TM
FALL / WINTER 2015 - 2016
Asheville
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A wee bit of
history First up to tap - the Celtic Ale- a slightly more citrus precursor to what would one day become their flagship beer. “It was quite aggressive relative to what was available at the time,” said Wong. “But less than a year into it, we were informed we didn’t have the rights to the Celtic name.” Thus began the beer that to this day holds 40 percent of their production – the infamous and ever-popular Highland Gaelic Ale. That was the beginning, but quite far from the end.
Before the awards, before the tours, before the countless array of brewery pours -
there was the Godfather.
M
eet the founder of Highland Brewing Company - Oscar Wong- affectionately known as the Godfather of the craft beer movement in Asheville. “The idea was to become Asheville’s beer,” said Wong, who added with a smile. “I really don’t mind being called the Godfather of beer for Asheville - I’ve heard many times ‘grandfather’ of beer and I don’t like that nearly as well.” China-born and Jamaica-raised, Wong moved to Asheville in the 90’s after falling in love with Western North Carolina.
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In 1994, a chance meeting would perhaps change the course of history for this small mountain town. “I was introduced to an awardwinning brewer who wanted to start a brewery,” Wong said. Soon after, the tiny basement of Barley’s Taproom and Pizzeria would become home to the first brewery in North Carolina since prohibition. “At the time we just wanted to make sure that we had a very good beer,” Wong said. “We rolled out our first barrels in December of that year.”
“I thought at the time we would end up like Europe, with two or three breweries here, but this is Americathere is no end to the extremes to which we go,” joked Wong. “So here we are.” Today with more breweries per capita than anywhere in the US – Asheville has become a mecca for beer enthusiasts around the world. In 2006, Highland moved into a quaint 180,000 sq. ft. facility complete with a 50-barrel brew system, tasting room and stunning family-friendly event space in East Asheville. Currently, the Highland brand is sold in nearly a dozen states, but fan hood is easily nationwide. The brewery and its founder have been honored over the
Asheville Beer and Music Guide
years with countless awards - the Small Business of the Year award by Business NC Magazine; SBA Small Business Person of the Year; the William AV Cecil award for Leadership in Hospitality; Craft Brewing Pioneer in the Southeast for 2010, just to name a few. After 20 years, Wong stepped down as president, passing the cup to daughter Leah Wong Ashburn in 2015. “I think that my father was a visionary in many ways,” said Ashburn. “I’m very proud of him… We definitely did not foresee Asheville becoming such a beer mecca, but it is very exciting.” Just this year the dynamic duo graced the cover of Beer Advocate magazine, with a feature on the familybrewed business.
will keep flowing.
And as Asheville keeps growing, the beers at Highland
In 2016, Highland eyes expansion with a public rooftop garden bar and some major additions to their flagship roster. Stop in for a beer tour seven days a week, and meet the folks behind the craft beer movement. And don’t worry, as the Godfather says “All the inmates at Highland are friendly.”
Try
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828-552-3149 www.lovepoppyofasheville.com
Fall / Winter 2015 - 2016
5
Asheville’s Venue
Visionaries
stood empty for 30 years,” said Tressa Thorton, owner of Tressa’s Downtown Jazz and Blues. “The original vision was a nod to New Orleans and the local and regional music. Back then nobody was really doing that kind of thing in Downtown Asheville- and it was fun, you could just see that it was catching on.” Local jazz and blues legends Ruby Mayfield and Al “Coffee” McDaniel have been mainstays on Tressa’s stage since the beginning.
A
Photo by Sandlin Gaither
sheville is home to some of the best musicians in the nation; and its venues have gained a reputation as some of the top spots in the south.
were blowing the town away. People were losing it in here.”
My, my - if some of these walls could talk.
A petite fiery redhead from the Big Easy would bring her Bourbon Street roots to Broadway.
Luckily, we have the next best thing – the people who took the risks and set the stage for Asheville’s vibrant music scene. So let’s go back…way back. Back to a simpler time when LL Cool J was still Loungin’ and someone, somewhere, was actually doing the Macarena. Back, to the year 1996.
Just a year later, another musical milestone opened their doors.
Tressa’s Downtown with its New Orleans shot gun architecture and fleur de lei patterned ceiling embodied the heart and soul of the jazz and blues culture. “When we opened, this building had
“The club is a treasure because of what has developed here and the musicians that have graced the stage,” said Thorton. “Many times a week what we call “it” happens. When the music literally transcends everything and lifts us all up.” Far off in uncharted territory – by 1999 the Grey Eagle was just beginning to spread its wings. “We were here before there was a River Arts District,” said Jeff Whitworth, owner and GM of the Grey
A slice of sound
“As far as the music happened, when we came to town, downtown was just reawakening,” said Joan Cliney-Eckert, owner of Jack of the Wood. “There were tons of abandoned buildings. We were giving beer away just to get people in the door.” Jack of the Wood was small, intimate and one of the first spots for live music as downtown began its musical renaissance in the mid-90’s. “The musicians could really interact with the audience, especially back in the day,” said Cliney-Eckert. “We were getting these great Celtic bands that
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Eagle. “It kind of blossomed around us.” The Grey Eagle has since grown a national reputation for its unassuming atmosphere that lends to rare, intimate performances with some of the top touring acts in the nation. “When I first walked in the door, I realized pretty quickly that I was in a special place,” said Whitworth, who took over the venue in 2005. “It is still somebody’s first time here every night and I’m sure that feeling exists for them as well.” Since the late 90’s, the Grey Eagle has set the stage for singer/songwriters and legendary musicians from Doc Watson, John Hartford, The Avett Brothers and The Lumineers. While some venues have come and gone, spots like Jack of the Wood, Tressa’s and the Grey Eagle remain clutches in Asheville’s vibrant music scene. “The music scene is sort of like the brewery scene, it’s just exploding,” With the age of the seventies, the building started its disco dynasty – and yes, there was shag carpet…lots of it. Artists like the Commodores graced the stage, as the building became a series of nightclubs, each with a color-centric name – Jade Lounge, Emerald Club and our personal favorite, The Orange Peel. In the mid-80’s, the music in Downtown Asheville was put to pause.
Photo by Sandlin Gaither
The Orange Peel has indeed left its mark in the history of Asheville. The year was 1950 and the corner of Biltmore and Hilliard was hopping.
The building began its story as the Skateland Rollerdome. For over a decade this was the place to be on a Saturday Night.
Asheville Beer and Music Guide
For over two decades, this building sat empty, until the late philanthropist Julien Price came with a vision. Public Interest Projects began its mission to revitalize the downtown scene in 2000.
said Cliney-Eckert. Jack of the Wood’s famous jam sessions have set the stage for musical greats from the Old Crow Medicine Show or the Red Stick Ramblers. As far as these spots going down in music history, well let’s just say they haven’t skipped a beat. “It’s blowing up and I feel really excited to have a live music venue in really a golden age - it’s exciting,” said Thorton. “What is happening now is vibrant, it’s authentic and there are so many different kinds of music developing.” Today, from New Mountain and Isis to the Orange Peel and the Asheville Music Hall, Asheville has indeed become a musical mecca. However, the pulse would not quite be the same without the energy of these early venue visionaries.
Check Out:
Jack of the Wood: 95 Patton Ave. Tressa’s: 28 Broadway St. The Grey Eagle: 185 Clingman Ave.
“When we came in and signed a long-term lease to turn it into a music venue, it still had shag carpet, drop ceilings and a wedding cake stage,” said Liz Whalen Tallent, Orange Peel’s marketing director. “It had really just been sitting thereuntouched for about 20 years.”
club bringing great music and Asheville itself growing at an incredible pace in the last 15 years.”
After a total overhaul and a nod to a former name, The Orange Peel Social Aid & Pleasure Club was born.
In addition to countless local and regional awards, in 2008 they were named one of the top five rock clubs in the nation by the legendary Rolling Stone magazine.
“Right around the time that we opened, Downtown was really beginning to blossom,” said Tallent. “We were getting high caliber acts right off the bat. There was a good symbiotic relationship between the
Today the Orange Peel is one of the top music venues in the southeast hosting big name artists from the Beastie Boys to Bob Dylan.
And while the shag carpet is thankfully just a distant memory, the original Skateland roller floor has made for a mighty nice dancing rink.
Fall / Winter 2015 - 2016
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Asheville, You may take a bow. Asheville is definitely a pint paradise with an award-winning twist kind of town. From the beats to the beers, here’s a few favorites over the years:
2015
2012
• We get it, Nashville is cool and all but…Asheville scores #6 on the list of the "Top 10 Music Cities Other Than Nashville" by MusicFromTheRow.com.
• CNN's Eatocracy tips their hat to Wedge’s Vadim Bora Russian Imperial Stout - One of the "Best Beers of 2012."
• Trillist.com names Asheville #10 in its round up of "America's 12 Greatest Music Cities."
• It’s officially a four-peat! Asheville keeps its reigning title of "Beer City, USA" on Examiner.com.
• Asheville hits its mark as one of "America's Best Beer Cities" by Condé Nast Traveler. • Trillist.com names Asheville #11 as “Best Drinking Cities in America.” We’ll drink to that!
2014
• We’ve got the music scene down to a science. Music SchoolCentral.com names Asheville on its list of "The 10 College Towns with the Best Music Scenes in America." • "America's Five Best Beer Cities" by Wine Enthusiast, you guessed it, we got it. • The first step is admitting we have a problem - and we’ll take it! SingleTracks.com named Asheville one of the top “10 Beer Towns with a Mountain Biking Problem.” • Asheville sips its way to the list of Imbibe Magazine's "75 People, Places and Flavors That Will Shape the Way You Drink in 2014."
2013
2011
• Examiner.com: "Asheville, Beer City, USA 2011 makes it a three-peat" Asheville is truly making its mark on the national beer scene. • Fodors.com names Asheville one of the “21 Places We’re Going in 2011” toasting to the cities food, drink scene and artsy vibe.
2010
• Asheville holds onto its title as Beer City, USA. Cheers! • Asheville ranked #1 small city for the arts in americanstyle.com’s annual “Top 25 Arts Destinations” poll.
2009
• Asheville takes first place as “Best Craft Beer City in America” from Imbibe Magazine. • Is this the moment that changed it all? Asheville wins the East Coast title for “Beer City, USA” on Examiner.com.
• Asheville Brewing Company earns #11 on Travel+Leisure's list of "America's Coolest Breweries." • Awards are pouring in! FlipKey dubs Asheville Beer Week one of the nation's “Top 10 Summer Beer Festivals.” • Forbes names Asheville as one of the “Top 5 Beer Cities to Hit This Summer.”
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Photo Credit: Bob Forte
2008
• Asheville’s artsy side is hitting its stride. American Style ranks Asheville #2 in the small cities category as a “Top 25 Arts Destinations.” • The Orange Peel is named one of America’s bes rock music venues by the ever-amazing, rock renowned Rolling Stone magazine.
Asheville Beer and Music Guide
Associate of Applied Science Degree in Brewing, Distillation & Fermentation Continuing Education Business of Beer and Beer Styles Navigator Certification Courses and other Non-Credit Brewing Courses
abtech.edu/cbi
Fall / Winter 2015 - 2016
9
Music in the Mountains We’ve always danced to the beat of our own drum here in Asheville, and now you can too. Here’s your personal invitation to some of the best music-centric festivals held each year.
Downtown After 5 – Celebrating 25 years of music, craft beers and good ol’ Asheville fun, Downtown After 5 is the spot to be every third Friday of the month from May through September. Hosted by the Asheville Downtown Association, this free concert series brings national, regional and local music to Lexington Avenue. Enjoy the afternoon sipping craft beer and checking out some great talent. Shindig on the Green – At sundown throughout the summer, this free outdoor concert series celebrates traditional mountain heritage with music, dance and storytelling of the Southern Appalachian Mountains. Held each year at Pack Square Park in downtown Asheville, locals
Photo by Jim Donohoo
Photo by David Plunkett
and visitors alike experience the rich tradition of Appalachia music and dance. 2016 marks 50 years of folk family fun so bring the kiddos, your dancing shoes and enjoy the show! Check out the Mountain Dance and Folk Festival, a ticketed annual event
in August. Proceeds each year help to fund the Shindig on the Green. LAAFF – Distinctly original, uniquely Asheville. The Lexington Avenue Arts and Fun Festival celebrates the artistry, creativity and downright quirkiness of the city. Hosted annually on the Sunday of Labor Day Weekend, this free end of summer celebration fills Lexington Avenue with local art, food, beer, music and street performers. If you’re looking for that Asheville experience, start LAAFFing. Goombay – This vibrant free weekend festival celebrates rich African and Caribbean culture. Held in September in Pack Square Park, Goombay Festival features dance performances, exotic food and crafts,
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and an eclectic lineup of national, regional and local acts. Started in 1983, Goombay has grown into one of the most popular festivals of the year with big name performances gracing the stage like Doug E. Fresh and Jonathan Scales Fourchestra. LEAF – Held in the spring and fall, the Lake Eden Arts Festival brings music, art, food and family-fun activities to the beautiful grounds of Lake Eden in Black Mountain. This four-day festival is one of the most popular in the southeast, bringing musical greats from Bela Fleck to hip hop legend Talib Kweli to the stage. In 2015, LEAF stretched its branches by adding to its lineup the first annual LEAF Downtown AVL held in August.
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Beer Festivals with Polka music, bratwursts and a whole lotta yodelin’. Winter Warmer Beer Festival – Now in its eighth year, this festival is all about “shakin’ up the winter blahs.” Celebrated each January, this fest brings dozens of local and regional breweries to the US Cellular Center for a day of great eats, drinks and live music. Beer City Festival – Brought to us by the Asheville Brewers Alliance, Beer City Festival features the best of the local craft brewing industry. In its seventh year, the Courtesy of the Asheville Downtown Association
Here in Asheville, we not only drink our craft beer, we throw them parties – lots of them! Here’s a rundown on some of the best beer festivals throughout the year. Brewgrass Festival– Celebrating 20 years in 2016, this is the OG of Asheville beer festivals. Over 50 regional and national breweries descend on Asheville’s Memorial Stadium every year in September to
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Funk Asheville – Presented by Wicked Weed, this July festival is funky and wild with a showcase of the best craft sour beers and wild ales from around the country. Now in its third year, festival-goers get to enjoy all the unique flavors and live music at the new outdoor event space at Wicked Weed’s production facility in Candler.
The Jerky Experts!
celebrate this hoppin’ industry. Fall days, live music and of course, cold beers. Asheville Oktoberfest – Mehr Bier, Bitte! Presented by the Asheville Downtown Association, Oktoberfest brings a taste of Bavaria to the Paris of the South as local brewers showcase their fall batch of seasonal ales. Pull out the ol’ lederhosen because this party is spirited
festival is the climax to one of the most anticipated weeks in the mountains – Asheville Beer Week in late May. Come taste why Asheville was named Beer City, USA for four consecutive years.
Highest Quality Meats 200+ Varieties
Come in and get a free sample!
Now open at the Asheville Outlets: 800 Brevard Road
ashevillejerky.com
Asheville Beer and Music Guide
(828) 670-9007
small t u o ting om the r a t s er ing fr at r learn o Wheth , r e fact th ebrew o the
t e. om a hom l drink l as a h n i a l o n r a a c rth C rs, we rn No e t maste s e ll W ow ca they n en for wh lle. Ashevi this t d u e o p p k Chec ries ta brewe e t i r o our fav
e timelin
1994
Highland Brewing Co. opens their original brewery under Barley’s Taproom in Downtown Asheville. And it begins…
1997
Green Man starts brewing at Jack of the Wood.
1998
Asheville Brewing Co. makes debut on Merrimon Avenue.
2001
French Broad Brewing Co. taps production on Fairview Road.
2005
Asheville Brewing Co. opens second location on Coxe Avenue. Pisgah Brewing Co. sells its first keg of Pisgah Pale Ale.
2006
Highland Brewing Co. moves to current location in East Asheville.
2011
Altamont Brewing taps the market in West Asheville.
2008
2012
Wedge Brewery begins to pour the pints for the River Arts District.
Something wickedly amazing comes to Asheville - Wicked Weed opens downtown.
2009
2013
2010
Hi -Wire Brewing balances out the industry with a downtown locale.
Still thirsty? Absolutely. Thirsty Monk opens in Downtown Asheville.
The perfect Oyster Porter is born. Oyster House Brewery taps the Lobster Trap.
Lexington Avenue Brewery (LAB) begins brewing in downtown Asheville. Green Man continues the legend at their South Slope location, major expansion in the works. Biltmore Brewing Co. brings cheers to the estate.
Oscar Blues opens its doors in Brevard.
Oyster House Brewery heads to West Asheville to open their own brew house.
Burial Beer Co. opens on the South Slope.
2014
Open Brewing builds beers by the homebrewer.
One World Brewing brings homebrews to downtown. Twin Leaf Brewing gets hoppin’ on the South Slope. Looking for something wild? Wicked Weed’s Funkatorium starts to pour.
2015
Catawba Brewing taps second location with a major upgrade to the South Slope. Hi-Wire Brewing opens its new “Big Top” production brewery on the edge of Biltmore Village. Sierra Nevada opens in Mills River and we must say, we’re hoppy they did.
2016
Excitement keeps flowing as New Belgium puts the finishing touches on their East Coast facility.
Catawba Brewing opens tasting room in Biltmore Village.
Fall / Winter 2015 - 2016
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TM
BEER
Altamont Brewing Company
French Broad Brewery
One World Brewing
1042 Haywood Rd • 828-575-2400
101 Fairview Road • 828-277-0222
10 Patton Ave • 828-785-5580
altamontbrewingcompany.com
frenchbroadbrewery.com
oneworldbrewing.com
WA1
BV3
D10
Asheville Pizza & Brewing Co.
Green Man Brewing Company
Oysterhouse Brewing Company
77 Coxe Ave • 828-255-4077
27 Buxton Ave • 828-252-5502
625 Haywood Road • 828-575-9370
ashevillebrewing.com
greenmanbrewery.com
oysterhousebeers.com
D1
Tours
Thirsty Monk Pub & Brewery
Asheville Pizza & Brewing Company
Highland Brewing Company 12 Old Charlotte Hwy • 828-299-3370
92 Patton Ave • 828-254-5470
675 Merrimon Ave • 828-254-1281
highlandbrewing.com
monkpub.com
ashevillebrewing.com
tours
D2
D6
Biltmore Brewing Co/ Cedric’s Tavern
Hi-Wire Brewing
1 Approach Rd • 828-225-1320
hiwirebrewing.com
BV1
D7
Hi-Wire Biltmore Big Top
D8
hiwirebrewing.com
40 Collier Ave • 828-475-2739 burialbeer.com
D3
D11
Open Brewing Gerber Village
2 Huntsman Pl • 828-738-2448
Burial Beer Company
(Downtown)
20 Gala Drive, #101 • 828-505-4564
197 Hilliard Ave • 828-575-9675
(on Biltmore Estate) biltmore.com
WA2
D5
Tastings
Lexington Avenue Brewing
obrewing.com
D12
Tours, Tastings, home brewers
Twin Leaf Brewery 144 Coxe Ave • 828-774-5000 twinleafbrewery.com
D13
Tours (call ahead)
39 N Lexington Ave • 828-252-0212 lexavebrew.com
Catawba Brewing Co.
D9
Tours by request
63 Brook St • 828-424-7290 catawbabrewingco.com
BV2
New Belgium Brewery
Tastings
91 Craven St • 828-333-6900 newbelgium.com
32 Banks Ave • 828-552-3934
tours
D4
37 Paynes Way, St. 001 • 828-505-2792 wedgebrewing.com
Catawba Brewing Co. catawbabrewingco.com
Wedge Brewing Company
RAD1
TBA
Wicked Weed Brewery 91 Biltmore Ave • 828-575-9599 wickedweedbrewing.com Tastings
Food Occasional Food Truck Outdoor Seating Liquor
RAD2
Live Music Games
D14
The Funkatorium 147 Coxe Ave • 828-552-3203 wickedweedbrewing.com
All except One World Brewing are pet and kid friendly.
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Tastings
D15
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Aston St Bea
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South Slope
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Banks
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BV Biltmore Village
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RAD1
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RAD2
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West Asheville
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191
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one way street
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Haywood Rd
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Covington St
WA1
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Florida Ave
Haywood Rd
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So All
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Cling man
Ave
WA West Asheville
Asheland Ave
S French Broad Av e
Cling man A ve
Morgan St
D13
D15
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.G Dailey Dr S
ont
D14
crof
D7
Federal Alley
Aston Park
Rav ens
Asheland Ave
Grove St
S French Broad Av e
Hilliard Ave
D1
um
25
Sawyer St
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S Market St
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Ave Coxe
Bunco
Church
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Biltmo
n Ave D10 Patto
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Pack Square Park
t ege S
St Wall
Davidso
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Thomas Wolfe House
D9
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Basilica of St Lawrence
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Asheville Chamber Visitor Center
.8 miles from I-240
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Elm St
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MUSIC
TM
5 Walnut Wine Bar 5 W. Walnut St D1 828-253-2593 5walnut.com Seating, Capacity: 75 Asheville Music Hall 31 Patton Ave D2 828-255-7777 ashevillemusichall.com Capacity: 350 Asheville Yacht Club 87 Patton Ave D3 828-255-8454 ashevilleyachtclub.com Seating Barley’s Taproom & Pizzeria 42 Biltmore Ave D4 828-255-0504 barleystaproom.com Seating, Capacity: 297 Boiler Room 11 Grove St D5 828-505-1612 boilerroomasheville.com Seating Club Eleven on Grove 11 Grove St 828-505-1612 D5 elevengrove.com Seating Cork & Keg Wine Bar & Taproom 86 Patton Ave D6 828-254-6453 weinhaus.com Seating, Capacity: 49 Diana Wortham Theater 2 S Pack Sq 828-257-4530 D7 dwtheater.com Seating, Capacity: 500 Elaine’s Dueling Piano Bar 290 Macon Ave (in Grove Park Inn) 828-252-2711 omnihotels.com Seating
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D8
Foggy Mountain Brewpub D9 12 Church St 828-254-3008 foggymountainavl.com Seating, Capacity: 80
Grey Eagle Tavern & Music Hall 185 Clingman Ave 828-232-5800 RAD1 thegreyeagle.com Seating
Red Stag Grill* 11 Boston Way BV1 828-398-5600 bohemianhotelasheville.com Seating, Capacity: 219
D13
Marketplace* 20 Wall St D14 828-252-4162 marketplace-restaurant.com Seating, Capacity: 120
Food
D16
Pack’s Tavern* 20 S Spruce 828-225-6944 D20 packstavern.com Seating, Capacity: 784
Lex 18* 18 N. Lexington Ave 828-575-9494 D12 lex18avl.com Seating, Capacity: 350
Games
TallGary’s at Four College 4 College Street 828-232-0809 D23 Seating
One Stop Deli & Bar 55 College St D19 828-255-7777 Seating, Capacity:180
Lazy Diamond 98A N. Lexington Ave Seating D11 828-575--9676
Liquor
Nightbell 32 S. Lexington Ave 828-575-0375 thenightbell.com Seating
Olive or Twist 81 Broadway St D18 828-254-0555 oliveortwist.net Seating, Capacity: 201
Jack of the Wood 95 Patton Ave D10 828-252-5445 jackofthewood.com Seating, Capacity: 201
Mothlight 701 Haywood Road 828-252-5433 WA2 themothlight.com Seating, Capacity: 250
Scully’s 13 W Walnut St D22 828-251-8880 scullysasheville.com Seating, Capacity: 150
Off the Wagon Dueling Piano Bar 22 N Market St D17 828-785-1390 offthewagonrocks.com Seating, Capacity: 236
Isis Restaurant & Music Hall 743 Haywood Rd 828-575-2737 WA1 isisasheville.com Capacity: 450 standing 170 seated
Lobster Trap* 35 Patton Ave 828-350-0505 thelobstertrap.biz Seating
New Mountain Asheville 38 N French Broad Ave D15 828-785-1701 newmountainavl.com Seating, Capacity: 1500
Room Nine D21 124 College Street 828-505-2568 roomnineasheville.com Seating, Capacity: 350
Scandals Nightclub 11 Grove Street D5 828-505-1612 scandalsnightclub.com Seating
The Admiral 400 Haywood Rd. 828.252.2541 WA3 theadmiralnc.com seating (music after hrs) The Altamont Theatre 18 Church St 617-501-1983 D24 thealtomont.com Seating, Capacity: 150 The Bywater 796 Riverside Dr RAD2 828-232-6967 bywaterbar.com Seating, Capacity: 240 The Crow & Quill 106 N. Lexington Ave 828-505-2866 D25 thecrowandquill.com Seating The Double Crown 375 Haywood Rd WA4 828-407-0573 thedoublecrown.com Seating The Millroom 66 Asheland Ave D26 828-225-2585 ashevillemillroom.com Seating, Capacity: 100 seated, 250 standing The National 58 Wall St. D27 828.232.7013 thenationalnc.com seating The Odditorium 1045 Haywood Rd WA5 828-575-9299 ashevilleodditorium.com Seating, Capacity: 99
Occasional Food Truck Kid Friendly
Outdoor Seating
Pet Friendly *Restaurant offering music
The Orange Peel 101 Biltmore Ave D28 828-398-1837 theorangepeel.net Occasional Seating, Capacity: 1100
The Social Lounge 29 Broadway D29 828.575.9005 socialloungeasheville.com
The Vault 7 Rankin Ave. 828.254.4993 rankinvault.com seating
D30
Thomas Wolfe Auditorium D31 87 Haywood St 828-259-5736 uscellularcenterasheville.com Seating, Capacity: 2400
Tiger Mountain D32 112 N. Lexington 828-407-0666 tigermountainbar.com Seating, Capacity: 208
Timo’s House 5 Biltmore Ave 828-575-2886 timos-house.com Seating
D33
Tressa’s Downtown Jazz & Blues 28 Broadway St D34 828-254-7072 tressas.com Seating
US Cellular Center 87 Haywood St D35 828-259-5736 uscellularcenterasheville.com Seating, Capacity: 7200
Westville Pub 777 Haywood Rd WA6 828-225-9782 westvillepub.com Seating, Capacity: 195
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Black Mountain
Regional BREWERIES & MUSIC VENUES
BREWERIES
WEAVERVILLE Weaverville
BREWERIES Blue Mountain Pizza and Brewpub* 55 N. Main St., Weaverville 828.658.8777 bluemountainpizza.com
Waynesville
BREWERIES Bearwaters Brewing Co.* 130 Frazier St., Suite 7, Waynesville 828.246.0602 Bwbrewing.com
40
To Waynesville
Frog Level Brewing Co. * 56 Commerce St., Waynesville 828.454.5664 froglevelbrewing.com
191
Mills River
BREWERIES
Brevard Brewing Co.* 828.885.2101 63 E. Main St., Brevard brevard-brewing.com Oskar Blues Brewery* 342 Mountain Industrial Dr., Brevard 828.883.2337 oskarblues.com
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Black Mountain Ale House 117 Cherry St., Black Mountain 828.669.9090 blackmountainalehouse.com
FLETCHER
Fletcher
MUSIC Feed & Seed 3715 Hendersonville Rd. Fletcher 828.216.3492 feedandseednc.com
191
To Brevard BREWERIES
ARDEN Exit 40
Sierra Nevada Brewing Co.* 100 Sierra Nevada Way, Mills RIver / Fletcher 828.681.5300 sierranevada.com
The Strand at 38 Main 38 Main St., Waynesville 828.283.0079 38main.com
Brevard
Straightaway Café 1722 NC-9, Black Mountain 828.669.8856 thestraightaway.com
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MUSIC
Black Mountain Town Pump Tavern 135 Cherry St., Black Mountain 828.357.5075
40
Waynesville
BLACK MOUNTAIN MUSIC
ASHEVILLE
Tipping Point Tavern* 190 N. Main St., Waynesvillle 828.246.9230 tippingpointtavern.com
Bogart’s Restaurant and Tavern 303 South Main St., Waynesville 828.452.1313 bogartswaynesville.com
Pisgah Brewing Co* 150 Eastside Dr., Black Mountain 828.669.0190 pisgahbrewing.com
Zebulon Artisan Ales 8 Merchants Alley. Weaverville Coming Winter 2015
26 Boojum Brewing Co. 357 Dayton Dr., Waynesville 828.944.0888 boojumbrewing.com
Lookout Brewing Co.* 103 S. Ridgeway Ave., Black Mountain 828.357.5169 lookoutbrewing.com
White Horse Black Mountain 105 Montreat Rd. Black Mountain 828.669.0816 whitehorseblackmountain.com
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MILLS RIVER 26
Brevard
MUSIC
64
185 King Street 185 King St., Brevard 828.877.1850 185kingst.com
HENDERSONVILLE Hendersonville
MUSIC
Brevard Music Center 1000 Probart St., Brevard 828.862.2100 brevardmusiccenter.org
Black Bear Coffee Co. 318 N. Main, Hendersonville 828.692.6333 blackbear.coffee
Hendersonville
BREWERIES Sanctuary Brewing Co.* 147 1st Ave. E, Hendersonville 828.595.9956 sanctuarybrewingco.com
Southern Appalachian Brewery* 822 Locust St., #100 Hendersonville 828.684.1235 sabrewery.com
The Phoenix 14 S. Gaston St. 828.877.3232 thephoenixbrevard.com F
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L
Liquor
G
Games
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Food OF Occasional Food Truck OS Outdoor Seating Kid Friendly P Pet Friendly *Brewery offering music
A broadcast service of Isothermal Community College
88.7FM Asheville/Spindale 100.3FM Charlotte, NC 97.3FM Greenville, SC 92.9FM Boone, NC 90.9FM Wilkesboro, NC Stream online at www.wncw.org WNCW is also on the TuneIn App
MEDIA SPONSORSHIPS BUSINESS UNDERWRITING MEMBERSHIP SERVICES
Fall / Winter 2015 - 2016
19
Budding Beers:
Sours- Hence the name, these pints will make you pucker. Intentionally tart or acidic, these funky flavors are made by allowing the wild yeast strains and various other microorganisms into the brew. These beers vary greatly in flavor and sourness; some are aged in wooden barrels for up to 36 months. Gose- This budding beer has had a mini-revival in the world
CHEERS TO THE BEERS
of craft brews. This old German style is an unfiltered wheat beer lending to a light color with hints of spicy or fruity flavors. The main distinction is the addition of salt. Wildly refreshing on a warm summer day.
Saison- These traditional Belgium style beers are light to pale in color, but full in flavor. Highly carbonated and often fruity. Saisons have been dubbed “Farmhouse ales” due to their floral and fresh harvest façade.
Session- We’ll just throw this one in here for those who wish to keep their step throughout the bar crawl. Refreshing, yet flavorful and less than 5 percent alcohol content, session beers say it in their name – enjoy these pints when you find yourself in a serious beer drinking session.
Popular Pints:
Pilsner- Light and refreshing, this classic summer beer is often floral yet flavorful. The “Pils” tops the chart as the most successful style in the world. While this little blond lager varies significantly by brewhouse, it’s generally described as clean, bright and crisp. India Pale Ale- Complex and full of character, the IPA is known as the flagship for the craft beer movement. This beer is happily hoppy with a hints of citrus, pine and floral flavors. Pale Ale- Slightly less hoppy than its cousin, the Pale Ale
is often characterized by its light bitterness, citrusy or herbal hop flavor. So which came first- the PA or the IPA? As the unofficial beer of England, the Pale Ale took first pour.
Porter- Malt taste with a sometimes smoky or roasted flavor, the typical porter is a perfect pint to pair with fall. Many hint flavors of chocolate, caramel or coffee. Though lighter in color, this brew is commonly known as the father of the stout. Stout- Coffee-like with notes of chocolate and roasted
malt, the stout is a glass of winter goodness. This deep brown to jet-black beer generally comes with a creamy yet slight bitter flavor. Best enjoyed paired with a cold winter’s eve.
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RARE RECRUITS Looking for a unique local pint to pair with your winter vacation? Check out some of these rare winter recruits from some of our favorite local breweries.
NINJA BREAD MAN PORTER Asheville Brewing Co.
SKILLET DONUT STOUT Burial Beer Company
COLD MOUNTAIN WINTER ALE Highland Brewing Co.
STRONGMAN COFFEE MILK STOUT Hi-Wire Brewing
GREEN MAN HOLLY KING Green Man Brewery
MILK & COOKIE STOUT Wicked Weed Brewing
VADIM BORA RUSSIAN IMPERIAL STOUT Wedge Brewing Co.
Asheville Beer and Music Guide
FREE BREWERY TOURS! VISIT GREENMANBREWERY.COM FOR DETAILS.
The legendary Green Man has existed for centuries, but it's no myth that he's been brewing great beer in Asheville since 1997. One of North Carolina's craft beer pioneers, Green Man is consistently recognized for authentic English flagships, sought-after specialties and cask offerings.
27 Buxton Avenue, South Slope, Downtown Asheville
(828) 252-5502
WE’RE EXPANDING!
EXPANSION OPENING EARLY 2016: Green Man's 25,000 sq. ft. expansion facility includes a tasting room loft overlooking the brewhouse and packaging hall, beer garden with mountain views, patio with fire pits, and retail shop.
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ashevillebiketaxi.com 828-777-5115 Fall / Winter 2015 - 2016
Nightly Taxi with Hotel Pickup. Sightseeing and Romantic Tours. Weddings and Special Events!
21
Photo by Stewart O’Shields
L
ocal Community College A-B Tech teaches students one of the most booming industries in the nation - the business of beer. “There is definitely a misconception that we just sit around and drink beer all day,” joked A-B Tech’s brewmaster Jeff Irvin. “But it is hard work. The brewing industry is massive. We try to give them a pretty big swath of the industry and then they can find their niche.” From facility management to packaging, sales, and marketing this is much more than just a tasting room.
The Brewing, Distillation and Fermentation Associate Degree of Applied Science sets students up for a successful career in the craft beverage industry. “For the student to see it go from the can all the way back to the raw materials - that’s an important part of the process,” said Irwin. “As you look at the industry as a whole, it is distribution, its raw materials, manufacturing, producing and logistics.” And with Asheville now famously known for having more breweries per capita than anywhere in the nation, this is one degree that will not expire on the shelf.
to microbiology, but the hands-on brewery lab does have some perks - someone has to do quality control, right? “It’s pretty fun to see how they grow in their experiences and what they are able to create when they start making some of these batches,” said Irwin. This semester students are creating everything from pumpkin ales to a small batch of English Mild.
could become self-sufficient - using their brewery, canner and marketing skills to produce a full line of A-B Tech craft beers.
“As you look at the industry as a whole, it is distribution, its raw materials, manufacturing, producing and logistics.”
Irwin said one day that the program
Seminary Saison anyone? Guess that old joke about getting a four-year degree in drinking was oh so wrong…getting into the industry only takes two!
Make your mark in the craft brewing industry and visit abtech.edu.
The two-year program, which began in 2013, has a staggering 90 percent placement rate in the industry. “Without these students dedicating themselves to this craft, we would not have the potential growth we see now,” said Irwin. “And we would not be able to keep up with the demand coming into town.” Courses range from biochemistry
22
1970 Road Hendersonville Rd 190 Biltmore1970 Ave Hendersonville Biltmore Avenue 828.684.5521 (828) 252-5252190 Wells Fargo Advisors, LLC/Member SIPC
Asheville Beer and Music Guide
BEST LATE NIGHT JOINT IN TOWN 828-254-0048 6 EAGLE STREET, ASHEVILLE.
SUN.-THURS. 8AM-MIDNIGHT FRI.-SAT.8AM-1AM
Premium tobacco. Pipes. Hookahs. E-cigs. Snacks. Drinks. ATM.
Since 1997 Open seven days a week
EMPIRE TATTOO & PIERCING 83 Patton Ave. AVL NORTH CAROLINA Expert
828-252-8282
empire_tattoo_avl
tattooing and piercing
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largest selection of organic jewelry in WNC Fall / Winter 2015 - 2016
23
B
for a cause
Each year Asheville comes together for one heck of a holiday party.
ut behind the music is a story that embodies the spirit of giving - the story of the Warren Haynes Christmas Jam. “Asheville shaped me as a human being, shaped me as a musician, and I just feel so fortunate that I have this opportunity,” said Grammy award-winning artist and Asheville native Warren Haynes. This star-studded concert donates all proceeds to the Asheville Area Habitat for Humanity. “The Jam raises awareness for the work of Habitat in a way no other person, organization or business can,” said Ariane Kjellquist, Communications Director at Habitat for Humanity. At last count, the Jam has raised over $1.8 million to build energy-efficient homes for struggling families - families who work hard, but fall short. “Habitat homeowners are teachers, firefighters, bus drivers, administrative professionals, and those that work in hospitality and tourism,” said Kjellquist. “The impact of Habitat’s programs goes well beyond one family and one house. It is transformational and has a generational impact.” The show started small nearly three decades ago– a joyful jam between
24
“The impact of Habitat’s programs goes well beyond one family and one house. It is transformational and has a generational impact.” friends who were home for the holidays. “We would get together and play music and whatever we raised, we would give it to a charity,” said Haynes, a longtime member of the Allman Brothers Band and founding member of Gov’t Mule. “We did it once, then a second year and it just started getting bigger and bigger.” Today, held at the US Cellular Center, the Christmas Jam sells out in a matter of hours every year. “There is this spirit that comes with the event,” said Haynes. “One of the most unique things is that all the musicians are playing for free. The music that gets made as a result is
quite amazing.” The show brings together some of the top musicians in the nation, setting the stage for rare and distinctly Christmas Jam collaborations like in 2006 when Dave Matthews first graced the stage with legendary saxophonist Branford Marsalis. But when the music stops, the real gift begins. “We are all just doing what we love, which is playing music, and to be able to turn that into building houses for people is wonderful,” said Haynes. “One of the things that I love about Habitat is that we see where the money goes. We see the houses being built.” But it is much more than the walls – it is about the people – the mothers, fathers and children that now have a place to call home. “When I got to meet the people that were actually moving into these
Asheville Beer and Music Guide
homes it turned into a more personal experience for me,” said Haynes. “To see how much it helps their lives is pretty touching every time. It’s very emotional and it’s hard to keep from breaking down.” In 2014, construction began in West Asheville for a neighborhood of 25 Habitat homes. The new subdivision, affectionately named Hudson Hills after Haynes’ four-year-old son, honors the family for their on-going efforts. The street, Soulshine Court gives nod to one of Haynes’ most popular songs. “Having Warren Haynes endorse the cause really helps validate Habitat for Humanity and its work,” said Kjellquist. “People start thinking: “Hey, Warren supports Habitat, maybe I should too.” And you can. Check out ashevillehabitat.org and lend a hand before you jam.
Checker Cab Transportation Inc.
OPEN 24/7
ENJOY YOUR FAVORITE VAPE WITH YOUR FAVORITE
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Hendersonville
828-692-2424
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Hundreds of devices,
thousands of flavors. TASTING BAR AT ALL LOCATIONS Asheville 333 Merrimon Ave. Asheville, NC 28801
Arden 2144B Hendersonville Rd. Arden, NC 28704
Hendersonville 423 N. Church Street Hendersonville, NC 28792
ANY 1 ITEM OFF 25% AT ANY LOCATION Must be 18 years or older. Limit one coupon per customer per day.
828.393.8273 ashevillevapor.com Fall / Winter 2015 - 2016
25
Where ARE WE?
South Slope Asheville’s South Slope, AKA the Brewery District, AKA where you my friend are going to be spending a lot of time. Located on the southern edge of downtown, this former warehouse district is undergoing a major transformation. Today eight breweries (and likely more opening as you read) call Asheville’s South Slope home. The slightly gritty streetscape adds some character to your brewery hop, but don’t let it fool you. Walk into these freshly restored buildings and you will see why this is quickly becoming one of the hottest areas in town. Hint: One can’t survive off beer alone, plan for BBQ and donuts while here.
Downtown With a vibrant nightlife, shops, bars and restaurants, downtown Asheville is the heart of the city. Dance to your own beat with musicians that line the streets and stop in for a beverage at some of the most unique bars in the south. Downtown is home to tons of great music venues as well as craft breweries. Hop from spot to spot to sample all that downtown Asheville offers. *Please note: If people watching is on your list, you have made it to the epicenter.
River Arts District
West Asheville A funky hipster haven with a lively eclectic corridor of eateries, shops and bars. A bit off the beaten path, West Asheville is has quickly become one of the city’s local hotspots for dining, music and libations. Even the gas station has a bar- but hey, it is Beer City. Once you’ve spent time checking out all that downtown has to offer, head west and see some of the great local talent that makes Asheville one of the top music cities in the nation.
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YOUR
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26
Cozied up to the French Broad River, the River Arts District (RAD) embodies the creativity of the city. From painters and potters to the pleasingly obscure, this lively area boasts over 180 local artists and studios. Take an afternoon to stroll through and watch as artists create, impress and inspire. Take a few minutes for a pint at a local brewery because of course, what goes better with creativity than a craft beer.
With cobblestone sidewalks filled with high-end boutiques, galleries and restaurants, Biltmore Village is as sophisticated as it is charming. Originally constructed as a planned community for the workers at Biltmore Estate, this old-world village is now a lively treasure of itself within the city. Spend an afternoon shopping and strolling through a piece of architectural history.
Asheville Beer and Music Guide
3
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828- 681-0555 Wing specials: Tuesday/Thursday AND during all NFL games DAILY DRINK SPECIALS
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The of the Craft Cocktail Nightbell’s Wicked Gimlet 1.5 oz. Cardinal Gin ½ oz. Cardinal Barrel Rested Gin 1 oz. Fresh squeezed lime juice. 7/8 oz. Housemade Beer Simple Syrup (Wicked Weed’s Coolcumber Imperial, reduced with agave nector and lime zest) Shaken over block ice
Garnished with locally grown Chinook hops.
Crafting the pe rfect cocktail is one part fresh in gredients and two parts skillfu l imagination. Asheville may h ave some of th e best brews in th e nation, but stop in to some of our favorite local hot spots and taste for yourself why th e craft cocktail is making a splash on the city in a big way.
Smoky Park Supper Club’s Supper Club Punch
32 S. Lexington Ave. Asheville
suckle Rose Social’s Honey
mary with a Muddle fresh rose juice splash of lemon
a Honeysuckle Vodk tters hers Cranberry Bi 3 Dashes Fee Brot
1.5 oz. Cat Head
hers Rosewater
4 Dashes Fee Brot ¼ oz. Honey Shaken over ice,
Sovereign Remedies’
e Syrup
e Lavender Simpl
¼ oz. Housemad
splash soda water
Root Daiquiri
St. 29 Broadway Asheville
.75 oz. Housemade pumpkin spice syrup
.75 oz. Housemade roo t syrup (Foraged burdock root, sarsaparilla root, dandelion)
1 oz. Fresh squeezed lemon juice
.75 oz. Fresh squeezed
.75 oz. Dewar’s Scotch
lime juice
½ oz. Dry sherry
1.5 oz. Aged rum
½ oz. Harlequin Orange Liqueur
Shaken over block ice
Shaken and served over ice 318 Riverside Dr. • Asheville
Strain and serve
29 N. Market St., #1
05, Asheville
28
(Seasonal rotation)
The Sax
experienced more about the business,” he said, of Detroit.
Man
F
rom the beers to the buskers, Asheville has a character all its own.
And for some, like local street musician Bobby “Sax” Hughes, there is quite the tale behind those tunes. From touring with legendary greats like Marvin Gaye and The Jacksons to performing at Carnegie Hall, there is much more than meets the eye for this pioneer of performance. Originally, from Monroe, NC, Bobby Sax learned to play by mimicking his idols. “I was never classically trained- I just got it in my head,” he said. “When I was young I went out and bought
Over the next two decades, Bobby Sax would tour with legends Marvin Gaye, O’Jays, The Jacksons, and Maze.
records of Boots Randolph and King Curtis and just practiced. That’s how I got it.”
He even played lead sax for the R & B beach music band Maurice Williams and the Zodiacs, best known for their hit song “Stay.”
“I landed in Washington, DC,” he said. “That’s where I really started getting into music.”
But when the mountains of North Carolina began calling him home, Bobby Sax traded the stage for the streets, becoming not only a local legend, but a pioneer in Asheville’s bustling busker scene.
Playing local nightclubs and concert halls, Bobby Sax gained notoriety, sharing the stage with bebop jazz trumpeter Donald Byrd and American soul star King Curtis.
“As long as I know that God gives me the breath to continue to play, that’s what I will be doing – because I love seeing people smile,” he said.
After 15 years, Sax left the Capital City to find his place in Motown.
So be on the lookout for this local Sax Man. All we request is that he “Stay, just a little bit longer.”
At 19, Bobby Sax got his first taste of stardom.
“That is where I learned and
For lodging call 828-689-4111
Weekday Deals
• Firefighters/Law Enforcement: $5.00 off lift ticket • Active Duty Military: $15.00 off lift ticket • 2 for 2 Tuesdays: Buy one get one free lift ticket • Home Schooler Specials: $20.00 full day/lift, $9.00 ski rental • Learn to Ski & Snowboard Special: Free Lesson with full price lift ticket & rental • College Night: Thursday: $15.00 lift ticket • Ladies Night: Wednesdays: 1/2 price lift ticket •Snow Day for Students & Teachers: $15.00 lift, $7.00 ski rental
Visit SkiWolfRidgeNC.com or call 800-817-4111
Mars Hill, NC • Just 5 miles off I-26 25 minutes North of Asheville, NC Easy access to slopes Fall / Winter 2015 - 2016
$
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LIFT TICKET
Coupon good up for up to two lift tickets. One coupon per purchase. Not valid with Weekday Deals. Some restrictions apply. No cash value.
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Out & about in Asheville: Fun ways to spend your days Dine out-
Have a beer, maybe twoWith over 20 craft breweries in the area, just pick your pint pleasure and begin. Try a self-guided tour, or let a local be your guide with the professionals over at BREW-ed Tours of Asheville
Watch some sports – The vibrant culinary scene here caters to some of the most creative and unique dining experiences in the south. From outdoor bistros to farm-to-table eateries, a tour of Asheville may be best done by a tour de food. Spend an afternoon hopping from spot to spot and sample all the great eats the city has to offer. Check out the Asheville Dining Guide™ or eatsdrinks.com, to find your next dining destination.
From hosting the Southern Conference basketball tourney to spending a day at McCormick Field with the Asheville Tourists, Asheville is teeming with events to satisfy the sports enthusiast. Looking for something a bit more unique? Check out the fast-paced fun of Asheville’s own Blue Ridge Rollergirls.
Check out some music-
Photo by Bob Forte
A trip to Asheville would not be complete without seeing some of the amazing talent the city has to offer. Whether you are in the mood for an intimate evening with local singer-songwriters or ready to dance the night away at the Asheville Music Hall for Tuesday’s Funk Jam, Asheville has the show for you.
Relax at a spaAsheville has an array of spas and retreats to relax and rejuvenate after a long day of sightseeing. Get pampered with a massage or enjoy the unique oasis of the Asheville Salt Cave located downtown.
State-of- theART Get inspired in the River Arts District. Stroll through this unique neighborhood of art studios and galleries. Watch as local artists create, construct and capture your artistic side.
Get into natureWith stunning vistas, sparkling waterfalls and some of the best hiking in the world, the Blue Ridge Parkway offers 469 miles of breathtaking beauty. Plan a day hike at any one of the trails or pack a picnic and enjoy some relaxation in the mountains.
Take a tourSome of the best ways to see the city is with a little help from the locals. From walking and bus tours to the Bike Taxi and even the Amazing Pubcycle, let the locals show you the best spots to eat, drink and play. Have a laugh with the famous La Zoom Tour or sample your way through the city with a guided brewery tour.
Fall / Winter 2015 - 2016
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