M FA T H E S I S B Y C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
A Graduate Graphic Design Thesis Wr i t t e n a n d D e s i g n b y Chayanee (Aum) Iamsirikulmitr
79 New Montgomery Street, San Francisco, CA 94108 415 763 0200
Find out more about byebuy at byebuy-project.org
I N S T R U C TO R S Phillip Hamlett, Dave Gottwald, Carolina de Bartolo, Bob Slote, Sandra Isla BINDERY & PRINTING Blurb.com P H OTO C R E D I T google.com flickr.com
C H AYA N E E ( A U M ) I A M S I R I K U L M I T R 415 623 8156 ichayanee@yahoo.com aumchayanee.com
B y e b u y, s a y g o o d b y e t o s h o p p i n g , i s a M FA t h e s i s p r o j e c t w h i c h c r e a t e for reducing shopping addiction in our society.
CONTENTS
01
03
BYEBUY
Background
006
Byebuy
080
Fa c t
012
Logo Idea
082
Problems
016
Ty p o g r a p h y
086
018
Co l o r P a l l e t
088
Icon System
090
Strategies and Deliverables
02
04
SHOPPING ADDICTION
05
RESEARCH AND CONCEPT DEVELOPMENT
DELIVERABLES
U s e r Te s t
096
Ta r g e t a u d i e n c e
028
App
098
Survey
034
Advertisement
110
Event
042
We b s i t e
124
Insights
050
DEVELOPMENT
Ideation
055
Timeline
056
Visual Inspirations
058
Visual Explorations
062
Identity Development
066
Wireframes
072
App Development
076
_ BYEBUY
01
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
SHOPPING ADDICTION Background Fa c t s Problems Strategy and Goal
PAGE _ 002
_ M FA T H E S I S
_ CHAPTER 01 / SHOPPING ADDICTION
W H Y A M I I N T E R E S T E D I N T H I S TO P I C ? I h a ve a l w a y s b e e n t h e o n e w h o l o v e s t o s h o p
problem and worried about her future. After
s i n c e I w a s i n t h e h i g h s c h o o l . I l i ke t o u s e
I h e a r d m y f r i e n d ’ s e x p e r i e n c e , I fe l t c u r i o u s
shopping as a means to relax, get entertained
about why shopping can be addictive. I
a n d e ve n f a n t a s i z e w i t h m y f a m i l y a n d
started to research and observe the shopping
f r i e n d s . I n e ve r t h o u g h t t h a t s h o p p i n g w a s a
behavior of people around me. I was surprised
problem until I heard my friend’s experience;
to find a lot of problems with shopping and
she spent all of her free time going shopping.
it’s the beginning of a serious problem in
M o s t l y, s h e w e n t t o s h o p b y h e r s e l f, s o n o o n e
o u r s o c i e t y. A s a p e r s o n w h o l i ke s t o s h o p ,
knew what she bought or how much she spent.
I decided to use my graphic design skills to
She told me that she used to buy lipstick in
help our society reduce shopping addiction
the same color and brand three times without
and I hope this project can help people who
n o t i c i n g . S h e n e ve r t h o u g h t t h a t s h e w a s
struggle with it.
addicted to shopping until she got financial
PAGE _ 003
_ BYEBUY
PAGE _ 004
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 01 / SHOPPING ADDICTION
PAGE _ 005
_ BYEBUY
PAGE _ 006
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 01 / SHOPPING ADDICTION
SHOPPING ADDICTION S h o p p i n g i s a p a r t o f eve r y d a y l i fe , h o w eve r i t c a n t u r n i n t o a s e r i o u s problem, either financial or occupational or interpersonal.
Because shopping is considered an acceptable
quantities of products that they don’t need
hobby and encouraged by social norms, an
and cannot afford. Spending money itself is
a d d i c t i o n t o s h o p p i n g c a n b e e a s y t o ov e r l o o k
a ss o c i a t e d w i t h a f e e l i n g o f h a p p i n e ss a n d
and difficult to identify. Many people shop
p o w e r, w h i c h i s i m m e d i a t e l y g r a t i f y i n g . T h e
for just the right item to purchase, whether it
after effects of guilt drive the shoppers back
is a new car or a new pair of shoes, in order
to purchase again to be able to achieve that
t o e a s e d i s t r e ss . T h e y m a y n o t k n o w w h a t t h e y
b r i e f, b u t i n t e n s e , e m o t i o n a l h i g h . A s w i t h a n y
really need or what they are trying to fill,
addiction, the person becomes dependent on
only that the compulsion to buy is strong.
the behavior to relieve negative feelings that c a u s e d i s t r e ss a n d d i s c o m f o r t .
In our materialistic culture, shopping addiction is very common and its behavior can
S h o p p i n g a d d i c t s t e n d t o h a v e o b s e ss i v e
be as difficult to stop as any other addiction.
thoughts about the shopping experience,
Shopping addiction can manifest itself in
a n d t h i s c a n m a ke i t d i f f i c u l t f o r t h e m t o
a number of ways: consumer addiction,
concentrate at work or on their interpersonal
compulsive shopping, compulsive buying
relationships. Negative behaviors resulting
disorder or shopaholic, which is described
from shopping addiction include purchasing
as a pattern of chronic, repetitive purchases
items but not using or wearing them, conflicts
that lastly results in harmful consequences,
w i t h f a m i l y ov e r s p e n d i n g h a b i t s , d e b t f r o m
events or feelings. When individuals buy
e x c e ss i v e s p e n d i n g , j u g g l i n g a c c o u n t s a n d
c o m p u l s i v e l y, t h e y p u r c h a s e e x c e ss i v e
m i ss i n g b i l l p a y m e n t s t o p u r c h a s e m o r e i t e m s , anxious feelings before, during, or after shopping, and a tendency to use checks or c r e d i t c a r d s f o r u n n e c e ss a r y p u r c h a s e s w h e n running low on cash.
PAGE _ 007
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
Fa c t o r s o f S h o p p i n g A d d i c t i o n There are two factors that lead to shopping addiction. First is conceptualized as a response to dealing with unpleasant l i fe e x p e r i e n ce s , i n n e r d ef i c i e n c i e s o r s e l f- d i s c re p a n c y, t h e d i f fe re n ce b e t we e n yo u r p e rce i ve d a c t u a l s e l f a n d yo u r d e s i re d i d e a l o r p o ss i b l e s e l f . S h o p p i n g a d d i c t i o n i s m a k i n g u p fo r o r f i l l i n g i n t h e h o l e s w h e re s o m e t h i n g e l s e i s m i ss i n g . T h e s e fe e l i n g s m a ke co n s u m e rs p u rc h a s e p ro d u c t s t o h e l p r e l e a s e n e g a t i v e f e e l i n g s o f s t r e ss , d i s a p p o i n t m e n t , frustration or fill the gap of their ideal.
The second is a material values culture. Materials are an i n d i c a t o r o f s u c c e ss a n d a m a j o r l i f e g o a l a n d a l s o a r e t h e key t o s e l f- d e f i n i t i o n a n d h a p p i n e ss . T h e t h i n g t h a t m a ke s p e o p l e m o re m a t e r i a l i s t i c i s o u r s o c i e t y, w h i c h t e a c h e s u s t o d e f i n e o u rs e lve s b y w h a t we ow n a n d w h a t we b u y f ro m t h e t i m e we a re yo u n g . Fo r ex a m p l e, a s c h i l d re n , we co m p a re t oy s , c l o t h e s a n d , t h e s e d a y s , eve n e l e c t ro n i c s . W h e n we g row u p , we b e g i n co m p a r i n g b i g ge r c a rs , b i g ge r h o u s e s , b i g g e r we d d i n g s a n d b i g ge r s t o r a ge f a c i l i t i e s . T h e n , i n a p e r p e t u a t i n g c y c l e , w e h a v e c h i l d r e n a n d t h e p r o c e ss b e g i n s a g a i n . M o r e o ve r, t h e r e a r e e c o n o m i c , p s y c h o l o g i c a l a n d o bv i o u s u t i l i t a r i a n b e n ef i t s o f m o s t co n s u m e r p u rc h a s e s s u c h a s m e d i a a n d a d ve r t i s i n g . M o re a n d m o re p ro d u c t s a re s o l d n o t o n t h e i r t e c h n i c a l fe a t u re s , b u t r a t h e r t h e i r p s yc h o l o g i c a l b e n e f i t s . I t ’ s a l l a b o u t i d e n t i t y, i m a ge a n d v a l u e s .
PAGE _ 008
_ M FA T H E S I S
_ CHAPTER 01 / SHOPPING ADDICTION
PAGE _ 009
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
T H E M O R E YO U B E L I H A P P I N E SS CO M E S F W E A LT H , T H E M O R E YO U A R E TO B E D E P D I S T R E SS E D, A N D A T H E L E SS AC T U A L W A R E L I K E LY TO E X P E — Pa u l Wa c h t e l , P s y c h o l o g i s t
PAGE _ 010
_ M FA T H E S I S
_ CHAPTER 01 / SHOPPING ADDICTION
I E V E T H AT F R O M M AT E R I A L L I K E LY P R E SS E D, ANXIOUS—AND W E L L - B E I N G YO U ERIENCE.
PAGE _ 011
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
FAC T S IN 2008, MORE THAN 25 MILLION AMERICANS ARE SHOPPING ADDICTION.
25,000,000
A r e c e n t s t u d y, p u b l i s h e d i n t h e D e c e m b e r, 2 0 0 8 i ss u e o f t h e J o u r n a l o f C o n s u m e r Research suggests that the number of shopping addiction may be close to 8.9%, which is more than 25 million Americans.
PAGE _ 012
_ M FA T H E S I S
_ CHAPTER 01 / SHOPPING ADDICTION
T H E P E R C E N TAG E S O F SHOPPING ADDICTION ARE ALMOST EQUAL BETWEEN MAN AND WOMEN
6%
5.5%
Overall, almost equal numbers of men and women reported compulsive spending. According to a 2006 study from Stanford, approximately 6% of women and 5.5% of men are shopping addiction.
PAGE _ 013
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
YO U N G E R G E N E R AT I O N H A S S P E N T I M P U L S I V E LY MORE THAN O L D E R G E N E R AT I O N .
88%
77%
56%
Those age 65-plus were least likely to say t h e y h a ve s p e n t i m p u l s i v e l y, a t j u s t 5 6 percent. That’s fewer than those ages 50-64 (77 percent), 30-49 (78 percent) or 18-29 (88 percent).
PAGE _ 014
78%
_ M FA T H E S I S
_ CHAPTER 01 / SHOPPING ADDICTION
“ A S W E AG E , W E R E A L I Z E T H AT L I F E I S N OT A B O U T T H I N G S B U T A B O U T PEOPLE AND EXPERIENCE. SO IT M A K E S S E N S E TO M E T H AT O L D E R P E O P L E A R E T H E L E A S T L I K E LY TO S H O P I M P U L S I V E LY . I W I S H W E A L L L E A R N E D T H AT S O O N E R . ” — D o r o t h y S a s m o r, P s y c h o l o g i s t
PAGE _ 015
_ BYEBUY
PAGE _ 016
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 01 / SHOPPING ADDICTION
PROBLEMS OF SHOPPING ADDICTION
Relational Problems A s a r e s u l t o f e x c e ss i v e s p e n d i n g a n d e f f o r t s t o c o v e r u p d e b t o r p u r c h a s e s , i m p a i r m e n t i n r e l a t i o n s h i p s m a y o c c u r . Pe r s o n s w h o e n g a g e in shopping addiction may develop intensive spending behaviors that m a ke t h e m s p e n d l e ss a n d l e ss t i m e w i t h i m p o r t a n t p e o p l e i n t h e i r lives because most of their time is spent at a shopping mall or online s h o p p i n g . T h e y m a y e x p e r i e n c e t h e f e e l i n g o f a n x i e t y o r d e p r e ss i o n as a result of the spending or shopping which may interfere with work o r s c h o o l p e r f o r m a n c e . M o r e o v e r, a s i s c o m m o n w i t h a n y a d d i c t , t h e y begin lying and hiding their purchases from their family and keeping their charges to themselves.
Emotional Problems As an addiction, the cause is the euphoria of shopping that helps p e o p l e c o p e w i t h t h e e m o t i o n a l s t r e ss e s o f l i f e . R e s e a r c h h a s s h o w n that problem shoppers are motivated in part by an attempt to change m o o d s a n d t o i m p r ov e s e l f - i m a g e a s m u c h a s t o o b t a i n u s e f u l g o o d s a t a g o o d v a l u e . S o m e o f t h e p s y c h o l o g i c a l c o n d i t i o n s t h a t a r e a ss o c i a t e d with shopping addiction include the inability to cope with negative f e e l i n g s a n d s t r e ss , e m o t i o n a l s t a r v a t i o n a s a c h i l d , t h e n e e d t o h a v e control, thrill-seeking personalities, and general impulse or compulsion p r o b l e m s . T h e b u y i n g p r o c e ss i s d e e p l y p s y c h o l o g i c a l l y m o t i v a t e d a n d meaningful.
Financial Problems Financial problems may occur if money is borrowed or there is e x c e ss i v e u s e o f c r e d i t t o m a ke p u r c h a s e s . O f t e n t h e e x t e n t o f t h e financial damage is discovered only after the shopper or spender has a c c u m u l a t e d a l a r g e d e b t t h a t n e c e ss i t a t e s a d r a s t i c c h a n g e i n l i f e s t y l e t o r e s o l v e t h e i ss u e .
PAGE _ 017
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
S T R AT E G Y & G OA L The goal is to help people control t h e i r d i s p o s a b l e i n c o m e fo r s a v i n g m o r e than spending.
The Point of View I want to create a tool that helps people notice their spending behaviors in order to increase concern and reduce shopping addiction. I have created an app to help people in our society control their disposable income fo r s a v i n g m o r e t h a n s p e n d i n g . T h e a p p p r o v i d e s u s e r s w i t h t r a c k i n g o n l y d i s p o s a b l e i n c o m e a f t e r n e c e ss a r y payments such as rental, utility cost, mobile bill and grocery shopping. The tracking will show users their buying h i s t o r y, i n c l u d i n g d a t e s a n d t i m e s , w h i c h w i l l h e l p t h e m check their spending. The app also provides budget and goal settings. The budget will help users control their spending in the period of time. The goal setting is one of the main purposes of this project, and provides users with the ability to set their valuable goal in the period of time rather than use the money as a spending experience.
PAGE _ 018
_ M FA T H E S I S
_ CHAPTER 01 / SHOPPING ADDICTION
PAGE _ 019
_ BYEBUY
02
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
RESEARCH & CONCEPT DEVELOPMENT Ta r g e t A u d i e n c e Survey Event Insights
PAGE _ 020
_ M FA T H E S I S
_ CHAPTER 02 / RESEARCH & CONCEPT
HOW DOES RESEARCH HELP? Doing a lot of research helps me to come up with a unique point of v i e w a n d t o c l a r i f y t h e p r o b l e m s fo r s e e k i n g t h e r i g h t s o l u t i o n s . T h e d e s i g n p r o c e ss t h a t I u s e d i n c l u d e a s u r v e y, i n t e r v i e w, e v e n t s a n d o t h e r r e s e a r c h m e t h o d s t o l o o k fo r i n s i g h t s a n d a n a l y z e t h e a u d i e n c e a s t h e fo u n d a t i o n o f m y t h e s i s .
PAGE _ 021
_ BYEBUY
PAGE _ 022
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 02 / RESEARCH & CONCEPT
PAGE _ 023
_ BYEBUY
PAGE _ 024
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 02 / RESEARCH & CONCEPT
PAGE _ 025
_ BYRBUY
PAGE _ 001
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 01 / SHOPPING ADDICTION
PAGE _ 002
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
PERSONAS Pe r s o n a s a r e a r c h e t y p e s b u i l t a f t e r a n o b s e r v a t i o n o f the potential users.
Understanding your audience will allow you to find insight about their relationship to the topic, and it will allow you to think about the best ways to reach your audience with design. By understanding your audience, you will create directed and focused materials, writing, v i s u a l s , a n d c o n c e p t s . T h e r e fo r e , d e f i n i n g y o u r t a r g e t a u d i e n c e i s ve r y i m p o r t a n t .
I created a set of my archetypes by using credit card appearances. Because most shopping addicts intense to use credit cards instead of using cash for delayed paying, the idea is to pause people and let people think twice before they swipe their cards.
The Nerd “ Why should I care about shopping? My lab is the most important. I need to study more.�
PAGE _ 028
_ M FA T H E S I S
Ad-Man “ I p r o d u c e t h e p r o vo k i n g a d v e r t i s e b y t h i n k i n g what shopping addicts want.”
_ CHAPTER 02 / RESEARCH & CONCEPT
Bargain Shopper “ I always try to find the lowest price on any item I buy.”
PAGE _ 029
_ BYEBUY
Window Shopper “ I can’t afford to buy anything, so I just look. Even looking, it’s enough and still make me happy.”
PAGE _ 030
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
Horder “ It was more about getting a good deal than really n e e d i n g a n y t h i n g . I t w a s l i ke a h i g h . ”
_ M FA T H E S I S
Brand Loyalist “ I don’t care if the Wi-Fi has a good connection or not. I just like an iPhone model, and the iPhone is
_ CHAPTER 02 / RESEARCH & CONCEPT
Mind Master “ A shopping addiction is not a disease of intellect; it’s a disease of emotion.”
a trendy thing. “
PAGE _ 031
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
YO U N G - A D U LT S O R MILLENNIALS AG E D F R O M 1 8 TO 3 4 PAGE _ 032
_ M FA T H E S I S
_ CHAPTER 02 / RESEARCH & CONCEPT
AUDIENCE My target audience is young-adults or millennial aged f r o m 1 8 - 3 4 w h o h a ve j u s t s t a r t e d w o r k i n g a n d e a r n i n g t h e i r o w n m o n e y.
I chose this group of people as my target audience in this project because most of them begin to get credit cards, have their own accounts, and are independent from their parents. The first credit c a r d o r o p p o r t u n i t y t o s p e n d fo r t h e m s e l v e s c a n b e a n e x c i t i n g t i m e t h a t c a n l e a d t o s h o p p i n g a d d i c t i o n . M o r e o v e r, i n t h i s g e n e r a t i o n , they love to spend time and money to cultural experiences and events o f a l l k i n d s . T h e r e fo r e , I w o u l d l i k e t o fo c u s o n y o u n g - a d u l t s o r millennial to let then know more about shopping addiction, prevent them from shopping addiction, and encourage them to saving more than spending.
PAGE _ 033
_ BYEBUY
PAGE _ 034
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 02 / RESEARCH & CONCEPT
SERVEY T h i s s u r ve y w a s c o n d u c t e d b o t h o n l i n e a n d i n p e r s o n i n S a n F r a n c i s c o o n O c t o b e r 2 0 1 4 . M a i n a u d i e n c e fo r t h i s s u r ve y w a s p e o p l e b e t w e e n o ve r 1 8 y e a r s o l d . A b o u t 1 0 0 s u r ve y r e s p o n s e s w e r e c o m p l e t e d b y m a n a n d w o m e n . T h e r e s u l t s o f t h i s s u r ve y i s b e l o w.
_Almost 50% of the survey participation doesn’t know what is shopping addiction.
_Only 12% of them are really caring about the situation of shopping addiction, but more than 40% of them never care about it.
_Around 50% of survey participation is easily urge to shop because of sale.
_There are 90% of people who shop 1-2 times during a week, in the other hand, there are 4% of people who shop more than 5 times a week.
_Over 8% of them always feel guilty or shame after shopping.
PAGE _ 035
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
S U RV E Y R E P O RT
P E O P L E D O N ’ T R E A L LY K N O W W H AT I S SHOPPING ADDICTION.
Don’t heard
55% Heard
Survey question: H a ve y o u e ve r h e a r d a b o u t shopping addiction?
PAGE _ 036
_ M FA T H E S I S
_ CHAPTER 02 / RESEARCH & CONCEPT
N OT M U C H P E O P L E CARE ABOUT SHOPPING ADDICTION
Survey question: Do you care about shopping addiction?
PAGE _ 037
_ BYEBUY
PAGE _ 038
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 02 / RESEARCH & CONCEPT
PAGE _ 039
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
1 4 CO N N E C T I O N S O F SHOPPING ADDICTION
BELIEF Shopping addicts believe that if they shop, they will feel better.
H OA R D I N G Hoarding is characterized by e x c e ss i v e s h o p p i n g a n d i n a b i l i t y t o discard large quantities of items, There is an emotional bond created between that person and his or her items.
B E H AV I O R Shopping addicts’ behaviors can b e l i n ke d t o t h e i r p a i n , t r a u m a , o r co-occurring disorders.
FINANCE S h o p p i n g a d d i c t s s p e n d w e l l a b ov e their income and become a serious include financial ruin, damaged credit, or bankruptcy.
PAGE _ 040
_ M FA T H E S I S
_ CHAPTER 02 / RESEARCH & CONCEPT
R E L AT I O N S H I P
CREDIT
SALE
Pe r s o n s w h o e n g a g e i n s h o p p i n g
C r e d i t m a ke s p e o p l e f e e l l i ke t h e y
Sale will let people faster decision
a d d i c t i o n m a y d e ve l o p i n t e n s i v e
have enough money to spend for
to buy things.
spending behaviors that make
their shopping.
t h e m s p e n d l e ss a n d l e ss t i m e w i t h important people.
MARKETING
HIDING
E M OT I O N
More and more products are sold
Shopping addicts try to hide their
Shopping addicts spend money
not on their technical features, but
stuffs from their friends or family.
w h e n f e e l i n g s a d , a n g r y,
rather their psychological benefits.
d e p r e ss e d , a n x i o u s , o r b o r e d .
TRILL
CO M P U L S I O N
Shopping addicts rely on the thrill
Shopping addicts can’t simply
of the purchase to replace feelings
stop or control themselves for
of confidence and satisfaction.
buying stuff.
CO N S U M P T I O N
E XC E P T I O N
President Bush didn’t tell us to go
S o m e p e o p l e ov e r s p e n d m o n e y
out and drink and take drugs, but
to charming themselves for their
he did tell us to go out and shop.
identities, images and values.
“Consumption fuels our economy.”
PAGE _ 041
_ BYEBUY
EVENT To g e t d e e p e r i n s i g h t , t h i s p r o j e c t i n vo l ve d r e a l p e o p l e w h o m h a v e a point of view in my topic.
In this lab consisted of three parts, invitation, planning guide, and report. I started to create invitation cards and invited my participants to c a m e t o m y e ve n t . I p l a n n e d t o h a v e a n e v e n t with many people in the same time. Thus, I fo u n d a l o t o f i n s i g h t s t h o u g h m y e v e n t . The insight came from the experience of my p a r t i c i p a n t s w h o r e l a t e d w i t h s h o p a h o l i c s . Fo r me, this lab helped me see in the different point of view from different people.
PAGE _ 042
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 02 / RESEARCH & CONCEPT
PAGE _ 043
_ BYEBUY
PAGE _ 044
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 02 / RESEARCH & CONCEPT
PAGE _ 045
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
1 0 Q U OT E S F R O M PA RT I C I PA N T S
I R E N E WA N G ( 2 5 ) / S t u d e n t
Y E O J O U K I M ( 3 0 ) / B u s i n e ss Wo m a n
S h e i s a t a l k a t i ve p e r s o n . S h e l i k e s t o h a n g
S h e l i ke s t r a v e l i n d i f f e r n t s t a t e s . S h e d o n ’ t
out with friends. She loves shopping online.
like to shop.
C l e r a n c e i s h e r w e a k n e ss .
BINBIN CHEN (28) / Freelance
T I DAWA N T H A I P I N N A R O N G ( 2 7 ) / A n i m a t o r
She is a little bit quite. She takes a lot of time
She spends almost of her money to collect the
b e fo r e d e c i d e t o b u y s o m e t h i n g .
illustrate books.
L I LY LU O ( 2 6 ) / S t u d e n t
I R YS L I ( 2 6 ) / A d v e r t i s e S t u d e n t
She spends her free time on shopping. Gucci
S h e l ov e t o w a t c h T V f o r g e t t i n g h e r
i s h e r f a vo r i t e b r a n d .
inspiration. She likes to go outside for observing people.
S COT T A N D R E A E ( 3 8 ) / D e s i g n e r
M I L E E K I M ( 2 4 ) / Fa s h i o n D e s i g n e r
H e i s ve r y m o d e s t p e r s o n . H e d o e s n ’ t s p e n d
She always buys new clothes for analyzing
much money on shopping.
fabric and style after that she returns almost of them. She is also crazy about cosmetic.
W O R R A P O R N P I PAT P O N G P I N YO ( 3 6 ) / H o t e l i e r
WA N K A S E A M TO N G P R O N G ( 2 7 ) / Wa i t e r
S h e i s ve r y c o n f i d e n t . S h e l o v e s s h o p p i n g f o r
H e i s v e r y c o n f i d e n t . I f h e l i ke s o m e t h i n g e v e n
both of herself and her husband.
it’s expensive, he still buys it.
PAGE _ 046
_ M FA T H E S I S
_ CHAPTER 02 / RESEARCH & CONCEPT
W h e n I g e t p r e ss u r e o r s t r e ss f r o m w o r k , I release it by shopping. — I r e n e Wa n g
M e d i a d o e s n ’ t fo c u s s h o p p i n g a d d i c t i o n a s much as other addictions. —Irys Li
C h a n g i n g i n n e r n e e d s t o f i l l t h e e m p t i n e ss by something else, so Shopaholics find their own value from the valued things. — Wa n k a s e a m T o n g p r o n g
Wo m e n a l w a y s a d d a r e a s o n fo r b u y i n g something. — L i l y Lu o
N o r m a l s h o p p e r s u s e a b r a i n t o b u y, b u t s h o p a h o l i c s u s e a m i n d t o b u y. —Worraporn Pipatpongpinyo
Medicine is just temporary tool to make y o u fo r g e t . B u t i f y o u c a n f i n d t h e r e a l r e a s o n i n y o u m i n d , y o u w o u l d r e c o ve r yourself from addiction. —Yeo Jou Kim
Yo u n e e d t o h a ve b a l a n c e b e t w e e n b u y i n g and saving. —Scott Andreae
Addiction starts when you make yourself and others in problem. —Milee Kim
H o w c a n s h o p a h o l i c s u r v i ve w i t h o u t supporter and knowing how to use money? —Binbin Chen
S h o p a h o l i c s d o n ’ t s e e t h e m s e l ve s a s shopaholics. —Tidawan Thaipinnarong
PAGE _ 047
_ BYEBUY
PAGE _ 048
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 02 / RESEARCH & CONCEPT
PAGE _ 049
_ BYEBUY
INSIGHTS T h r o u g h t h e p r o c e ss o f r e s e a r c h , I f o u n d a group of insights which came from information r e s e a r c h , s u r ve y, a n d i n t e r v i e w e i t h p e o p l e . T h i s h e l p m e m o ve f o r w a r d t o m y p r o c e ss d ev e l o p m e n t . H e r e i s t h e m o s t i n t e r e s t i n g i n s i g h s t h a t I h a ve f o u n d .
PAGE _ 050
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 02 / RESEARCH & CONCEPT
PAGE _ 051
_ BYE RB U Y
03
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
DEVELOPMENT
Ideation Timeline Visual Inspiration Visual Exploration Identity Development Wireframes App Development
PAGE _ 05 02 1
_ M FA T H E S I S
_ C H A P T_E R C H0A1P /T ESRH O 0 3P P/I NDGE VAEDLD OIPCMT EI ONNT
HOW WE ARE GETTING THERE? A f t e r g a t h e r a l o t o f i n fo r m a t i o n f r o m t h e r e s e a r c h , i t ’ s t i m e t o m ov e o n d e s i g n e x p l o r a t i o n . B a s e o n m y r e s e a r c h , t h i s p a r t i s a b o u t d e vo l p i n g a n i d e a l i z e s o l u t i o n , e x p l o r i n g d i f fe r e n t k i n d s o f v i s u a l s t y l e , t y p o g r a p h y, c o l o r p a l l e t s , i c o n s y s t e m , g r a p h i c e l e m e n t s , p h o t o g r a p h y, a n d d e l i v e r a b l e s .
PAGE _ 05 03 2
_ BYEBUY
PAGE _ 054
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 03 / DEVELOPMENT
I D E AT I O N Create an App to help people control their disposable income by saving more and curbing spending. The main function of the App is track user spending habits and set goals for valuable and meaningful purchases. The website and campaign support the App and i n c r e a s e a w a r e n e ss a b o u t s p e n d i n g h a b i t s .
PAGE _ 055
_ BYEBUY
TIMELINE T h r o u g h t h e p r o c e ss o f r e s e a r c h , I f o u n d a group of insights which came from inform a t i o n r e s e a r c h , s u r v e y, a n d i n t e r v i e w w i t h people. This help me move forward to my p r o c e ss d e ve l o p m e n t .
PAGE _ 056
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 03 / DEVELOPMENT
PAGE _ 057
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
V I S U A L I N S P I R AT I O N S E x p o l r e a n d g e t i n s p i r a t i o n b y d i f fe r e n t t h i n k a r o u n d m e i s r e a l l y h e l p f u l t o g i ve t h e d i r e c t i o n o f m y v i s u a l s y s t e m w h i c h i n c l u d e c o l o r p a l l e t , t y p o g r a p h y, g r a p h i c e l e m e n t s , a n d p h o t o s t y l e s .
PAGE _ 001
_ M FA T H E S I S
_ CHAPTER 03 / DEVELOPMENT
PAGE _ 002
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
V I S U A L E X P LO R AT I O N S T h r o u g h t h e p r o c e ss o f t h e s i s d e v e l o p m e n t , I h a v e e x p l o r e d d i f f e r e n t k i n d s o f c o l o r p a l l e t , t y p o g r a p h y, a n d g r a p h i c e l e m e n t s .
PAGE _ 062
_ M FA T H E S I S
_ CHAPTER 03 / DEVELOPMENT
PAGE _ 063
_ BYEBUY
PAGE _ 064
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 03 / DEVELOPMENT
PAGE _ 065
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
I D E N T I T Y D E V E LO P M E N T To g e t a t t e n t i o n f r o m m y t a r g e t a u d i e n c e , I w o u l d l i ke t o c r e a t e a strong identity and meaningful which is simple and easy to understand. The logo is the combination of shopping and saving.
PAGE _ 066
_ M FA T H E S I S
_ CHAPTER 03 / DEVELOPMENT
PAGE _ 067
_ BYEBUY
PAGE _ 068
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 03 / DEVELOPMENT
PAGE _ 069
_ BYEBUY
PAGE _ 070
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 03 / DEVELOPMENT
PAGE _ 071
_ BYEBUY
WIREFRAMES B e fo r e c r e a t i n g a n a p p , I s t a r t w i t h w i r e f r a m which I can see the overall of function. The app has three main features include tracking accounts, budget setting, and goals setting.
PAGE _ 072
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 03 / DEVELOPMENT
PAGE _ 073
_ BYEBUY
PAGE _ 074
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 03 / DEVELOPMENT
PAGE _ 075
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
A P P D E V E LO P M E N T A c c o r d i n g t o d e ve l o p m e n t p r o c e ss , I h a v e e x p l o r e d a v a r i a t i o n o f a p p interface which include interface layout, color pallet, typeface, graphic elements, and icon system.
PAGE _ 076
_ M FA T H E S I S
_ CHAPTER 03 / DEVELOPMENT
PAGE _ 077
_ BYE RB U Y
04
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
BYEBUY
Byebuy Logo Idea Ty p o g r a p h y Color Pallet Icon System
PAGE _ 07 08 1
_ M FA T H E S I S
_ C H A P T E R 0 1 _/ CS H A OPPTPEI N R G0 4A D/ DBI YCET BI O UN Y
W H AT I S A CO N C E P T O F BY E B U Y ? The concept of Byebuy is “say goodbye to shopping.” This project c r e a t e for red u cing shopping a d d ict ion in ou r societ y and helping peo p l e t o c o n t r o l t h e i r d i s p o s i b l e i n c o m e fo r s a v i n g m o r e t h a n s p e n d i n g .
PAGE _ 07 09 2
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
BY E B U Y I n o r d e r t o r e d u c e s h o p p i n g a d d i c t i o n i n o u r s o c i e t y, I h a v e c r e a t e d a n a p p , B y e b u y, t o h e l p p e o p l e c o n t r o l t h e i r d i s p o s a b l e i n c o m e b y s a v i n g more and curbing spending. The main function of the app is track user spending habits and set goals for valuable and meaningful purchases. I h a ve a l s o c r e a t e d w e b s i t e a n d a d v e r t i s e m e n t s t o s u p p o r t t h e a p p a n d t o i n c r e a s e a w a r e n e ss a b o u t s p e n d i n g b e h a v i o r .
PAGE _ 080
_ M FA T H E S I S
_ CHAPTER 04 / BYEBUY
BYEBUY HELPS PEOPLE CONTROL THEIR DISPOSABLE INCOME FOR SAVING MORE THAN SPENDING. —Byebuy Mission
PAGE _ 081
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
LO G O I D E A A f t e r s e v e r a l v a r i a t i o n s o f h a n d s ke t c h i n g , I d e c i d e d t o u s e s h o p p i n g b a g t o r e p r e s e n t t h e m e a n i n g o f s h o p p i n g . Tu r n o ve r s h o p p i n g b a g s t a n d s fo r s t o p s h o p p i n g a n d s a v i n g m o n e y. T h e t e x t p a r t o f t h e l o g o which is a thin rounded simple typeface is not just a naming, but also means reduce or save.
PAGE _ 082
_ M FA T H E S I S
_ CHAPTER 04 / BYEBUY
PAGE _ 083
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
LO G O A N ATO M Y
0.5 X
X
X
0.5 X
X
0.75 X
X
The logo dimensions are based on “X” height of the corner of t u r n o ve r b a g . T h e a l i g n m e n t a n d proportions should not be change in anyway.
PAGE _ 084
X
_ M FA T H E S I S
_ CHAPTER 04 / BYEBUY
LO G O C L E A R S PAC E
1.5 X
X
X
1.5 X
To e n s u r e t h e B y e b u y l o g o i s always highly visible the area surrounding the logo must be keep free of other graphic elements.
PAGE _ 085
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
TYPOGRAPHY I used Aller family as my font selection. Aller is a font family with a unique design and warm tone of voice. Beacuse it has a number of fe a t u r e s t h a t g i ve i t t h e w a r m c h a r a c t e r, i t c a n g o w i t h f r i e n d l y f e e l i n g to high-tech feeling.
Aa PAGE _ 086
_ M FA T H E S I S
_ CHAPTER 04 / BYEBUY
Aller Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^& Aller Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^& Aller Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&
PAGE _ 087
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
CO LO R PA L L E T T h e c o l o r p a l l e t t h a t I u s e d i s g r e e n , y e l l o w, orange and grey colors contribute to the concept of money that we spend. # 3db588
# 33916f
# F7CE2C
# F79A30
# BBBDC0
# 808284
PAGE _ 088
_ M FA T H E S I S
_ CHAPTER 04 / BYEBUY
C = 72
M=7
Y = 62
K=0
R = 61
G= 181
B = 163
80%
60%
40%
20%
C = 72
M=7
Y = 62
K = 20
R = 51
G = 146
B = 111
80%
60%
40%
20%
C=3
M = 17
Y = 92
K=0
R = 248
G = 205
B = 45
80%
60%
40%
20%
C=0
M = 46
Y = 91
K=0
R = 248
G = 155
B = 49
80%
60%
40%
20%
C=0
M=0
Y=0
K =3 0
R = 187
G = 189
B = 192
80%
60%
40%
20%
C=0
M=0
Y=0
K = 60
R = 128
G = 130
B = 132
80%
60%
40%
20%
PAGE _ 089
_ BYEBUY
I CO N S YS T E M To m a k e m y o v e r a l l p r o j e c t c o n s i s t e n t , I h a v e created a icon system which is based on my graphic elements and color pallet.
PAGE _ 090
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 04 / BYEBUY
PAGE _ 091
_ BYEBUY
PAGE _ 092
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 04 / BYEBUY
PAGE _ 093
_ BYE RB U Y
05
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
FINAL DELIVERABLES U s e r Te s t App Advertise We b s i t e
PAGE _ 09 04 1
_ M FA T H E S I S
_ C H A P T_E R C H0A1P T/ ESRH 0 O 5P P/I N DG E LAI V D EDRI C A TB ILOE N S
W H Y I S T H I S S O LU T I O N ? I c h o o s e t h e a p p a s a m a i n s o l u t i o n b e c a u s e I w o u l d l i ke t o h e l p people control their disposable income which depend on their b e h a v i o r. N o w a d a y s , a l m o s t e v e r y o n e h a v e s m a r t p h o n e s w h i c h b e c o m e a n e ss e n t i a l t o o l i n o u r l i fe a n d w e c a n ’ t l i v e w i t h o u t i t . T h e r e fo r e , t h e a p p i s t h e b e s t s o l u t i o n t o t r a c k u s e r s p e n d i n g h a b i t s . I also choose website and advertisement to support the app by getting into my target audience.
PAGE _ 09 05 2
_ BYEBUY
BY E B U Y U S E R T E S T R E P O RT B e fo r e f i n a l i z e a n a p p , I g o t s o m e f e e d b a c k from my target audience to improve a perfect sequence and function of Byebuy.
This user interviewees has 8 people which separate to two group. Each group contain a r o u n d 3 0 - 3 5 m i n u t e s t o d i s c u ss a b o u t buybye topic and function.
—April 20, 2015
PAGE _ 096
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
QUESTION
REPORT
_ Do you remember what did you buy
USABILITY
in one week? _ H a ve y o u e ve r u s e M i n t o r a p p f o r s a v i n g / managing money? _ What do you think how this app help you? _ Do you think is it easy to follow? Why? _ Is it readable? Is type too small? or Is color difficult to see? _ Do you understand the meaning of each icon I use? _ Where is confusing for you? _ Do you think what should be refine or add?
_ CHAPTER 05 / DELIVERABLES
All interviewees said this app is helpful. Some people said they really need this app for helping them control their spending. The app also help them to show their account balance in one place and to manage their money. D E S I G N A N D I N F O R M AT I O N The app is readable, but some part of type is too small and the color made the interviewees confused.
T h e i r s u g g e s t i o n i s t h e n u m b e r o f m o n e y n e e d t o e n l a r g e o r m a ke i t b o l d t o h a v e m o r e h i e r a r c h y o n t h e i m p o r t a n t p a r t . Ye l l o w a n d g r e y t y p e i s h a r d t o r e a d a n d s h o u l d b e d a r ke r . CO N C E R N Several interviewees concern in the add a bank account section. They d o n ’ t k n o w w h e r e t h e y n e e d t o p u t u s e r n a m e a n d p a ss w o r d f o r b a n k , so they are confused and need explanation.
They also concern aboutsetting goal or budget. Find the way that users couldn't restart if they can’t met the goals. BY E B U Y S YS T E M Most of them think it’s not hard to follow because the structure and f u n c t i o n a r e s i m i l a r w i t h b a n k i n g a p p a n d w e b s i t e . M o r e o v e r, t h e y s a i d the icon system help them to guild and it’s easy to understand. SUGGESTING The users need a humor or fun phrase to notice when user are going t o ov e r s p e n d m o n e y, b e c a u s e i t m a ke s a n a p p n o t t o o s e r i o u s a s o t h e r banking apps.
One people require the notification which shows the result of spending money whenever he need.
T h e y w a n t s o m e t h i n g t o m o t i v a t e t h e m t o s a v e m o n e y, f o r e x a m p l e , collecting point to get a bigger prize.
PAGE _ 097
_ BYEBUY
PAGE _ 098
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 05 / DELIVERABLES
PAGE _ 099
_ BYEBUY
APP Byebuy app created to help people control their disposable income by saving more and curbing spending.
PAGE _ 100
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 05 / DELIVERABLES
PAGE _ 101
_ BYEBUY
PAGE _ 102
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 05 / DELIVERABLES
PAGE _ 103
_ BYEBUY
PAGE _ 105
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 05 / DELIVERABLES
PAGE _ 105
_ BYEBUY
PAGE _ 106
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 05 / DELIVERABLES
PAGE _ 107
_ BYEBUY
PAGE _ 108
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 05 / DELIVERABLES
PAGE _ 109
_ BYEBUY
PAGE _ 110
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 05 / DELIVERABLES
A DV E R T I S E Advertise supports the app by representing t h e m e ss a g e o f o u r p r o j e c t t o t h e a u d i e n c e . After that, they will reach to our app.
PAGE _ 111
_ BYEBUY
PAGE _ 114
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 05 / DELIVERABLES
PAGE _ 113
_ BYEBUY
PAGE _ 116
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 05 / DELIVERABLES
PAGE _ 117
_ BYEBUY
PAGE _ 118
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 05 / DELIVERABLES
PAGE _ 119
_ BYEBUY
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
Leader Board (728 x 90)
Big Square Banner (250 x 250)
Small Square Banner (125 x 125)
PAGE _ 120
_ M FA T H E S I S
_ CHAPTER 05 / DELIVERABLES
B i g We b A d ( 1 2 0 x 1 6 0 )
Ve r t i c a l B a n n e r ( 1 2 0 x 2 4 0 )
Bar Banner (120 x 600)
PAGE _ 121
_ BYEBUY
PAGE _ 122
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 05 / DELIVERABLES
PAGE _ 123
_ BYEBUY
WEBSITE We b s i t e i s a n o t h e r o n e s o l u t i o n t h a t s u p p o r t s t h e a p p a n d i n c r e a s e a w a r e n e ss a b o u t spending habit. Our audience can learn and download the app from our website.
PAGE _ 124
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 05 / DELIVERABLES
PAGE _ 125
_ BYEBUY
PAGE _ 126
_ C H AYA N E E ( A U M ) I A M S I R I K U L M I T R
_ M FA T H E S I S
_ CHAPTER 05 / DELIVERABLES
T H A N K YO U
FA M I LY Thank you mom, dad, Aim and Oum for always supporting me and b e l i e v i n g i n m e . Yo u a l w a y s e n c o u r a g e m e a n d c h e e r m e u p w h e n I f a i l and want to give up. I would not be this far without you.
FRIENDS T h a n k y o u P a r k , C h e r r y, J o a n n e , I r e n e , C e c i l i a , M i a , Yu y i , A l b e r t o , A m a l , J a y e e t a , Yu , Ke r n i n g , P a i g e , L e a , Z i v a n d Pe a r f o r w o r k i n g w i t h m e a n d h e l p i n g m e t h r o u g h t h e c l a ss e s . T h a n k y o u f o r t h e h a p p y t i m e s w e spent together throughout the years in the school. Meeting you guys w a s r e a l l y w o n d e r f u l e x p e r i e n c e . L ov e y o u ! I N S T R U C TO R S Thank you to all my instructors. I came here without any knowledge a b o u t d e s i g n . Yo u h a v e t a u g h t , l e d , e n c o u r a g e d a n d s u p p o r t e d m e through this tough journey. And pushed me to do better by extending m y v i s u a l t h i n k i n g . E s p e c i a l l y, P h i l l i p H a m l e t t , M a r y S c o t t , H u n t e r W i m m e r, D a v e G o t t w a l d , K a t h r i n B l a t t e r, S t a n Z i e n k a , B o b S l o t e , D a v i d H a ke , A n d r e w L o e s e l , M i c h a e l K i l g o r e , S u s a n P a s l e y .
PAGE _ 127
Š 2016 Chayanee (Aum) Iamsirikulmitr. All Rights Reserved.
No portion of this book my be used or reproduced in any manner without the written consent of Chayanee (Aum) Iamsirikulmitr. All respective work shown has b e e n a p p r o p r i a t e l y i d e n t i f i e d a n d c r e d i t e d . A n y o m m i ss i o n s fo u n d w i l l b e n o t e d a n d c o r r e c t e d i n s u b s e q u e n t e d i t i o n s .