JLM Lubricants founder Gilbert Groot, marketing expert Dee Blick, DPF Doctor Darren Darling and Mike Schlup MD of UK JLM distributor Kalimex
DPF Doctor Network Special A Day with the Doctors
AUTOTECH
A few weeks ago, an all-day event was hosted by Darren Darling, founder of The DPF Doctor Network, at DPF Doctor Network HQ in Ashington, Newcastle. Behind the event was Kalimex, the UK distributors of the JLM Lubricants’ product range. Gilbert Groot, founder of JLM Lubricants flew in for the day. Speakers included Gilbert, Mike Schlup (MD of Kalimex), Dee Blick, Barry Lawson (DPF Doctor), and Darren himself. 55 DPF Doctors turned up to share their experiences and learn more about marketing, sales and JLM Lubricants products.
40
Speaking of the day, Mike said: “Our goal was to meet as many DPF Doctors as possible and to highlight the products that have made JLM a trade trusted brand globally. It was great to have Dee sharing her marketing expertise given she is a global, bestselling marketing author with decades of experience helping small businesses to grow through effective shoestring marketing. Having Gilbert join us was a real bonus. He spoke about the JLM brand and why despite the company trading in 45 countries, he will never lose the close family feel JLM is renowned for. This was the first time many doctors had met Gilbert, so they were quick to ask questions. Barry Lawson,
a name readers of autotechnician will recognise as a longstanding contributor, talked about how he is building his business using the power of the DPF Doctor blueprint and by embracing new challenges and opportunities. It was a brilliant day, and we plan to return next year if Darren will have us!”
“Darren, thank you for organising a fantastic event at The DPF Doctor HQ. It was really nice to meet all the Doctors, to share ideas and knowledge and to experience some fantastic speakers including Dee Blick whose speech was mind blowing, Gilbert Groot and Barry Lawson. It was an excellent day for invested automotive technicians.” Adam Nowak, DPF Doctor (and the person behind the camera for the day)
