Style Files 2024

STYLE FILES

Within the pages of STYLE FILES , you’ll find more than just stories; you’ll discover opportunities to connect with our esteemed partners. Their narratives explain the inspiration behind their brands, the challenges that have shaped their paths, and the values they hold close.

These partners are not just names; they are individuals and businesses who share our dedication to celebrating diversity, authenticity, and empowerment.

So, as you navigate through the pages of STYLE FILES, take the opportunity to engage with our partners, absorb their insights, and find parallels with your own experiences. Together, let’s celebrate style, connection, and empowerment that define the essence of Austin Woman.

What’s the biggest lesson you’ve learned running a business?

Having the right chemistry and collaborative attitude with likeminded individuals are key. The pivotal decision that shapes the direction of our business lies in selecting individuals who share our brand’s pursuit of excellence and thrive on competition. Surrounding ourselves with those who appreciate and embrace hard work propels us forward.

What is your favorite thing about your business?

Despite the inherent stress of start-up mode, the most rewarding aspect of my business is being part of a team and learning what each individual brings to the table. Witnessing their passion, seeing them flourish and succeed, is very gratifying. Their achievements refuel me and provide the energy to persevere through the process of building our company.

What keeps you up at night? Thoughts of the responsibility I have toward the success of my colleagues our real estate agents tend to keep me up. Deliberating on the many details that must be managed, and the evolving list of tasks vital to their work, is a 24/7 undertaking for me.

What is the best piece of advice you have been given?

Early in my career, Dennis Veltre, a trusted friend, mentor and chairman of my personal board, imparted the significance of prioritizing excellence and consistency in every endeavor. He emphasized embodying the person I aspired to become. This translated into paying meticulous attention to detail, remaining thoroughly informed about my business and upholding unwavering standards in everything I do.

Founding Managing Partner - Austin, Ana Ruelas

“Details matter. Be paranoid and relentless about the details in all you do and hold yourself to that standard.”

828 W Sixth St , Suite 150, Austin 78703 512.607.5113

austin@theagencyre.com

theagencyatx com | theagencyre com

A global, boutique real estate brokerage, The Agency is recognized as one of the fastest-growing premier boutique brands in the world and named a Top Luxury Brokerage by Inman.

What’s the biggest lesson you’ve learned running a business?

The biggest lesson I’ve learned in running my business is that you cannot do it all alone. You must ask for help, learn to delegate and force yourself to let go of a little bit of control if you want to grow your business.

What is the best piece of advice you have been given? “

You’re not for everyone, and that’s okay ”You cannot please everyone. You can make your absolute best cookie ever and someone is going to tell you that they don’t like sweets. Don’t take it personally, move on and focus on building the clients that do enjoy your work.

What is your favorite thing about your business?

My most favorite thing about my business is getting to be a part of people’s special moment birthdays, baby showers, weddings the events that they will remember forever. It brings me so much joy knowing that I can help make those special celebrations even more special.

Owner, Amber Garcia

Blue Goo Bakery bluegoobakery@gmail.com bluegoobakery com

Custom-decorated sugar cookies for all occasions and events

“Do it scared. Do it unprepared. Then do it again.”

What’s the biggest lesson you’ve learned running a business?

Always expect the unexpected and become comfortable with the chaos of being an entrepreneur Every day is a rollercoaster, but when you’re doing something you’re passionate about, it is 100% worth it. Always be your own biggest cheerleader!

What does success mean to you?

Success is finding your passion, finding what fulfills you, incorporating those things into your business and being able to go to sleep at night knowing that you’re living your true purpose Living a meaningful and peaceful life is what success means to me.

Why is it important to support women-owned businesses?

I’m very passionate about supporting women-owned businesses because historically, women have faced so many barriers to financial freedom Women are naturally more caring, more giving, have more sympathy, more empathy. The more successful or financially successful women there are in the world, the more likely we are to see the ripples of their kindness and generosity.

Founder, Leah Wise

CrashGal Couture

5401 N 10th St , Suite 109A McAllen, TX 78504 956 500 6040 crashgalcouture.com

Leah Wise started CrashGal Couture with a vision to bring the modern working woman a clothing line that would allow them to express themselves at an affordable price.

“The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark.” – Michelangelo

“The term shabu-shabu is onomatopoeic, derived from the “swish-swish” sound as ingredients are stirred and cooked in a simmering pot.”

What are you most proud of in your business?

dipdipdip Tatsu-Ya unfailingly offers an immersive experience that’s customized to palates and occasions; just as two friends can come in to make a weekday night more fun, a group of professionals may come talk business over a worldclass dinner, and a couple can dip in to celebrate a milestone.

What’s one thing you could not live without that supports your business life?

Although it’s a Japanese dining concept, we always look to highlight the best quality products from both Texas and Japan; the shabu-shabu experience offered at the restaurant wouldn’t be possible without high-quality products.

What’s the biggest lesson you’ve learned running a business?

We learned early on that people enjoy variety. At dipdipdip, we make a concerted effort to provide a host of protein (think sashimi-grade fish, pork, smoked duck and A5 Wagyu ribeye) and vegetable options, along with both a-lacarte and omakase (chef’s choice) dining routes.

dipdipdip Tatsu-Ya

7301 Burnet Road, Suite 101, Austin 78757

dipdipdip@tatsu-ya com | 737 701 6767 dipdipdip-tatsuya.com

The award-winning restaurant where founder/chef Tatsu Aikawa introduces diners to Nabemono, aka Shabu-Shabu. Guests enjoy their own pot of broth for their dipping adventure, cooking locally sourced vegetables and premium proteins.

By supporting women-owned local companies, you’re not just making a purchase; you’re making a meaningful investment in the future of our community.

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”

– Don Alden Adams, President

Watch Tower Bible and Tract Society of Pennsylvania

Austin Window Fashions

Info@austinwindowfashions.com

512 836 3388

austinwindowfashions com

Since 1981, Austin Window Fashions has been the premier source for high-quality blinds and shades. Austin homeowners value our commitment to professional service and expert installation at fair prices.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

– Maya Angelou

Halcyon Home

8133 Mesa Drive, Suite 200, Austin 78759

info@halcyonhome.com

512 815 9009 | halcyonhome com

Halcyon Home is a team of compassionate caregivers and health care professionals providing personalized in-home services. Call us for your homecare, home health and hospice needs at 512.815.9009.

What is your favorite thing about your business?

What is your favorite thing about your business?

Seeing our students excel! We have students bored in traditional school who become excited and challenged again. We have students underperforming in other schools who excel at academics again. I set out to build the education model of the future Alpha was built out of the desire to create a better model for students everywhere.

Seeing our students excel! We have students bored in traditional school who become excited and challenged again. We have students underperforming in other schools who excel at academics again. I set out to build the education model of the future Alpha was built out of the desire to create a better model for students everywhere.

What does success mean to you?

What does success mean to you?

Our high school students identify Olympic-sized goals that align with their passions. It’s called AlphaX, short for “Alpha expertise ” The mission is to purposefully guide students to find their passion and purpose, coach them as they develop and ultimately pursue a bold project in that area of interest. It’s incredible to see what our students create

Our high school students identify Olympic-sized goals that align with their passions. It’s called AlphaX, short for “Alpha expertise ” The mission is to purposefully guide students to find their passion and purpose, coach them as they develop and ultimately pursue a bold project in that area of interest. It’s incredible to see what our students create

What is your go-to when you need inspiration?

What is your go-to when you need inspiration?

Definitely our students. They never cease to amaze me by what they achieve Students as young as kindergarteners revie

Definitely our students. They never cease to amaze me by what they achieve Students as young as kindergarteners review what they did well and suggest

areas where they can improve We encourage failure because that’s how you learn. We’re preparing future critical and creative thinkers It inspires me to see how far they go.

areas where they can improve We encourage failure because that’s how you learn. We’re preparing future critical and creative thinkers It inspires me to see how far they go.

What are you most proud of in what you created?

What are you most proud of in what you created?

I’m proud of our outcomes Our students typically score in the top 2% nationally on standardized tests. We encourage what we call “ a growth mindset ” I’m inspired when I see incredible growth in my students. I’m also proud that we’re now offering full merit-based scholarships for high school students for all four years.

I’m proud of our outcomes Our students typically score in the top 2% nationally on standardized tests. We encourage what we call “ a growth mindset ” I’m inspired when I see incredible growth in my students. I’m also proud that we’re now offering full merit-based scholarships for high school students for all four years.

Co-Founder, MacKenzie Price

Co-Founder, MacKenzie Price

Alpha School | 2Hour Learning

Alpha School | 2Hour Learning

1201 Spyglass, Austin 78746

1201 Spyglass, Austin 78746

Alpha School | 2HourLearning com admissions@alpha.school

Alpha School | 2HourLearning com admissions@alpha.school

Alpha School is redefining what parents students should expect from a private school We help guide students to find w

Alpha School is redefining what parents and students should expect from a private school We help guide students to find where passions meet purpose.

“Without goals, and plans to reach them, you are like a ship that has set sail

“Without goals, and plans to reach them, you are like a ship that has set sail without a destination.”

– MacKenzie Price Co-Founder, Alpha School

What is your favorite thing about your business?

I love opening the door to my business every morning I never know what new situation I will encounter, what new customer I will have, what new shipment will arrive or what friend will stop by for a chat.

What does success mean to you?

Success to me is being valuable to others. Instead of chasing it, success will attract itself to you because you are valuable.

What are you most proud of in your business?

I am most proud of the fact that we have survived economic downturns and most recently the COVID-19 days, we used all of the prior knowledge of retailing to survive. Our customers made it possible to continue

Owner, Patty Hoffpauir

The Garden Room

1601 West 38th St., at Kerbey Lane, Suite 5, Austin 78731

512.458.5407

gardenroomboutique com

Retail clothing store celebrating all things women love

“Fashion is what you buy. Style is what you do with it.”

What does success mean to you?

Recently, I watched a shy girl at an elementary school sit in front of our Magic Mirror, a mirror that has a real conversation with you It told her how much her teachers adore her. She blossomed into a confident, fun-loving girl who knows deep in her bones how much she is loved. That is true success to me

What keeps you up at night?

The profound need our young people have regarding mental and emotional health Over at The Kindness Campaign, we’re fighting as hard as we can to support them, but we do it because we know how much they need help

Why is it important to support women-owned businesses?

We lift each other up. Inside our Kind Leadership program, teenage girls show up with big ideas but are not afraid to say, “I don’t know what I’m doing ” The other girls in the program support them. That is the culture of women-owned businesses I’m honored to witness those values at such a young age.

CEO & Founder, Andra Liemandt

“When we are no longer able to change a situation, we are challenged to change ourselves.”

– Viktor E. Frankl

The Kindness Campaign

512 W. MLK Jr. Boulevard #326 Austin 78701

tkc@tkckindness.org tkckindness org

The Kindness Campaign is a nonprofit focused on teaching social-emotional learning skills in fun, engaging ways.

“The human body is a self-healing machine; our role is to provide it the tools to do so.”

– Bernie Siegel, MD

What is your favorite thing about your business?

I guide women through transformative health, lifestyle and mindset shifts, which is deeply fulfilling. Ultimately, these changes can empower women to shape their lives authentically and inspire them to make a positive impact in the world Bearing witness to this is undoubtedly my favorite thing about Rad Wellbeing.

What does success mean to you?

All women deserve to experience and embody their highest potential physically, mentally and beyond. When I can help get them there, I consider that a profound success Living in alignment with my work is also a primary measure of success, and I am incredibly grateful to have that alignment.

What is your go-to for self-care?

Self-care can sometimes be trivialized to spa days or Netflix binges. These can be delightful, but true self-care is about attuning to our needs as women in a meaningful and compassionate way. For me, it’s being in nature, meditation, creative endeavors or connecting with the people I love.

Owner & Founder, Jacquelyn Miller, FDN-P, CHC

Rad Wellbeing 512.814.6092

hello@radwellbeingatx com

radwellbeingatx com

Rad Wellbeing is a holistic and functional health practice blending science and soul to radically transform your well-being

Jacquelyn Miller is the Jacquelyn Miller is the owner/founder of owner/founder of Rad Wellbeing, and is on Rad Wellbeing, and is on a mission to help women a mission to help women live radically well. live radically well.

“A place for everything and everything in its place.”

Moxie Space Professional Organizing Austin, Texas + surrounding areas

512 805 5582

contact@moxiespace.com

moxiespace com

Moxie Space’s professional home organizers create functional, efficient and beautiful spaces so you can stress less and spend your energy on what you love.

“Sometimes you need fantasy to survive reality.”

Honey Moon Spirit Lounge

624 W 34th St , Austin 78705

737.209.0319

info@honeymoonatx.com

honeymoonspiritlounge com

Honey Moon Spirit Lounge is an eclectic and romantic neighborhood restaurant tucked away in an old house just north of campus.

What’s new at Austin FC?

Austin FC released the club’s 2024 secondary jersey, “The Armadillo Kit,” on Feb 15, 2024 at a live event at ACL Live in Austin. The Armadillo Kit celebrates one of the Austin community’s most famous and vibrant cultural exports: live music

What is the inspiration behind

The Armadillo Kit?

Inspired by Armadillo World Headquarters (The ‘Dillo), a music hall and beer garden that operated in Austin from 1970 to 1980, Austin FC’s jersey works to honor the impact of The ‘Dillo

Tell us about the colors and icons used in The Armadillo Kit jersey. The Armadillo Kit features a new shade of verde set against a cream-colored base, with an image of an armadillo on the jock tag, as well as Armadillo World Headquarters’ original address of 525 Barton Springs Road on the back of the neckline. The jersey also features the intertwining oaks found within the club's original crest, which represents a focus

on the oak imagery in a way that has not previously been woven into an Austin FC jersey. The new kit is then rounded out with the club’s front-of-jersey sponsor, YETI another iconic local Austin brand whose downtown Austin flagship store sits a block away from the original Armadillo World Headquarters and sleeve sponsor, Netspend.

Who are the new faces in Austin FC’s campaign?

Featured in the Austin FC campaign are two legendary Austin women, Latin Grammy nominee Gina Chavez and R&B/soul artist Jackie Venson. Chavez and Venson prove Austin’s positioning as Live Music Capital of the World is alive and well, especially with Austin FC.

Austin FC austinfc com/tickets/singlematch

Austin FC is Austin's premier, and only, professional sports team Bringing Austinites together through the beautiful game.

Grow the Legend.

“Life is too short to say no to cake!”

What is your favorite thing about your business?

The people. One of our core values, a “Servant’s Heart,” was created from the Nothing Bundt Cakes origins, serving family and friends. Witnessing smiles and laughter between our guests and team every day is truly magical When you invest your time and heart in your people, your customers, your community, you can create something bigger than you ever imagined.

What does success mean to you?

To sum it up simply, success is growth and passion, without the loss of integrity. We are so proud to announce our expansion in the Austin area. It was a big, sometimes seemingly impossible goal, but we are humbled to know that y’all love our cake! With more growth, we can serve in a greater way.

What are you most proud of in your business?

It goes back to the people. Their dedication to their craft, to serve a dessert that is exceptional and undeniably delicious, brings us pride Hearing how much our customers love our products is an experience like none other There’s pride and excitement in watching your numbers grow, enveloping more people into the Nothing Bundt Cakes culture

Nothing Bundt Cakes Austin Market Austin-Westlake, Austin-South, AustinNorth Arboretum, Cedar Park, Pflugerville, Georgetown, NEW! Sunset Valley and NEW! Round Rock. nothingbundtcakes com

We’re Nothing Bundt Cakes, a group of creative female leaders, with a relentless passion to serve joy in every delectable bite Our goal is to form genuine connections in our community!

Confidence to go.

Primp and Blow

4700 W Guadalupe St A11, Austin 78751 primpandblow com/locations/triangleaustin-tx

Primp and Blow Austin Triangle is a full beauty service bar specializing in makeup, blowouts, hair extensions and other luxurious salon services. We help our customers enjoy an out of this world experience

Austin PBS

AustinPBS org

Austin PBS is thrilled to celebrate the landmark 50th Anniversary of our flagship program, Austin City Limits Join the party at acltturns50.com

Music Leads Here, 50 Years of Music, Austin City Limits TV, And Austin PBS Original. #aclturns50 #acltv

What is your go-to when you need inspiration?

My go-to for inspiration is artist Ruben Toledo’s Fashion Almanac His style of illustration is so vibrant, playful and unique to him. He inspired me to become a fashion illustrator His work reminds me to let go a little and to have more fun with my art.

What are you most proud of in your business?

I’m most proud that Vogue Vignette offers opportunities and income to talented artists and creative entrepreneurs We work with a diverse team from all over the world and provide them with platforms to work with clients like Louis Vuitton, Tiffany & Co and more.

What is your go-to for self-care?

My idea of self-care is being outside and playing in the dirt.There’s something calming about the smell of soil and the feel of it in my hands that brings my spirit back to center and play. It’s the purest form of me connecting with my inner child.

Artist & Founder, Stephanie J. Schiller

Vogue Vignette 254 718 0173 voguevignette com hello.there@voguevignette.com

Austin-based experiential company Vogue Vignette transforms guests into high-fashion work-of-art keepsakes, live Clients include Gucci, Kendra Scott and Tiffany & Co.

“The way I see it, if you want the rainbow, you gotta put up with the rain.”

– Dolly Parton

“A smile is always in style ” – Stylist, Michelle Washington

What is the best piece of advice you have been given?

“Change your story, change your life! Belief creates, belief destroys.”

What does success mean to you?

Financial success is important. (Single mama here ) Success also means being comfortable with failure; having enough confidence in your passion and experience to go after your dreams; acknowledging fear and doing it anyway; having faith that life happens for you, {not} to you; and being surrounded with love and support from family and friends.

What are you most proud of in your business?

We have beautiful, high-quality products, {and} we are very intentional about sourcing and partnerships. Our partners meet at least one of these standards: women owned/led, made-toorder, handmade, sustainable/ecofriendly, impact driven

Founder & CEO, Shiela Walker

A Wink of Yellow

1307 Thaddeus Cove Austin 78746

512.771.1927 | @awinkofyellow awinkofyellow com awinkofyellow@gmail.com

A Wink of Yellow is all things beautiful, a curated collection of fashion accessories, home decor and thoughtful gifts Our pieces are timeless, trendy that leans classic, sophisticated and unfussy with a wink

“Fashion changes, but style endures.” – Coco Chanel

“If you want to go fast, go alone. If you want to go far, go together.”

Shelley Moon Designs

1023 Springdale Road, 6D, Austin 78721 shelley@shelleymoondesigns com

408.718.7468 | shelleymoondesigns.com

Guided by our award-winning commitment to sustainability, each piece of Shelley Moon Designs jewelry is thoughtfully conceived in Austin and handcrafted using 100% recycled sterling silver and gold, adorned with lab-grown and natural gemstones

“We make fine tea approachable.”

Teakeasy Tea

Pflugerville Texas support@teakeasytea com

737 420 2415

TeakeasyTea.com

Experience premium, music-inspired tea blends. Elevate your tea drinking experience with our ethically sourced, innovative tea blends.