HIT THE JACKPOT IN 2025 WITH 2025 MEDIA KIT
PARTNER
IBIE GOLD MEDIA
TRADE MEDIA MADE MODERN AND FRESH
Be Bold
Success in marketing comes to the bold that can move beyond the status quo. In our fifth year and as we embark on our second IBIE cycle, our modern and progressive approaches are redefining what’s possible for B2B marketers in all sectors of baking. We have set the standard in curating content for decision makers that’s delivered in a manageable cadence, leading with premium media products that present with a highly elevated look and feel.
But don’t take our word for it, the proof is in the hardware! This year our peers in the business-to-business media world presented Avant Food Media with three major awards of excellence. The American Society of Business Publication Editors (ASBPE) presented us with the following AZBEE awards.
• Craft to Crumb website – Overall Excellence – National Website of the Year
• Commercial Baking Troubleshooting Innovation Podcast –Regional Gold
• Commercial Baking Innovations Annual – Regional Silver
Go Big at IBIE
What’s this mean for you? Our premium media products drive higher engagement with actual decision makers. While other media companies are reporting professional tips on how to tighten screws, we give top executives a glimpse into the trends and opportunities that can guide their business. This creates a more concentrated and powerful environment for your advertising campaigns.
We also believe in a right-sized media approach, so your advertising investment can stand tall, regardless of your budget. With our concise and consolidated footprint, it doesn’t take an extensive advertising spend to stand out in our media.
“Don’t be just a blade of grass in a field, be among the tallest trees in the forest.” Align your brand with Commercial Baking and market your company above all others in the baking space. Your company will be very glad you did!
As the exclusive Gold Media Partner and an independent media provider for International Baking Industry Exposition (IBIE), we will once again be offering a limited number of IBIE Booth Trailers and IBIE Innovation Minute videos as well as a single IBIE ShowGuide and IBIE Monthly newsletter for the show’s top exhibitors. These curated high-impact opportunities will help drive engagement and maximize your success at the show.
INFLUENCE IN MEDIA WITH 80+ TOTAL YEARS EXPERIENCE
Paul Lattan
PUBLISHER
816. 585. 5030
paul@avantfoodmedia.com
Steve Berne
DIRECTOR OF SALES
816. 605. 5037
steve@avantfoodmedia.com
Erin Zielsdorf
ACCOUNT EXECUTIVE
937. 418. 5557
erin@avantfoodmedia.com
Joanie Spencer
EDITOR-IN-CHIEF
913. 777. 8874
joanie@avantfoodmedia.com
Mari Rydings
EDITORIAL DIRECTOR
mari@avantfoodmedia.com
Jordan Winter
CREATIVE DIRECTOR
jordan@avantfoodmedia.com
Olivia Siddall MULTIMEDIA SPECIALIST
olivia@avantfoodmedia.com
Annie Hollon
DIGITAL EDITOR
annie@avantfoodmedia.com
Maddie Lambert
ASSOCIATE EDITOR
maddie@avantfoodmedia.com
Lily Cota
ASSOCIATE EDITOR
lily@avantfoodmedia.com
AUDIENCE | ENGAGEMENT
Audience
CURATED FOR DECISION MAKERS
CIRCULATION DATA FOR COMMERCIAL BAKING MAGAZINE AND DIGITAL AUDIENCE
Personally selected and verified circulation: 7,800 commercial baking industry executives
Newsletter Engagement
ROS Unit Engagement
EXTENDING INDUSTRY REACH AFFILIATED MEDIA
A new media source for craft, artisan, in-store and foodservice bakers, Craft to Crumb is the sister brand to Commercial Baking.
Launched in 2023, this new title directly addresses the needs of informed and innovative bakers.
Readers will find the latest information on the top bakers, products and consumer trends creating avenues for growth, and the supplier offerings available to support them.
Craft to Crumb delivers a modern mix of multimedia offerings and limited editions of high-quality, stylized digital mini-magazines spun off the Commercial Baking concept.
Avant Food Media is the exclusive Gold Media Partner and an independent media provider for IBIE 2025.
We will offer a curated array of media products that inform attendees and promote exhibitors’ products and services. These high-impact media resources can help you drive engagement and maximize your company’s success at the show.
When it comes to IBIE media, we believe in a less is more, concentrated approach to dial down the noise for show attendees. By limiting the footprint of our media products, we deliver higher engagement and more impact to showcase your company, booth and products at the highest level.
Avant Food Media maintains a cooperative agreement with the leading euro-international baking journal baking+biscuit international from F2M.
This magazine is the English-language sister to the acclaimed German-language journal brot+backwaren, published six times per year with 5,000 hard copies delivered per issue and thousands reading the digital editions.
For two decades, baking+biscuit international has been the preferred baking industry media across Europe, Australasia, the Arabian Peninsula, and Africa. With an eye on international markets, its editors report on bakery trends, innovations and critical developments relating to raw materials, technology, processes and beyond.
Led by industry media veteran Dirk Dixon, baking+biscuit international is a natural fit for any suppliers marketing to bakers overseas.
THOUGHT FOR FOOD EDITORIAL CALENDAR
SIFTING THROUGH THE NOISE DIGITAL OFFERINGS
Commercialbaking.com
Smartly matching the title of our brand, commercialbaking.com is the hub for all our digital content. The site’s simple, clean design offers visitors an easy-tonavigate format that delivers up-to-date news and featured content specific to commercial baking. Never more than a click or two away, readers now have access to a more concentrated site that sifts through the noise of crowded competitive websites. Advertising opportunities include leaderboards/ footerboards and medium rectangles, all run-of-site. Positions are sold by the month, and the limited inventory is offered on a first-come basis.
Digital Edition
Commercial Baking is so much more than just a sleek print magazine. It’s delivered through a next-generation digital platform called ISSUU, which offers a fully interactive reader experience. The pages come alive with exclusive bonus content including live links, videos and more. We encourage advertisers to use these features at no extra charge. Commercial Baking is constructed as a digital magazine that is also printed, rather than a printed magazine that happens to offer a digital version.
Newsletters
With a thoughtful mix of weekly and monthly newsletters, all branded as Commercial Baking , we have carefully crafted our send strategy to limit deployments and develop an engaged following. The result is more concentrated readership of our newsletters and satisfied advertisers.
We offer blockbusters and medium rectangles for each title sold by the month. Inventory is limited and offered on a first-come basis.
WEEKLY (52 x )
Delivering the week’s top stories in one concise newsletter each week.
MONTHLY (12 x )
Taking a deeper dive into the month’s most compelling news.
PRODUCTS (12 x )
A collection of the month’s most exciting baked goods launches.
SOLUTIONS (12 x )
Showcasing the top innovations for commercial baking each month.
CHANNEL (12 x )
Offering a one-stop pathway to our latest multimedia offerings each month.
IBIE (12 x )
Covering all things IBIE, just once a month, without all the noise.
SIFTING THROUGH THE NOISE DIGITAL OFFERINGS
Custom Digital Offerings
TECHTALKS
Our editors visit key suppliers via Zoom to discuss their latest innovations that are currently available to commercial bakers in an 8- to 10-minute recorded video. This concept has been incredibly successful for advertisers as a versatile marketing tool that can be used in so many ways and with essentially no shelf life.
BOOTH TRAILERS
After a wildly successful launch for IBIE 2022, Commercial Baking offers Booth Trailers for major industry tradeshows. Booth Trailers offer a modern way to promote new technologies directly to attendees leading up to a tradeshow. Produced, edited and promoted by Commercial Baking , these brief videos can be used in a variety of ways to attract prospective booth visitors. In addition to providing an overview of your booth and products, your key staff can offer a personal invitation to visit your company on the show floor.
INNOVATION MINUTES
Produced and promoted by Commercial Baking , these 60-second videos highlight innovations from tradeshow exhibitors and are captured on the show floor from the client’s booth. This is a great way to follow up any tradeshow and keep the energy flowing well beyond when the show ends.
EMAIL CAMPAIGNS
Commercial Baking offers a limited number of Email Marketing Campaigns (EMCs) and Automated Marketing Campaigns (AMCs) exclusively for advertisers that are also supporting our content. EMCs are single-send email campaigns; AMCs are campaigns that after the initial send, follow up with those that opened, but didn’t act on, the first deployment. EMCs and AMCs are an efficient way to make a targeted splash and generate specific awareness and leads with our concentrated audience of decision makers and influencers.
Sponsorable Content
PODCAST
Our award-winning podcast series, Troubleshooting Innovation, looks at the challenges and opportunities that come with bakery innovation. This is a targeted podcast series that focuses on areas for efficient growth in commercial baking. Every season features five conversations with one expert. This is hands down the best podcast in the business delivering insightful conversation with personality. Full seasons can be sponsored for high-impact connections with listeners.
QUICKTAKES
These short video interviews and audiograms from bakers and industry influencers offer a take on a specific trend, innovation or tip. This sponsorable content is pushed out using all of our relevant media channels.
‘CATCHING UP’ SERIES
During in-person industry events, Joanie Spencer, Commercial Baking editor-in-chief, catches up with bakers about what they’re looking for at the show. The “Catching Up with Commercial Baking ” series can be sponsored by tradeshow exhibitors and take place onsite at the event in a live or prerecorded format.
CUSTOM DIGITAL OFFERINGS A DEEPER DIVE
TechTalks
(FULL ANALYTICS AND LEAD GEN INCLUDED)
• Dedicated Email Campaign (EMC)
• Commercial Baking homepage for a month
• Commercial Baking Channel for a year
• Posted to Commercial Baking YouTube channel
• Social media promotion on Commercial Baking channels
• PAID social media campaign
• Inclusion in a Commercial Baking Channel newsletter
• Inclusion in Commercial Baking magazine with QR code
• Share kits provided for client amplification
Booth Trailers
(FULL ANALYTICS INCLUDED)
• Aggregated email campaign
• Commercial Baking homepage for a month
• Commercial Baking Channel for a year
• Posted to Commercial Baking YouTube channel
• Social media promotion on Commercial Baking channels
• Inclusion in a Commercial Baking Channel newsletter
• Inclusion in Commercial Baking magazine with link/QR code
• Share kits provided for client amplification
Innovation Minutes
(FULL ANALYTICS INCLUDED)
• Aggregated email campaign
• Commercial Baking homepage for a month
• Commercial Baking Channel for a year
• Posted to Commercial Baking YouTube channel
• Social media promotion on Commercial Baking channels
• Inclusion in a Commercial Baking Channel newsletter
• Inclusion in Commercial Baking magazine with QR code
• Share kits provided for client amplification
Email Campaigns
(FULL ANALYTICS AND LEAD GEN INCLUDED)
• Email Campaign (EMC)
• Automated Marketing Campaign (AMC)
PERFORMING WITHOUT OVERSPENDING 2025 RATES
Newsletters
Minimum booking: 6x alternating month run
With our rightsized media approach, you can stand tall.
With our concise and consolidated footprint, it doesn’t take an extensive advertising budget to stand out in our media. Don’t be a blade of grass in a field…be among the tallest trees in the forest. Align your brand with Commercial Baking and market your company above all others.
