FileofStyle Brand bible (FINAL MAJOR PROJECT YEAR 4)

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ANNALEA KU BA(HONS) FASHION MEDIA

Our branding file #ivebeenfiled www.fileofstyle.com


ANNALEA KU BA(HONS) FASHION MEDIA

#Contents of file ABOUT US OUR MISSION OUR TAGLINE OUR TARGET MARKET CURRENT COLLABORATIONS -@fashionablykay -@lurchhoundloves -@lapetiteanglaise @thestylebungalow SPRING/SUMMER TRENDS -Pure Bohemia -Back to the 70’s -Up your Game OUR LOGO WEBSITE LAYOUT WEB APP LAYOUT -Mobile -Ipad FONTS PROMO FILE FILING FUTURE


ANNALEA KU BA(HONS) FASHION MEDIA

#About us FileOfStyle is a fashion and lifestyle website founded by Anna Ku @avku, her enthusiasm for digital fashion, media and styling has inspired her to create a unique and dynamic website to fulfill the fashionistas needs! ‘Blogging, vlogging and gramming’ are all terms that have been coined by the use of social media in todays modernistic climate. By taking this on board, FileofStyle have derived a website that features popular fashion instagrammers and their stylish outfits. However, the question is- Where did they get that outfit from? By featuring current trendsetting instagrammers, FileofStyle then log their outfits and scour the web to see where they got the particular outfit from which gives you the opportunity to buy the outfit by clicking the shop now link! FileofStyle is also available as an app on iphone


ANNALEA KU BA(HONS) FASHION MEDIA

#Our mission FileofStyle aims to: Engage- the consumers and viewers are our number one priority and our target. We aim to engage using social media as our main source of engagement and interaction. Collaborate- we love to expose new talent onto our website and are always on the lookout for exciting people to feature on FileofStyle, we welcome everyone no matter where you’re from or who you are as long as you have instagram and good imagery we are happy to file you! Distinguish- we aim to solidify our brand as a fashion website and future application by using social media marketing as a tool to characterize ourselves as FileofStyle To be irreplaceable- competition is something that we as providers can cope with, we classify ourselves as being unique and to date there is no company like us.


ANNALEA KU BA(HONS) FASHION MEDIA

#Our tagline

‘Click, Shop and Share’ CLICK the instagrammers outfitters can be clicked to see where they got them from SHOP you can shop the looks directly through FileofStyle SHARE tag us in your outfit and tag #ivebeenfiled and share your post on instagram


ANNALEA KU BA(HONS) FASHION MEDIA

#Our target market

18-30 FEMALE ONLINE CONSUMER SOCIAL MEDIA SAVVY LOVES THE LATEST FASHION TRENDS FOLLOWS THE CROWD ONLINE SHOPPER


ANNALEA KU BA(HONS) FASHION MEDIA

#current collaborations

FileofStyle focuses on the latest fashion instagrammers from the US and UK who blog their outfits for their followers. We collaborate with them according to current trends. May 2015 means it’s currently Spring/Summer 2015, by reviewing the bloggers we look for outfits which suits to the consumers needs and relates to current fashion trends.


ANNALEA KU BA(HONS) FASHION MEDIA

@fa s h i o n a b l y ka y

Makayla McAfee aka @fashionablykay is an American blogger currently studying in Fashion Merchandising at Kent State University. With over 23.5K followers on instagram and an array of colours on her feed we knew right away that she was a Filer! Main shopping destinations: Nordstrom


ANNALEA KU BA(HONS) FASHION MEDIA

@lurchhoundloves

Charlotte Lewis aka @lurchhoundloves is a twenty-eight year old from Cheshire, UK working in the SEO arena as a content and account manager in Manchester but dreams of being a content writer for publications. Her main source of promotion and blogging is through instagram and her popularity stems from Instagram as she has over 5,400 followers. Main shopping destinations: ASOS and Zara


ANNALEA KU BA(HONS) FASHION MEDIA

@lapetiteanglaise

Ella Catliff aka @lapetiteanglaise is a London based fashion, lifestyle and beauty blogger who also part time models for STORM. Ella is probably one of our most successful instagrammers with 31.1K followers and has an array of companies and brands wanting to feature her in various publications such as New York magazine, international Grazia and Elle. Alongside this she is also a univeristy graduate with a BA Fashion history and theory from Central Saint Martins. Main shopping destinations: Reiss


ANNALEA KU BA(HONS) FASHION MEDIA

@ t h e s t y l e b u n ga l o w

Stephanie aka @thestylebungalow is a blogger from South Florida who believes that the choices we make in our day to day outfits can send a powerful message and that it’s important to make sure that you’re reflecting who you are through your personal style. Main shopping destinations: ASOS


ANNALEA KU BA(HONS) FASHION MEDIA

#Spring Summer Trends

IA

M E H

P

R U

O B E

Delicacy and pure coloured palletes are relevant to this trend. Embrace the whimsical air and create a feminine boho look perfect for the summer season with a sunkissed glow.


ANNALEA KU BA(HONS) FASHION MEDIA

C A B

O T K

E H T

S ’ 70

Palazzos and patterns at the ready! This SS15 trend features a homage to the 70’s with bold prints and oversized materials, you’ll be sure to sizzle in the summer with this attire!


ANNALEA KU BA(HONS) FASHION MEDIA

UP YOUR GAME

It’s summer which means the bodies need to be whipped into shape, so what better way to make you motivated by this style of sports-inspired bodycon dresses, denim dresses and tailored two-pieces. Slogan tees are still here and here to stay so if you’ve got something to say then just say it! Mesh, gridded lines and airy breathable fabrics are key materials in this sports trend! so what you waiting for- up your game girls!


ANNALEA KU BA(HONS) FASHION MEDIA

#our logo Main website, app and facebook Colour: Black Font: Scriptina Size: 72pt

Instagram and Twitter Colour: Black Font: Scriptina Size: 72pt

Brand Bible Colour: Black Font: Scriptina Size: 72pt


ANNALEA KU BA(HONS) FASHION MEDIA

#website layout Can access the site through the menu tabs which take you to a specific section

Social media tab: Facebook Twitter Instagram These all link to FileofStyle pages

This is part of the homepage and our tag line. We have included the #ivebeenfiled so consumers instantly know we are social


ANNALEA KU BA(HONS) FASHION MEDIA

The about us page features everything FileofStyle, gives a consumer a description of who we are and what we do and how to use the website.

The social media tabs stay put when scrolling through the screen so the consumer can use them whenever they want


ANNALEA KU BA(HONS) FASHION MEDIA

The instagrammers are displayed under the ‘instagrammers’ section, they will change when new collaborations come in and when trends start to change.

A navigation button is alerted when you click on an instagrammer


ANNALEA KU BA(HONS) FASHION MEDIA

When you click on an instagrammer, this is what appears. Their profile image as a cover photo as well as their main profile photo from instagram.

There is a bio for every instagrammer and links to their instagram with one click and a link to their blog.


ANNALEA KU BA(HONS) FASHION MEDIA

The shop now feature allows consumers to buy the instagrammers outfits in a click of a button

This page then opens which shows every garment the instagrammer is wearing. By clicking on each garment the consumer is then transferred to the retailer.


ANNALEA KU BA(HONS) FASHION MEDIA

The page then transfers to the specific retailer which allows the consumer to buy the garment.


ANNALEA KU BA(HONS) FASHION MEDIA

Every season FileofStyle will change their trends and update them as and when we need to. We choose the trends that are most popular to bloggers and brands.

When you click on a trend the trend is highlighted for you as the cursor reaches it.


ANNALEA KU BA(HONS) FASHION MEDIA

FileofStyle is based on instagram so of course we had to include our #filefeed from our account.

You can follow us instantly by clicking on this widget which takes you to our instagram account


ANNALEA KU BA(HONS) FASHION MEDIA

Our instagram is then shown into a different tab, consumers have the chance to follow us and hashtag #ivebeenfiled #fileofstyle which can then be seen by us in our feed.


ANNALEA KU BA(HONS) FASHION MEDIA

Our contact sheet is at the bottom of our website, this is for instagrammers to get in contact with us if they want to be featured on FileofStyle.

We can’t take all the credit can we! Most of the images are from Google and personal bloggers pages.


ANNALEA KU BA(HONS) FASHION MEDIA

#webapp layout ON MOBILE FileofStyle iphone app icon


ANNALEA KU BA(HONS) FASHION MEDIA

Fully mobile optimised


ANNALEA KU BA(HONS) FASHION MEDIA


ANNALEA KU BA(HONS) FASHION MEDIA


ANNALEA KU BA(HONS) FASHION MEDIA


ANNALEA KU BA(HONS) FASHION MEDIA


ANNALEA KU BA(HONS) FASHION MEDIA


ANNALEA KU BA(HONS) FASHION MEDIA

ON IPAD

Ipad app icon exactly the same as the iphone app


ANNALEA KU BA(HONS) FASHION MEDIA

Menu is on the side instead of at the top on the web app


ANNALEA KU BA(HONS) FASHION MEDIA


ANNALEA KU BA(HONS) FASHION MEDIA


ANNALEA KU BA(HONS) FASHION MEDIA


ANNALEA KU BA(HONS) FASHION MEDIA

#fonts Menu Tabs Font: Source sans pro Size: 18 Style: Caps lock Headings Font: Source sans pro Size: 36 Style: Underlined Text Font: Source sans pro Size: 14 Colour: Black and Hex #ff37373


ANNALEA KU BA(HONS) FASHION MEDIA

#promo file Through facebook, we link our instagram feed and promote our feed through the page, we update it regularly


ANNALEA KU BA(HONS) FASHION MEDIA

We’ve used instagram to post our progress, our bio features contact details, our hashtag campaign and of course our website.


ANNALEA KU BA(HONS) FASHION MEDIA

Promoting that we are on ipad and mobile


ANNALEA KU BA(HONS) FASHION MEDIA

Through Snapchat- our target market uses snapchat on most iphone and android phones. We decided to promote through here with streetstyle looks but also give behind the scenes shots from the filing office!


ANNALEA KU BA(HONS) FASHION MEDIA

#filing future

Although FileofStyle is a fully responsive website in conjuction with a web app. We would love to introduce a native app purely based on a seperate subject matter. Bringing in social and technology again, we believe that an application based on an addictive quality like swiping will give us a lot more exposure due to the popularity of swiping activated applications. We have designed the app already and are waiting for an uber talented designer to come and design out fully native app!


ANNALEA KU BA(HONS) FASHION MEDIA

FileofStyle is a fashion and lifestyle website founded by Anna Ku. Her enthusiasm for digital fashion, media and styling has inspired her to create a unique and dynamic website to fulfil the fashionistas needs! FileofStyle have derived a website that features popular fashion instagrammers and their stylish outfits. However, the question isWhere did they get that outfit from? FileofStyle scour the web to see where instagrammers got the particular outfit from swipe right to bin swipe right to file! Don’t worry, thank us later by using the hashtag #ivebeenfiled along with your instagram selfie HAPPY FILING!

Swipe left to file Swipe right to trash


ANNALEA KU BA(HONS) FASHION MEDIA

Your file is ready!

SHOP NOW TRASH

SHOP NOW TRASH

SHARE YOUR FILE PURCHASE!

#ivebeenfiled FileofStyle @fileofstyle_ @fileofstyle_


ANNALEA KU BA(HONS) FASHION MEDIA

#references 1-‘Our target market computer’ http://tech-kid.com/blank-computer-screen.html ( date accessed 22/4/15) 2-‘Fashionablykay image’ http://www.fashionablykay.com (date accessed 22/4/15) 3-‘Lurchhoundloves image’ http://lurchhoundloves.com (date accessed 22/4/15) 4-‘Lapetiteanglaise image’ http://www.ella-lapetiteanglaise.com (date accessed 23/4/15) 5-‘Thestylebungalow image’ http://thestylebungalow.com (date accessed 23/4/15) 6-‘Spring/summer trends- pure bohemia’ https://uk.pinterest.com/explore/white-clothing/ (date accessed 14/4/15) 7-‘Spring/summer trends- back to the 70’s’ https://uk.pinterest.com/explore/70s-fashion/ (date accessed 14/4/15) 8-‘Spring/summer trends- up your game’ http://www.missguided.co.uk/catalog/category/view/s/the-jump-off/id/1623/ (date accessed 14/4/15)


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