The foreseeable growth and emergence of residential and commercial developments in Footscray brings a new set of the demographics to the already multicultural diverse suburb.
Joseph Precinct, where most of these developments are concentrated, has some of the key attractions of Footscray such as the scenic CBD view and the Maribyrnong River, however, it has low accessibility and generally disconnected to Central Footscray with only the Hopkins bridge as link. On the other hand, the neighbourhood across the precinct is well-connected to the central but have no easy access to the river.
The Urban Platform connects physically these precinct and neighbourhood separated by the rail tracks and at the same time, provide a link to each neighbourhood to the key assets of each other and to Footscray Central. The platform also supports local interaction and exchange between the newcomers of Footscray and its long-time residents through the creation of a variety of community spaces and activities.