Automobiles Specials for April 2024 RI/MA/CT

Priority Auto Group Drives into the Future with Strategic Expansion in Rhode Island

The Priority Automotive Group, with dealerships in Massachusetts, Rhode Island and Connecticut, has hit another milestone in its journey of growth and service excellence. The group has recently announced the acquisition of two new dealerships, Ocean Newport Chrysler-Dodge-Jeep-Ram in Middletown and Ocean Westerly Chrysler-DodgeJeep-Ram in Westerly.

Founded over a decade ago with the purchase of Cerrone Chevrolet-Buick-GMC in Attleboro, Priority Auto Group has steered its course with a clear vision and a commitment to customer satisfaction. Since its inception, the group has strategically expanded its footprint, adding Hyundai of Newport in Middletown, Rhode Island, Kia of Attleboro in Attleboro, Massachusetts, and Kia of Groton in Groton, Connecticut, to its growing family of dealerships.

Owner and Dealer Principal William Gibb, who oversees the operations of all the stores within the group, expressed his enthusiasm for the expansion: “Our journey began with a promise — a promise to deliver unparalleled service and value to our customers. Each new partnership is more than a transaction; it’s an opportunity to extend that promise to more communities. With our newest members, the Ocean Newport and Ocean Westerly dealerships, we’re excited to continue fulfilling that promise while driving innovation in the auto industry.”

Before taking the helm at Priority Auto Group, Gibb cultivated his expertise in the luxury automotive sector as a General Manager for the Penske group, where he managed the Porsche/Audi/ Bentley dealerships in Warwick. His leadership and customer-centric approach have been instrumental

Fast Forward

Priority Auto Group Drives into the Future with Strategic Expansion in Rhode Island

in navigating the group’s successful expansion.

Co-owner Konstantin Onik added “Every new addition to our group is a carefully selected piece of a larger puzzle. Our growth is a reflection of our core values: integrity, dedication, and a passion for automotive excellence. Bringing the Ocean dealerships into our fold is more than expanding our reach; it’s about fortifying our commitment to the New England community. We’re here not just to sell cars, but to build relationships and be a dependable part of people’s lives,”

The expansion comes at a time when the automotive industry is undergoing rapid transformation, with shifts towards electric vehicles and digital sales models. Priority Auto Group has consistently stayed ahead of the curve, leveraging technology to enhance the customer experience while maintaining a robust selection of vehicles to cater to diverse preferences.

The acquisition of the Ocean dealerships brings with it a rich legacy of community trust and service that aligns seamlessly with Priority Auto Group’s ethos.

With these additions to its portfolio, the group is

Konstantine Onik and Bill Gibb receive Customer Satisfaction award from Kia.

now poised to offer a broader range of high-quality and exciting vehicles to its customers.

“Expanding our family to include the Chrysler, Dodge, Jeep, and Ram brands is a strategic move that aligns with our mission to offer top-notch vehicles to our discerning clientele,” said Gibb, “CDJR brands are renowned for their blend of luxury, performance, and rugged dependability, and we’re thrilled to bring these options to our customers.”

Chrysler’s lineup, with its sleek sedans and familyfriendly Pacifica minivan, provides sophisticated design paired with innovative technology, ensuring a driving experience that’s both luxurious and practical. Dodge continues to cater to those with a thirst for muscle and performance, offering a range of vehicles like the powerful Charger and Challenger that encapsulate the spirit of American muscle.

Jeep’s heritage of adventure is embodied in its range of SUVs that are just as comfortable navigating city streets as they are traversing rugged trails. The brand’s commitment to freedom and outdoor lifestyle makes it a perfect fit for New England’s varied terrain and climate. Ram trucks, known for their durability and strength, provide unparalleled capability for work and play, boasting class-leading features for towing, payload, and efficiency.

“Chrysler, Dodge, Jeep, and Ram each offer a distinct driving experience, yet they all share a commitment to quality and customer satisfaction,” Gibb noted. “At Priority Auto Group, we’re excited to match every customer with a vehicle that suits their lifestyle, whether they’re seeking luxury, adventure, or pure power.”

With the integration of the Ocean dealerships, Priority Auto Group strengthens its ability to serve a wider customer base, bringing the acclaimed CDJR

lineup closer to car buyers across New England.

These additions come with some changes within the Priority organization too. Jon Narcessian, who was previously the General Manager of Hyundai of Newport has been promoted to Vice President, and will oversee both of the new Ocean dealerships as well. And long-time automotive veteran Mike Neville will be joining the Priority team as General Manager of the Ocean Westerly location.

“Imagine the roads of New England, from the vibrant fall landscapes to the winter-blanketed streets — there’s a CDJR vehicle for every season and reason,” Gibb mused. “We’re not just expanding our inventory; we’re curating a collection that empowers our customers to find the perfect vehicle for their life’s adventures.”

This expansion marks a new chapter for Priority Auto Group, as it continues to build upon a decade of trusted service and dedication to excellence. With the CDJR lineup now under its wing, Priority Auto Group reaffirms its commitment to bringing the best of the automotive world to the doorsteps of New Englanders.

As the group welcomes these new dealerships, customers can expect the same high standards that have become the group’s hallmark. With a keen eye on the future and a firm grip on the values that have driven their success, Priority Auto Group is not just selling cars — they’re driving dreams home.

For more information on Priority Auto Group and their services, visit www.priorityauto.com or stop by any of their dealerships to experience first-hand the customer service that is setting new benchmarks in the automotive world.

Bill Gibb takes part in a community coat drive.

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