WE’RE GDPR READY. Power-Up Your Campaigns With GDPR-Ready Data
WHAT IS GDPR? On May 25th 2018 the General Data Protection Regulation (GDPR) became law. The aim of GDPR is to shield all EU natives from privacy and information breaches in today’s data-driven world. In spite of the fact that the key standards of information protection still maintain the past mandate, numerous progressions have been proposed to the administrative approaches.
HOW DOES THIS AFFECT YOU? If your Business is in Possession of EU Data, You Have a Responsibility Any business that processes an EU Subject’s data, whether you are in the EU or outside of it, will be subject to the regulation and will have to abide by the rules it lays out for processing data.
WHY IS THIS IMPORTANT? Because if proven to be in breach of the GDPR, your business could face financial penalties of up ither 20 millions euros or 4% of your annual turnover.
Power-up Your Campaigns By Becoming GDPR-Ready...
WE’RE GDPR READY.
THE SIX LAWS GDPR defines six laws for the processing of Personal Data. Aurora is mostly concerned about one law in particular; the purpose of processing data and making it available to business customers which is of ‘legitimate interest’. To provide Business Data to our customers, Aurora relies on the ‘legitimate interest’ precedent as an appropriate legal basis under the applicable Data Protection Laws. Provided that they do so in accordance with the GDPR, our customers can use our Business Data for sending direct B2B marketing communications. In this respect, where employees of a public or corporate entity are contacted for the purposes of direct marketing, the initiator can conduct such marketing activity aslong as there is a clear unsubscribe / opt-out ption for communications.
WE’RE GDPR READY.
• Business Data is only processed from publicly available information sources. • All Business Data is tested and verified to be accurate, valid and opted-in. • We continuously update and maintain our Business Data and we ensure all data is secure against any type of attacks. • We make it easy for individuals to be in control of their Personal Data and to instruct Aurora accordingly with regards to the processing of their Personal Data. • Aurora’s mission is to enable businesses to effectively communicate and market directly to one another, using reliable, accurate and fresh Business Data. This ensures communications reach audiences that are engaged and have a legitimate interest to receive such marketing.
CREATING YOUR PERFECT GDPR-READY AUDIENCE HOW WE BUILD YOUR DATABASE
FROM THESE DOCUMENTS WE EXTRACT CONTACT & COMPANY INFORMATION USING SOPHISTICATED AI
WHITEPAPERS CASE STUDIES SOCIAL NETWORKS NEWS ARTICLES BLOGS PRESS ADVERTS JOB ADS MANAGEMENT PROFILES & MORE
WE SEARCH THROUGH MILLIONS OF PUBLIC DOCUMENTS FOR RELEVANT ARTICLES
FULL COMPANY CONTACT RECORDS DATABASE PRODUCES RAW DATA
MACHINE LEARNING RULE BASED LEARNING LANGUAGE TRANSLATIONS ALGORITHMS MATCHING INTEGRATION DATA INSIGHT ANALYSIS
CONTACTS AVAILABLE FOR PURCHASE OFF ASCESIS
CLEANS YOUR DATABASE
DATA QA, VALIDATION & TESTING
WE CONSTANTLY CHECK, TRACK & UPDATE COMPANY & CONTACT MOVEMENT
WE’RE GDPR READY. Telephone: 01202 087 750 Website: www.aurorademand.com Email: info@aurorademand.com