Maxtor Rebranding Book Communication Guidelines Fall_2015
STORY BEGINS...
CONTENTS
01.
02.
WHERE WE WERE
WHERE WE'RE GOING
History
05
Our Visual
12
Timeline
06
Our Mission
15
Previous Look
16
New Look
18
People we care about
21
Our Competitors
28
03.
04.
HOW WE'RE GETTING THERE
HOW YOU CAN JOIN US
Logo Sketches
34
Our Future
61
New Logo
36
New Features
62
Logo Anatomy
38
Brand Expansion
67
Logo Variations
40
Logo Sizing
42
Logo Color Variations
44
Incorrect Usage
46
Typography
48
Colors
52
Stationery
54
01.
WHERE WE WERE
“
We are not makers of history. We are made by history. —Martin Luther King Jr. A leader in the African-American Civil Rights Movement
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HISTORY Maxtor is an American computer hard
in the New York Stock Exchange as “MXO.”
disk drive manufacturer which is the third
Maxtor bought hard drive manufacturer
largest hard disk drive manufacturer in the
MiniScribe in 1990. Maxtor was getting
world. Maxtor targeted both the server and
close to bankruptcy in 1992 and closed
desktop market, concentrating on disk
its engineering operations in San Jose,
capacity more than disk speed for desktops;
California, in 1993. In 1996, Maxtor
thus the company name is derived from
introduced its DiamondMax line of hard
the words maximum and storage.
drives with DSP-based architecture. In 2000, Maxtor acquired Quantum’s hard
In 1981, three former IBM employees
drive division, which gave Maxtor the
have begun searching for funding, and
ATA/133 hard drive interface and helped
Maxtor was founded the following year. In
Maxtor revive its server hard drive market.
1983, Maxtor shipped its first product, the
In 2006, Maxtor was acquired by Seagate.
Maxtor XT-1140. In 1985, Maxtor filed its initial public offering and started trading
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MAXTOR // Brand Guidelines
TIMELINES 1985 Maxtor filed its initial public offering and started trading in the New York Stock
1982
1996
Exchange as "MXO."
Maxtor is launched by three
Introduced its DiamondMax
former IBM employees,
line of hard drives with DSP-
1990
Where we’re going
James McCoy, Jack Swartz,
based architecture.
and Raymond Niedzwiecki. Entered the mass market with its purchase of the assets of bankrupt MiniScribe in Longmont, Colorado.
1982
1991 The company's new management quickly introduced Tahiti II, the company's 1-gigabyte
1983
erasable optical disk drive.
Maxtor shipped its first product, the Maxtor XT-1140.
1986 Developed into a market leader primarily because it was able to identify industry trends quickly and improve its manufacturing efficiency.
07
2005 Expanding into the external hard drive market. Its Maxtor One-Touch II external hard drive was marketed as convenient storage for the home user.
2015 Introducing news lines of products, services, workshops, and education programs.
2000
2008
Maxtor acquired Quantum's
Combined with an
hard drive division, which
unexpected pricing
gave Maxtor the ATA/133 hard
war, these financial
drive interface and helped
difficulties resulted in
Maxtor revive its server hard
Maxtor’s revenues
drive market.
dropping 24 percent.
2018 2018 Developed into a market leader of preserving data and memories.
02.
WHERE WE始RE GOING
“
We must always change, renew, rejuvenate ourselves, otherwise we harden. —Johann Wolfgang von Goethe A German writer and statesman
MAXTOR // Brand Guidelines
Where we’re going
12
OUR VISION Preserving important data is the idea behind the original Maxtor. In the past, we provided digital storage where people could keep their information in a safe place. Toady, we believe that it is not only information or data that we would like to keep, but also memories. We will develop an innovative memory storage system in order to maintain better relations between people. The rebranding will focus on preserving memories and connecting with other people by introducing new lines of products, services, workshops, and education programs. The new Maxtor will provide new userfriendly technology that’s easy to use for every age.
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MAXTOR // Brand Guidelines
Where we’re going
“ COLLEC TING, PRESERVING, AND SHARING MEMORIES SAFELY Maxtor Soul
”
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OUR MISSION Maxtor helps people collect, preserve and share precious memories, from the personal to the financial, to build better connections.
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MAXTOR Guidelines MAXTOR// //Brand Brand Guidelines
PREVIOUS LOOK
Where we’re going
Maxtor was a hard disk drive manufacturer. In the past, Maxtor is a pretty much business. The old personality of Maxtor have a cold, serious and solid feeling.
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NEW LOOK
Where we’re going
The new Maxtor is not only care about business or data, but also personal memories. The new Maxtor builds an innovative storage system in order to maintain better relations between people.
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Where we’re going
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PEOPLE WE CARE ABOUT Maxtor is for everyone of you. Our personas represent people who are not only care about their critical memories, but also business data. We promote cooperation for our audience through the system of collecting, preserving, and sharing from individual to community.
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MAXTOR // Brand Guidelines
CEO
Where we’re going
Steve, 56
• He is a married guy who has 2 teenage daughters. • He is crazy about his work because when he was young, he had a tough life. • As a CEO, he has a lot of work and needs to travel to different countries to deal with business. • Talking on the phone is a normal way to connect with his family because he doesn’t have enough time to go back home. • His wife understands about his working situation, but their children don’t. Both of them need his care and his participation. • His children rebel against him because they are disappointed when their father chooses his work rather than them. • He would like to talk, do activities, travel, and share his experiences with his children more, but it is impossible to abandon his work.
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ELEMENTARY STUDENT Max, 7
• He was born in the United States, but his family emigrated from China. • His grandpa came to the US with his family to find a better life because he thought America has much more opportunity than China. • Beginning with a new place, a new language, and a new culture was difficult for their family. • He was born when his family situation was better, but his parents still needed to work hard. • He is really close to his grandpa because of the time he spends with his grandpa. • His grandpa likes to tell stories about when he was in China. His grandpa also teaches him about Chinese language and culture. • After hearing the stories from his grandpa, he always brings those stories to tell his friends at school.
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MAXTOR // Brand Guidelines
SENIOR
Where we’re going
Martha, 98
• Marths is a widow who has 4 children and 11 grandchildren who she wants to keep in touch with. • She loves to spend time with her family because her parents passed away when she was very young. • Most of her family stays near each other to take care of her. • She likes to share her old experiences with her neighbors and her family. • She remembers her memories by opening pictures on her iPad. • She loves to cook for her whole family and she loves to knit clothes for her grandchildren because she wants them to have a good memory about her when she passes away. • In the next year, she will have her great-grandson. When she heard about it, she was very happy, but at the same time, she's also afraid that she will have less time to spend with him. • She would like to divide her asset before she dies for reducing argument in her family when she passes away.
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DOCTOR Kevin, 44
• He is single adult who always spends all of his time studying and researching about memory systems. • He is a new doctor in a Memory and Alzheimer’s treatment center and an expert in Memory Disorder. • He likes to listen and share different stories with his patients. • Every patient loves him because he pays attention and dedicates all of his efforts for every patient. • Being a doctor reminds himself of his father who thought his career choice would be tough for black man. • He has started to be interested in the memory function because he used to be a volunteer in a senior center when he was in high school. At that time, he met Mary, 76 years old, who loved him as her son. Sadly, in next few years, she had forgotten him because of memory problems. • He is also interested in high technology which is becoming more and more powerful in human life, and he thinks one day technology could solve medical problems.
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MAXTOR // Brand Guidelines
PHOTOGRAPHER
Where we’re going
Liza, 23
• She is a single young photographer who likes to travel around the world to take amazing photos. • After she gets back from different countries, she likes to stay at home for a week to spend time with her family. • Because she has to travel a lot, she likes to surprise and give special moments to her loved ones. • When she works, she always goes to new and different places where she has never been before by backpacking. • She usually researches and saves information about history of locations where she would like to go in her phone. • She loves to share her experiences and culture with people in different places through her photos. • Collecting photos and writing daily are her habit.
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HISTORIAN Josh, 54
• He is a single historian who spends most of his time to research human history. • He enjoys and joyfully observes traditions and culture, especially where custom prescribes. • He is interested in history when he was in high school because he heard the story of his uncle who was a soldier in Vietam War. • He is curious about human being, so he has started to research about past events as relating to the human race; as well as the study of all history in time. • He became a professor in university after got Ph.D. degree because he loves to share his knowledge with younger people. • When he has free time, he always goes to public library for reseaching the history from the old books. • He also loves to go to church for exchanging his experiences and learning new stories with people because he believes that talking is another way to study the history.
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OUR COMPETITORS
Where we’re going
MORE SOCIALY CONCIOUS
01. New Maxtor Facebook
StoryCorps
Twitter Flickr StoryWorth
Vine
Instagram Tumblr
Seagate
WD
LOW TECH
HIGH TECH
Hitachi Quntum
Old Maxtor Micropolis LESS SOCIALY CONCIOUS
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EASY TO ACCESS
02. New Maxtor Facebook Twitter
Instagram Tumblr Flickr Vine
StoryCorps
Seagate WD Hitachi LOW AGE RANGE
Quntum
Micropolis Old Maxtor HARD TO ACCESS
StoryWorth HIGH AGE RANGE
03.
HOW WE始RE GETTING THERE
“
Design is not just what it looks like and feels like. Design is how it works. —Steve Job Co-founder, Chairman, and CEO of Apple Inc.
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MAXTOR // Brand Guidelines
How we’re getting there
LOGO SKETCHES
Our new logo in the beginning is based on the concept of containment. After we explore for awhile, we come up with new idea which is an elephant. The elephant represent long memoty, family and strenght. There are some of the original sketches.
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How we’re getting there
NEW LOGO
+
M
The new Maxtor identity is the most fundamental part of our brand, and it ensures uniformity across all corporate communications, including internal and external communications. From product packaging, services, workshops, education programs, ads and website, it functions as a personal idea of the ourcompany. The signature consists of two elements, symbol and wordmark, that work together as a whole. The combination of the elephant and letter “M� is the defining feature of our design system, and the starting point for many graphic elements. The elephant in the signature represents long memory, family, and strenght, which follows our brand idea of collecting, preserving, and sharing precious memories from the personal to the financial. Using lower case typography and rounded geometric typography for the signature sends a message to our customers that our company if friendly and customer focused. The alignment and proportions of this signature should not be change in any way.
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How we’re getting there
LOGO ANATOMY
Logo Anatomy The logo dimensions are based on "x" height of the logotype. The alignment ana proprtions of this brandmark should not be changed in any way.
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Clear Space To ensure that the Maxtor logo is always highly visible the area surrounding the brandmark must be keep free of other graphic elements.
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LOGO VARIATIONS We use the same version in print and on screen because The new Maxtor logo is simple and easy to understand. There are four offical formats for the logo—Signature,
How we’re getting there
Horizontal lock up, Symbol only and Logotype only.
Primery logo_01.
01.
Signature The signature mark should be use whenever possible. Graphic mark and logotype in vertical configuration and centered. Color logo is on white background.
Altenative logo_03.
03.
Symbol Symbol should be used when the design space is limited.
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Altenative logo_02.
02.
Horizontal Lock up
Horizontal should be udes when the design don't have much space on the top and bottom.
04.
Altenative logo_04.
Logotype Logotype should be used when space don't allow for the graphic mark or when reproduction quality fails at small size.
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MAXTOR // Brand Guidelines
How we’re getting there
LOGO SIZING
We think ahead for the different uses of our logo, so we have a regulation for logo size. In different size media or different size of work, we will need to use logo in different size to fit the area best and our logo still legible. Here is the minimum size using guide chart based on height of each area.
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Signature
10 m
SIZE BY HEIGHT
1m
1 cm
5 mm
Horizontal
Symbol
Logotype
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MAXTOR // Brand Guidelines
LOGO COLOR VARIATIONS For consistency, our logo with grey elephabt, yellow eye and black logotype should only be used only on white background. When using the logo in photographys or other solid
How we’re getting there
color backgrounds, the logo needs to be convert to Maxtor Grey or white.
5%
10%
20%
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Maxtor Yellow
40%
60%
Maxtor Light Grey
80%
Maxtor Grey
100%
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MAXTOR // Brand Guidelines
How we’re getting there
INCORRECT USAGE
Maxtor logo must always be easy to read and recognizable. The examples on this page demonstrae incorrect uses of the Maxtor brandmark and illustrate some of the unacceptable uses of the Maxtor brandmark. Please do not alter the Maxtor brandmark in any way.
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Do not flip the elephant.
Do not rearrange any element
Do not change the propor-
of the brandmark.
tions of the brandmark.
Do not switch colors on the brandmark.
Do not add a gradient or
Do not add a drop shadow to
spectrum to the brandmark.
the brandmark.
Do not reverse the brandmark
Do not add any element over
Do not apply the brandmark
Do not apply the brandmark
to be a outline.
the brandmark.
to a background where lack
to a busy background.
Do not rotate the brandmark.
of contrast.
Do not skew the brandmark.
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MAXTOR // Brand Guidelines
How we’re getting there
TYPOGRAPHY
Mm Proxima Nova Proxima Nova is a sans-serif typesace used for title, headline, quote and caption .The geometric shape in Proxima Nova typeface not only emphasise Maxtor's friendly, but also modern proportions. Proxima Nova is also available in a wide range of weights and styles.
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Proxima Nova Light ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()
Proxima Nova Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*() Proxima Nova Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*() Proxima Nova itlic ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*() Proxima Nova Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()
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How we’re getting there
TYPOGRAPHY
Mm Museo Slab Museo Slab is a slab-serif typesace used for body text. Museo Slab is the perfect balance between formality and informality which represents Maxtor's personaity very well. The font is not serious or austere, but it sparkles with professional fun. Museo Slab is also available in a wide range of weights and styles.
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Museo Slab 100 ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()
Museo Slab 300 ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()
Museo Slab 300 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()
Museo Slab 500 ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()
Museo Slab 700 ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890!@#$%^&*()
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MAXTOR // Brand Guidelines
Maxtor Black CMYK : 60 / 40 / 40 / 100 RGB : 0 / 0 / 0 HEX : # 000000
How we’re getting there
Pantone : 433C / 433U / 419M
Maxtor Grey CMYK : 64 / 56 / 54 / 30 RGB : 88 / 86 / 87 HEX : # 565657 Pantone : 431C / 432U / 425M
COLORS Color is one of the elements that represent Maxtor's personality. Light grey represent the color of an elephant and yellow represent the color of an elephant's eyes which represent long memory, family and strength. Grey and yellow also communicate the balance between friendly and serious personality.
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Maxtor Yellow CMYK : 10 / 20 / 100 / 0 RGB : 233 / 195 / 30 HEX : # e9c31e Pantone: 116C / 108U / 109M
Maxtor Light Grey CMYK : 51 / 43 / 43 / 0 RGB : 139 / 138 / 138 HEX : # 8b8a8a Pantone: Cool Grey 6C / 5U / 423M
How we’re getting there
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04.
HOW YOU CAN JOIN US
“
If people believe they share values with a company, they will stay loyal to the brand. —Howard Schultz CEO of Starbucks
How you can join us
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OUR FUTURE Maxtor was a computer hard drive
between people. Maxtor develops systems
company for over 30 years which helped
that enable people and businesses
people store their information. Over the
around the world to collect, preserve and
years the amount of information stored
share their most critical memories and
has grown by many megabytes and
business data. We can fulfil our mission
data storage is more than just archiving.
from individuals to communities and it
That means Maxtor can be involved in
can be categorized into seven general
so much more. The new Maxtor still keeps
classifications—products, services,
the old mission, to protect and collect
environments, experiences, education,
important information. The new Maxtor
events and co-branding.
builds an innovative storage system in order to maintain better relations
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How you can join us
NEW FEATURES 01.
MaxEye Front
17.
Academy of Maxtor
02.
MRVS
18.
MaxWorld
03.
MaxHolo
19.
MaxStore
04.
MaxTime
20.
MaxHall
05.
MaxChips
21.
MaxMuseum
06.
Core Memory
22.
Memory Theater
07.
MaxEye Back
23.
Memory Workshop
08.
MaxBrain
24.
MPC
09.
MaxLogic
25.
MaxInnovation Laboratory
10.
Max PA
26.
Learning by Experience
11.
MaxCloud
27.
MaxHibition
12.
MaxRoom
28.
MaxFam
13.
MaxShare
29.
MaxMove
14.
MaxStory
30.
The McCoy Medical Lab
15.
Maxsive Server
31.
MaxPhotos Contest
16.
MaxTime Center
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03. [P] 04. [P ] 09. [ P, EDU] 10. [ S]
INDIVIDUAL
12. [S, EN]
14. [ S]
FAMILY
08. [P] 05. [ P]
23. [EDU] 06. [P]
02. [ P, EXP] 24. [EDU]
11. [ S]
28. [EV]
01. [ P] 29. [EV, EDU] 13. [ S, CO] 27. [ EV] 15. [S]
16. [S, EN]
07. [ P] 31. [ EV] 26. [ EDU]
22. [EXP, EDU]
30. [ EDU] 21. [ EXP]
18. [EN]
17. [ EN] 19. [EN]
20. [EN] 25. [EDU]
COMMUNITY
1
Products [P ]
3
Envitonments [EN]
5
Education [EDU]
2
Services [ S]
4
Experiences [EXP]
6
Events [ EV]
7
Co - Branding [CO]
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MAXTOR // Brand Guidelines
01. [P]
06. [P]
11. [S]
MaxEye Front
Core Memory
MaxCloud
A tool to record your life. Wear it to help
A tool for huge storage. Use it for
The online storage service that provides a
you remember stories everyday and
collecting and preserving your personal
space to store your presonal information.
everywhere through voices and visuals.
information in a safe place.
We strongly protect our clients secrets in
02. [P, EXP]
07. [P]
MRVS (Maxtor Reality Visual System)
MaxEye Back
A next-generation virtual reality tool to
A device for recording situations behind
show the incredible as real. The MRVS
you. Use it to expand new experiences like
advanced display technology, combined
you're never seen.
with its precise, low-latency tracking system, enables the sensation of presence which makes you feel and experience things as if you’re actually there.
03. [P] MaxHolo
MaxBrain (Brain Booster)
04. [P] MaxTime
12. [P, S, EN] MaxRoom A private room for recording your tech features such as a climate-controlled room, command chair with custom lighting, up to five monitors and so on
Maxtor collaborates with our medical
to support your enjoyable time with your
lab to provide a supplement for helping
memories.
people to improve intelligence, alertness,
A hologram tool to project memories or more realistic.
Maxtor.
memories and data. We provide high-
08. [P]
focus, and memory in the long term. data. Expand from 2D to 3D to make it
the most secure server, Maxsive Server of
09. [P, EDU] MaxLogic
13. [S, CO] MaxShare Maxtor team up with StoryCorps to provide mobile recording services for
Maxtor researches and creates Game-
recording different stories from different
based Education to let people enjoy while
people to share with the world.
improving your memory skill. We'll Maxtor provides an earth-friendly time
help challenge you in the areas that you
capsule tool for backing up a lifetime’s
care about.
worth of memories. One of the methods that helps people commumicate at a specific time in the future, or convey a
MaxChips A way to keep your personal memories and data with you and to access information you need through internal or external chips.
MaxStory
10. [S] Maxtor believes memory can become
Max PA
message to future people.
05. [P]
14. [S]
strenght. We provide a service that transfers printed photos to be digitized
Maxtor provides helpers to help you
photos or old records to be a new for
learn data protection rules to control
people to build their own stories.
your personal data, and to simplify the regulatory environment for businesses.
15. [S] Maxsive Server Maxsive Server is the main software of Maxtor which shares data or hardware and software resources between all of our systems.
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16. [S, EN]
21. [EXP]
27. [EV]
MaxTime Center
MaxMuseum
MaxHibition
The time capsule center preseves all of
A place where people from different
Collects and displays the stories in the
our clients time capsule and sends them
countries and cultures can learn and get
past for people in the future generation to
back to the clients when they have
new experiences.
teach people about memories.
22. [EXP, EDU]
28. [EV]
Memory Theater
MaxFam
_Maxtor provides historical films for
The event that gathers families member
requested them.
17. [EN] Academy of Maxtor A safe and positive place for teenagers to learn, meet, explore and share their time together. From classrooms to activities rooms, the academy provides the best education and experiences.
18. [EN]
education based on real people memories. _Maxtor encorages people to consider relationships by projecting personal memories from your family memories storage film.
23. [EDU]
MaxWorld
MaxStore
24. [EDU]
A place where people can buy Maxtor’s
MPC (Maxtor Preserving Class)
and stories.
The McCoy Medical Lab This lab researches, tests and produces a variety of supplements which helps people improve their brain in the areas
A class where people can learn how to preserve and secure their memories in
community can share their experiences
the most critical memories and business
that they care about.
products that help people to remember the
A place where people in the Maxtor
seminars and the right tools to preserve
30. [EDU]
power and have strong memories.
MaxHall
We use technology to provide educational
A place where people can enjoy the activities that we provide to boost brain
20. [EN]
MaxMove
data in different cities every year.
19. [EN]
information.
29. [EV, EDU]
Memory Workshop The body that collects all of the memories in the world.
together to build good memories.
the long term and keep their important
31. [EV]
data safe.
MaxPhotos Contest
25. [EDU]
This contest helps people bring back their memories and have better relations
MaxInnovation Laboratory This lab creates and tests Maxtor’s products as we research human memory.
26. [EDU] Learning by Experience A learning by experience from history class where we teach how to solve the problems from real situation in the past that we collect in the MaxWorld.
between families or friends. This contest works by recreating childhood photos.
BRAND EXPANSION
How you can join us
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PRODUCT
MRVS Maxtor Reality Visual System
A next-generation virtual reality tool to show the visuals as real. The MRVS advanced display technology combined with its precise, low-latency tracking system enables the sensation of presence which makes you feel and experience as you’re actually there. In our design you’ll feel and see the attention to detail. Customizable, comfortable, adaptable, and beautiful, the MRVS is technology and design as remarkable as the experiences it enables. Individual Family Community
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“
Seeing is believing.
How you can join us
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EDUCATION
MaxInnovation Laboratory The MaxInnovation Laboratories use high technology to research, create and test our products and systems, including software and hardware. In the lab, we have the full range of equipment to achieve our goals in life science research of human memory, so we can deliver breakthrough discoveries to save and improve lives.
Individual Family Community
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How you can join us
PRODUCT
MaxChips Our chips are a new generation of recording technology to help you remember all of your critical memories and business data. It is easy to use and easy to access with our entire product line for our clients convenience. Moreover, we provide the highest security to protect your important data and also your precious memories, so you don't have to worry if you lose your chips.
Individual Family Community
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How you can join us
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Soft Contact Lens Using high technology to keep your eyes feeling comfortable throughout the demands of your day.
Sensor Fast responds to a physical stimulus such as light, sound, or a particular motion and transmits a resulting impulse to the chips.
MaxChip Stores your personal memories and data up to 1 terabyte.
How you can join us
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SERVICE
MaxStory Maxtor believes memories can become strength. We provides a service that transfers printed photos or old tape recording which're damaged or need repair to be digitized version which're accessible on every new device. Our service also provides specialists who're experts in storytelling to help you build your own stories for yourself or others. Plus, we offer a huge storage space to back up your stories in case you lose your files or your files are damaged. Individual Family Community
How you can join us
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How you can join us
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SERVICE
Maxsive Server Maxsive Server is the main Maxtor software which shares data and resources between our entire system. We design and empower the deliverables of an efficient server, storage and data center for suiting our products and systems. We use high technology and professional staff to run the Maxsive Server to understand our clients in order to innovate and collaborate between users and technology to develop the best server.
Individual Family Community
“
Safety is our first priority.
How you can join us
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ENVIRONMENT
MaxHall Maxtor Meeting Hall is a creative offsite meeting space for people who want to share their experiences and stories. This unique space includes everything you need to make your stay enjoyable and comfortable as home. The Maxtor Meeting Hall is designed for community area meetings for up to 30 guests, and amenities of our space include a huge grand room with long tables and comfortable chairs, three oversized comfy couches, massive wall-sized whiteboards and fast Wi-Fi. Individual Family Community
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MAXTOR // Brand Guidelines
How you can join us
SERVICE
MaxRoom A private room for recording your memories and data. We provide high-tech features such as a climatecontrolled room, command chair with custom light, up to five mornitors and so on to support your enjoyable time with your memories. Moreover, we also give a client full service of interior design which make our products go well with furnish and home's environment.
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MAXTOR // Brand Guidelines
We provide an innovative imagination environment which includes a world class seat and three LCD touch screens. This feature will kill our clients relax and healthy while recording or reviewing their memories.
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EXPERIENCE
MaxMuseum Maxtor Museum collects historical stories from different countries and cultures in the world. We provide this knowledge for everyone to learn and get new experiences. In different periods of time, we have different topic exhibitions that collect unknown stories to share with the world. We create various activities which're based on the stories in the museum to interact with people to imitate situations to learn and solve problems. Individual Family Community
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EVENT & EDUCATION
MaxMove We use technology to provide educational seminars and the right tools to preserve the most critical memories and business data in different cities every year. Our learning topics depend on recently situation around the world, but mostly is about the protection of presonal memories to financial data. This moveable learning is a free event which provides for all ages. Individual Family Community
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MAXTOR // Brand Guidelines
How you can join us
SERVICE & CO-BRANDING
MaxShare Maxtor team up with StoryCorps to provide mobile recording services for recording different stories from different people to share with the world. We do this to remind people with everyone's story for building the connections between people and teaching people about the value of listining. Individual Family Community
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...THE END
PRINT & BINDING: Chayanee (Aum) Iamsirikulmitr ichayanee@yahoo.com First Published 2015 @2015 Chayanee (Aum) Iamsirikulmitr Designed by Chayanee (Aum) Iamsirikulmitr Printed in the United States of America
RESOURCES: Google.com Flickr.com
CREDITS: Hunter Wimmer Monica Berini