Optimising UX: Tips and Tricks

THE USER JOURNEY

The first steps to creating a great user experience is clarifying the user journey before you begin anything else. Planning out how the user will come to the call to action on your site allows the web site to be built with the user as the main point of focus – and with the site existing to bring in new custom and delight the current customers, the user should be the focus.

A clear journey from the landing page and/or home page to the call to action is necessary if you want any visitors to come across your product or service and not just be a fleeting momentary visit. Web sites should never be confusing. A confusing website is an off-putting website.