CHINA OUTBOUND TRAVEL & TOURISM MARKET 28-30 APRIL 2010
CHINA WORLD TRADE CENTER, BEIJING
COTTM 2009 SHOW REVIEW
WINNER Silver Award
100% BUSINESS TO BUSINESS
100% OUTBOUND TRAVEL
Organisers:
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WELCOME TO COTTM 2010 CHINA OUTBOUND TRAVEL AND TOURISM MARKET
100% 100% BUSINESS TO BUSINESS
OUTBOUND TRAVEL
COTTM’09 welcomed a record number of visitors to the only B2B outbound travel show in China! This year’s China Outbound Travel & Tourism Market, (COTTM) recently held its fifth annual event in Beijing and was pleased to welcome a record number of visitors to it’s exhibition! Visitor numbers were up nearly 5% to 3,258 for this increasingly popular and successful show. Over 200 Exhibitors from more than 50 countries attended to showcase their countries, products and services to a high number of Chinese hosted buyers, who were keen to secure the best destinations and services for the Chinese outbound market. COTTM is a proven unrivalled platform for international companies to introduce themselves to the Chinese outbound travel industry. COTTM is supported by a wide range of trade associations such as the National Tour Association, the Pacific Asia Travel Association and the European Tour Operators Association, as well as numerous Chinese and international media partners. COTTM is also partnered with numerous Chinese top tour operators, including Air China
Beijing Tianjin
Shanghai
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Travel Service Ltd, Beijing Hua Yuan International Travel Ltd., Beijing Jiedajiaqi International Travel Service Co Ltd, and Beijing Utour International Travel Service. All keen to associate themselves with COTTM’s excellent reputation in serving the world’s fastest growing market. CHINESE OUTBOUND TOURISM Chinese tourists made 45.8 million outbound trips in 2008, up 11.9 percent from 2007, as the appreciation of the yuan against most other currencies raised their purchasing power. The World Tourism Organisation predicts that China will be the 4th largest source of outbound tourists by 2020 with a predicted 100 million travellers per year.
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KEY FIGURES FOR COTTM 2009 Number of Chinese buyers: 3,258 Number of exhibitors: over 200 Countries represented: 50
EXHIBITOR COUNTRIES REPRESENTED AT COTTM 2009 Australia Argentina Aruba Belarus Brazil British Virgin Islands Cambodia Czech Republic DPR of Korea Ecuador Egypt Estonia Ethiopia Finland France Germany Hungary India Iran Israel Italy Jamaica Kazakstan Kenya Korea
Latvia Lithuania Macau Malaysia Malta Mexico Mozambique Peru Philippines Poland Romania Russia Slovakia Slovenia Tanzania Thailand Tunisia UAE UK Ukraine USA Uzbekistan Vietnam Zambia
VISITOR TESTIMONIALS 60% of visitors were successful in purchasing products and services from exhibitors immediately
90% of visitors were successful in establishing contacts for future purchasing
88% of visitors said they are going to visit COTTM 2010 “COTTM09 is an excellent platform for China outbound professionals and very important to buyers and suppliers.” Mr Bob Wang, General Manager, China Swan International Tours MICE Centre
“COTTM09 provided a very valuable platform to communicate with outbound travel and tourism products suppliers. I sourced many products, such as “tours to Kentucky Farms, Guam Island, DPR Korean, and Slovenia”, which I am able to promote to the Chinese consumers!” Mr Tony Wu, General Manager of Outbound travel Centre, Jiang Su China Travel Service)
“COTTM helped us to establish more contact with new partners and provided us with direct contact with international tour operators. We will participate at COTTM 2010”. Shirley Zhang, Shanghai Business International Travel Service Operator Director of Europe & America Dept
KEY BUYERS WHO ATTENDED COTTM 2009 Cits(Beijing), Outbound Travel Director, Beijing China Travel International Chengdu Co. Ltd, Outbound Travel Director, Si Chuan China Youth Travel Service Guangdong, Outbound Travel Director, Guang Dong Guizhou Overseas Travel Corporation, Outbound Travel Director, Gui Zhou Hunan Overseas Tourist Co., Ltd, Managing Director / President, Hu Nan Jiangsu China Travel Service Co.,Ltd., Outbound Travel Manager, Jiang Su C.Y.T.S. Of Liaoning Provice, Outbound Travel Director, Niao Ning Citic Travel(Shanghai) Co.,Ltd, Outbound Travel Manager, Shanghai Tianjin Citic International Travel Company, Managing Director / President, Tianjin China Golden Bridge Travel&Service Corporation, Outbound Travel Manager, Beijing
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WHO VISITS COTTM Visitors were clearly impressed and appreciated the invaluable effort that COTTM makes to facilitate the burgeoning Chinese outbound travel & tourism market. Don’t miss your opportunity to meet your key market and make invaluable sales leads! WHERE DO THE VISITORS WANT TO DO BUSINESS?
WHO DO THE VISITORS WANT TO SEE?
TYPE OF COMPANY THE VISITORS WORK FOR: 36% Outbound tour operator 46% Outbound travel agency 15% Mice / Corporate 3% Other
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HOW INFLUENTIAL ARE OUR VISITORS IN PURCHASING? 60% Final decision maker/purchaser 37% Research and major influencer only 3% Other 0
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EXHIBITOR TESTIMONIALS “COTTM09 provided the NTA and it’s American pavilion members with an excellent way to meet Chinese outbound companies. The focused nature of the show provided the NTA with an excellent venue to promote group leisure travel to the United States.” National Tour Association, USA
COTTM is the right place to show our image, to promote our country, to meet our partners and to set up good relationships with potential buyers. We will attend COTTM in 2010 again. Egyptian Embassy in China Tourism Office
"COTTM 2009 was an excellent platform to reach travel agents for our clients. I will undoubtedly recommend participation next year". Slovak Tourist Board
“COTTM gets better and better every year. It is good that it is only for professionals”
"Definitely the most meaningful platform to interact with the Chinese outbound market"
Hungarian National Tourist Office
Indian Horizons/Flexi Tours
"COTTM provides an extraordinary platform for communication in the development of China's outbound travel and tourism market. We expect that COTTM will become the biggest travel and tourism exhibition in China".
" The exhibition was very successful & we hope we can participate next year"
Diamond Travel, USA
"It's a good opportunity for us to meet a number of local agents in China"
Epoque Hotels
"We met many travel buyers in the 3 days and gained many benefits from COTTM" USA Proud Group
"We sincerely believe that all the meetings that took place will be fruitful" OrexCA.Com, Uzbekistan
ITTM Inc, USA
Exhibitor Satisfaction Survey "COTTM provides the right forum for emerging destinations to showcase their respective products/attractions in order to get the right share of the Chinese outbound market" Tanzania National Parks
How did you rate the quality of visitors? 90% thought the visitors were of good or very good quality How did you rate the number of visitors? 90% thought the visitors numbers were good or very good
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CHINA'S TOP OUTBOUND TOUR OPERATORS TESTIMONIALS New to 2009, COTTM has gained the support of various top tour operators in China, including Air China Travel Service Ltd, Beijing Hua Yuan International Travel Ltd., Beijing Jiedajiaqi International Travel Service Co Ltd, and Beijing Utour International Travel Service.
“COTTM created an excellent platform for Chinese tour operators and travel agencies to meet outbound travel and tourism products suppliers from all over the world. I am delighted we have partnered with such a professional show. COTTM is getting more successful and better each year”. Mr Zhang Xiangming, General Manager of Beijing Jiedajiaqi International Travel Service
“We have gained a lot from COTTM. I’d like to thank COTTM for providing so much help. COTTM not only offers an opportunity for exhibitors, but also creates the platform for discussing the hot issues of the tourism market with COTTM’s excellent organization ability”. Mr.Xie Lixin , General Manager of Air China Travel Service Co., Ltd
“We successfully established closer relationships with trade partners in this market, COTTM helped us to learn new information and to build partnerships with international suppliers all over the world. COTTM provides us with an opportunity to display and promote our branding. It was very beneficial for us to discuss “how to face economic challenges” with the other 3 top tour operators on the COTTM top tour operators debate”. Mr. Feng Bin, General Manager of Beijing Utour International travel Service
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IMPORTANCE OF THE OUTBOUND MARKET China represents a huge potential market for outbound tour operators. COTTM is an invaluable opportunity to meet key Chinese buyers who are decision makers or have major influence. “China is a very prosperous market" Slovenian Tourist Board "The growing trend shows China will be the biggest outbound market in the near future" Tourism Western Australia “It is no doubt that China is the biggest increasing market in the global area” Tourism in Italy
Chinese Tourists Welcoming Awards: The prestigious Chinese Tourists Welcoming Awards also took place at COTTM, hosted by Wolfgang Georg Arlt, Director of the German based COTRI. The awards recognise the companies and countries that go the extra mile to accommodate Chinese people and their specific requirements when travelling abroad. Amongst the winners were an incredible 10 of our exhibitors.
List of COTTM 09 exhibitor winners Category: Product Innovation GOLD: Helsinki City Tourist & Convention Bureau (Finland) Category: Internet/Media GOLD: World Travel Online (China) SILVER: Tanzania National Parks / Ngorongoro Conservation Area Authority (Tanzania) BRONZE: The Voortrekker Monument (South Africa) / British Virgin Islands Tourist Board (UK) Category: Service Quality GOLD: Jamaica Tourist Board (Jamaica) BRONZE: The National Tour Association (NTA) (USA)
Venue
Category: Marketing
China World Trade Centre, situated in the heart of Beijing’s Central Business District is widely recognised as a first rate business-to-business venue.
GOLD: LA INC. The Los Angeles Convention & Visitors Bureau & Los Angeles World Airports (USA) SILVER: Government of Dubai, Department of Tourism and Commerce Marketing (Dubai) BRONZE: Super Clubs (Jamaica) / Amstar DMC Mexico (Mexico)
Conveniently located for all travel trade professionals, it is an ideal networking environment and a natural host for a serious trade show such as COTTM.
Category: Overall Performance GOLD: Tourism Authority of Thailand (Thailand)
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MEDIA PARTNERS: As part of our extensive marketing campaign to the Chinese travel and tourism industry, we work closely with all the key trade media and press titles in China, and many key international titles.
TTG China
Lotour.com
Travel World
Traveltrade.cn
The International Travel Writers Alliance
CRI Online
TTN China
Travel.Sohu.com
China Travel Agent
Travel Daily News
Tong Ye Travel Message Weekly
Mice China
Islamic Tourism Magazine
Mice-Contact.com
China BT Mice
emice.net
Business Travel
World Travel Online
Destination of the worlds news
e-Travel Blackboard
51mice.com
China Hospitality News
Tourismvane
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FAX BACK +44 (0) 208 846 2801 or e: jcarter@tarsus.co.uk COTTM STAND APPLICATION FORM YOUR COMPANY DETAILS: NAME OF EXHIBITING COMPANY:
JOB TITLE:
ADDRESS: TEL: FAX: EMAIL: CONTACT NAME:
WEBSITE: NATURE OF COMPANY BUSINESS:
your stand before 1st September 2009 and you EARLY BOOKING RATE Book will qualify for the Early Booking Rate. SPACE REQUIREMENTS: I require ...............................................m2 of stand space There will be ................................companies sharing our stand STAND REQUIREMENTS I require that my stand space comprises: J EARLY BIRD SPACE ONLY
€250 PER M2
Use your own suppliers to design and construct your stand to meet your requirements J EARLY BIRD SHELL SCHEME
€279 PER M2
Space plus a basic exhibition stand comprising: Walls, Carpet, Ceiling Grid and Fascia board, One Fluorescent Light, One 5 amp /220v, Single Phase 3 pin socket, One White Square Table, Two White folding Chairs, Waste Paper Basket and Lockable Cupboard
ADMIN AND REGISTRATION FEE J €495 PER STAND Includes: show guide entry, comprehensive internet listing (company logo and description, product pages, press releases), and exhibitor badges J STAND SHARER FEE
€350 PER SHARER
Includes: show guide entry, online internet listing, and badges
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IMPORTANT INFORMATION To reserve your stand please complete this form and return to: Jane Carter COTTM, Metro Building, 1 Butterwick, London, W6 8DL, UK
S +44 (0) 208 846 2902 T +44 (0) 208 846 2801
w jcarter@tarsus.co.uk
Early Booking Rate To take advantage of this early booking rate for COTTM, please complete this form and return to the fax number above.