Introduction

Knowing your user may sound like an overused phrase in marketing, but when it comes to user experience and user journeys it can’t be said enough. UX goes beyond just the way a user interacts with a web site, UX is a broad discipline digging deeper into the needs of users and providing a better experience for them in all aspects. Just as important is the user journey – how does a visitor navigate through your website? How is the visitor guided towards your service or product? What makes the visitor want to see more about your service or product? By having clear and structured architecture plans, you can guide visitors to the pages you want them to see.

If you want your visitors to enjoy their interaction with your brand and become customers, it is time to start focusing on UX and User Journeys. Everything you do should be done with the user – the potential lead – in mind. User confusion is through the failure of design, and for your visitors to want to spend money on your service or product they need to understand what they’re looking at. From web design to content creation – everything the user interacts with falls under user experience; which is why it’s best to choose a marketing house that knows UX and integrates it within marketing strategies, making the most out of your web site or content. User experience takes planning and expertise, as the architecture of a site should be planned well before the design or development commences so that the journey is clear from the get go. User journeys are not something that can be figured out afterwards – and last minute or lack of user journey planning can leave a site messy and confusing for users, essentially throwing away potential leads for your business.