POWERING LIGHT BULB MOMENTS 2019
CONTENTS 01. Who We Are 02. Our History 03. Our Team 04. Our Values 05. Our Services 06. Our Clients 07. Our Publication 06. AI & Lead Generation 08. Quality Leads With Aurora
WHO WE ARE Bold, Inspiring, Devoted We are a full service global marketing house for ambitious growing brands, striving to be market visible. By becoming their brand and team, we provide our clients with cutting-edge designs, effective campaigns and massive results. We believe great things come from great relationships, which is what allows us to take our partners brands to the next level. Our design, marketing, sales and development abilities allowed us to grow fast within a competitive industry. With this growth we’ve secured multiple international contracts, giving us a worldwide presence. Our partners like the fact that we’re a confident and assertive company who have bold ambitions. From the moment our customers speak to us there’s a genuine, unforced friendliness. Inspiring our customers to be the best they can be, we are devoted to our joint success.
OUR HISTORY It’s a long way to the top... Taking your communications challenges and turning them into results that meet your goals is what we do best. We do this by really getting to know your business. With our heritage in marketing and data, we don’t look at things from an ‘it looks cool’ perspective, but from a ‘will this work’ angle. It’s a way of working that’s seen us go from strength to strength. Since Aurora was set up in 2013, we’ve more than doubled year on year. Fast forward to today, and we continue to work with ambitious brands across the globe, making their lives easier and helping them to achieve their goals. Aurora has always been about strong relationships, transparency and delivering campaigns that produce high ROI.
OUR TEAM The people who make it happen...
STUDIO
Joe – Managing Director
Luke – Marketing Executive
Bekki – Marketing Executive
Kyle – Senior Graphic Designer
Jay – Sales Director
Lee – Head of New Business
Paul – Head of Client Services
Nick – Business Development Manager
Beth – Graphic Designer
Carmelo – Senior Developer
Jake – Business Hayley – Campaign Development Manager Support & Delivery Manager
FINANCE
TOP BUSINESS TECH
SALES
Jessica – Studio Manager
Matt – Editor in Chief
Ben – Journalist
Lydia – Finance Director
Lina – Management Accountant
OUR VALUES Bold, Inspiring, Devoted At Aurora our passion for innovative design, effective campaigns and intelligence-driven results means that we know and understand our clients’ every desire and challenge. Through excellent relationships, we become a trusted partner that achieves not only memorable experiences but also fantastic measurable results. We’re a full-service marketing house that takes pride in working with some of the most ambitious and evolving brands. With our heritage in marketing and data, and devoted round-the-clock support we are able to produce fantastic results that our partners can’t help but show off. Unlike larger agencies, we keep our client roster limited, which means we are more dedicated, passionate, and subsequently form lasting relationships. We help ambitious growth-oriented companies meet their goals by designing beautiful and effective experiences for their audience.
OUR SERVICES
Creative • • • • • • • • • •
ive
tin ke Ma r
eat
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Inbound Marketing Paid Advertising Social Advertising Social Media Marketing Online Reputation Management Business Development SEO Telemarketing Data Brokering Email Marketing Automation Demand Generation Content Syndication Intent Data Marketing Account-Based Marketing Native Advertising Appointment Setting Pre & Post Event Scheduling (on & offline)
Cr
• • • • •
g
Marketing
Branding Graphic Design Wide Format Exhibitions Design & Build Photography / Videography Animation & VFX Aurora Print Services White Paper Design Advertising Copywriting
Software & Web
Software & Web • • • •
Website Design & Development Landing Pages CRM Development Software Development
• • • •
User Experience Design Information Architecture HTML Email Development End-to-End Tracking
OUR CLIENTS Who We Work With We work with global leaders to deliver global marketing and sales strategy. They rely on our insight and knowledge to shape project design and for us the key is spending the time to really understand what makes our customers unique, and how they help their customers win in their respective marketplaces.
OUR PUBLICATION Top Business Tech Top Business Tech publishes the latest content and news surrounding Artificial Intelligence, Internet of Things, Blockchain, Cloud, IT Security and Big Data. It is one of the most targeted high-tech platforms in the UK and our mission is to reach people who are passionate about and want to know the latest in technology market trends. We publish a wide range of articles on a daily basis, attracting subscribers across various verticals and professions, not just IT! We use AI and pixel tracking to monitor our audience’s content consumption and produce ‘ready to reach’ personas. Ensuring your content reaches the perfect audience demographic at the right time during their buying cycle.
TOP BUSINESS TECH - KEY STATISTICS Website Analytics - Average Daily Figures
TOP BUSINESS TECH - CONTENT Resourceful White Paper Examples
Keep Sight of Security Threats HPE OEM Solutions
AI Business Trends for 2020 Top Business Tech
Inventory in Virtualised, Software Enabled Networks Ciena
ARTIFICIAL INTELLIGENCE & LEAD GENERATION Our team of marketeers and our AI algorithms incorporate all necessary channels to broadcast the right message to the right people at the right time. We employ industry leading technology and AI to target and quality check our data, so you’re consistently receiving the highest quality leads. We inspire and capture the attention of your perfect prospects to build longlasting and meaningful relationships, producing high return on investment (ROI).
7 STEPS TO HIGHER QUALITY LEADS WITH AURORA
PROFILLING
DATA
AI VERIFYING / QC PROCESS
CHANNEL
MESSAGE
HAND RAISERS
HIGH QUALITY LEAD
DATA We use various different forms of AI technology to collect data. Our databases have customer profiles of each contact that includes business information and their preferences and needs. This allows us to find ideal customer profiles to match the requested target market. The requirements of the specific target market are put into our search engines, which then use specific AI algorithms to generate a list of prospects that have true potential to convert. We capture leads from intent data (when a user is actively conducting research online) across multiple content sources including: •
Downloaded white papers
•
Read case studies
•
Searches
•
Attended webinars
•
Registrations
•
Shared articles
•
Online subscriptions
•
Viewed infographics
PROFILING Aurora writes, designs and builds campaigns from scratch with the use of AI technology. We are able to predict how best to reach out to your prospects. We create fullly automated work-flows and use personalisation, data and our own algorithm platforms to produce email campaigns that produce results. The solution to personalised content is leveraging your existing data; the profiles of your existing customers, your ideal buyer, along with an AI strategy to engage with the perfect audience. This approach will mean working out the best ways to interact with the user and serving up information and content which is relevant and timely.
MESSAGE Customers want personalised messages, relevant experiences, and a deep understanding of their needs. We use our own experience, as well as using AI technology, to create the perfect message for your target audience at the perfect time. By applying machine learning, AI uses previous successful purchasing data to create perfect content for your audience depending on their stage in the sales funnel. By creating this content based on previous choices and behaviours, we are able to engage and resonate with your potential customers at a higher success rate.
CHANNEL Choosing which channel you use to distribute your message is not purely down to what platform you think your prospects use the most. Potential customers will probably use a number of different channels and each could produce different outcomes. The same content could be distributed to two different channels but will be received differently depending on the timing and the content. Using our AI systems, we can help to determine the best time and channel to engage with your prospects. We then use this information to nurture the lead, by multiple touch points throughout the lifecycle of the lead.
HAND RAISERS Using AI algorithms, we can predict when your prospect is in the optimum stage of the buying cycle to make contact and interact with your brand, whether that’s via an online channel or a direct channel. From this, we’re able to provide the prospect with the correct tools and information to get in touch.
AI VERIFICATION / QC PROCESS To make sure you receive the best quality leads possible, we make sure we carry out the most effective quality check processes. Our quality check processes allow you to feel you can always count on the consistent quality of our services. Our strict quality checks ensure lead accuracy and results, giving you peace of mind that you are getting not only genuine leads, but leads you can rely on. Our quality check processes include: • • • •
Validating call recordings Social media identity checks Work history checks Profiling information validated
HIGH QUALITY LEADS Content to the right person, with the right message at the right time!
Aurora’s Platinum quality checks will ensure better quality leads, which will:
RISK Increase sales
Satisfy consumers & deliver what they need
Reduce risk
Avoid liability or lawsuits
Save you time & money
Maintain your brands reputation
10 STEP VERIFICATION When verifying prospects, we check:
1
LINKEDIN CONNECTIONS MULTIPLE LINKEDIN PROFILES
3
2
POOR SPELLING & GRAMMAR ON THEIR PROFILE
SUSPICIOUS EDUCATION SUSPICIOUS WORK HISTORY
8
ACTIVE TWITTER ACCOUNT FAKE PHOTOS
5
6
4
COMPANY WEBSITE LACK OF ENGAGEMENT
10
7
LACK OF DESCRIPTION
9
Suite 5, Pine Court 36 Gervis Road Bournemouth BH1 3DH 01202 087750 35 - 41 Folgate Street, London E1 6BX 0207 754 5903 info@aurorademand.com www.aurorademand.com
POWERING LIGHTBULB MOMENTS