Cottm 2011 by avantless

THE 7th CHINA OUTBOUND TRAVEL & TOURISM MARKET 13-15 April 2011 China World Trade Center, Beijing

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CHINESE OUTBOUND TRAVEL MARKET

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Organisers:

EUROPEAN TOUr operators association

www.cottm.com - www.cottm.cn Now is the time to join ETOA

As a member of the European Tour Operators Association, you will join the European Inbound Industryâ&#x20AC;&#x2122;s most effective and successful association.

Since 1989, ETOA has established itself by representing its members in the European political arena, delivering well attended specialist seminars and hosting major workshops, now ranked by tour operators and suppliers as the

WELCOME TO COTTM 2011 COTTM has built a very good brand. Its market-oriented operation model takes the trade show back to its nature, which enables sellers and buyers to get what they want. I am also very impressed by the professionalism and efficiency of the COTTM team! Mr Dai Bin, the Deputy President of China Tourism Academy, Chinese outbound travel sector.

COTTM (China Outbound Travel & Tourism Market) is the only business to business exhibition in China dedicated to the outbound travel market. The Chinese outbound market is developing at an impressive rate; according to the CNTA (China National Tourism Administration) in 2015 China will be the no.1 source of tourism in the world. By 2020 it is predicted that 100 million Chinese outbound travellers will journey abroad per year. As the Chinese economy continues to grow, and disposable incomes increase, the number of Chinese business

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and leisure travellers exploring new countries will continue to expand. COTTM is proud to be entering its 7th year and is well established in the industry calendar as the most important B2B travel event in China. Taking place over 3 days, COTTM is a unique business platform for international countries to showcase their destinations and services to the increasingly mobile and expanding Chinese outbound market. In 2010, COTTM welcomed 230 exhibitors from 55 different countries, as well as several new destinations to the exhibition, who

all recognise COTTM as the vital place to meet the key decision makers from the Chinese outbound travel market. The new destinations included Croatia, Israel, Indonesia & Tanzania; as well as Caribbean and Japanese Pavilions. COTTM also runs a comprehensive conference programme alongside the exhibition, which informs and educates about the latest trends in the Chinese outbound travel industry. In co-operation with COTRI (China Outbound Tourism Research Institute), COTTM hosts a series of workshops and presentations for all to attend.

WHY EXHIBIT AT COTTM 2011? • To showcase your country or products at the only business to business outbound travel and tourism exhibition in China • To meet and do business with over 3,000 selected Chinese outbound travel buyers in just three days • To get immediate feedback on how your product range will perform in the Chinese outbound market • To gain critical knowledge on the Chinese travellers’ preferences and requirements • To learn from an educational programme which includes workshops and panel discussions, to ensure that exhibitors learn about the latest trends and opportunities offered by the Chinese outbound travel sector.

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PATA 60th anniversary Immediately before COTTM, PATA (Pacific Asia Travel Association) will be holding their 60th Anniversary Conference in Beijing (April 9-12). The Conference is expected to bring together more than 1,000 delegates from all aspects of the travel and tourism sector and takes the theme ‘Building Tourism: Past. Present. Progressive’. Since its 1951 inception, PATA

has grown to a global association representing the interests of the ever-growing, ever-exciting Pacific Asia tourism industry. With the PATA conference and COTTM running consecutively in Beijing, the tourism industry will be presented with an unrivalled platform to learn, network and conduct business.

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ABOUT THE VISITORS COTTM attracts the key decision makers and professionals from the Chinese outbound travel industry who are looking to source the top destinations and services for their customers.

WHERE DO THE VISITORS WANT TO DO BUSINESS?

WHO DO THE VISITORS WANT TO SEE?

TYPE OF COMPANY THE VISITORS WORK FOR:

HOW INFLUENTIAL ARE OUR VISITORS IN PURCHASING? 63% Final decision maker/purchaser 34% Research and major influencer only 3% Other

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In 2010 the World Travel Awards nominated COTTM as Asia’s Leading Travel Exhibition

Tour operators testimonials:

Exhibitor’s testimonials:

“Being the only outbound and B2B travel trade show in China, COTTM provides us, CITS, with a vital opportunity and platform within the industry to communicate and make progress with each other. With the prosperous Chinese outbound travel and tourism industry’s development, CITS is very pleased to take this opportunity to showcase our branding and further strengthen our communication with the travel industry professionals”

COTTM attracts an international platform of exhibitors, who all chose COTTM to access the Chinese outbound market.

Mr Chen Yue Liang, the Deputy President of China International Travel Service (CITS), Head Office “We highly appreciate that COTTM provides us with such an excellent platform for the Chinese outbound market where suppliers, buyers and its share/stake holders are able to communicate and network with each other, and further provide better products and services for Chinese travellers in all aspects.” Mr Zhang Hao, the deputy President of China Travel Service (CTS), Head Office (Beijing)

Exhibitor support: By exhibiting at COTTM, the COTTM team will support you in getting the most out of your experience. In 2010 COTRI (China Outbound Tourism Research Institute) held a workshop on an Introduction to China, the day before the show opened about how to conduct business in the country. The multilingual COTTM team can also help you source

“COTTM provided us with a unique opportunity to promote a new destination (Madagascar) to outbound Chinese agents. There are plenty of business opportunities in China, COTTM is a good tool to help us develop tourism and gain greater exposure and increase awareness” Air Madagascar “It is a very professional fair with good opportunities for trade communication. The market has a bright future” Macau Government Tourism Office “COTTM is an effective place to do good business” Ministry of Culture and Tourism of Indonesia “The quality of buyers were good. China is definitely a growing market for us” Tourism Fiji “Comments from the Ghana delegation about COTTM are very encouraging” Ghana Tourist Board “COTTM has proved to be a smart decision for such a small tourist office as ours. We believe China to be an exciting and completely new market” Zagreb Tourist Board, Croatia “COTTM 2010 has been a great success for Avis” Avis Asia “COTTM 2010 provided high quality visitors and so we will come back and exhibit at COTTM 2011” Ding Hong Holidays, South America

Chinese translators and provide advice on all visa issues.

“COTTM 2010 had high profile exhibitors and visitors and it is a real platform for travel professionals. We had plenty of discussions with visitors. We hope COTTM goes from strength to strength. The Chinese market offers great potential to the Middle East” High Way Tourism, UAE “We are overwhelmed by the quality of visitors and business talks and meetings. We certainly have a great chance in China” Amazing Adventures GmbH (The Cruising Company) “COTTM has been improving from one year to another” Sunway Tours - Israel

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Hosted Buyer Programme: The COTTM hosted buyer programme ensures that the key travel industry decision makers attend the exhibition and meet the exhibitors. COTTM is the only show with a programme exclusively reserved for Chinese outbound buyers.

Key Buyers who attended COTTM 2010: Shanghai Business International Travel Service Co. Ltd, Director

Jiangsu Comfort International Travel Service Co. Ltd, Director

China International Travel Service Co., Ltd, Outbound Travel Manager

Shanxi Overseas Tourist Company Ltd, Outbound Travel Director

Hunan China International Travel Service, Outbound Travel Manager

CITS Hebei, Outbound Travel Manager

China Travel Service of Liaoning Province, Outbound Travel Manager

Tianjin Citic International Travel Company, Outbound Director

Sichuan China International Travel Service, Managing Director / President

China Travel International (Guangdong) Ltd, Outbound Travel Manager

Sichuan Overseas Tourist Corp, Managing Director / President

who should exhibit? • • • • • • • • •

Inbound tour operators Destination management companies Ministries of tourism National tourist boards Regional tourist boards City tourist boards Retail companies Tourist attractions Travel technology companies

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• • • • • • • • •

Trade associations Airlines Car rental companies Coach operators Cruise and ferry lines Train operators Other transport providers Foreign Language Schools Health Resorts and Spas

• • • • • • •

Ski resorts Golf resorts Safari resorts Beach resorts Other resorts Hotels/hotel chains Other accommodation providers

Show Features: COTTM 2010 had a strong focus on educating both visitors and exhibitors on understanding business and cultural practices in China. Together with the China Outbound Tourism Research Institute (COTRI) COTTM devised a full and informative programme of educational seminars and workshops.

Chinese Tourists Welcoming Awards The prestigious Chinese Tourists Welcoming Awards take place annually at COTTM; hosted by Prof Dr. Wolfgang Georg Arlt, Director of the German based COTRI. The awards recognise the companies and countries that go the extra mile to accommodate Chinese people and offer excellent products and services that meet their specific requirements when travelling abroad.

Exhibitor Introduction Workshop & Exhibitor debrief workshop A workshop designed to educate exhibitors on how to maximize their success at COTTM and to increase their awareness of the requirements of the Chinese travel market followed by exhibitor summing up workshop lessons learned from COTTM 2011.

Panel discussions Opportunities and difficulties in the current China outbound tourism market will be examined by a top panel of experts from the Chinese outbound tourism industry.

Luxury Travel COTTM 2011 will have a section of the exhibition dedicated to the high end of the travel market. As the Chinese economy continues to grow at a rapid rate and disposable incomes increase, the demand for luxury travel has risen accordingly.

The key buyers in the Chinese market will be invited to this exclusive part of the show, enabling them to meet with Luxury Travel suppliers from all over the world.

China Travel Trends Social Media SEMINAR The emergence of social media has dramatically changed the way people use the Internet worldwide. This one day event, held by Dragon Trail, a premier technology and digital marketing firm, discusses the online landscape in China, and how it can be leveraged to market travel and tourism. Social Media is increasingly important especially for the younger, affluent and techno-savvy Chinese. Word of Mouth and Word of Mouse are key elements of reaching this segment of the Chinese outbound market. Attendees will learn how to leverage technology solutions, digital marketing, and social media to reach, connect, and engage with affluent Chinese consumers.

ChinA Tourism Academy Seminar A supporter of COTTM, CTA will be presenting on the development of the Chinese outbound tourism industry. The CTA is the dedicated research institute of the China National Tourism Administration.

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About the venue: COTTM will take place at the China World Trade Center (CWTC), which is conveniently located in Beijing Central Business District. CWTC is widely regarded as a 1st class business to business venue, with all the facilities required for a top trade event.

Why Beijing? As the capital of China, Beijing is a natural host for an exhibition like COTTM. COTTM has taken place in Beijing for the last 6 years and is an ideal location to attract the key Chinese buyers. Beijing is home to some of Chinaâ&#x20AC;&#x2122;s largest outbound tour operators, including CITS (China International Travel Service), CTS (China Travel Service) and CYTS (China Youth Travel Service). Beijing Airport is capable of allowing 50 million passengers per year to travel around the world, complimenting COTTMâ&#x20AC;&#x2122;s primary purpose.

CONTACT THE TEAM A multilingual professional team based in London and China is here to help you plan your participation at the show: Matt Thompson Project Director Tel: +44 (0) 208 846 2906 mthompson@tarsus.co.uk Jane Carter Sales Manager Tel: +44 (0) 208 846 2902 jcarter@tarsus.co.uk Laura Garipoli Italian Agent - Italy Tel: +39 0541/307091 lauragaripoli@tiscali.it Sarika Bhambani Rawal Indian Agent - India Tel: +91 98101 91852 sarika@ddppl.com

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Leigh Kealton Australian & New Zealand Agent - Australia Tel: +61 7 5592 4266 info@exandpro.com.au Amir Fahim Egyptian Agent - Egypt Tel: +202 395 6035 mtfcairo@link.net Patrick Denis Spanish & Portuguese Agent Tel: +34 699 986 965 patrick@avantless.com Amanda Fulton Japanese Agent Tel: +81 3 6892 1204 amanda@astrix.asia

Qing Qinghui China Representative Tel: +86 (0) 21 6448 4882 qqing@tarsus.co.uk

Solenne Singer Marketing Manager Tel: +44 (0) 208 846 2763 ssinger@ta rsus.co.uk

Xi Chen Marketing Executive Tel: +86 (0) 21 6448 4889 xchen@tarsus.co.uk

Vicky Aitken Marketing Co-ordinator Tel: +44 (0) 208 846 2763 vaitken@tarsus.co.uk

Tinno Xu Marketing Assistant Tel:+86 (21) 644 848 90-111 txu@tarsus.co.uk

Katherine Skinner Operations Manager Tel: +44 (0) 208 846 2732 kskinner@tarsus.co.uk

Lili Liu Accounts Tel: +86 (21) 64484895 lliu@tarsus.co.uk

Amber Viner Event Co-ordinator Tel: +44 (0) 208 846 2743 aviner@tarsus.co.uk

MEDIA PARTNERS: As part of our extensive marketing campaign to the Chinese travel and tourism industry, we work closely with all the key trade media and press titles in China, and many key international titles.

World Travel Online

China Travel Agent

Lotour.com

Travel.Sohu.com

Travel Daily News

Destination of the worlds news

Travel World

Tong Ye Travel Message Weekly

Mice China

e-Travel Blackboard

Traveltrade.cn

Islamic Tourism Magazine

51mice.com

The International Travel Writers Alliance

China BT Mice

Business Travel

China Hospitality News

CRI Online

emice.net

Tourismvane

Tourism Insider

Chuguo.org.cn

Huayo.com

Travel Weekly China

Travel and Tour World

Mice-Contact.com

Imp-Exp Executive

Travel Link Daily

Travel Trade Weekly

Travel News Weekly

Chinatraveltrends.com

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SPONSORSHIP OPPORTUNITIES Stand out from the crowd, consider some of these excellent sponsorship opportunities. Every exhibitor is competing for the visitors’ attention - make it easy! Drive visitors to your stand and ensure they recognise your brand. COTTM sponsorship opportunities can put your company, your brand and your product at the front of the Chinese travel and tourism industry. They are cost-effective, varied and impossible to miss.

PRE-SHOW PROMOTION Visitor Email Campaign Sponsor one or a selection of email shots to our visitor database which includes 6,000 selected contacts from all the outbound tour operators and travel agencies in China. Sponsorship includes links to your website, logo, and a message about your company that can be updated for each e-shot.

VISITOR WEB ADVERTISING Opportunities include high profile banners, logo and hyperlinks on the COTTM Chinese website read by the outbound travel and tourism professionals in China.

DIRECT MAIL TICKET

Your chance to ‘personally’ invite every visitor by having your logo, strapline and stand number on all our YOUR TICKET TO direct mail tickets. Make THE CHINESE OUTBOUND MARKET sure that the first thing visitors know about the show is that you will be there! CHINA OUTBOUND TRAVEL & TOURISM MARKET

28-30 APRIL 2010 • CHINA WORLD TRADE CENTER, BEIJING

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AT SHOW PROMOTION Sponsorship Opportunities Inclusive Package Partnership

BAG INSERTS

Logo on visitors registration page Logo on direct mail ticket Logo and link to your website on email campaign Website banner on the COTTM homepage Advertisement in show guide Logo on partners page Logo next to your show guide entry Logo on registration area Branding on pillars in foyer area 20 minute Product presentation Logo outside Theatre area Your logo & stand highlighted on the ‘You are here’ board Leaflet in carrier bag 3 x third party mailings to attendees

Promote your company to the key buyers even after they have left the event, with a carrier bag insert, detailing your latest information.

PRE-SHOW and ONSITE REGISTRATION AREA This is an exceptional opportunity which will raise your company profile before and during the event. Included in the package is the sponsorship of the visitor registration page on the COTTM Chinese website which all the buyers will see when requesting their tickets to visit the show. At the event, your company logo will feature in the registration and badge collection area.

LANYARDS (shown above right) Worn by all the buyers at the show, the COTTM branded lanyards feature your logo and company name.

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‘YOU ARE HERE’ BOARDS Located in the entrance of the exhibition and in the halls, each and every visitor is almost guaranteed to view our hall plan when visiting the show. Your company name and stand number will be printed on the boards, a unique advertising opportunity to make sure visitors know where you are.

CARRIER BAGS (shown above) Turn the visitors into walking adverts for your company! An exclusive opportunity for one exhibitor to hand out company branded bags at registration to all visitors.

SPEAKER OPPORTUNITIES Maximise your exposure at the show by adding a 30-minute presentation to your stand package. All visitors can attend the exhibitor presentations which take place in a theatre located within the exhibition. The exhibitor presentations are a very popular feature with the visitors.

SHOW GUIDE ADVERTISING All visitors at COTTM receive a free copy of the show guide. It offers a number of advertising opportunities to reinforce your presence at the show and ensure visitors are aware of the benefits of visiting your stand.

FAX Back +44 (0) 208 846 2801 or EMAIL: jcarter@tarsus.co.uk Your company details: Name of Exhibiting Company:

Job Title:

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Address:

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Tel: ..................................................................................

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Fax: . ................................................................................

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email: .............................................................................

Contact Name:

Website: ........................................................................

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Nature of Company Business:

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Space requirements: I require ............................................... m2 of stand space

There will be ................................ companies sharing our stand

Stand Requirements I require that my stand space comprises: o space only €290 per m2 Use your own suppliers to design and construct your stand to meet your requirements o Shell Scheme €319 per m2 Space plus a basic exhibition stand comprising: Walls, Carpet, Ceiling Grid and Fascia board, One Fluorescent Light, One 5 amp /220v, Single Phase 3 pin socket, One White Square Table, Two White folding Chairs, Waste Paper Basket and Lockable Cupboard 3 ADMIN AND REGISTRATION FEE €495 per stand o Includes: show guide entry, comprehensive internet listing (company logo and description, product pages, press releases), and exhibitor badges o Stand sharer fee €350 per sharer Includes: show guide entry, online internet listing, and badges

Important INformation To reserve your stand please complete this form and return to:

Jane Carter, COTTM, Metro Building, 1 Butterwick, London, W6 8DL, UK T +44 (0) 208 846 2902 F +44 (0) 208 846 2801

E jcarter@tarsus.co.uk

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Organisers:

EUROPEAN TOUr operators association

www.cottm.com - www.cottm.cn Now is the time to join ETOA

As a member of the European Tour Operators Association, you will join the European Inbound Industryâ&#x20AC;&#x2122;s most effective and successful association.