Furniture to Fashion : As Luxe Living brands skew towards traditional crafts during pandemic, we try to explore the opportunities that indigenous home decor brands should cash in while working with artisans and make use of their craft skills to make it big at global front.
People are getting appreciative of the the credible artistry and science behind the professions such as furniture design and home decor the demand for specialised products and expertise has also increased but the big question however remains how India can draw on its traditions to forge a distinct design identity to capitalise on the popular trend.
A fusion with architecture might forge a new life into the crafts and skills of yore and and the communities and families dependent on them. The meaningful interventions not only revive and promote regional art forms but also honour and support crafts communities and their livelihoods.
Check April 2021 Issue: https://authindia.com/april-2021-issue/