Aurora Johnson
Table of Contents Merchandise Management Project
5
Retail Management Project
25
Styling
32
Contact
36
Merchandise Management
Mission Statement Eloise is a clothing line that brings women high quality, conservative, classic, and transitional garments to help build a wardrobe that can bring you from office to date night and college to career.
Four Attributes Category Collection: Clothing Customer: Female 18-34
Price: Not price conscious
Styling Direction: Conservative
Mood Board
Client Psychographics Social Class: Upper-Middle Class
Personality: Fashion forward, hardworking, girly, smart, reads books and magazines, travels, and drinks a lot of coffee
Life-Style: A woman who works during the day and then spends her evenings out at creative fashion/art/ food events or out with friends and family
COST DEVELOPMENT DATE: September 24 2012 _________ _________ DESCRIPTION: Wide Leg Trouser
STYLE #: 1A2142 SEASON: FALL WHOLESALE PRICE: $93.08
: SIZE RANGE: 2, 4, 6, 8, 10
COLORS: MAROON
1. MATERIAL Wool Suiting
YARDS 2 1/8
PRICE $18.00
RETAIL PRICE: AMOUNT $38.25
$186.16
SKETCH
INTERFACING ( LINING ) TOTAL MATERIAL COST
$38.25
2. TRIMMINGS
QUANT.
PRICE
AMOUNT
BUTTONS BELTS LABELS FUSING ZIPPER
1
$27.50
$1.15
1 4 1
$0.10 $0.20 $30.24
$0.10 $1.00 $1.26
TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST
3. TOTAL COST REMARKS:
$3.51 AMOUNT $1.75 $1.50 $0.38 $0.75 $0.40 $4.78
$46.54 MATERIAL SWATCH
Line Sheet
Unit Distribution
UNIT DISTRIBUTION PLAN VENDOR NAME
BEGIN SHIP
COMPLETE
LABEL
SEASON
Eloise
Aug 14, 2014
August 28, 2014
Eloise
Fall
X
STYLE # 1A12122
1A1174
NEW ORDER
DESCRIPTION Wool/Cashmere Turtleneck
Silk Camisole
1A3236 1A44224
Faux Leather Jacket Skater Dress
1A4614
A-Line Dress
STYLE # 1A2122
DESCRIPTION Skinny Pant
1A2142
Wide Leg Pant
GRAND TOTAL
SHIPPED:
COLOR Navy Black Cream Print Black Navy Cream Black Black Navy Cream Maroon Print Black Navy Cream Maroon Print
X- Small 4 6 2 2 4 4 2 8 8 6 2 4 6 8 6 2 4 6
Small 8 10 6 6 6 6 4 10 10 8 4 6 8 10 8 4 6 8
SIZE Medium 8 10 6 6 6 6 4 10 10 8 4 6 8 10 8 4 6 8
COLOR Black Navy Maroon Black Navy Maroon
2 4 4 6 6 6 6
4 8 6 8 8 8 8
6 8 6 8 8 8 8
Large 8 10 6 6 6 6 4 10 10 8 4 6 8 10 8 4 6 8 8 8 6 8 8 8 8
X
ORDINARY
X- Large TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL 4 32 $45.00 $90.00 $1,440.00 $2,880.00 6 42 $45.00 $90.00 $1,890.00 $3,780.00 2 22 $45.00 $90.00 $990.00 $1,980.00 2 22 $92.00 $184.00 $2,024.00 $4,048.00 4 26 $92.00 $184.00 $2,392.00 $4,784.00 4 26 $92.00 $184.00 $2,392.00 $4,784.00 2 16 $92.00 $184.00 $1,472.00 $2,944.00 8 46 $205.00 $410.00 $9,430.00 $18,860.00 8 46 $147.00 $294.00 $6,762.00 $13,524.00 6 36 $147.00 $294.00 $5,292.00 $10,584.00 2 16 $147.00 $294.00 $2,352.00 $4,704.00 4 26 $147.00 $294.00 $3,822.00 $7,644.00 6 36 $147.00 $294.00 $5,292.00 $10,584.00 8 46 $132.00 $264.00 $6,072.00 $12,144.00 6 36 $132.00 $264.00 $4,752.00 $9,504.00 2 16 $132.00 $264.00 $2,112.00 $4,224.00 4 26 $132.00 $264.00 $3,432.00 $6,864.00 6 36 $132.00 $264.00 $4,752.00 $9,504.00 10 6 4 6 6 6 6
TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL 34 $92.00 $184.00 $3,128.00 $6,256.00 26 $92.00 $184.00 $2,392.00 $4,784.00 36 $92.00 $184.00 $3,312.00 $6,624.00 36 $94.00 $188.00 $3,384.00 $6,768.00 36 $94.00 $188.00 $3,384.00 $6,768.00 36 $94.00 $188.00 $3,384.00 $6,768.00 756 $85,654.00 $171,308.00
Floor Plan
Introductory Beginning on hand 360 Sales 108 Ending on hand 252
Clearance Beginning on hand 177 Sales 133 Ending on hand 44
Marketing
Objective, strategy, tactics and evaluation Increase customer base Increase customer loyalty by focusing on building relationships with 30 new customers Create a reward system based off of the amount you purchase and you will receive a percentage off of next seasons collection Gauge if sales increase over a 30 day period See how many of the rewards were redeemed
Press Release
Business Card
Retail Management
Month January February
Promotional Calendar
March April May
June July August September October November
December
Sales Post-Christmas Clearance
Promotions
Tie-In Events Martin Luther King (15) Benjamin Franklin (17) Franklin Roosevelt (30) Final Winter Clearance Valentine’s Day Thomas Edison (11) Abraham Lincoln (12) George Washington (22) Valentine’s Day (14) Saint Patrick’s Day (17) April Fools Day (1) Easter Spring Apparel Mother’s day (women’s Mother’s Day (2nd Clearance wear) Sunday) Vacation needs Memorial Day (end of month) Colored Denim Sale Father’s day (menswear) Father’s Day (3rd Sunday) Flag Day (14) Independence Day Early back to school Independence Day (4) Shorts Bastille Day (14) Summer Clearance Back to school 19th Amendment, Annual Custom Denim Women’s Suffrage (26) Promo Labor Day Labor Day (1st Monday) Final Summer Clearance Halloween Jackets Columbus Day (12) Columbus Day Halloween (31) Thanksgiving Christmas Gifts Election Day Veteran’s Day Veteran’s Day (11) Pre-Christmas Thanksgiving (third Thursday) Pre and Post-Christmas Christmas Gifts Christmas (25) sales Christmas Fashion
Project in collaboration with Noah Christopherson and Emily Parker
De Niems Sales Plan
Promotional Sales Plan
Promotions
Event Date Holiday Party 30 Custom Denim Promotion 1 Custom Denim Promotion 2 3 CLOSED Custom Denim Promotion 4 Custom Denim Promotion 5 Custom Denim Promotion 6 Meet The Designer Event 7 8 Henry and Belle Event Henry and Belle Promotion 9 10 CLOSED Henry and Belle Promotion11 Henry and Belle Promotion12 13 ViP Event 14 10% Off 1 Pair Sale 15 10% Off 1 Pair Sale 16 20% Off 1 Pair Sale 17 CLOSED Custom Denim Promotion 18 Custom Denim Promotion 19 Custom Denim Promotion 20 Custom Denim Promotion 21 22 Trunk Show 23 Trunk Show 24 CLOSED 25 Joe Jeans Event Meet The Designer Event 26 27 Joe Jeans Promotion 28 Joe Jeans Promotion 29 Joe Jeans Promotion 30 Joe Jeans Promotion 31 CLOSED 1 Back To School 2 Back To School 3 Back To School
TOTAL
Daily Plan 30 30 40 0 30 40 40 30 25 20 0 20 45 20 20 20 30 0 38 38 27 30 40 40 0 25 30 20 15 15 20 0 28 30 30
Actual Last Year 35.0 20 35.0 30 70.0 20 0.0 0 32.0 35 35.0 38 45.0 48 25.0 20 25.0 20 24.0 30 0.0 0 15.0 15 38.0 35 25.0 30 25.0 22 25.0 22 30.0 28 0.0 0 35.0 23 35.0 23 33.0 27 30.0 35 38.0 30 38.0 40 0.0 0 25.0 20 25.0 20 24.0 20 16.0 10 15.0 20 23.0 15 0.0 0 30.0 25 35.0 30 45.0 50
801
Cummulative Plan Act 30 35.0 60 70.0 100 140.0 100 140.0 130 172.0 170 207.0 210 252.0 240 277.0 265 302.0 285 326.0 285 326.0 305 341.0 350 379.0 370 404.0 390 429.0 410 454.0 440 484.0 440 484.0 478 519.0 516 554.0 543 587.0 573 617.0 613 655.0 653 693.0 653 693.0 678 718.0 708 743.0 728 767.0 743 783.0 758 798.0 778 821.0 778 821.0 806 851.0 836 886.0 866 931.0
866
+/- MTD 5.0 10.0 40.0 40.0 42.0 37.0 42.0 37.0 37.0 41.0 41.0 36.0 29.0 34.0 39.0 44.0 44.0 44.0 41.0 38.0 44.0 44.0 42.0 40.0 40.0 40.0 35.0 39.0 40.0 40.0 43.0 43.0 45.0 50.0 65.0
931
Project in collaboration with Noah Christopherson and Emily Parker
Sales Goals
Weekly Sales Goals
CLASSIFICATION SALES BY MONTH Seasonal Sales of $300,000 AUGUST
Percent
SEPTEMBER
10.0%
OCTOBER
15.0%
NOVEMBER
25.0%
DECEMBER
25.0%
JANUARY
15.0%
TOTAL
10.0%
100%
Class Custom Denim
10.0
15.0
25.0
25.0
15.0
10.0
100.0
60000
Outside Vendor
10.0
15.0
25.0
25.0
15.0
10.0
100.0
240000
-
-
-
-
-
-
Monthly Sales Goals Total Sales
30,000.0
45,000.0
75,000.0
75,000.0
45,000.0
30,000.0
300,000.0
Project in collaboration with Noah Christopherson and Emily Parker
Employee Schedule
Project in collaboration with Noah Christopherson and Emily Parker
Styling
Photography: Anjel Lopez
Photography: Anjel Lopez
Photography: Anjel Lopez
Bio: Originally I am from Minnesota and began developing my fashion career at the College Of Visual Arts in St. Paul, MN. There I studied a mix of fine art and Fashion Design before deciding to pursue the business side of the industry. I transferred to Columbia College Chicago and majored in Fashion Business. My career goals are in Retail Management. I hope to work in a department store where I can participate in commission based sales and personal shopping.
Contact:
Aurora Johnson (651) 468-5749 AuroraJudithJohnson@gmail.com aSplashOfRo.virb.com Illustration by Jake Manitz
Resume