CORPORATE IDENTITY QUICK REFERENCE GUIDE
SPRING 2012
TABLE OF CONTENTS
04/05 KEY 06/11 LOGO 12/15 COLOR 16/17 TYPOGRAPHY 18/19 APPLICATIONS
04/05
KEY
OUR BRAND IDENTITY IS MORE THAN OUR LOGO. IT IS A DESIGN SCEME MADE UP OF SEVERAL CORE ELEMENTS AND GUIDING PRINCIPLES THAT COMBINE TO CREATE A DISTINCTIVE LOOK THAT IS RECOGNISABLE AS SKI DUBAI.
THIS GUIDE WILL HELP YOU TO FAMILIARISE WITH THE CORE BRAND ELEMENTS OF SKI DUBAI, ILLUSTRATING HOW TO APPLY THEM. IT INCLUDES THE DIRECTIONS ON HOW TO USE OUR LOGO, COLORS AND TYPOGRAPHY.
06/07
LOGO
SKI DUBAI’S LOGO IS THE PRIMARY IDENTIFYING MARK OF THE BRAND. WHEN THE LOGO IS USED PROPERLY WITH OTHER ELEMENTS OF THE IDENTIFICATION GUIDE, A UNIQUE AND EFFECTIVE STYLE CAN BE ESTABLISHED.
LOGO
08/09
LOGO
ELEMENTS
SYMBOL
LOGO
WORDMARK
THE LOGO CONSIST OF A SYMBOL AND A WORDMARK IN ENGLISH AND ARABIC. THE SYMBOL IS SHAPED AS A SNOWFLAKE, WITH ONE HEAVY LINE. THE ENGLISH WORDMARK IS SETT IN DIN BOLD, WHILE THE ARABIC IS SETT IN KUBIC GROTESQUE.
10/11
LOGO
TO ENSURE IMPACT, KEEP THE SPACE AROUND THE SKI DUBAI LOGO FREE FROM OTHER TEXT AND GRAPHICS. THE CLEAR SPACE AROUND LOGO SHOULD ALWAYS BE EQUAL TO OR LARGER THAN THE X-HEIGHT OF THE SKI DUBAI WORDMARK.
CLEAR SPACE
12/13
COLOR
COLOR HAS AN IMPORTANT ROLE IN REPRESENTING THE SKI DUBAI BRAND. PURPLE IS THE BRAND COLOR, WHILE THE GREY COLOR IS USED AS A BACKGROUND COLOR.
BRAND
PURPLE (PANTONE 2727)
GREY (10% BLACK)
14/15
COLOR
LOGO
COLOR & REVERSED OUT
BLACK/GREY & REVERSED OUT
THE LOGO SHOULD BE USED IN THE PURPLE ON GREY, OR GREY ON PURPLE. A BLACK AND WHITE OPTION IS ALSO ACCEPTABLE IN SOME USES.
16/17
TYPOGRAPHY
SKI DUBAI’S TYPEFACE IS DIN. IT’S MODERN AND BOLD, AND SETS A CONFIDENT, CONTEMPORARY TONE FOR THE SKI DUBAI BRAND. DIN IS AVAILABLE IN A RANGE OF WEIGHTS AND ITALICS.
TYPEFACE /DIN
BOLD ITALIC MEDIUM ITALIC REGULAR ITALIC
18/19
APPLICATIONS
STATIONARY /LETTERHEAD AT 50%
Petter Hansen Holmenveien 38 C 0374-02 Oslo Norway May 17th, 2012
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Sincerely,
Stefan Karadash Chairmain & CEO
SKI DUBAI MALL OF EMIRATES SHEIKH ZAYED ROAD 98375-5643 DUBAI UNITED ARAB EMIRATES T 00971 4 409 4000 E INFO@SKIDXB.COM W SKIDXB.COM
STATIONARY /BUSINESS CARD AT 80%
STEFAN KARADASH CHAIRMAIN & CEO SKI DUBAI MALL OF EMIRATES SHEIKH ZAYED ROAD 98375-5643 DUBAI UNITED ARAB EMIRATES T 00971 4 409 4000 E INFO@SKIDXB.COM W SKIDXB.COM
FRONT
BACK
STATIONARY /ENVELOPE AT 45% Petter Hansen Holmenveien 38 C 0374-02 Oslo Norway SKI DUBAI MALL OF EMIRATES SHEIKH ZAYED ROAD 98375-5643 DUBAI UNITED ARAB EMIRATES T 00971 4 409 4000 E INFO@SKIDXB.COM W SKIDXB.COM
For further information or to obtain artwork, please contact Ski Dubai Brand Management. Sheikh Zayed Road Dubai, United Arab Emirates T 00971 4 409 4000 E management@skidxb.com W skidxb.com