Demystifying the Luxury - An insight into the state of Indian artisans working under outsourced facilities of fast fashion brands in India.
Despite being in the state of vulnerability, why multitudes of Indian artisans are bound to work under manufacturing houses across the country fulfilling the delegated projects of European luxury brands is a question which stirs debate on the capacity of domestic markets to create the sort of product range which can draw the best out of their skills.
It is a fact that fast fashion luxury brands and retailers sign in contracts with independent factories to make their garments or embroider them for the want of exquisite production facilities and skilled resources but the system is rife with some of the potential dangers such as employment protection, labor rights and respect deficit. In Mumbai alone there are scores of ateliers act as middlemen between the brands and highly skilled artisans, while also providing various services such as design,embroidery, sampling and pro
