Hytera
Display adverts are the billboards of the internet, allowing you to engage with your target audience while they are in the consideration stage. Retargeting generates greater sales by keeping your brand in front of “window shoppers” and brings them back when they are ready to buy. We initially created a list of people who visited the Hytera website using ‘cookies’ from their browser. From there we were then able to retarget these potential customers whilst they browse on other sites with display banner adverts. With over 24,000 impressions, 0.59% click through rate and 152 clicks, Hytera’s display ads campaign improved conversions that would have easily been lost without retargeting website viewers.
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‘Hytera have worked with Aurora for just over 3 years. We work in partnership meaning they feel more like an extension of the Hytera marketing team, than an agency. Always full of ideas and able to develop successful campaigns that deliver results, no job is too big or small. Aurora play a big part in helping Hytera achieve our goals and I’m sure will continue to do so.’
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CASE STUDY
DISPLAY ADVERTISING
Different products and services warrant different retargeting time windows. As experts at Aurora, we’re able to use our knowledge to determine the best retargeting campaigns using display ads.
Key Statistics
24,093 Impressions
0.59%
Click Through Rate
www.aurorademand.com | info@aurorademand.com | 01202 087750
152 Clicks