AURORA QUALITY CHECK PROCESS
WHY IS IT IMPORTANT TO HAVE AN EFFECTIVE QUALITY CHECK PROCESS? To make sure you receive the best quality leads possible for your campaigns, we make sure we carry out the most effective quality check processes. Our quality check processes allow you a feel you can always count on the consistent quality of our services. Our strict quality checks ensure lead accuracy and results, giving you peace of mind that you are getting not only genuine leads, but leads you can rely on. Consistent quality is achieved with hard work, attention to detail and a system in place to ensure the overall success of your campaigns. Full transparency and peace of mind is what Aurora’s platinum leads will give you. Some lead generation companies don’t have a quality check process which will not only waste your money but can tarnish your brands name and reputation. We collect data in line with the highest standards in accordance with UK and global legislations.
PLATINUM QUALITY CHECKS Aurora’s platinum quality checks will ensure better quality leads, which will:
RISK Increase sales
Reduce risk
Satisfy consumers & deliver what they need
Avoid liability or lawsuits
Save you time & money
Maintain your brands reputation
AURORA’S PLATINUM LEAD QUALITY CHECK LIST Block calls and set up campaign Summary of Blocked Calls: • Make sure frequently scored leads are blocked • Set up the campaign on the phone system • Assign extensions to campaign • Assign local numbers to extensions Call Recordings for You We are able to supply you with call recordings on request* where vendors do not have access. This way you can be sure there is no way the recordings have been tampered with. *depending on the campaign criteria and specification agreed.
VALIDATE RECORDINGS Voicemail to Recording Match: We are able to match the voice of the customer with the voicemail recording to check if they are the same prospect. This allows us to check for when someone else picks up the phone, or fake call recordings.
Centralised Recording Software: Another way to ensure no vendor can edit the call recordings is by using our cloud based centralised recording solution where our QC team extras the recordings from.
Re-Verifying Contact and Company Information: We verify company information as well as phone numbers and prospects profiles over the web before we pass on the lead.
Forensic Software: We also use forensic software to make sure the recording hasn’t been tampered with.
CHECK THE CALLS FOR ACCURACY When listening to the calls we check the following points: • • • • • • •
Asset name given is accurate Asset description is accurate Introduction is done correctly Make sure the basic information (e.g. email, title etc) is all double checked Customer questions are answered according to the specs Ensure the wordings are GDPR compliant (UK campaigns) Closing is accurate
REPORT AND CALL STATUS’S Our report summary includes: Call Information, Total Calls, Total Talk Time.
We provide a disposition of the calls including the following: 1. Voicemail 2. IVR / Operator / Gatekeeper 3. Won 4. Lost 5. Call Back 6. DNC 7. Wrong Number
10 STEP VERIFICATION When verifying prospects, we check:
1
LINKEDIN CONNECTIONS MULTIPLE LINKEDIN PROFILES
3
2
POOR SPELLING & GRAMMAR ON THEIR PROFILE
SUSPICIOUS EDUCATION SUSPICIOUS WORK HISTORY
8
ACTIVE TWITTER ACCOUNT FAKE PHOTOS
5
6
4
COMPANY WEBSITE LACK OF ENGAGEMENT
10
7
LACK OF DESCRIPTION
9
Suite 5, Pine Court 36 Gervis Road Bournemouth BH1 3DH 01202 087750 31-45 Folgate Street London E1 6BX 0207 754 5903 info@aurorademand.com www.aurorademand.com
POWERING LIGHTBULB MOMENTS