Activity Franchise Warriors

In addition, franchisees will receive head office support for things like systems, marketing, public relations, guidelines on how to hire and manage staff while getting a head start as the brand is already built from an awareness perspective.

Having a strong name attached to your business is a win for anyone looking to get into business with franchises presenting an attractive option for those who want to be their own boss, but who also want to minimise the risk in their investment.

Moving forward, an opportunity for franchisees to consider is in childrens’ fitness and entertainment. Of course, there are lots of different types of franchise businesses, from cafes, coffee shops, fitness studios to finance businesses but a child-oriented franchise is not only fun but also presents the opportunity to connect with your community which helps with repeat customers. Additionally, as you are both freeing up the parentals time and entertaining their children, it is likely that people will come away from your business feeling good and passing on positive feedback to others.

You may also find working to be even more satisfying given people come to you for entertainment.

While there are multiple fitness studios on every main street these days, there are few childrens’ fitness and entertainment business and less competition, means more opportunity.

With a good area where children are likely to be, for example, if the suburb is family friendly, or there is a school nearby, then you have the potential to develop a lucrative business.

John Pirlo explains why childrens’ fi tness and entertainment is a booming sector for franchising (and how to achieve new revenue streams through your franchise business)

For anyone looking to go into business for themselves, jumping into a franchise business may be just what you need, especially if you have not run your own business before. According to Seek, there are over 1,160 business format franchises in Australia, so a franchisee has a lot of options to choose from and has the ability to compare offering before making a decision.

For franchisees, the opportunity is buying into a tried and tested business format that has already shown success and has ironed out any major issues.

Childrens’ fi tness and entertainment off ers a major franchise opportunity.

Multiple revenue streams due to the occasions that children celebrate The great thing about working with children and families is that there is always something to celebrate or a special occasion.

In the case of Ninja Parc, we offer everything from casual play passes to birthday party programs, school holiday programs, classes for parkour and Little Ninjas and even adult fitness classes - each a part of generating multiple revenue steams. By having these multiple revenue streams we create a consistent flow of revenue instead of relying on seasonal revenue streams such as school holiday programs or casual passes.

Repeat customers A childrens’ fitness/entertainment business generally means repeat customers as youngsters will always insist on going back if they loved the experience. They may even book a birthday party, bringing other local children in which exposes your business to even more people who may become customers.

To back this up, the important thing is ensuring you have a good staff team to provide excellent customer service, ensuring that every time someone walks into your business they have a fun time and what to come back and talk about their experience.

Huge industry with a lot of potential A 2020 report by financial comparisons website Mozo revealed that Australians households are spending $3.8 million a year on after school activities - and this spending is likely to stay.

After school activities are important for furthering childrens’ education, getting them active, keeping them busy and social and are an important element of growing up. Benefits of a franchise model While running a business will always have its challenges, if you are involved in a franchise community, there is a network of people there to help you along, answer your questions, celebrate your wins and also help you with essential tasks like marketing, brand awareness and systems that help you train up your staff and manage your clients and finances. Getting handed a road map on how to run a business is something that few entrepreneurs receive.

With the global pandemic for example, head office should step in to help the franchisee negotiate rents and come up with solutions to keep going even though the world has shut down.

At Ninja Parc, we have managed this well.

We recently launched a new centre in the Melbourne suburb of Bayswater, despite Victoria being in lockdowns for most of last year.

Additionally: •Visitations were up by 72% between January 2020 and January 2021 in Newcastle and Townsville • We have further new franchises in the pipeline and over three times the number of enquiries (February 2020 vs 2021) •The new Bayswater site saw more than 500 visitors through the door on its opening weekend • More than 10,000 casual visitors came to a Ninja Parc centre in January 2021 •Birthday parties that have been on the rise, with a near 25% increase across all three centres in March compared to February. •February birthday parties were also up by 72% in Townsville and Newcastle compared to the previous year

Since the launch of our first centre in 2018 we’ve had so much interest from childrens and families who are love accessing our obstacle course through play passes, birthday parties and school holiday programs, to name a few.

Ninja Parc strives to inspire a world of movement for children, teenagers and families and it has proven to be an attractive option for people of all ages. From youngsters who need to burn off some energy, to adults who want a fun way to get active either with the family, or on their own John Pirlo is the founder of Ninja Parc and the operator of Genesis Health and Fitness franchises in the NSW Hunter region.