WORK
Preparing your Business for Events - Best Practices ble with the same dimensions before the event to ensure you have enough space to display your items and marketing materials. Make it look inviting so people will approach your space. Then take a photo of the table so you remember the set up and make it a breeze.
Avalon Park has announced their upcoming event calendar which includes the July 4th Celebration, Spooktacular, Fall Craft Fair, Avalon Aglow and more. These events allow businesses an opportunity to showcase their products and services to potential customers and clients. Summer is the perfect time to ensure your business is ready for the event season. The Chamber kicks off our fall event season with the Business Expo on August 25th from 5-8pm at the DoubleTree Hotel Orlando Airport. While the Chamber is gearing up to host this Expo, you should also prepare if you anticipate showcasing your business at any of these events.
portant to determine what you need now, by waiting you may end up paying more to have it shipped in a rush. You may also find items on clearance, ask your marketing company what they have on special or clearance. When ordering items, determine how many events you intend to participate and ask the event promoters how many attendees they expect. Then order all your supplies and purchase enough tchotchkes at the same time. You can save by purchasing in bulk, especially in shipping and set-up fees. Price items out and compare vendors and lead times, this is important to ensure your materials arrive intime for the event. Attendees appreciate items that are useful, such as, eye glass cleaning cloths, chip clips, sunscreen, cell phone holders, etc. These items will fly off your table so don’t put them all out at once, be selective. Another tip is to include a method to win items. This can include a prize wheel or a drawing to win a giveaway. This works twofold, you collect a prospects information before they can win a prize, and secondly you control who gets the prizes as opposed to people just grabbing your freebies off the table. Make sure you have a way to collect prospective client’s information, a form, card, collect business cards, etc. This information can be used to follow up on leads, create a mailing list for additional marketing opportunities.
If you haven’t started planning, do it now. There many things to do when considering investing in an event. First and foremost, set a budget. Know which events you’d like to participate in during the season and calculate an ROI to recoup any fees. Secondly, look at the date and times, are you available and have the manpower to staff your table? You may need at least 2-3 people to assist at your space. What is included in the fees and what to you need to bring? Does the event host, provide tents, tables, chairs, etc.? Do you have items that brand you and represent your company and do you have enough of these items? These can include a Branded Tablecloth or Runner, Pop-up Banner, Event Tent (if outdoors), Tchotchkes (a branded item to give away to visitors Once you have gathered your to your space), Printed Materi- items, set up a display which als & Business Cards. It is im- looks great. Set up a practice ta-
paring for the next event. Feel free to reach out to any of these members who can assist you with your marketing and promotional needs.
Acme Print Shop Embroidery Plus Promotional Fineline Printing Global Sourcing Group Lastly, at the event, get out in Nadini Marketing & Printing front of your table, engage with Platinum Signs the passer-byes. Nobody wants Rimco Marketing Products to interrupt someone on their Signarama phone or not engaged sitting Threadlink behind the table. You and your staff are there to create leads If you’d like to learn more about meet people and set up follow the 2022 Business Expo visit up meetings for the sale. It is not EOCC.org or call the chamber the time to relax, if you spent office to reserve your space tomoney on the space you need day. For over 75 years, the East to ensure you recover that cost. Orlando Chamber of ComNo eating or sitting on your cell, merce has assisted our members this will drive folks away, no- by providing opportunities to body wants to interrupt some- grow, stay informed, get conone. Ensure to wear comfortable nected and succeed in Central clothing and shoes, you will be Florida. Contact the Chamber office today at 407-277-5951 or visstanding and moving around. it EOCC.org for more informaThe East Orlando Chamber of tion. Join the Movement which Commerce has numerous mem- is the East Orlando Chamber of bers who can assist you in pre- Commerce.
