BRAND MANUAL 04 Brand concept 08 Reaching the target group 02 Fusion Brandmanual FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION 14 Tone of voice 03 Fusion Brandmanual FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSION FUSI