2024 Media Kit - Commercial Baking

Trade Media Made Modern and Fresh

Why Avant Food Media?

At Avant Food Media, we are invested in our clients’ success. With a family of targeted media products, we offer advertisers better reach through every platform. Instead of a “one-stop shop” for all food-related verticals, Avant Food Media focuses entirely on the baking industry … from commercial to retail, both domestic and international.

We are currently the only B2B media provider solely focused on baking.

• Commercial Baking for mid-to-large-scale

• Craft to Crumb for high-volume retail and artisan

• baking + biscuit for euro-international baking

We encourage marketers to make surgical media decisions and believe in a right-sized approach to deliver higher engagement with the right audiences. We also lead with excellence in all that we do, from elevated digital offerings to ultra high-quality magazines.

A results-driven approach and fair rates are built into Avant’s foundation. We are dedicated to genuine support of our advertisers and consider ourselves an extension of their marketing teams.

Why Commercial Baking?

Avant’s flagship, Commercial Baking has become the industry’s premium media source by focusing on what’s most important to decision makers and influencers: the data, trends and innovations shaping the business of baking.

With a targeted, hybrid model that bridges print and digital media, Commercial Bakin g leads with unmatched quality and a footprint that intentionally dials down the noise for qualified industry decision makers. We will never tout millions of opportunities; we lead with a manageable cadence of content that our audience can consume without getting overwhelmed and becoming disengaged.

Entering its fourth year, Commercial Baking continues its high standards of excellence and advertiser value. We are steadfast to our guiding principles and will never stray.

• Progressive media model built for the future

• Reader-focused editorial that’s not advertiser-driven

• Design that shatters the status quo

• Right-sized media focused on quality over quantity

• Unmatched qualified subscriber list

• Culture of dedication to the industry

• True commitment to advertiser value and performance

Influence in Media With 80+ Total Years of Experience

Paul Lattan

PUBLISHER

816. 585. 5030 | paul@avantfoodmedia.com

Joanie Spencer

EDITOR-IN-CHIEF

913. 777. 8874 | joanie@avantfoodmedia.com

Olivia Siddall

MULTIMEDIA SPECIALIST olivia@avantfoodmedia.com

Steve Berne

DIRECTOR OF MEDIA

816. 605. 5037 | steve@avantfoodmedia.com

Mari Rydings

EDITORIAL DIRECTOR mari@avantfoodmedia.com

Annie Hollon

DIGITAL EDITOR annie@avantfoodmedia.com

Erin Zielsdorf

ACCOUNT EXECUTIVE erin@avantfoodmedia.com

Jordan Winter

CREATIVE DIRECTOR jordan@avantfoodmedia.com

Maddie Lambert

ASSOCIATE EDITOR maddie@avantfoodmedia.com

Market | Circulation Curated for Decision Makers

The Market

US CENSUS OF MANUFACTURING (LATEST DATA, 2020 - RELEASED 2022)

* Number of firms:

* Number of establishments:

** Value of shipments:

** Number of employees:

** Cost of supplies (raw materials):

expenditures for machinery and equipment (new and used):

expenditures for buildings and other structures:

Sources: Industry resources, US Census of Manufacturing, Association data, publisher’s own data / postal receipts.

* Latest Data, 2017 | ** Latest Data, 2020 (re-released with updates 2023)

Circulation

CIRCULATION DATA FOR COMMERCIAL BAKING MAGAZINE AND DIGITAL AUDIENCE Personally selected and verified print circulation: 9,800 commercial baking industry executives

Circulation: Commercial Baking magazine

Digital offerings

Extending Industry Reach Affiliated Media

A new media source for craft, artisan, in-store and foodservice bakers, Craft to Crumb is the sister brand to Commercial Baking.

Launched in 2023, this new title directly addresses the needs of informed and innovative bakers who are leading a resurgence of the craft in a post-pandemic marketplace.

Readers will find the latest information on the top bakers, products and consumer trends creating avenues for growth and the supplier offerings available to support them.

Craft to Crumb delivers a modern mix of rich multimedia offerings and limited editions of high-quality, stylized digital mini-magazines spun off the Commercial Baking concept.

Avant Food Media | Commercial Baking maintains a cooperative agreement with the leading euro-international baking journal baking+biscuit international from F2M.

This magazine is the English-language sister to the acclaimed German-language journal brot+backwaren published six times per year with 5,000 hard copies delivered per issue and thousands reading the digital editions.

For two decades, baking+biscuit international has been the preferred baking industry media across Europe, Australasia, the Arabian Peninsula, and Africa. With an eye on international markets, its editors report on bakery trends, innovations and critical developments relating to raw materials, technology, processes and beyond..

Led by industry media veteran Dirk Dixon, baking+biscuit international is a natural fit for any suppliers marketing to bakers overseas.

Thought for Food Editorial Calendar

Sifting Through the Noise Digital Offerings

Commercialbaking.com

Smartly matching the title of our brand, commercialbaking.com is the hub for all our digital content. The site’s simple, clean design offers visitors an easy-tonavigate format that delivers up-to-date news and featured content specific to commercial baking. Never more than a click or two away, readers now have access to a more concentrated site that sifts through the noise of crowded competitive websites. Advertising opportunities include leaderboards/ footerboards and medium rectangles, all run-of-site. Positions are sold by the month, and the limited inventory is offered on a first-come basis.

Digital Edition

Commercial Baking is so much more than just a sleek print magazine. It’s delivered through a next-generation digital platform called ISSUU, which offers a fully interactive reader experience. The pages come alive with exclusive bonus content including live links, videos and more. We encourage advertisers to use these features at no extra charge. Commercial Baking is constructed as a digital magazine that is also printed, rather than a printed magazine that happens to offer a digital version.

Newsletters

With a thoughtful mix of weekly and monthly newsletters, all branded as Commercial Baking , we have carefully crafted our send strategy to limit deployments and develop an engaged following. The result is more concentrated readership of our newsletters and satisfied advertisers.

We offer blockbusters and medium rectangles for each title sold by the month. Inventory is limited and offered on a first-come basis.

WEEKLY (52 x )

Delivering the week’s top stories in one concise newsletter each week.

MONTHLY (12 x )

Taking a deeper dive into the month’s most compelling news.

PRODUCTS (12 x )

A collection of the month’s most exciting baked goods launches.

SOLUTIONS

(12 x )

Showcasing the top innovations for commercial baking each month.

CHANNEL (12 x )

Offering a one-stop pathway to our latest multimedia offerings each month.

Sifting Through the Noise Digital Offerings

Custom Digital Offerings

TECHTALKS

Our editors visit key suppliers via Zoom to discuss their latest innovations that are currently available to commercial bakers in an 8- to 10-minute recorded video. This concept has been incredibly successful for advertisers as a versatile marketing tool that can be used in so many ways and with essentially no shelf life.

BOOTH TRAILERS

After a wildly successful launch for IBIE 2022, Commercial Baking offers Booth Trailers for major industry tradeshows. Booth Trailers offer a modern way to promote new technologies directly to attendees leading up to a tradeshow. Produced, edited and promoted by Commercial Baking , these brief videos can be used in a variety of ways to attract prospective booth visitors. In addition to providing an overview of your booth and products, your key staff can offer a personal invitation to visit your company on the show floor.

INNOVATION MINUTES

The Innovation Minute is a new video offering produced and promoted by Commercial Baking. These 60-second videos highlight innovations from tradeshow exhibitors and are captured on the show floor from the client’s booth. This is a great way to follow up any tradeshow and keep the energy flowing well beyond when the show ends.

EMAIL CAMPAIGNS

Commercial Baking offers a limited number of Email Marketing Campaigns (EMCs) and Automated Marketing Campaigns (AMCs) exclusively for advertisers that are also supporting our content. EMCs are single send email campaigns and AMCs are campaigns that after the initial send, follow up with those that opened, but didn’t act on, the first deployment. EMCs and AMCs are an efficient way to make a targeted splash and generate specific awareness and leads with our concentrated audience of decision makers and influencers.

Sponsorable Content

PODCAST

Our podcast series, Troubleshooting Innovation, looks at the challenges and opportunities that come with bakery innovation. This is a targeted podcast series that focuses on areas for efficient growth in commercial baking. Every season features five conversations with one expert. This is hands down the best podcast in the business delivering insightful conversation with personality. Full seasons can be sponsored for high-impact connections with listeners.

QUICKTAKES

These short video interviews and audiograms from bakers and industry influencers offer a take on a specific trend, innovation or tip. This sponsorable content is pushed out using all of our relevant media channels.

‘CATCHING UP’ SERIES

During in-person industry events, Joanie Spencer, Commercial Baking editor-in-chief, catches up with bakers about what they’re looking for at the show. The “Catching Up with Commercial Baking ” series can be sponsored by tradeshow exhibitors and take place onsite at the event in a live or pre-recorded format.

Custom Digital Offerings A Deeper Dive

TechTalks

(FULL ANALYTICS AND LEAD GEN INCLUDED)

• Dedicated Email Campaign (EMC)

• Commercial Baking homepage for a month

• Commercial Baking Channel for a year

• Posted to Commercial Baking YouTube channel

• Social media promotion on Commercial Baking channels

• PAID social media campaign

• Inclusion in a Commercial Baking Channel newsletter

• Inclusion in Commercial Baking magazine with link/QR code

• Share kits provided for client amplification

Booth Trailers

(FULL ANALYTICS INCLUDED)

• Aggregated email campaign

• Commercial Baking homepage for a month

• Commercial Baking Channel for a year

• Posted to Commercial Baking YouTube channel

• Social media promotion on Commercial Baking channels

• Inclusion in a Commercial Baking Channel newsletter

• Inclusion in Commercial Baking magazine with link/QR code

• Share kits provided for client amplification

Innovation Minutes

(FULL ANALYTICS INCLUDED)

• Aggregated email campaign

• Commercial Baking homepage for a month

• Commercial Baking Channel for a year

• Posted to Commercial Baking YouTube channel

• Social media promotion on Commercial Baking channels

• Inclusion in a Commercial Baking Channel newsletter

• Inclusion in Commercial Baking magazine with link/QR code

• Share kits provided for client amplification

Email Campaigns

(FULL ANALYTICS AND LEAD GEN INCLUDED)

• Email Campaign (EMC)

• Automated Marketing Campaign (AMC)

Outperforming Without Overspending 2024 Rates

With our rightsized media approach, you can stand tall.

With our concise and consolidated footprint, it doesn’t take an extensive advertising budget to stand out in our media. Don’t be a blade of grass in a field…be among the tallest trees in the forest. Align your brand with Commercial Baking and market your company above all others.