AVENUE on the Beach

ON THE

ON THE

AVENUE

AVENUE

AVENUE, the iconic magazine of New York social power, is accompanying its readers to the Hamptons this summer, and making new friends—lots of them. AVENUE on the Beach will increase circulation by nearly 40 percent over our regular issues – at no extra cost to our advertisers.

AVENUE on the Beach will launch with June, July and August editions with a total circulation of 50,000.

For almost 40 years AVENUE has provided the ultimate insider’s view of the lives and lifestyles, interests and passions of New York’s most glamorous society. AVENUE is now teaming up with its sister publication Dan’s Papers– the Hamptons’ bible for over 50 years–to bring its insiders perspective to the ultimate summer playground. AVENUE on the Beach will be fresh, fun, and, as always, beautifully presented. It will feature people of consequence, whose contributions of style, taste, philanthropy and influence provide fascinating stories and images.

Affluence Meets Influence

ON THE

AVENUE

Affluence Meets Influence

Editorial Calendar

Our regular AVENUE features will appear and be customized for the Hamptons: Unreal Estate by Michael Gross, Cocktails On The AVENUE, And party pages by Debbie Bancroft, R. Couri Hay. Plus, we will maintain New York coverage in the summer.

June | The Style Issue – Home and Fashion

What’s more fashionable than Hamptons in the summer?

• Hamptons Home: Every angle, from the interior designers and architects to great beach house products, design and entertaining, and, of course, the owners.

• Hamptons Fashion: How the Hamptons have become 7th Avenue-on-Sea, featuring the leading designers with a sneak peak at the great style they bring to their own homes.

• Eating It Up: The cuisine scene’s newest and most noteworthy.

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July | The Arts Issue

AVENUE celebrates the dynamic creative spirit that the Hamptons inspires • Some of the area’s most extraordinary art from celebrated and emerging artists: painters, sculptors, actors, writers, poets, directors, choreographers, and musicians.

• The best in summer [beach] reading.

• A preview of the Hamptons International Film Festival events and happenings.

Plus, AVENUE’s much-revered Hamptons A-List of the most prominent East End social stakeholders and tastemakers.

August | Families - The Next Generation Hamptons is the summer community where families gather to create cherished memories • Our favorite Hamptonites share their family stories, their personal histories and connections.

• The New Hampton Stakeholders – offspring born of New York and Hollywood’s Powerbrokers and social elite. What they’re up to… what drives them… where they’re going … how and why they make the Hamptons one of the most special playgrounds in the social sphere.

ON THE

AVENUE

Affluence Meets Influence

SUMMER DISTRIBUTION: 50,000 As we shift our editorial focus to the Hamptons for the season, we also increase our distribution there to 25,000 copies per issue while continuing to reach Manhattan’s most influential audience through our unique NYC distribution. This will increase our total circulation for the June, July and August issues to 50,000 copies without increasing our advertising rates.

AVENUE ON THE BEACH reaches the East End’s wealthiest and most influential individuals, targeting residents and visitors on the South and North Forks – from Westhampton to Montauk. We are able to draw on the unmatched distribution expertise – honed over 50 years - through Dan’s Papers.

DISTRIBUTION DETAILS Issues will be distributed just prior to Memorial Day Weekend and the July Fourth holiday.

The August issue will be distributed on Friday, August 2.

• Over 475 sites including top retailers, restaurants, real estate offices • Top estates in the Hamptons including Gin Lane, Further Lane and the Georgica Estate section • Exclusive summer events and galas • Personally handed out in key locations • Boutique hotels and inns throughout the Hamptons, including (but not limited to): Topping Rose House, C/O The Maidstone, Baker House 1650, Surf Lodge, 1770 House and The Southampton Inn. • In-vehicle distribution with the top executive car and limousine services in New York and Long Island • Private aviation terminals and marinas

AVENUE ON THE BEACH New York Society goes to the beach.

And, we’re right there with them all summer.