Activity Franchise Warriors John Pirlo explains why childrens’ fitness and entertainment is a booming sector for franchising (and how to achieve new revenue streams through your franchise business) or anyone looking to go into business for themselves, jumping into a franchise business may be just what you Fneed, especially if you have not run your own business before. According to Seek, there are over 1,160 business format franchises in Australia, so a franchisee has a lot of options to choose from and has the ability to compare offering before making a decision. For franchisees, the opportunity is buying into a tried and tested business format that has already shown success and has ironed out any major issues. 46 Australasian Leisure Management Issue 147
In addition, franchisees will receive head office support for things like systems, marketing, public relations, guidelines on how to hire and manage staff while getting a head start as the brand is already built from an awareness perspective. Having a strong name attached to your business is a win for anyone looking to get into business with franchises presenting an attractive option for those who want to be their own boss, but who also want to minimise the risk in their investment. Moving forward, an opportunity for franchisees to consider is in childrens’ fitness and entertainment. Of course, there are lots of different types of franchise businesses, from cafes, coffee shops, fitness studios to finance businesses but a child-oriented franchise is not only fun but also presents the opportunity to connect with your community which helps with repeat customers. Additionally, as you are both freeing up the parentals time and entertaining their children, it is likely that people will come away from your business feeling good and passing on positive feedback to others. You may also find working to be even more satisfying given people come to you for entertainment. While there are multiple fitness studios on every main street these days, there are few childrens’ fitness and entertainment business and less competition, means more opportunity. With a good area where children are likely to be, for example, if the suburb is family friendly, or there is a school nearby, then you have the potential to develop a lucrative business.
