ARTIFICAL INTELLIGENCE & LEAD GENERATION
CONTENTS -
Artificial Intelligence & Lead Generation 7 Steps to Higher Quality Leads with Aurora Data Profilling Message Channel Hand Raisers AI Verifying / QC Process
- High Quality Leads
ARTIFICIAL INTELLIGENCE & LEAD GENERATION Our team of marketeers and our AI algorithms incorporate all necessary channels to broadcast the right message to the right people at the right time. We employ industry leading technology and AI to target and quality check our data, so you’re consistently receiving the highest quality leads. We inspire and capture the attention of your perfect prospects to build long-lasting and meaningful relationships, producing high return on investment (ROI).
7 STEPS TO HIGHER QUALITY LEADS WITH AURORA
PROFILLING
DATA
CHANNEL
MESSAGE
AI VERIFYING / QC PROCESS
HAND RAISERS
HIGH QUALITY LEAD
DATA We use various different forms of AI technology to collect data. Our databases have customer profiles of each contact that includes business information and their preferences and needs. This allows us to find ideal customer profiles to match the requested target market. The requirements of the specific target market are put into our search engines, which then use specific AI algorithms to generate a list of prospects that have true potential to convert. We capture leads from intent data (when a user is actively conducting research online) across multiple content sources including: - Downloaded white papers - Read case studies - Searches - Attended webinars - Registrations - Shared articles - Online subscriptions - Viewed infographics
PROFILING Aurora writes, designs and builds campaigns from scratch with the use of AI technology. We are able to predict how best to reach out to your prospects. We create fullly automated work-flows and use personalisation, data and our own algorithm platforms to produce email campaigns that produce results. The solution to personalised content is leveraging your existing data; the profiles of your existing customers, your ideal buyer, along with an AI strategy to engage with the perfect audience. This approach will mean working out the best ways to interact with the user and serving up information and content which is relevant and timely.
MESSAGE Customers want personalised messages, relevant experiences, and a deep understanding of their needs. We use our own experience, as well as using AI technology, to create the perfect message for your target audience at the perfect time. By applying machine learning, AI uses previous successful purchasing data to create perfect content for your audience depending on their stage in the sales funnel. By creating this content based on previous choices and behaviours, we are able to engage and resonate with your potential customers at a higher success rate.
CHANNEL Choosing which channel you use to distribute your message is not purely down to what platform you think your prospects use the most. Potential customers will probably use a number of different channels and each could produce different outcomes. The same content could be distributed to two different channels but will be received differently depending on the timing and the content. Using our AI systems, we can help to determine the best time and channel to engage with your prospects. We then use this information to nurture the lead, by multiple touch points throughout the lifecycle of the lead.
HAND RAISERS Using AI algorithms, we can predict when your prospect is in the optimum stage of the buying cycle to make contact and interact with your brand, whether that’s via an online channel or a direct channel. From this, we’re able to provide the prospect with the correct tools and information to get in touch.
AI VERIFYING / QC PROCESS To make sure you receive the best quality leads possible, we make sure we carry out the most effective quality check processes. Our quality check processes allow you to feel you can always count on the consistent quality of our services. Our strict quality checks ensure lead accuracy and results, giving you peace of mind that you are getting not only genuine leads, but leads you can rely on. Our quality check processes include: - Validating call recordings - Social media identity checks - Work history checks - Profiling information validated Our quality checks will ensure better quality leads, which will: - Increase sales - Reduce risk - Avoid liability / lawsuits - Satisfy consumers and deliver what they need - Save you time and money - Maintain your brand’s reputation
HIGH QUALITY LEADS Content to the right person, with the right message at the right time!
Suite 5, Pine Court 36 Gervis Road Bournemouth BH1 3DH 01202 087750 31-45 Folgate Street London E1 6BX 0207 754 5903 info@aurorademand.com www.aurorademand.com
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