SPLASH 2012 Sponsorship Opportunities Arts Umbrella’s 30th Annual Art Auction & Gala Saturday, October 13th 2012 CBC Vancouver
presented by
WHAT IS SPLASH? Splash is Arts Umbrella’s signature fundraising event. A stunning art auction and gala which raises nearly $400,000 in net proceeds for the kids of Arts Umbrella. New for 2012: Defining Silence.
This year marks the 30th anniversary of Splash, one of Vancouver’s most established charitable art auctions. Now set in a spectacular new downtown venue at CBC Vancouver, Splash 2012 will be a inspired by the glamour of the silent film era and will undoubtedly be a magical night dedicated to celebrating the past, present and future of Arts Umbrella. Splash offers an opportunity for art collectors and enthusiasts to bid on more than 100 artworks by artists from Vancouver and beyond. Splash features a stunning silent auction, as well as an incredible live auction. Above all, Splash is an extremely important source of funding for Arts Umbrella.
Who Attends?
Splash is attended by 500 of Vancouver’s business and community leaders, new and longstanding arts patrons and affluent art collectors, enthusiasts and artists.
Why Participate?
Not only is Splash an established art auction and a popular event, it’s also known as a prime client hosting opportunity. Year after year, corporate sponsors continue to use Splash as a means of impressing their clients while also demonstrating their philanthropic support in our community. In addition to substantial print and media exposure, Splash offers several unique sponsorship properties which can be tailored to meet your marketing needs.
SPONSORS Should you choose to sponsor Splash 2012, you willbe aligned with many other generous past and present sponsors, including: • • • • • •
Ashia Mode Audi Canada Barry & Anne Macdonald Canadian Direct Insurance Culinary Capers The Globe and Mail
• • • • • •
Holt Renfrew Legacy Liquor Store McMillan LLP RBC TELUS Tiffany & Co.
SPONSORSHIP PROPERTIES Splash offers a wide variety of unique opportunities to profile your brand: VIP Party
The VIP party is a by-invitation-only event held two nights prior to Splash (Oct. 11th) attended by artists, all event sponsors, and Splash Luminaries (our highest tier ticket buyers). Sponsoring the VIP party allows you to take ownership of your own fully catered exclusive event.
After Party
Valet
After the Silent Auction closes, a red curtain will open to reveal the final act: a new party space for guests to dance, gather and enjoy a sponsored drink or two! Your sponsorship of the after party allows you to brand this exciting new addition to the Splash experience. Custom decor and gifts are encouraged!
Sponsoring the valet service makes your brand the first and last experience many guests have at Splash. It also affords you the opportunity to provide a branded gift for guests to discover in their vehicles.
Photobooth
The photobooth is a perennial hit amongst Splash attendees; who doesn’t love grabbing a friend and hamming it up for the camera? Your sponsorship of this unique property allows you to become an indelible part of guests’ Splash memories, as your logo not only appears at the event, but in every photobooth picture!
SPONSORSHIP PROPERTIES Pendulum Gallery
Three weeks prior to Splash the entire art collection is on exhibition at the Pendulum Gallery for two weeks. Located in the downtown core in the HSBC building, the gallery is open to the public and garners significant corporate traffic. As the Pendulum Gallery Sponsor, your brand will be featured throughout the space for the duration of the exhibition, via a series of exclusive opportunities.
Wine
At Splash, our guests enjoy nearly 30 cases of wine. Your gift will help offset the substantial cost of glassware rentals, and in exchange your logo will appear on a custom wine glass tag on the base of nearly 2,000 wine glasses.
Framing
Splash is an art auction. We rely on the generousity of our artists to donate their works in full. Your gift would help ensure all works are exhibition ready for buyers, and in return your brand would appear beside the art that has been framed on custom art tags on the art walls and in the art catalogue.
Elevator
In the new venue at CBC, guests will be transported to the event space via a spacious 20 passenger elevator, hosted by a vintage style elevator operator, in the theme of the event. By aligning with this critical piece of the evening, your brand will be exposed to all 500 guests, at both the beginning and end of the night.
SPONSORSHIP PROPERTIES Performances
Performances by Arts Umbrella students are always inspirational. This year they will be pervasive throughout the new event space and your brand will be featured on each stage or sign associated with the performances, ensuring the Arts Umbrella message is prominent.
Twitter Feed
As guests tweet live at the event, all tweets with the hashtag #splash will be projected on a giant screen featuring your brand for all to see. This is sure to become a focal point and conversation starter at the event.
Silent Film
As part of the 2012 theme, a short silent film will be created and broadcast online as part of the event invitation, as well as on the jumbotron outside CBC Vancouver. Your brand will be featured on title cards in the film, making it an indelible part of this memorable and entertaining feature.
BENEFITS AT A GLANCE PROPERTY
PRESENTING SPONSOR SOLD SOLD
Speech
Branding & Recognition
MARKETING & EVENT COLLATERAL
TICKETS
EXCLUSIVE OPPORTUNITIES
Branded Gift / Promotional Giveaway
VIP Party - Splash Oct. 11 Oct. 13 Value: Invite$300 ea. Only event
ARTS UMBRELLA
Including but not limited to: website, ads, citywide transit Performances shelters, evites, multimedia & Exhibitions display, signage, program & art catalouge
Tickets to Donor Recognition Event
Donor Wall
Annual Report
Attached to event footprint. At Splash & at the VIP Gift in Splash gift bag Opportunity to provide Party & VIP Party gift bag branded volunteers to assist with event
10
20
Most prominent logo placement, integrated into most materials
2 tickets to yearend Expressions
2
Name recognition
Name recognition
Multiple automobiles placed in and around event
Auto-themed activity or contest for all event guests
4
8
Tier Two Logo
2 tickets to yearend Expressions
2
Name recognition
Name recognition
Associated with all references to the VIP Party & extensively at VIP event
Gift for all VIP Party guests
25
6
Tier One Logo
2 tickets to yearend Expressions
2
Name recognition
Name recognition
4
6
Tier One Logo
2 tickets to yearend Expressions
2
Name recognition
Name recognition
OFFICIAL AUTO SPONSOR SOLD SOLD VIP PARTY SPONSOR $10,000
At the VIP Party
PENDULUM GALLERY SPONSOR $10,000
At exclusive Pendulum Gallery reception held for your guests
Associated with all references to Product sampling for Pendulum Exhibition. general public during PLUS host private two-week exhibition reception at Pendulum Gallery
AFTER PARTY SPONSOR $10,000
Brand after party & create unique party space for guests after the auction
Product placement in after party space
4
6
Tier One Logo
2 tickets to yearend Expressions
2
Name recognition
Name recognition
VALET SPONSOR SOLD $7,500
Associated with all references to valet parking (including invitation, evites, signage, etc)
Product placement in every valeted vehicle
4
4
Tier Two Logo
2 tickets to yearend Expressions
2
Name recognition
Name recognition
SILENT AUCTION SPONSOR SOLD SOLD
Associated with references to Silent Auction, where appropriate. Recognition in all produced Artist Gifts
4
4
Tier Two Logo
2 tickets to yearend Expressions
2
Name recognition
Name recognition
PHOTOBOOTH SPONSOR $5,000
Associated with all photobooth photo cards
Product placement by photobooth / distributed to all photobooth patrons
4
2
Tier Two Logo
2 tickets to yearend Expressions
2
Name recognition
Name recognition
Opportunity to provide Branding at coat check gifts to guests as they area leave
2
2
Tier Three Name
n/a
0
n/a
Name recognition
WINE SPONSOR $3,000
Branding on ALL wine glass tags and associated with all event bars.
2
2
Tier Three Name
n/a
0
n/a
Name recognition
FRAMING SPONSOR $3,000
Branding in art catalogue alonside artworks that have had to be framed by Arts Umbrella PLUS special mention on bidsheets or tags at the event
2
2
Tier Three Name
n/a
0
n/a
Name recognition
ELEVATOR SPONSOR $2,000
Branding in elevator
2
1
Tier Three Name
n/a
0
n/a
Name recognition
PERFORMANCES SPONSOR $2,000
Branding on multiple student performance stages throughout the event space
2
1
Tier Three Name
n/a
0
n/a
Name recognition
TWITTER FEED SPONSOR $2,000
Branding on Twitter feed projection in the main gala studio
2
1
Tier Three Name
n/a
0
n/a
Name recognition
SILENT FILM SPONSOR $2,000
Branding on silent film projection
2
1
Tier Three Name
n/a
0
n/a
Name recognition
COAT CHECK SPONSOR SOLD
NEW VENUE For the past 29 years, Splash has traditionally been held on Granville Island. New this year, the event will be moving to a hot new venue downtown: the studios of CBC Vancouver. This change allows us to create a variety of additional opportunities in a unique event space which provides significant technical and decor potential.
RED CURTAIN OPENS TO REVEAL AFTER PARTY
LIVE AUCTION/ DJ STAGE
AUTO SPONSOR
RED CARPET
SILENT & LIVE AUCTION
STUDENT PERFORMANCES TWITTER FEED SCREEN
AFTER PARTY SPACE
PHOTOBOOTH
ELEVATOR
YOUR SUPPORT
The impact of your support in our community is measured through the children we reach. Arts Umbrella programs make a profound impact on the lives of young people, inspiring confidence and self-esteem, and fostering creativity in young people through the power of self-expression. “Arts Umbrella really did shape my life and my career as a graphic designer... it is amazing how such a seemingly small part of my life so long ago could have had such an impact on where I am now.” – Gillian, Graphic Designer & Arts Umbrella Alumna “Being surrounded by those who believe in you and what you do, and have the knowledge and experience to guide you through your journey, is a gift for which I am truly grateful.” – Samantha, Dance student, age 21 “The arts teach children to make good judgments about qualitative relationships. Unlike much of the curriculum, in which correct answers and rules prevail, in the arts, it is judgment rather than rules that prevail.” - Elliott Eisner, Stanford University
A Volunteer Effort:
Splash is supported by a dedicated group of volunteers who are devoted art enthusiasts and passionate Arts Umbrella supporters. Organizing Committee: Brad Bardua & Kim Capri (Event Co-Chairs), Kevin Bergsma, Sandra Chamberlain-Snider, Celia Dawson, Jason Kur, Ingrid Leong, Deb Louvier, Deb Lykkemark, Shannon McA’Nulty, Jennifer Merrick, Jeff Merrick, Kelly Radcliffe, Marie Rowley, Tristan Scott, Naz Taylor, Dana Volrich, Susannah Walker, Stephanie Woo Art Acquisition Committee: Celia Dawson, Astrid Heyerdahl, Julie Lepper, Deb Louvier, Paula Mohammed, Riko Nakasone, Anna Shimizu, Vivian Thom
Thank you for your consideration. Contact: Jennifer Petersen Director, Special Events, Arts Umbrella jpetersen@artsumbrella.com | 604.681.5268 x234