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Job Search Guide: MARKET YOURSELF
DIGITAL FOOTPRINT Search your name in Google and on other sites to see what employers will find if they look for you online. Remove any digital dirt that you wouldn’t want a potential employer to see. Check your privacy settings often to protect your personal profiles from unwanted visitors. Highlight your accomplishments and interests to promote a well-rounded professional image. Biggest Positives: − Candidates who convey a well-rounded personality and professional image − Candidates’ background info supports professional qualifications − Candidates who highlight volunteer work − Biggest Negatives: − Spelling/grammar errors in tweets/posts − Candidates who post inappropriate photos and info − Candidates who post info about drinking or using drugs − Candidates who post a large number of political posts In a survey of 850 human resource and recruiting professionals spanning several industries. Source 2020 Jobvite Recruiter Nation Survey
©2021 University Career Center
SOCIAL MEDIA IN YOUR SEARCH 2020 JOBVITE RECRUITER NATIONAL SURVEY 802 RECRUITERS SURVEYED
LINKEDIN Complete as much of your profile as possible Join career related groups and remain active in discussions
72%
of employers use LinkedIn
FACEBOOK Clean out undesirable pictures and posts Avoid discussing interviews or companies specifically, especially if you choose to use this profile primarily for personal interaction
60%
of employers use Facebook
INSTAGRAM Create a Instagram account to share information related to your career field Follow companies and well-known professionals in your field
37%
of employers use Instagram
