Stewardship News A Publication of Audubon International
Volume 14, Issue 3 • summer 2011
Around the Green Leaf in Thirty Days Fred Realbuto
I
recently had the opportunity to do a whirlwind tour of 17 resort destinations on Hilton Head Island, South Carolina and the entire state of Florida, all in less than thirty days. This trip was made necessary by the recent commitment of Marriott Vacation Club to enroll all of their properties in North America in the Audubon Green Leaf Eco-Rating Program. Travelling exclusively to properties under one brand gave me a very unique perspective. These comprised over 4,600 villas in two states—South Carolina and Florida. There were aspects that were distinctly similar at each of the properties, such as the level of amenities and the management expertise of Marriott, and yet each was also distinctively unique. While there was an undeniable unity to the brand, there was also a palpable pride exhibited by the owners, guests, and associates at each individual property. Since there are eight Marriott Vacation Club resorts located within close proximity to each other on Hilton Head
Island, this pride and good natured competitiveness was discernable. I believe there are several positive outcomes of this healthy competitiveness. The associates at each property are constantly driven to explore innovative alternatives to the environmental status quo while providing the highest level of guest service. Consequently, the bar is always being raised! The multitude of innovations and practices that I was exposed to on this trip amazed me. Program members are using “smart” thermostats that recognize when exterior doors and windows are left open that automatically shut down air conditioning. The jury is still out about how practical these devices are, but that is what experimentation is for. Another innovation I witnessed was a complete Energy Management Systems (EMS) used at resorts to optimize energy usage, reduce consumption, and increase reliability. So far the systems
are garnering great reviews. At every property I visited, recycling was common practice. Re-use was also implemented at these resorts by way of re-upholstering, re-surfacing, and the donation of existing furniture. Almost no furniture phased out during recent refurbishments found its way to a landfill. When considering the potential implications of that times 4,600 villas, you realize the significance of the steps Marriott is taking to preserve the environment. More and more, recycling receptacles are strategically placed where they are most likely to be used and not just where it’s convenient to put them. Guests and associates can now easily recycle in the lobbies and hallways as well as traditional recycling centers. I’ve observed a diverse array of conservation efforts and activities during these trips and throughout my travels for the Green Leaf Ecocontinued on page 5