FITNESS AUTHOR
Jacqueline Knox
PHOTOGRAPHY
Jessica Oswald
THE MOTIVATION BEHIND MŌTIV n How eight women’s love for their clients built a new boutique fitness brand.
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reaking off of a fitness franchise to create their own, eight women are taking the boutique workout scene by storm. While their studios have stayed in the same locations as they were when part of the other franchise, the women have rebranded to align with the new idea, purpose and mission behind Mōtiv Fitness. “I would say it’s all because of the pandemic,” Jenny Lindemann, owner of Mōtiv Fitness’ Austin studio, says. “Before, we were part of a franchise, and we each owned our own individual studio. Everybody was pretty much just trucking along on our own before
JULY 2021
the pandemic, and there was not a lot of collaboration or interaction amongst the studio owners. When the pandemic hit, we all came together to see how we could work together and navigate something that we had never experienced before.” Realizing that they all shared the common goal of running a clientfocused fitness studio, these eight women of different ages, cities and backgrounds came together to create Mōtiv Fitness. The women behind Mōtiv are Jennifer Harkins (West University & Tanglewood), Brianne Murphy (Boerne), Jenny Lindemann (Austin), Leslie Nelson (co-owner of Memorial), Gelena Scally (The Woodlands), Haley
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Green (co-owner of Memorial), Megan Hohenberger (Midland) and Andrea O’Connor (Sioux Falls, South Dakota). A group of eight independently owned studios across the Lone Star State and South Dakota, the brand focuses on the individual client and their unique fitness goals. The Austin studio is located at 809 S Lamar Blvd Suite K, Austin, TX 78704.
