Does the muffin herald a new ice age

Does the muffin herald a new ice age?

Moretto AurĂŠlia

Introduction    

Brief historic of the frozen food market Some figures Is there a future for this?

Plan of the presentation

STEP factors affecting the frozen food market 

Sociological: 

Psychological aspect:



Frozen food shopping is not enough easy for consumers Demographic aspect:  New lifestyles  Nutritional worrying 



Technological: 

Appliances



Economical:  



Competitiveness Profit margin for companies

Political:

How do frozen food companies react to this environment? 

McCain and Birdseye's aims:  



Consumer lifestyle needs Addressing the issue of food content Cooking for food

The contrasts between Birdseye’s and McCain McCain:    

Rely on using potatoes for their products Target a younger market Offering other types of products Design of packaging

Birdseye’s: 

 



Use fish and vegetables as their product Target an older market Innovation of package design Working with retailers

Most likely to succeed

    

Healthy product range Reacting to consumers Reducing the fat and salt levels Familiar brand image Suitable for a wide target market

Future for frozen food? 

Companies need to improve their marketing strategy   

Responding to customers' needs Focus on healthier and tastier products Make product more attractive:  

reviewing packaging reorganise the distribution in stores

STEP factors affecting the breakfast cereals market 

Sociological:  





Changing family structure Increase in consumption of breakfast cereals The nutrition benefits for children and adults

Technological: 

Design of packaging



Economical: 

 



Prices of cereals making them affordable to all types of incomes Increase in sales for breakfast cereals Competition from competitors

Political:  

Suitability of the breakfast cereals content Consumer satisfaction guarantee