PRODUCT DEVELOPMENT: REGENERATIVE AGRICULTURE

grain from its own network of regenerative farms. “It’s been at the forefront of our story for a long time, but it’s also an emerging trend. It’s exciting to see that it’s gaining global adoption.”

Evan Harrison, CEO of Kiss the Ground, a non-profit organization that seeks to increase awareness about regenerative agriculture, noted that the practice is reaching more large organizations

“You’re hearing a lot of healthy conversation and serious action plans from big companies that can make seismic changes in how they’re sourcing their products to help with all of these issues,” Harrison said.

As one case in point, Minneapolis-based General Mills has committed to converting 1 million acres globally, an area that represents approximately 25%-35% of its worldwide sourcing footprint, to regenerative agricultural practices by 2030.

Mexico City-based Grupo Bimbo set a goal to become a net zero-carbon emissions company by 2050.

“We need to start working with our famers, with regenerative agriculture practices, so we can have healthier soil and better ingredients,” said Irene Espinola Campos, net zero carbon global director for Grupo Bimbo. “It is a model where we transition from an intensive industrial model, which doesn’t mean to eliminate technology or machinery, to a regenerative model where we take that technology and make it smarter.”

While such large-scale commitments can certainly advance the regenerative agriculture movement by leaps and bounds, getting finished baked goods made with regenerative ingredients to