o n a l d a t a b a s e Fivec6,400 oSquare n sFeeti s t s o fThree5,200 oBdvSquare e rFeet
10 , 0 0 0 u n i q u e e m a i3 Outdoor l a Terraces d d r e s s e s2 Outdoor . Terraces Wendy Berg • 312.656.5427
Carrie McCormick • 312.961.4612
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Introducing Adwerx Adwerx. TA R G E T E D D I G I TA L S A D S TO YO U R N E I G H B O R H O O D homebuyers as they surf the Web. Adwerx also uses @properties is working with Luxury Portfolio and Adwerx to
It’s not a coincidence; it’s a sophisticated digital marketing tactic known as retargeting, and it’s another
geo-targeting to display your listing to people in certain
and targets users based on Internet browsing increase online exposure for locations, our suburban luxury listings. In Apr
way in which @properties increases online exposure for our listings.
behavior such as those perusing real estate-related
websites. The platform’s vast network includes hundreds we highlighted all of our luxury listings through this platform and Through our partnership with Adwerx, we leverage of top websites ranging from Forbes.com to ESPN.com
to specifically cater to the clients we serve. continue to advertise 50 luxury listings per month moving forwa
retargeting to put your property in front of prospective
JUST LISTED
How it works ADVERTISE ON THE ENTIRE WEB
Ads go where people spend their time online,
Introducing Adwerx
TARGET ADS TO THE RIGHT LOCATIONS 2500 W PATTERSON
Ads are geographically targeted to people near
@properties is working with Luxury Portfolio and Adwerx to
increase online exposure for our suburban luxury listings. In April,
we highlighted all of our luxury listings through this platform and will
the listing’s location.
continue to advertise 50 luxury listings per month moving forward.
CARRIE MCCORMICK 312.961.4612
JUST LISTED
How it works ADVERTISE ON THE ENTIRE WEB
FIND PEOPLE WHO ARE LOOKING TO BUY
Ads go where people spend their time online,
OR SELL REAL ESTATE
2500 W PATTERSON
CARRIE MCCORMICK 312.961.4612
TARGET ADS TO THE RIGHT LOCATIONS
Ads are geographically targeted to people near the listing’s location.
Adwerx targets people browsing real estate
FIND PEOPLE WHO ARE LOOKING TO BUY OR SELL REAL ESTATE
Adwerx targets people browsing real estate
related sites.
related sites.
Reporting made easy
Adwerx automatically emails the broker that their listing is running, as well as update emails showing brokers where
their listing ad was featured, as well as how many times the
ad was viewed and clicked. Brokers can then forward on to
28
their clients.
Reporting made e
Postcards. D I R E C T M A I L I N G S TO TA R G E T E D P R O S P E C T I V E B U Y E R S
NEW - AGASSIZ SCHOOL DISTRICT
SOLD - BELL SCHOOL DISTRICT
SOLD - COONLY SCHOOL DISTRICT
2500 W PATTERSON
4034 N MAPLEWOOD
CARRIE McCORMICK REAL ESTATE GROUP
1.
Privileged access and exclusive global exposure of your home through leading luxury brands
2.
Concierge Services – Your time is valuable, let me do all the work to prepare, merchandise and put your home on stage
3.
Skilled negotiations and strategic pricing to make sure you never leave money on the table
4.
Largest brokerage in Chicago providing powerful technology, resources, expertise and the reach you need.
5.
100% client satisfaction. I settle for nothing less with personalized service, consistent communication and full accountability to exceed your expectations. Ask for references!
806 North Peoria Street Chicago, IL 60642 1227 W WELLINGTON
1
#
OUT OF 368 BROKERS WITHIN @PROPERTIES GOOSE ISLAND OFFICE* INDIVIDUAL OFFICE
19 YEARS OF REAL ESTATE EXPERIENCE
1%
TOP
With proven results and 19 years of Real Estate experience, my innovative and customized luxury home marketing program delivers the highest value in the shortest amount of time while providing the best overall selling experience to you.
OF CHICAGO BROKERS*
Carrie’s Listings Sell in an Average of 23 DAYS for 99.1% of List* OVER $450 MILLION SOLD
1000’S OF TRANSACTIONS*
*All statistic information provided by MRED®, as of 02/2018.
312.961.4612 carrie@atproperties.com carriemccormickRE.com
My business is founded on trust, integrity, discretion, and a total commitment to maximizing the value of your home. Every home is unique and I make each one come alive to deliver the results you deserve – no excuses.
TELL YOU. SHOW YOU. PROVE IT. I MAKE YOUR HOME COME ALIVE.
If your property is currently listed with another broker, this mailer is not a solicitation for business.
Introducing 75 Robsart, Kenilworth HOME is a gathering place, a place to build memories, a new start; it’s your place to be your best self.
I recently moved to Kenilworth and bring my 19 years of Chicago Real Estate experience and buyers to the North Shore. I am thrilled to present 75 Robsart. You are
invited to OPEN HOUSES on July 15th and July 22nd from 12-2pm. Stop in and view this stunning
548 W. Webster Chicago IL 60614
5-bedroom home.
I look forward to meeting you!
CARRIE McCORMICK 312.961.4612 carrie@atproperties.com carriemccormickRE.com TOP
1%
OF CHICAGO BROKERS*
1
#
OUT OF 368 BROKERS WITHIN @PROPERTIES LINCOLN PARK OFFICE* INDIVIDUAL OFFICE
Carrie’s Listings Sell in an Average of 23 DAYS for 99.1% of List*
TELL YOU. SHOW YOU. PROVE IT. I MAKE YOUR HOME COME ALIVE.
OVER $450 MILLION SOLD 1000’S OF TRANSACTIONS*
Providing an exceptional Real Estate experience. For more information and market updates contact me today.
2013 TOP PRODUCER TEAM
*All statistic information provided by MRED®, as of 07/2018.
If your property is currently listed with another broker, this mailer is not a solicitation for business.
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Partnered with the world’s #1 luxury brands. D E L I V E R I N G T H E H I G H E S T L E V E L O F G LO B A L E X P O S U R E
w w w. l u x u r y p o r t f o l i o . c o m
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Privileged access to the world’s most affluent luxury home buyers. I N T E R N AT I O N A L L U X U R Y H O M E E X P O S U R E T H R O U G H E XC L U S I V E PA R T N E R S H I P ’ S
Luxury Portfolio is a unified collection of the world’s most experienced, visible and highly-regarded experts in luxury real estate. Founded in 2005 as the premium division of Leading Real Estate Companies of the World, Luxury Portfolio markets a selection of
the network’s extraordinary homes, utilizing a sophisticated mix of online and offline media to position properties for maximum exposure in an elite market. The program marketed over 50,000 properties last year on the award-winning luxuryportfolio.com.
TOTAL U.S. PROPERTIES Luxury Portfolio International Luxury portfolio.com Sothebys Realty.com Christies RealEstate.com
ColdwellBanker Preview.com KWLuxury Homes.com
0
5,000 10,000
Source: Mintel International Website Survey. Number of properties greater than $1 million.
Unprecedented worldwide reach. 31
Understanding the Importance of Schools.
32
Tools to support buyers find the right home in the right school district. REAL SCOUT – THE FASTEST WAY TO MARKET
33
The company we keep. S T R AT E G I C PA R T N E R S H I P S , E N D L E S S O P P O R T U N I T I E S
No one should face cancer alone. 2017
34
ATTORNEYS: Adam Gurney: 312.929.0974 Adam@lawfirmmiles.com Deanna Ryan: 630.330.4017 Deanna@dsryanlaw.com INSPECTORS: Windy City Home Inspections: 847.926.4663 Carroll Inspections: 847.446.6300 MORTAGE LENDERS: Guaranteed Rate: Ben Cohen 312.339.5533 Ben@rate.com First Centennial Mortgage: Chris Martorano 773.308.7970 ChrisM@GoFCM.com INSURANCE: State Farm: Jeff Stogsdill 312.929.2888
jeff.stogsdill.t2fq@statefarm.com
HOME WARRANY: Super: 844.99.SUPER Website: hellosuper.com HOME AUTOMATION/SMART HOME: TVTI, David Welles: 312.829.9145 x 103
Disclosure: other company and product names may be trademarks or trade names of their respective owners.
35
Know when and where your property will be marketed. D E TA I L E D M E D I A P L A N
36
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Chicago Tribune
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Week ly ac tivit y rep or t s – Prop er t y views and impres sions Online and of f line adver tising recap – Inter national traf fic repor t s Showing feedback 37
3614 N MAGNOLIA AVE | $2,250,000
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Staying ahead in changing luxury marketplace. Even before your home is of ficially lis ted, @proper ties broker s m a r k e t i n t e r n a l l y t o a p o w e r f u l n e t w o r k o f m o r e t h a n 2, 0 0 0 broker s – each with a broad s phere of inf luence that for ms a rich source of prospec t s, buyers and referrals. This unique “m a r k e t w i t h i n a m a r k e t ” r e s u l t s i n t h e m o s t e f f i c i e n t t r a n s a c tion environment in the mar ketplace. @AGENT APP Leveraging this “market within a market,” @properties brokers use an internal mobile app that has revolutionized the way we communicate about and transact real estate. The exclusive @gent App allows our brokers to match homebuyers with homes for sale, including pocket (off-market) listings. A number of @properties listings sell before they hit the broader market because of the exposure through the app alone – a testament to the power of the @properties network. Beyond connecting buyers and sellers, the @gent App aggregates a knowledge base of every @properties broker in a searchable database, making it a great resource for recommendations on everything from vendors and service providers to local businesses.
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Committed to building lasting relationships. S E R V I C E YO U D E S E R V E – R E A D W H AT M Y C L I E N T S H AV E TO S AY. Carrie was nothing short of exceptional. Not only did she help us find a great house and a prime location at a great price, but also helped us list her home at the right time and a great price as well. In fact, because of Carrie and the way she presented our home through staging, videos and flyers we sold it in less than 24 hours. We are 100% satisfied with Carries services and would use her again in a heartbeat.
Carrie was an absolute pleasure to work with. I have never had a better real estate experience in all my years. She was so knowledgeable about the area and market and truly understood what we were looking for and guided us right to it. In fact, I’d venture to say that she knew what we were looking for even more than we did! Words can’t describe how great an experience it was working with Carrie. I will be highly recommending Carrie to all of my friends and colleagues.
Carrie McCormick is the best agent I have ever worked with in my 30 years of purchasing residential property. Her professionalism, attention to detail, and commitment to her customers is the best in the industry.
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We have had a wonderful experience with Carrie as our real estate agent. Carrie is incredibly hard-working, knowledgeable, and data oriented. She truly understood what we were looking for, and most importantly, always listen to us and respected our needs. Over the years, Carrie has been our agent for three real estate transactions, including the purchase of our current home. We love our home in Kenilworth and truly over to Carrie for introducing us to this wonderful community. She did an amazing job, stepping up and securing this house for us through a challenging transaction. We’d absolutely love to work with her again the next time we buy or sell a home.
Carrie was a fantastic partner in selling our house. She was a great advisor, willing to roll up her sleeves and do whatever was needed to make the sale of our home go smoothly. She was solution focused and a joy to work with. I highly recommend her.
Carrie is professional, knowledgeable, and patient. She always has YOUR needs and interests in mind, never pushes you but offers her well informed opinions, (this is the best thing about working with Carrie, as we had agents before who would push you for a deal for their own interests). Her thorough knowledge of the market and negotiating skills also came in handy when it comes to negotiating the best deal for you. Selling or buying. We’ve both purchased and sold properties through Carrie, and we are pleased with the result, each and every time!
Carrie was amazing. I had a short period to sell and buy my home and they set up and orchestrated the open house selling my home in a week! Carrie truly understands prices and the market and was spot on with her intuition and most importantly helping the buyers feel at home. This whole process, with two children and a dog, was a very intricate one, and I’m so thankful Carrie stood by my side. I am completely satisfied as I look back at the sale of my last home, and I’m thrilled and at peace as I enjoy my new home. When timing and so many details and variables are involved my biggest advice is call the best. Carrie McCormick team is the best.
ABOUT CARRIE https://www.carriemccormickre.com
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As seen in... C h i c a g o A g e n t M a g a z i n e , C S M a g a z i n e D y n a m i c W o m e n , Vo y a g e C h i c a g o , H G T V H o u s e H u n t e r s , To p P r o d u c e r M a g a z i n e , C h i c a g o ’s W h o ’s W h o , B e s t D r e s s e d C r a i n ’s C h i c a g o B u s i n e s s , C u r b e d C h i c a g o
Voy a g e C h i c a g o
Chicago Agent Magazine To p P r o d u c e r M a g a z i n e CARRIE MCCORMICK FEATURED THIS MONTH IN - CS MODERN LUXURY MAGAZINE
DYNAMIC
WOMEN O F C H I C AG O
CS is pleased to present a selection of extraordinary women who are dynamic leaders in their field. These women of distiction are truly accomplished and stand out as some of the best influencers and contributors of our community.
Luxury Real Estate Broker @properties Very happy with where she lives, Carrie McCormick wants everyone else to feel the same way. A luxury real estate broker with @properties, her biggest accomplishment last year was hiring the right team of people to support her brand, vision and customers in Chicago. “I’ve been focused on investing in education and training,” she says. “My job is to provide a perfect real estate experience for my clients. I have built a support system that does just that. For my sellers, my marketing connects buyers to their homes emotionally.” McCormick has tapped into the art of understanding and attracting luxury real estate consumers with a multifaceted approach — a combination of creative marketing, savvy business and relationship building. “I understand my clients’ biggest commodity is time. That is why I take care of all the details so they don’t have to,” she says. “It’s also about being in the clients’ shoes, understanding their purpose and having a fundamental skill set. Selling real estate is knowing what you are selling and articulating what the value is.” Year after year, that focus has led to her placement in the top 1 percent of Realtors for the Chicago Association of Realtors. She has also earned the association’s Bronze, Silver and Gold awards and been named a Top Social Media Contributor. Last year, she started a podcast to share tips and market information with other agents. McCormick is available to clients 24/7 so that they have the best experience. “I communicate often and education them on the market,” she says. “I tell my clients that we are a team. It is important that we work together to create a successful outcome.” With 19 years in real estate, she has accumulated an extensive database and network of professionals. Knowing that schools are an important factor when buying or selling a home, she partners with schoolsparrow.com and Chicago School GPS to provide additional resources and tools for clients. She also has an extensive social media following, which results in extra exposure for photos and videos of her listings. Paired with traditional marketing, it’s a winning combination. A certified luxury home marketing specialist, McCormick has an eye for design and assists clients with setting the stage to close the transaction. She is a member of the National Association of Realtors, the Home Builders Association and Luxury Portfolio. Outside of work, she volunteers at Chicago Realtors to the Rescue, an organization that supports animals.
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P R O F E S S I O N A L•
COVER STO RY
T
he luxury housing market may attract agents who see the opportunity to VOL. 15, ISS. 10 • 5.7.18 sell beautiful homes and work with a sophisticated clientele while earning high-dollar commissions. But breaking into this specialty market takes hard work and research, along with the ability to tailor your strategy for each listing. Carrie McCormick of @properties “High-end buyers don’t have says the needs of the clients buying such homes THE are not drastically different from those of buyersECOtime to search the web for at lower price points. FRIENDLY homes and rank them in order. “You are selling a lifestyle,” she says. “You have to have more creativity in presentation of value FEATURES They rely on the expertise and negotiating a price. Know which features are Today's of an experienced agent most important to specific buyers. Know your Homebuyers clients and what drives them.” to understand what they
Want
Meeting needs HOW AGENTS BREAK INTO
The
Luxury Market By Jason Porterfield
Survey Agents Share Their Luxury Sales Experiences
want and bring them to the best homes that fit their needs.”
Luxury Market
Anne Stromayer of Baird & Warner believes that HOW TO BREAK INTO THE THE FACTS ABOUT some agents hesitate to enter the luxury market CARRIE MCCORMICK, because they’re intimidated by the wealth of @properties the clientele or may have preconceptions that luxury buyers are more demanding or difficult to work with. While the clientele may demand and expect excellence, they also want to be treated in a down-to-earth manner. VOLUME 15 • ISSUE 10 • 5.7.18 “I think a lot of the agents think that when expertise and are willing to pay for it. “You have you work in a luxury market, they’re difficult McCormick to be a expert in your market and a full-time people to work with or they’re very demandingCarrie @properties professional,” Icuss says. “Successful people NEWS & FEATURES "Luxury buyers are looking or not nice,” Stromayer says. “They couldn’t beyond premium finishes expect the best and won’t settle for anything less. be more nice. They expect exceptional service, and focusing on homes that From the Editor A 6fancy Instagram page and gimmicky sales tactics but I think they want to be treated as if they’re fit their lifestyle. Being A life of luxury able to sell the vision of the will be seen through very quickly.” just a normal, regular person. They have the luxury lifestyle is a hardLimited supply, high demand drive 10 Stromayer was working for a firm with a same concerns and the same issues, questions earned and irreplaceable Chicagoland market skill." robust relocation sales side when she first started about schools and kids and areas and amenities. 11 Report: 2017 had fastest-selling housing entered the luxury market. market ever There’s no need to be afraid of them.” Carrie McCormick “As the opportunities came up for people who @properties McCormick, who has been selling in the 11 Study names the most expensive housing market in Illinois were willing to tackle luxury markets in our North Chicago market for 19 years, finds value in X Shore I actually jumped on that and thought, 12 Agentareas, following several approaches to finding the COVER STORY THE SCENE it up whyLuxnot?” she says. “It seemed like it was going to homes. Leveraging targeted ads on social media, NAR: Housing affordability remains be It would beelusive different. Why not get 12 interesting. networking through contacts and hosting events 16 How agents break into 21 Keller Williams Inspire Ribbon Cutting nationwide & Grand Opening the experience, make more money and try?” at her listings have all helped her succeed. She the luxury market 4.26.18 Vermilion Development project set to 13 New Stromayer’s Keller Williams Inspire Office also partners with designers and tradespeople debut in Wicker Park first sale was such a success that Ready to move into the luxury market? In she Buyers decided to make luxury homes a specialty. who have the skills to help her clients create the show increasing interest in 14 our cover story, we talk with agents who 22 Chase Exclusive Event sustainable homes “Everything was very smooth,” she says. “It was a space they want. 4.25.18 have successfully made this transition about Revel Fulton Market home that was very well-built and hadhoweverything Snapshot “Luxury buyers are looking beyond premium they decided to pursue this real estate 15 Agent Andy Ogorzaly what it takes to establish a career theyRealtor wanted, so that helped. And theyspecialty wereand nice. finishes and focusing on homes that fit their • EXIT Strategy Realty 26 Coldwell Banker Annual Appreciation selling high-end homes — from branding That’s what made it easy and fun andand enjoyable. It 4.18.18 lifestyle,” McCormick says. “Being able to sell the marketing to building connections with Shedd Aquarium 30 My Style all worked out.” potential clients. vision of the luxury lifestyle is a hard-earned and Lauren Traficanto Broker • Jameson Sotheby's International Realty an irreplaceable skill.” 28 Annual MRED Strategic Meeting 4.19.18 Mark Icuss of CONLON/Christie’s + Le Méridien Chicago International Real Estate entered the luxury Traits for success 18 Survey: what do agents experience when market gradually after starting out as an agent in selling a luxury home? 1999. “Over time, I began interacting with higherThe luxury market might be far less intimidating facts about today’s jumbo loans for 20 Themean net-worth people,” Icuss says. “As I gained more than some agents believe. That doesn’t luxury homes it’s experience, it allowed me to confidently operate in for everyone. “Luxury properties require a much the luxury side of the market.” higher level of sophistication from both the agent CATCHING UP with ANNE STROMAYER Icuss decided to specialize in luxury sales andAnne theStromayer, marketing Icuss says. an agent andapproach,” luxury market expert with Baird & Warner, embraced the opportunity to test her skills selling high-end homes."You're accomplishing something that’s a little more difficult and requires a little more knowledge and expertise," she says. "I was after realizing that most successful people value Stromayer agrees that agents need a touch ofmade her clients dreams come true in our cover story willing to take the risk and take the challenge." Learn how she's mastered her craft and
IN THIS ISSUE
JUMBO LOANS FOR LUXURY HOMES
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on page 16.
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Effective luxury print advertising. TA R G E T E D I N T E R N AT I O N A L E X P O S U R E - T R U S T E D L U X U R Y E X P E R T I S E
See a Chicago architect’s glass house
Mies van der Rohe reimagined: Inside Chicago’s ‘Stainless Steel Apartment’
Reaching the right audience. 44
Disclosure: other company and product names may be trademarks or trade names of their respective owners.
Showings. ALL SHOWINGS ARE IN PERSON. I WILL NE VER TURN DOWN A S H O W I N G O F YO U R H O M E .
My commitment to you: My job is to create and support a perfect transaction for you. I do this by always being accessible to you and potential buyers. Your time is valuable and that is why I take care of all the details. I work hard until your home is sold –
We are a team! Thank you,
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