Lamborghini Outlines Massive $1.8 Billion Plan to Shift to Electrification by Joey Klender, Teslarati
Lamborghini is planning to shift from gas-powered to electric for its world-class supercars. The company recently outlined a $1.8 billion plan, its largest in history, to shift away from combustion engines and toward electrification. CEO and President Stephan Winkelmann presented the company’s plan to decarbonize its future models. Known as “Direzione Cour Tauri,” or “Towards Cor Tauri,” the roadmap shows how the Italian automaker plans to begin electrifying its fleet by using its carbon-neutral site at Sant’Agata Bolognese in Northern Italy. The site has been free of CO2 emissions since 2015 and is the location of the Lamborghini Museum. The focus is simple: continue making the legendary, high-performance cars Lamborghini is known for, but make them environmentally friendly. Lamborghini will continue to identify technologies and solutions that guarantee top performance and driving dynamics that align with its “marque’s tradition.” A $1.8 billion
investment will be spread over four years. It seems, according to Lamborghini’s press release on the matter, the main goal is to reduce carbon emissions by 50% by the beginning of 2025. While Lamborghini will celebrate the combustion engine that has brought it to the peak of automotive performance, it plans to bring a fourth fully electric model in the latter portion of the decade. “Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects,” Winkelmann said. “Our response is a plan with a 360-degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. “Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an
absolute priority of our innovation trajectory,” he continued. “Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.” Lamborghini will complete the process in three phases: a celebration of the combustion engine from 2021 to 2022, a hybrid transition that will see the company launch its first hybrid series production car in 2023 with the rest of the fleet being fully electric by the end of 2024, and finally, the first fully electric Lamborghini, to be released in the second half of the decade. The celebration of the combustion engine may appear to be somewhat ironic in Lamborghini’s plan to launch an electric fleet. However, the company intends to pay tribute to the success provided by combustion engine vehicles. It will announce two new V12 models later this year. The hybrid transition planned by the end of 2024 will fuel the compa-
ny’s initial attempts to develop a hybrid series production car. This timeframe will be crucial for engineers to learn how to develop high-performance vehicles while compensating for additional weight provided by the battery pack. Finally, the first all-electric Lamborghini will be introduced in the second half of the 2020s. “Acceleration in the second part of the decade will be dedicated to full-electric vehicles, with the vision of a fourth model in the future,” the company said. “Once again, technological innovation in this phase will be oriented towards ensuring remarkable performance and positioning the new product at the top of its segment. “This is how Lamborghini sees the culmination of this part of its journey: Cor Tauri, the brightest star in the constellation to which the company’s roadmap points, is represented by a fourth fully-electric model.”
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