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Singapore Looking to Make an Impression in Europe

Europe is a vast market with four of the world’s largest economies and Singapore based companies are under no illusion that to find new customers, go to where the customers are

Aviation is a significant part of the 350 billion US dollar gross domestic product of the island of Singapore with its population of just under six million. A number of Singaporean companies took the opportunity to attend MRO Europe and the Singapore pavilion saw a steady flow of interested parties.

“We were introduced to this by the Singapore government organisation, known as Enterprise Singapore,” said Darren Wong Chen Pei, representing Rexadvance Technology, a precision engineering solutions company. “So, through this opportunity we are trying to step out of Singapore and go to the international markets. This [MRO Europe] is a very good steppingstone for us to eventually enter the European market and this is one of our first trade shows ever since Covid.” Another company of engineers is CW Aero Services. It provides airport systems, tooling and GSE services and has its own engineering department.

“Because we are based in Singapore, we are looking at how we can extend our capabilities to the companies in Europe to see how they can reach people in Asia,” said CW Aero Services GSE and tooling sales manager, Cedric Quey. “Nowadays, customers are looking for technical support, in Asia, or even in sales they are looking for people in Asia who can talk face to face with new customers. For technical support, they want something within a good time, and we are more or less the bridge in between the time differences.”

Another firm on the Singapore pavilion was Aviation Partner and Consulting (APAC). They were there to show the outfit has the capability to develop business in Asia as it is “a distributor for different OEMs as not all the OEMs, especially the small and

medium sized companies, have facilities in Asia,” APAC Managing Director, Fred Hervot explained. APAC sees a lot of interest in Asia because it has been a booming region with 50% of aircraft deliveries. The company was established more than 10 years ago and has helped companies develop their business within Asia through its connections with MROs and airlines.

Another company helping MROs and others to do better business is AMS Decisions, a technical solutions and outsourcing specialist. “The value of being at MRO Europe is to meet all our potential customers which are all the exhibitors around here, we are mainly targeting MRO organisations with our software solutions,” said AMS Decisions Vice President of Business Development, Fabrice Lormois. AMS Decisions was founded by a team of industry experts together with technology experts. “We also want to meet all the airlines who are passing by and looking for new information about software to also improve the experience of their own engineers doing maintenance on aircraft,” Lormois added. The company provides a service that allows the real-time tracking of engineering staff’s experience which issues engineer experience reports for type rating authorization renewals and for the notification of mandatory training.

The island of Singapore might be geographically small and on the other side of the world, but its companies can have an outsized impact through MRO Europe seeking new partners in Asia and new sales in Europe. l Providing first-class Program and Component MRO solutions for operators worldwide. With our intricate understanding of the total aircraft design and operation, we keep your fleet in the sky, achieving peak reliability of your components.