Do you know Avena?

OCT - DEC FALL 2016 EDITION

News & Views To A Healthier You

Do You Know Avena?

So much more than Natural Health Products

Are you seeking the magic cure; the answer to all the world’s health problems? Sorry to break this to you, but that doesn’t exist. What does… world leading nutritional supplements to promote wellness, and that’s exactly what Avena has to offer.

Fall is the most wonderful time of year, a time of thanks and giving. Avena’s Christmas sales are right around the corner, find out what specials we have for you this year.

New changes are happening, our company is growing and evolving in new ways and we’re excited to share with you what we’ve been working on, and who we’ve been working with!

Sales for October, November, December

Welcome It’s the season to get warm and cozy. Avena Is excited to share new and exciting changes that are happening this quarter.

It's the season! Amazing sales are coming that will excite you.

Get fantastic products for a steal of a deal while leaving room for you to spoil your loved ones for Christmas.

Avena Events

Dear Avena Does your Proteolytic Probiotic have human strains? How would they compare? Have you ever wondered this? Well one of our clients did, and we’ve answered. See what our Probiotics are all about.

It’s not one thing—it’s ALL THINGS It is not one thing, It’s ALL THINGS. The overall picture of health, is more than just a tiny portion of your day. It’s everything and all encompassing. With that in mind we look at how our health, and your health is so much more intrinsic than small snippets, but rather a grand masterpiece.

New Staff Members Each staff members is diverse and brings something spectacular to the table. This quarter, our team is changing and expanding.

Help us celebrate our employees, and welcome some new faces.

We have some exciting events happening this quarter, and they may be near you. Come out and join the fun learning experience with other like minded people.

Healthy Recipes The weather is cooling, so we are changing it up! We’ve added some warming recipes in this spread to keep you cozy and comfortable for those snowy days.

Testimony from one of our own The road to health isn’t always the straightest, often we experiences bumps along the road. One person shares her story of finding her path and claiming her health as her own.

Revamping the Marketing Program We’ve been talking about it for months, and its FINALLY here! We’re super thrilled to share the nitty gritty details about our new and updated marketing program.

Avena Originals 100% Natural!

News & Views To A Healthier You!

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ort. Time is fast. No replay. No rewind.

“Life is sh

So enjoy every moment as it comes!”

Dorian van Rijsselberghe

“Every journey begins with a single step, but you’ll never finish if you don’t start.”

News & Views To A Healthier You!

Dorian Is unstoppable. This man’s hard work and dedication to his health and passion for windsurfing are paying off. For those of you who don’t know Dorian, a Dutch competitive athlete who specializes in the sport of Wind Surfing. Dorian won the gold medal at the 2012 Olympic in London and also recently won the gold medal in 2016 Olympics in Rio de Janeiro.

We couldn’t be happier for him. It wasn’t that long ago that he approached us because he had been using our products and found them to blend seamlessly with his training and personal philosophy. Avena Originals is proud to know that through his grueling training for these Olympics we were right there in spirit and nutritional support.

Congratulations Dorian on your gold medal performance in Rio. We are excited to witness how far you’ve come, and can’t wait to see what is in store for you now after your second gold medal.

All of us at Avena are excited to work with you and be a factor in your success.

Cheers from all of us!

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I have a keen interest in probiotics. I was looking online and found your company. It seems you have a really high quality set of strains in your Proteolytic Probiotic. But, I’ve also been reading about the benefits of human strains in probiotics. Does your Proteolytic Probiotic have human strains? How would they compare?

Hannah from Winnipeg

Hello Hannah.

Thanks for your question.

We’ve been getting a few calls on human strain probiotics as well; here is what we can tell you, and what we know.

In the strictest sense ‘human strain’ is simply a marketing term. Legally (in Canada) without medical supervision there is no way to give one human something directly from within another (like a transplant). This applies across the board, which means that there is no company commercially producing for resale, actual bacteria that were collected directly from the gut of another person.

Rather a sample from a human was used to extract the ‘original strain’ of bacteria. This strain was then safely recultured in a laboratory. What does this mean for you as a consumer? If you find a product with L. Acidophilus this could be a human origin strain, or simply the same strain found from a non-human source. Regardless of the original collection source this bacteria is alive and culturing in the body, most of all it isn’t foreign; this probiotic is naturally occurring within the human body.

Some companies specifically market if their product is an outside source; you may be familiar with the term ‘soil based organisms’ to define bacteria that is earth based, or found from nature. This information though, tells you nothing of the quality, effectiveness, or potency of the product, only the original source. At Avena the source is a factor, but for us, we would much rather have a dynamic probiotic that has proven effectiveness in the gut and intestinal tract. If it doesn’t do you good, why does it matter where it came from? Each of our strains has been researched and studied to be efficient and work within the human body. This, in our opinion is the greatest asset.

All that said, our Proteolytic Probiotics are all are shown to be naturally occurring within the human body, (some human origin) but all of them are incredibly dynamic and the result is an elite and world class Probiotic that is second to none.

Submit your question to info@avenaoriginals.com or call us at 1-800-207-2239

News & Views To A Healthier You!

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Do you or someone you know suffer from some form of physical health issue? You’re not alone! Too many people walk the path of ill-health alone and waiting for help, support, and answers.

The Pivot Point This happened to one of the founding members of Avena. Then someone close to us became sick with something debilitating and terminal. Through this adversity, this person was ready, and willing to put in the work, to create change in their life – regain health. These founders understood the principle that “If nothing changes, nothing changes” and they were ready. So began a search of unprecedented proportions. The founders of Avena banded together: to seeking understanding and wisdom, to drive forward and find tools that could be used to regain health, and to answer those questions they were now facing (the same that you may be asking yourself right now).       

For people who desire to take control of their well-being, there is hope; anything is possible.

All too often we tend to get narrow views that distract focus from the greater picture. Instead of looking at the entire human body we zoom in on a particular ailment or problem and seek remedies for separate issues. One key part we wish never to forget is we should never lose sight of the whole picture.

The truth is, none of us is perfect. Everyone could use a little help or boost. Have you heard the phrase ‘It takes a village to raise a child’? Well, why does that stop with there? To be successful adults we need help too, sometimes this applies to our health. This can come in a multitude of forms: doctors, nurses, pharmacists, all the way down to farmers and beekeepers. Each one of those people has some impact on our health. Hey, we could add much to the list too but instead, let’s simply examine a couple of areas – food and technology.

We know that we are what we eat. The question is, are we doing the best that we can or could be?

“He ate 10,000 McDonald's chicken nuggets’ during the two week span”

What am I missing?

What are my options?

What can I do to get healthier?

Is it even possible I can take control my health?

How does my lifestyle affect my health?

Am I ready to change my lifestyle to achieve my health goals?

Am I worth the effort?

Upon our search we discovered something. It wasn’t ONE thing that we needed; there wasn’t a perfect golden egg that solved the illness; it was so much more. Health is about all things that we do, not just ONE thing. In other words, how we feel and how healthy we are is directly related to our lifestyle and the culmination of everything.

The result was something new and unique, a company born of the needs of those directly involved. This ‘tech’ wasn’t something that we felt should be kept hidden and behind closed doors, rather it became the focus of Avena’s philosophy.

News & Views To A Healthier You!

That health is a matter of choice, not a matter of chance.

So much it can be confusing!

There have been many food guides, and references to what and how much we should eat. Even with guides and suggestions, there are still so many who fall to the wayside; even athletes are not immune. The food habits of some athletes during the Olympics would surprise you; the most famous sprinter in the world was quoted that he ate ‘10,000 McDonald's chicken nuggets’ during the two-week span of the Olympics. Why and how is this possible you might ask yourself? Well, athletes (and their coaches) know that true performance comes from more than just diet. In this man’s case, multiple factors came in: sleep, training, tech support, conditioning, and his regular (pre-Olympics eating habits), all of these join to give a comprehensive picture.

Eating that much of a single food, for so long isn’t healthy either.

It’s easy to ascertain that your body would not thrive with a diet tailored around a specific food. We were designed and created for variety. Just as there is no magic pill, there is no single perfect food that exists to sustain you indefinitely; eventually, deficiencies would inevitably form.

Logically we know that only consuming one type of food is detrimental to our overall health and wellbeing. Why then do we not expand and look at the broader picture?

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Gaining Knowledge Our learning base as a global community has grown. With that our understanding, that while food is a major player in our well-being, it’s not the only one. Additional components to health include environmental components, stress, emotional health, water, sleep, physical activity and some we may not have factored in yet. Just as the athlete can have cheat meals once in awhile and their overall performance won’t suffer; the same thinking can be applied to our health.

contribute to why your body isn’t receiving the raw goods from the food provided; components like stress, enzyme deficiency, digestive problems, environmental factors or parasites each play a role in how and what our system can utilize from the foods eaten.

In 1941 Wonder Bread started a new trend; they added vitamins into their bread. The ones that should already be present in the food were being added back in. They knew back then (in 1941) that incorporating supplements allows each of us now the opportunity to reach heights that are difficult if not almost impossible to achieve on food alone. Even those who are diligent and eat a vast array of fresh and raw foods harvested from the best sources still are vulnerable.

The NEED for Avena Originals Here is where our current ‘technology’ comes into play.

Avena is based on need, because sometimes it’s hard to do the right thing and get enough. Natural Health Products like Avena’s are there to boost or support what’s already there and to help you along the path. This is especially true for products like our Superfood. A fantastic greens product, because most of us don’t consume enough green leafy vegetables to live with an exceptional quality of life (Be honest with yourself, do you?).

21st Century Support

Now we can have apps that track our caloric or water intake, shoes to help us run in all-terrain, glasses to see clearly, exercise equipment, and Natural Health Products to support nutritional needs. All innovative ways that technology has brought more efficient ways to keep us on a healthy track. This is why Avena is here, is a need to help, to support, to supplement to achieve optimum health.

Supplements aren’t new; they’ve been around for awhile, the technology has just evolved to become more current.

200 years ago we sent sailors with limes because it was discovered that they wouldn’t get sick when limes were a regular part of their diet. To them, this was a ‘supplement’ above and beyond their traditional fare of dried meat and bread. Since then, our knowledge about the body and nutrition has expanded and grown at an exponential rate. It wasn’t even until the 1920s that it was discovered that vitamins needed to come from outside foods, as the body couldn’t produce them in large enough quantities.

Modern day support looks very different than it did many years ago. Our understanding has moved beyond limes for vitamin C, into amazing products that deliver these vitamins and other nutrients (especially foods and nutrients that aren’t easy to obtain). We know the importance of these but rarely get enough. There are outside influences that

News & Views To A Healthier You!

An elite sprinter or marathon runner achieves their success from healthy habits in multiple areas.

1.Strength 2. Cross-training 3.Sleep 4.Running 5.Diet 6. Technology & Gear 7.Hydration 8.Coaching & Support

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Each area contributes to the WHOLE. Deficiencies in some can be helped by others, but neglect in one area brings down everything

Discovering the future Discoveries of the value of enzymes and beneficial bacteria are just the tip of the iceberg of new information.

So much so that we’re still learning about how they can help. We can harvest and cultivate these life giving ultranutrients and support our bodies like never before in the known world. Massive improvements have been made in these areas in the last decade or two; this is the primary reason Avena updated our enzyme blends. When Avena first introduced enzymes in the mid-90s, this was revolutionary, so few people were using them for health purposes aside from digestion. Now 25 years later we’re leading the industry with enzyme nutrition!

The good news is that we don’t have to navigate these waters alone. No longer do we need to doubt those tales of wellness from tree bark (Aspirin anyone). The modern world we live in allows us to be informed and to have choices and options. Avena wants to be your choice; we believe that in this era these nutritional supplements and the advantages they provide are the lift to our modern diets that we can all benefit from. But, and this is a big one, these supplements CAN NOT REPLACE A BAD DIET. Taking a multivitamin is not an excuse to continue to eat poor quality food, or not drink enough water. These products cannot outwork poor choices.

Diet & Lifestyle Paired for Success

NO MAGIC PILL

This technology flawlessly pairs how diet and lifestyle can work together cohesively for the better! This synergy is not limited to Avena’s enzymes, probiotics or Electric C, but is throughout our entire Natural Health Product line. Our searching has led us back to the beginning, back to nature. Diet and food intake should always be at the core of our health and wellness. What we need to do, is find ways outside of food alone to create a greater feeling of wholeness and reach the goals we are trying to attain.

Avena products aren’t there to replace food, far from it.

Our aim is to help support in those areas that need it.

ENVIRONMENT

PHYSICAL

At Avena, we understand that your health is an ongoing journey.

There is no magic pill, but there are incredible tools and technology that we can offer to help guide you on your way. We have wholistic Natural Health Products that exceed national standards because we have far more stringent goals for our products as far as quality, integrity and effectiveness. In addition to our product line we go above and beyond, showing that you can encourage healthier sleep, more water intake, emotional support, exercise and podcasts for numerous other topics. Avena firmly believes that our products provide you with the greatest chance for success and implore strategies to empower you to better health.

These instruments don’t all come in the same shape and size either; we can coach, support and help you reach your goals.

Because your health is not comprised of just one thing or one aspect, but it’s all the little parts that together create a beautiful whole. It’s all things, the entire lifestyle, and those habits that you use that ensure your success. At the end of the day, it’s YOUR journey, and you’re the one who decides your path and direction.

We know it’s all the things that you do that make the big picture, and Avena wants you to know that with us you won’t be alone.

We’ll be cheering you on and supporting you. However we can, because we believe that deep down we are ALL worthy.

SLEEP HYDRATION

SUPPORT

NUTRITION

News & Views To A Healthier You!

Avena’s Natural Health Products are entirely unique in that with our products comes with incredible support, providing you with a more dynamic network for health. At Avena we aim to provide tips and ideas that you can incorporate to live a more sustainable life.

Have you checked out our website? We have numerous Raw Food Recipes, Podcasts, special blogs and so much more! Everything from sleep suggestions, to ways to de-stress in our fast paced world. We know our products help absolutely with your nutrition and dietary support, but as a company we offer a complete system to nourish the whole self.

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Welcoming New Avena Family Members You may have noticed a new voice or two these last few weeks here at Avena. We’ve added to our group! This August we increased our wonderful staff by two. Each of these people will occupy different roles, but we’re certain they’re going to fit right in, snug as a bug in a rug. Let us all grow stronger (and healthier) together.

And so we begin…ladies first

JULIE B - Customer Service Representative Fresh from a whole other province, we have Julie. She’s here and ready to start the next chapter in her life. She’s still getting her feet wet with the Natural Health Products and industry but she’s found her niche, her calling. A passion for health and wellness led her straight from Manitoba to Avena. Julie is eager to be there to learn with you, and help you out on that one to one basis. If you’re one of the lucky ones who is able to come to our head office, you’re sure to receive a great hello and smile from her.

PAUL C - Business Relationship Specialist Paul also started with us in August; his background is in sales and marketing, but for Avena, Paul is all about building relationships with our clients and members. Those of you who are on the business or wholesale side of Avena, Paul will be your go to person. He will offer support for business solutions and growth, researching what works and what helps people who are ‘out in the field’ in the most significant way. Using this knowledge we can give the best resources Avena has; so that combined, we can achieve an environment of success where health and wellness remain at the forefront.

DANIELLE B - Customer Service Representative

Now celebrating her one year ‘work-aversary’, we feel that this introduction is much overdue. Danielle came to work with us last August and has been an excellent fit since the moment she came in the door. Working tirelessly to keep us all in check, she’s a key player in ensuring that orders are done in a timely manner and correctly. Her specialty is organization and customization. These last few months she’s streamlined our online orders so they’re done just as fast (if not faster) than their phone counterparts. Next time if you call and Danielle answers, say hello, we assure you she’s very friendly and won’t bite. She has been a fantastic addition to our small family crew.

News & Views To A Healthier You! NOW AVAILABLE

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News & Views To A Healthier You!

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Christmas sales 2 page spread

Christmas sales 2 page spread

10th Holiday 12th 20th

Office Closed Edmonton West Harvest Inn Prince George Sheraton hotel

FREE ONLINE WEBINAR

Keep your eye out for upcoming dates for Avena’s online webinar, join your friends and family from around the world.

News & Views To A Healthier You!

11th 16th 17th 21st 22nd 23rd

Holiday Office Closed Edmonton West Harvest Inn Prince George Sheraton hotel Port Alberni Raven Fitness Qualicum Beach One on One Fitness Victoria, BC 14

14th 23rd

26th

Edmonton West Harvest Inn Office Closed Office Closed PODCASTS

We are resuming our monthly PODCASTS. Listen live, or stream it from any smart phone or computer. #1 rated Customer Support Tool, by you; our customers.

Electric Warmth Ingredients: ► 1 tsp tumeric ► 1/4 Electric C Powder ► grated orange peel & juice to your liking ► 1 cup almond milk ► 1/2 cup full fat canned Coconut Milk or create fresh Coconut Milk from a young Coconut ► 1/2 tsp vanilla extract ► 1 Tbs honey or vegan options: maple syrup or stevia ► pinch of Pristine Sea Salt ► 1/2 tsp of cinnamon Instructions: Combine all ingredients, except honey, orange peal and juice, and Electric C Powder, in a medium hot saucepan and gently warm ingredients while stirring with a spoon to combine. Carefully transfer hot liquid into a blender, tightly seal lid. Add the remaining ingredients.

Blend until frothy, Serve hot and immediately drink. Play around until you get the flavour that excites your taste buds. *Tumeric is high in antioxidants, and fights againsts inflammation

Caramel Apple Pie Ingredients Crust: ► 1 cup walnuts ► 1 cup raisins Filling: 5 Apples ► 1/2 cup raisins ► 4 Tbs agave or maple syrup ► 4 Tbs lemons lemon juice ► 1 tsp cinnamon ► 1/2 tsp pumpkin pie spice Caramel: 4 tbs almond butter ► 2 Tbs agave or maple syrup ► 2 Tbs olive oil ► 4 Tbs water Instructions: Peel and slice the apples into pieces about 1/8 in thick. Ina lidded container, toss the apples and 1/2 cup raisins with the agave or maple syrup, lemon juice, cinnamon, and pumpkin pie spice until well coated. Spread out on a lined dehydrator sheet and dry for about 2 hours, stirring once or twice.

For the crust, process the walnuts and 1 cup raisins in the food processor until it starts to mix together.

Press the mix into an 8 inch spring form pan. Then pit in the freezer for a half hour to firm. For the Caramel, blend all the ingredients together until very smooth. Spoon the apple mixture into the chilled pie crust and pour the caramel evenly on top. Let it chill. For extra creamy goodness, serve with a coconut cream.

LOOKING FOR A MENTAL BOOST? Loss of Concentration?

Poor Memory?

Distracted?

This month, Avena staff did something ► we’ve never done before. We did a company staff product sample and test. We ► each know and love our Avena products, but sometimes we don’t always get to focus our energy ► on any specific one. Well this has changed; our first feature product we decided to put through the test was our Herbal Brilliance. For two weeks we each took around six capsules a day, to varying results.

We all agreed it didn’t change our IQs per-se, but it did allow

THE RESULTS

20% OFF

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Greater focus Higher gaming accuracy Easier to ‘get back on track’ Fewer distractions Higher drive for work Slightly improved memory

Oct 1-31, 2016

News & Views To A Healthier You!

us to achieve more than without. Each of us were also in consensus that the recommended amount on the bottle was low, we feel that on average three caps once or twice a day would work well. There was about 2% of our staff who felt that they performed better with double that amount.

SECRET SALE Which means it’s on sale for 20% off. Try it today, and share with

us your results, we’re eager to hear if you love the Herbal Brilliance as much as we do.

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CLAIMING HER HEALTH - Julie B There was a time in my life I felt powerless and unmotivated, almost as if the whole world was pushing against me. Growing up I was often plagued with: bronchial infections, recurring strep throat, allergies, asthma, food sensitivities and weight gain. These symptoms were severe until I was 13, this is when it was discovered that I had specific food allergies (potatoes, dairy and gluten). If I was diligent and kept these out of my diet all of my other symptoms became manageable.

A few years later I was granted an opportunity many young girls dream of; Wilhelmina Models offered me a very generous contract. Off I travelled to NYC, full of gratitude for an offer of this magnitude. The industry has strict requirements and size restrictions the models must meet. I was larger than they wanted; a feeling of unworthiness came over me. Beauty is not something that can be defined by the exterior; it needs to be felt within. Physically and mentally I wasn’t there and decided the contract wasn’t for me.

Away from the modeling industry, I still remained in the mindset that physical beauty related to health. My weight was never the right number; when I wanted to lose weight, I gained. I tried everything and felt as if I was moving in reverse. Eventually I had to drop modeling as my health had begun to suffer dramatically with frequent recurring kidney infections and cystic acne.

I reached a point where I wanted answers, and NOW! The internet was so misleading and it seemed so complex. I was being pulled in every direction. Then one fateful day a lady approached me, who I’m forever grateful for, and told me about Avena Originals. After struggling for 24 years, I finally had answers! The 5 simple principles of food, exercise, emotions, environment and Natural Health Products is what Avena stands by to live a healthy lifestyle. The body heals itself when we provide the necessary requirements. My mind was blown!

I took on the Avena lifestyle full force. After about six months the toxicity and chronic infections were gone, I was absorbing and assimilating my food properly and I had never felt better. Natural health is now a passion of mine that developed out of struggle and experiences. Feeling healthy is the greatest wealth “The journey of a thousand miles begins with one step” Lau Tzu. This couldn’t be more true than when it comes to your health. My wish for you is to find value and motivation in reading this.

There was a time in my life I felt powerless and unmotivated, almost as if the whole world was pushing against me. Soon to learn, I was wrong. Life was teaching me how to take my power back. I grew a hunger to learn and heal the body. This hunger is still present today as I wish to help many others understand the simple principles to health, happiness and longevity. ~ Julie Boyce

News & Views To A Healthier You!

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IMPORTANT NEWS & UPDATES RP3 - Superberry Discontinued

Avena’s commitment to quality and purity of our product is at the core of our beliefs. In this area there is no compromise. To that extent, one of our products we will be discontinuing for this very reason.

Currently our RP3 SuperBerry is a fantastic blend of antioxidant fruits and berries added into our basic RP3 Natural blend.

This ‘berry blend’ as we have it right now is exactly how we like it, unfortunately starting in September we will no longer be able to create this product to our standards. To get specific, we’ve been ‘told’ that to continue to produce the berry blend, it will need to have silicon dioxide in it. This is something we will not do or compromise on; because of that, moving forward, we will no longer be carrying the RP3 SuperBerry.

All of us at Avena hope that we can recreate a fantastic berry blend that will taste great and provide delicious results without caking or lumping. Until then, we are down to our last few bags of this product. If this is your favourite product you may want to get yours soon, as they will not last. When they’re gone, they’re gone.

*FREE SHIPPING STARTS JAN 1, 2017 Available to all members who purchase over $250.00 *Each invoice must be at least $250.00 in product value. Available to Members Only. Free shipping applies to the cheapest method option available from Avena Originals inside Canada & USA.

News & Views To A Healthier You!

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NEW EXCITING REFERRAL REWARDS * UPGRADED * ENHANCED * EMPOWERED *

Change is never easy

Avena originals management has carefully been reviewing our rewards system for the last 5 years, we are being very careful before making changes like this. I know our first instinct is to fear change, but we truly feel this will help majority of our members. We are increasing our rewards, not decreasing! The purpose is to allow our members to invest more in their health, even in these times of economy hardships.

You may have noticed that there is an extra flyer in this newsletter. If you were one of the lucky ones who attended our Revitalize Conference this spring in Red Deer, you were informed of the future of Avena. Well the future has arrived!

Never fear, our priority is, and always will be to our members and clients. We still value education and treating the whole body with our products, this is the core of Avena; these changes are just modernizing our financial rewards to match.

Take the time to review our information packet, or check online. As well, all of our staff are amazing and each is happy to discuss with you these changes and how they may impact you. If you’re not an Avena member or someone who uses our referral program, don’t worry, these changes will not alter your experience with us whatsoever.

SEE INSERT FOR MORE DETAILS

Highlights 

Increased rewards by 10.5% more than before

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Provides 20% rebate from any referral purchases

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Share in company profits with our Profit Share Program

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Upgraded with higher rewards than previously

News & Views To A Healthier You!

Tentative EFFECTIVE NOV 1, 2016 EARN YOUR PRODUCTS FOR FREE

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News & Views

By Avena Originals

PLEASE RECYCLE Avena Originals – Canadian Head Office #20, 6200 – 67A St., Red Deer, AB T4P 3E8 Toll-Free Telephone: 1-800-207-2239

Website: www.avenaoriginals.com Email: info@avenaoriginals.ca Local Telephone: (403) 314-2351 Toll-Free Fax: 1-888-352-5145 Local Fax: (403) 314-2081